Heatmaps are a set of tools for experienced marketers, usability experts, and SEO specialists used to analyze user behavior on a website.
Each tool solves a separate task, including:
on website pages.
One of the ways to deal with low conversion is making changes to your website design. Yet this step should be based on the understanding of the reasons behind the problem as well as professional recommendations and must take into account the previous mistakes and inaccuracies. A click heatmap will show which solutions are effective and which are not
Design mistakes result in low conversion rates. If users cannot open a link, try to navigate using an unclickable element, or come across a mistake, you will see this on a click heatmap
A scroll map shows the scroll depth of long texts. If users aren’t interested in the published content, it must be improved
Properly placed hyperlinks help to keep users and benefit the ranking of pages in search engines
Pop-ups are an excellent tool for lead generation. Yet to properly assess their effectiveness (CTR), it’s better to use click maps
Calls to action can be located in any part of a website. Usually, they are placed on buttons or somewhere near them. Consequently, the clicks on such elements show whether the chosen CTA is really working
With the help of click heatmaps, you can understand what makes users end browsing and close a page
Website layout often contains dynamic interactive solutions. They must be additionally analyzed using click heatmaps
The indicator which shows users’ interest in a specific element. For example, when after hovering over the element changes (zooms in the fragment of the photo, opens the additional menu, etc.)
These data are important to understand which elements on the page users click first and which click after that. By tracking the order, you will be able to see the main sequences of transitions
First of all, they will be helpful for marketers of online stores and other commercial projects who want to see the broad and steady picture of user behavior on their websites.
Also, click heatmaps are a must-have tool for usability experts, analysts, UX designers, and SEO specialists. You cannot conduct a comprehensive website usability analysis without taking into account the actual statistics of clicks, mouse hovers, and scroll data.
Clickmap shows how exactly visitors of every page have interacted with its elements. It also can segment these users by their origin (traffic source).
Hot segments correspond to the parts of a page with the highest CTR.
Scroll map shows how deeply every page is scrolled on any device (computer, smartphone, or tablet). This tool is helpful to analyze the text in blogs and landing pages.
Mouse hover map shows the elements of a website that were hovered over. When you need to analyze the dynamics of user behavior, a hover map will be much more useful than video recordings. Summarizing the data, this map helps to save the time that was previously spent on watching recordings of users’ screens.
Click sequences show the order in which the selected element was clicked. Using them you can track the sequences of user transitions between the pages. Combined with a mouse hover map they help to analyze user behavior on a website more effectively than video recordings.
Events track clicks or mouse hovers solely on a selected website element. Whereas a click map by default shows the aggregated data on typical website elements, events help to see how many times users have clicked or hovered a certain object.
This was achieved with our own algorithm of click collection
Click data are instantly transferred to the dashboard and become available for analysis
This way you can more easily navigate between the pages and see how other website users have interacted with them. If the operational dashboard is opened, your own clicks on the website aren’t recorded. Also, you can manually exclude clicks of certain users based on their IP address
Such as pop-ups, drop-down menus, and sliders. To check clicks on such objects, you need to open the operational dashboard of Plerdy on your website before a dynamic element appears
These are the clicks on website objects that can provide some useful information to specialists. The tool automatically hides all clicks on blind spots (areas without buttons, links, or images) since they have no value for usability audit
This allows you to see where the users of various types of devices (computers, smartphones, and tablets) and traffic sources (search engines, ads, social networks, etc.) have clicked on your website
It is much easier to compare data from several pages using a table and graphs in your personal dashboard
The data include all clicks and aren’t associated with a particular user
After the script is installed. You can set their display later since all events are saved in history