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Increase website usability
Due to the heatmap, users’ behavior becomes clearer. A usability audit will let you determine strengths and weaknesses of a design.
Define click rates of your website
The heatmap allows to see the most and the least clicked elements. It is especially important for analyzing a new set of functions
Taking into account behavioral factors, it is easier to make changes and decisions for content and conversion improvements.
Improve a website position
The more clicks you get on pages, the lower is a bounce rate. This figure influences SEO since a website rate grows brings more traffic.
The heatmap will show:
"The hottest” areas - what users click the most;
"The coldest” areas - the least clicked elements;
By means of heatmap, it is easier to see the behavior of users coming from different channels:
Traffic from social networks;
Traffic from contextual advertising.
The data collected will b especially useful if you do:
All data will be available immediately. You will not to wait till reports get finished.