Know what actually drives revenue on your store

eCommerce Analytics

Most analytics tools show what happened like sessions, bounce rate, and funnels, but store owners need to know which products, pages, and on-page elements make money and which quietly lose sales.

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The “Aha” You Get in the First 30 Minutes

Plerdy’s eCommerce Analytics connects purchases to on-page behavior, so you can see what customers interacted with before they bought — and what’s holding people back when they don’t.

Profitable Pages

Which pages and on-page blocks are actually generating profit

Push or Pause Products

Which products to move up (and which to stop pushing) based on sales impact

Winning Traffic Sources

Which traffic sources and device segments convert and where you’re losing revenue.

Quick check

Is This for You?

This is built for online store owners who want to answer questions like:

  • Which products should I feature on the homepage and category pages?
  • Which pages are profitable — and which are just getting views?
  • Are my paid campaigns bringing buyers or just clicks?
  • Is mobile hurting my conversion rate and average order value?
  • How do I improve conversion without guessing what to change?
Is This for You?
Is This for You?
Growth

Where You’ll Feel the Impact First

If you want higher revenue from the same traffic

  • Find the most profitable products and placements (homepage, category, product page)
  • Improve your conversion funnel based on what customers actually do before purchase
  • Spot device issues (especially mobile) that reduce checkouts
  • Compare traffic channels by what they generate in sales—not just visits
Simple playbook

What to Do Next

  • Pick a date range (last 7/14/30 days) and check Sales Over Time
  • Identify your top outcomes: profit, conversion rate, AOV
  • Compare performance by traffic source (paid vs organic vs social)
  • Compare performance by device (mobile vs desktop)
  • Open your key pages and look at profit impact by page elements → update what you feature first
Goal: Make 2–3 changes that increase revenue before you run more ads or redesign your store.
What to Do Next
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Why eCommerce Analytics Should be Profit-first

Pageviews don’t pay the bills. What matters is:

Reason 1

Which items and pages convert

Reason 2

Which placements generate profit

Reason 3

Which audiences and channels bring buyers

Reason 4

Where the funnel breaks across devices

What This Helps You Understand

This isn’t just another analytics tool that spits out boring numbers.

  • Sales performance you can act on
    Sales performance you can act on

    See transactions over time and compare periods so you can understand:

    • what improved after a site change,
    • what dipped after a campaign update,
    • and what’s stable vs seasonal.
  • Product and placement decisions
    Product and placement decisions

    Stores often have “best sellers” and “hard sellers.” The difference isn’t always product quality — it’s visibility and context.
    Use analytics to decide:

    • what to place higher on category pages,
    • what to feature on the homepage,
    • what to support with ads,
    • and what to stop pushing because it doesn’t convert.
  • Page-level profitability
    Page-level profitability

    Not all traffic is equal. Some pages bring buyers, others bring browsers.
    Use page analysis to find:

    • which pages drive purchases,
    • which pages assist purchases,
    • and which pages are dead ends.
  • User group insights
    Page-level profitability

    Treating everyone the same usually lowers conversion.
    Segment customers to learn:

    • what loyal buyers do differently,
    • what first-time visitors need before they trust you,
    • and which segments deserve personalized offers or messaging.
  • Traffic channel analysis that ties to revenue
    Page-level profitability

    Instead of asking “Which channel brings traffic?” ask:

    • “Which channel brings buyers and profit?”

    Compare channels by purchase behavior to improve ROI.

  • Device type performance
    Page-level profitability

    If conversion drops on mobile, it can be UI friction, speed, or checkout issues.
    Device reporting helps you pinpoint where the experience breaks — and fix it first.

Core Data You Can Track

Here are the metrics that help you run the business:

Sales Over Time

Number of successful transactions in a selected period

Total Online Profit

Profitability you can use for real decisions

Average Order Value (AOV)

How much customers spend per order

Conversion Rate Over Time

Track improvement after changes and campaigns

Purchased Items / Basket Insights

Understand what’s bought together and what to cross-sell

Pageviews per Session & Navigation Paths

How people browse before buying

Page Depth Impact on Purchases

Which parts of pages contribute most to sales

Profit by Website Elements

See which on-page blocks help convert and how much profit they drive

Customer Acquisition Source

See which traffic sources generate the most revenue and highest converting customers

Metrics

Additional Capabilities

Key numbers that give you control over your business performance:

  • Distinct Page Analysis: analyze a specific page’s conversion and “profitability”
  • Real-time Monitoring: track sales performance updates in real time
  • Traffic Channel Filters: compare channel efficiency and cost-effectiveness
  • Order-Level Analysis: review specific orders (by order ID) to diagnose patterns
  • Page Title / URL Segmentation: segment and analyze pages by keyword or URL patterns
Is This for You?

What Do Customers Like Most About Plerdy?

Discover why customers love Plerdy's comprehensive and intuitive web optimization tools, as acclaimed on G2.com

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"A game-changer tool when it comes to enhancing online performance!"

Plerdy is a game-changer when it comes to enhancing online performance! This comprehensive suite of CRO, SEO, and A/B testing tools is a must-have for any e-commerce or online business looking to boost conversions and improve user experience. I'm managing a bunch of online stores and Plerdy provides me with all the necessary information required to manage these stores successfully.

Faheem Ahmed Y.

Faheem Ahmed Y.

"Great UX research tool"

Great tool for understanding user experience in our ecommerce store, it is very easy to implement

Verified User in Retail

Verified User in Retail

"Great Metrix for my ecommerce website"

The heatmap, SEO checker, Session Replay, Event Tracking, Sales Performance, and Conversion Funnel are my favorite features. Its able to show where customer dropoff is, and helps me figure out how to fix dropoff issues.

Verified User in Health, Wellness and Fitness

Verified User in Health

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  • Real-time behavior tracking for clicks, scrolls, and mouse movement
  • Actionable insights that improve UX, SEO, and conversions

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  • 100* E-commerce tracking
  • 100* Conversions
  • 2* AI UX Assistant
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