Event and Goal Tracking

Event and Goal Tracking is one of the Plerdy tools designed for tracking specific user activities on a website. You can configure events to record user interactions with forms, images, videos, buttons, scroll bars, Ajax content, and other web page elements. Unlike alternative analytics software that only counts page views, Event and Goal Tracking enables you to focus on the selected objects. This helps to record user behavior within website pages to detect each and every important interaction. Besides, you can always synchronize all recorded events with Google Analytics for advanced data analysis. Just 1 second and 1 click. No extra settings.

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What are the key benefits of Plerdy event tracking?

Detailed User Behavior Data

After launching a website or adding new elements, you need to make sure everything works right and attracts user interest. Event and Goal Tracking allows you to customize analytics and find out whether users have interacted with a specific element, link, etc.

Extensive Data

When you set a new goal, Event and Goal Tracking shows the relevant data collected since the moment of script installation. Plerdy records all important user interactions and stores them to supply you with ample tracking statistics as soon as you need it. Just create an event and start the analysis.

Macro/micro Events Tracking

Event Prioritization

To avoid getting lost in tons of data, create only specific goals. For example, if you need to learn how many people listen to the podcast, tracking downloads may be unnecessary. Event and Goal Tracking gives you the precision the other tools fail to provide.

Synchronization with Google Analytics

Setting up and tracking goals in Google Analytics is pretty complicated and takes a lot of time. Rely on Plerdy’s Event and Goal Tracking to instantly collect all the necessary data and synchronize it with GA in a single click.

Data Aggregation

To streamline the analysis, Event and Goal Tracking sums up clicks on all the child elements on a website. So if you have a large block with an image, name, cost, and other interrelated elements, tracking data will be automatically generalized for your convenience.

Autоmatic Summation

All elements on a website page with the same content of the class attribute (e.g., class="buy_button") will be automatically totaled. As a result, if a specific button/link/object is used X times, clicks on any of these elements are added to the total number. Enjoy faster analysis with the focus on the most valuable data.

Convenient Statistics

In the dashboard of Plerdy, you can analyze the general statistics on every event and use custom filters to track how different indicators changed over the selected period. This is essential to evaluate the overall situation and build strategies instead of wasting time on routine data processing.

Why is event tracking important?

After all, every website is meant for making visitors complete a specific action. You want them to click a button, watch a promotional video, follow a link, or reach any other goal that in the long run, will bring you profit.

The Event and Goal Tracking feature helps to understand what actions users take on their conversion path. You can either verify the effectiveness of your current design solutions or detect the problems that increase the bounce rate. You can also notice what website elements distract visitors from the most critical CTA, content, and interactive elements. In the course of tracking, it may turn out that a useless image gets more attention than an Order Now button.

That’s how Event and Goal Tracking enables you to build a unique conversion funnel tailored to your business needs. You get a chance to increase a specific kind of user activity depending on what you want. It’s an outstanding tracking functionality that other analytics tools cannot provide.

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