Event Tracking Tool

Start experiencing easier ways to perform your data analysis and find out how to gather in-depth reports starting today.

Plerdy’s analytics Event and Goal Tracking tool records specific visitor and user actions on your website. Quickly customize events, keep track of, and improve how your website users interact with your:

  • Forms (like pop-ups or email subscription forms)
  • Website images
  • Product photos
  • Onsite videos
  • Call-to-action (CTA) buttons
  • Banners
  • Ajax content
  • Trending interactive gamification
  • Other page elements
Use cases Try it free No credit card required

Additionally, our advanced Plerdy tools boast compatibility with both Google Analytics versions 3 and 4. Plerdy installation only takes seconds.

You’ll get necessary info for successfully performing and tracking your advanced website traffic data analysis—located right in your easy-to-understand dashboard.

Plerdy’s Event Tracking Tool is code-free and more user-friendly than ever.

  • No coding necessary
  • No interfering with your current HTML code
  • You’ll never need to adjust additional website settings either

However, those aren’t the only reasons that Plerdy’s popular among major brands.

Let’s cover a few advantages that make our valuable Event and Goal Tracking tool stand out from other sub-par analysis options.

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Event Tracking Tool Advantages

Our Event Tracking tool showcases both functionality and practicality. These advantages and features get marketers excited to use our tools. Plerdy’s time-saving and forward-thinking metrics give your online business a bright future. We know you’re busy. Therefore, we made it as easy as possible.

Once you sign up with Plerdy, immediately start your real-time tracking. Effortlessly analyze data/user behavior collected from your website traffic. Easily manage your data, so you can focus on your key business priorities.

Let’s take a deep dive into Plerdy’s micro/macro advantages below:

Detailed User Behavior Data

Set up and receive detailed analysis reports from Plerdy’s Event and Goal Tracking tool which automatically displays your users’ interactions with a particular:

  • Item
  • Link
  • Element

Our data helps improve your website information and visuals. Then, your users stay engaged with your web content and become loyal, lifetime fans.

Historical Data

Plerdy keeps track of your user interaction history in a log and whenever you need your data history, a detailed report will be readily available. Just create a new event in your Plerdy account.

Macro- and Micro-events Tracking

Use our Plerdy tool to identify macro- and micro-events that affect your users’ experience. These updates stream your data in real time. Immediately see when your users:

  • Submit forms
  • Subscribe
  • Leave your page

Event Prioritization

Build powerful hypotheses and create specific targeted events to avoid getting lost amidst your data set. Example:

  • Step 1: Investigate: Take a look through your store’s “search” results. Then, see which element people click the most.
  • Step 2: Solution: With that data, you'll be able to improve your page clicks with new element designs or CTA.

Sync with Google Analytics Version 3 or 4

Easily sync your Event and Goal Tracking tool with Google Analytics version 3 or 4. Simply, go to your site’s settings and check the box to transfer the events. This also works automatically when Google Analytics is installed via Google Tag Manager. However, you will still need to configure the trigger according to the provided instructions though.

Data Aggregation

The Event and Goal Tracking tool automatically summarizes your users’ mouse clicks on each site’s child HTML element (i.e. elements that are nested within another element). This will easily organize your analysis better. Moreover, the activity tracking data will be readily available in your analysis report for elements with an image, name, price, etc.

Automatic Event Data Summary

Our tool records the total number of clicks each user interacts with all of your elements. For example, if twenty different users click a button called “add to cart,” then the Event and Goal Tracking tool will report that the “add to cart” button was clicked on twenty times. You can enjoy faster analysis while focusing on the most valuable data.

Data Segmentation

You can analyze your site’s overall statistics for each event in your analysis report. Also, you can configure filters to track how different metrics change over a selected time period. It’s always necessary to assess the overall user behavior on your webpage and develop strategies to improve engagement. —Helping you cut down on routine data processing that may take a long time.

For example, you should analyze your data separately for devices and traffic channels. —Because each user’s different. Hence, analyzing your data based on specific groups helps improve your site’s user experience.

The Importance of Tracking Events

Each website aims to ensure that your user performs a certain valuable action such as:

  • Pressing your banner button
  • Following a link
  • Adding a product to their cart, wish list, or item comparison
  • Clicking on filter or sort
  • Using tabs, sliders, or other dynamic elements
  • Performing other actions that affect micro- or macro-goals that is profitable

Our Event and Goal Tracking tool displays your users’ site behavior as they go through the conversion funnel. You can evaluate your website design and functionality to identify problems that increase "unnecessary click" rates. You can also see which website elements distract your visitors from the most important CTA, content, and interactive elements. For example, a random image in a place that’s unnatural attracts more attention from your visitors than an "Order Now" button in the correct place.

Plerdy’s Event and Goal Tracking tool allows you to build a unique conversion funnel tailored to your business and niche needs. You can also increase specific user activity. This is a unique tracking feature that many other analytics tools cannot fully provide.

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