How to do a Website Audit to Improve SEO & Conversions

Usability auditing with the Plerdy tool is a comprehensive expert assessment of your website based on a profound study of user behavior registered on it. Plerdy will provide you with crucial data based on which you will be able to run an efficient usability audit of your website, identify and fix SEO issues, and subsequently lead it to higher positions in search.

Thus, you'll compile a list of flaws in your website interface, navigation, and conversion path that can eventually affect its micro and macro conversion rates.

Run the Plerdy tool

Trusted by some of the world's largest enterprises

  • softserve
  • subaru
  • anextour
  • prom
  • ukrposhta
hero-img scheme-1 scheme-2 scheme-3

6 Reasons to Use Plerdy Data for a Website Usability Audit

You will benefit from our SaaS marketing product

Our team has developed a powerful tool to audit website content – a heatmap that features more than 100 reports for e-marketers and business owners.

We have 10+ years of experience in digital marketing

The Plerdy team has rich experience in auditing, analyzing, and improving eCommerce websites to boost their conversion rates. So we are well aware of all the weak spots of eCommerce websites and know what data you need to run a usability audit of your website.

We enable generating hypotheses about what leads to low website conversions

Thanks to the data gathered with the Plerdy heatmap about your website visitors’ behavior, you can generate hypotheses that potentially explain which functional flaws and problems are causing a low conversion on your website and how.

The analysis of the dynamic elements of the website

Some services disregard such an important aspect as the clickability analysis of the dynamic elements when UX auditing, including drop-down menu, pop-up, and slider. However, thanks to the unique Plerdy auditing functionality, you will receive this information.

The analysis of the dynamic elements of the website

Some services disregard such an important aspect as the clickability analysis of the dynamic elements when UX auditing, including drop-down menu, pop-up, and slider. However, thanks to the unique Plerdy auditing functionality, you will receive this information.

Audit data analysis with Google Analytics

In addition to the Plerdy heatmap data, you also get the audit data from Google Analytics. Thus, you can analyze the sources of traffic and its quality to be able to pinpoint any problems. For example, fixing usability bugs alone will not improve conversion if the website gets mistargeted traffic.

Boost my website conversion

So, it’s high time for you to stop losing 99% of potential clients due to being unaware of your website users’ behavior patterns and needs.

Who Needs a Website Usability Audit?


You definitely need to run the UX audit of your website in case you:

How to do a Website Audit to Improve SEO & Conversions

  • question the effectiveness of your own website;
  • are worried about the low conversion rate and would like to boost it;
  • see that the website goes up the search engine ranking, but the sales remain low;
  • doubt whether your website is easy to use;
  • register a high reject rate on your website pages.

Then your website definitely needs a usability audit based on the useful data from Plerdy. A website UX audit is strongly recommended to boost online sales.

Boost conversions with Plerdy

Get an 80% increase in sales from your website after UX auditing with the Plerdy tools.

Examples of Hypotheses Regarding Website Problems And Ways To Fix Them

Who Needs a Website Usability Audit?

To understand the feasibility of the UX audit and know how to run further optimization properly, consider the most common hypotheses about the problems occurring on a website:

Hypothesis #1

The categories audited on this website are duplicated though designed differently. One of these category boxes (most likely the one on the left) is used less often than the other.

Hypothesis check: the hypothesis is true

Solution: the category menu that gets fewer clicks should be removed; the one with the images should remain since it attracts more clicks.


Hypothesis #2

Because of SEO text and a large category block with images at the top of the page, only 32% of the users scroll down to the product list.

Hypothesis check: the hypothesis is true

Solution: Although this audited category has more clicks than the side one, it should be removed as 68% of the visitors leave the page because they cannot find the products immediately.


Which Tasks Can the UX Audit Based On the Plerdy Data Solve?

The most widespread problems that require a usability audit:

Check my website for errors and bugs

Stages of the UX Audit Procedure with the Plerdy Software

A full usability audit of your website using the Plerdy tool will likely consist of 7 stages. Each step of the audit aims to find the maximum number of errors, even the smallest ones, to improve the efficiency of your website or online store. Follow our guide on the audit stages below, analyzing the Plerdy auditing data to identify and fix SEO issues on your website.

Stage #1

Identifying goals and objectives of the website auditing

First, you should identify the core goals of your website and the challenges to be solved. At this stage, consider as much information as possible on the specifics of your online business and customers.

Stage #2

Embedding the Plerdy tracking code into your website

To study the user behavior on your website, you need to connect the Plerdy heatmap to your web page. After installing the tracking code into your website, you will be able to use auditing data from the Plerdy heatmap and analyze it.

Stage #3

Analysis of the traffic sources of your website

Next, analyze the auditing data from Google Analytics and Google Search Console. This way, you will determine the source of the traffic, its quality, and the keywords that brought users to your website.

Stage #4

Studying the user behavior on your website

Based on the data collected with the Plerdy heatmap, you will identify the popular areas of the website and the items that should be improved or removed from the website’s content and design.

Stage #5

Checking how users navigate your web pages

Assess your customer's conversion path from entering the website to the checkout page. At this stage, you should not only run conditional testing of the website but also test purchases to prevent errors in the process of making a purchase.

Stage #6

Audit of the website ergonomics and identification of barriers

This guide stage involves checking the website's main pages that are supposed to influence purchase decisions for errors or barriers hindering the users from purchasing your products.

Stage #7

Reporting the identified issues and deciding how to resolve them

Thanks to the data received from Plerdy, you make up a detailed report of the errors you’ve found in the website’s content and design during the UX audit. Next, you develop a step-by-step plan to fix the detected bugs based on it. This is how you can address the issues right away.


What Will You Get After Eliminating the Issues Revealed In the UX Audit?

After identifying the problems on your website and addressing them, you will:

  • Reduce the bounce rate
  • Lower the cart abandonment rate
  • Prolong the time on page
  • Grow the scroll depth
  • Optimize the website funnel to boost conversions
  • Increase average revenue per user
  • Lower the churn rate
  • Increase your customer lifetime value
  • Boost your customer retention rate
  • Improve micro and macro conversion rates
Install the Plerdy tool

By eliminating the identified issues on your website with the help of the Plerdy tool, you will significantly improve its current state and attract more target traffic.

Examples of Website UX&SEO Audit

Here are bright examples of how to do website auditing based on the data received from Plerdy. Familiarize yourself with them to be able to conduct an efficient website audit by yourself:

Just like we analyzed the described websites, you can run an SEO audit of your own website using the detailed data collected by the Plerdy tools.

Run the Plerdy tool ?
Marta Rogach

Business Development
Lead at Plerdy

  • An eCommerce website with sports goods.This video illustrates how you can use the Plerdy data for efficient UX&SEO website auditing.

  • A Danish website dedicated to cars. Watch which results of its UX&SEO auditing we got after analyzing the desktop traffic on its Home and Blog pages here.

  • A website of the 3D architectural solutions provider. We analyzed the UX issues on its Home and Gallery pages. Also, the SEO-Checker and Session Replay tools enabled us to identify weak points in their website’s SEO.

  • A website dedicated to sports gambling. The Plerdy tools have collected all the necessary SEO data to reveal UX issues on the website’s desktop and mobile versions. Watch the video to learn how to apply our data for UX auditing of your website by yourself.

  • A website representing an efficient CRM business tool. Here, you can view the website audit results based on the analysis of its Home, Features, Pricing, Login, and Contact web pages.

  • An online magazine about animals and an eCommerce website with books about them. Find out what SEO issues the heatmap analysis of its homepage has revealed from the video.

  • An eCommerce website selling flasks for water. When auditing it for UX&SEO issues, we thoroughly studied the Home, Shop and Product pages. Notably, we paid attention to both desktop and mobile versions of the website.

  • A website all about traveling. The Plerdy software has collected crucial data from its Home and Events pages. See how it can be interpreted in the audit.

Handy Tools To Support Your Website Auditing

Plerdy provides not only efficient tools to run a website UX auditing but also handy plugins that support the process.

UX-checker from Plerdy

This Full Page Screen Capture & Visual Feedback Tool is popular on the market since it enables you to take full-page screenshots and captures. Thus, you can share them and maintain meaningful communication with colleagues when performing the audit and deciding on how to run further search engine optimization.


Plerdy Website SEO Checker

You can use this Plerdy SEO Checker Chrome extension to analyze SEO issues on your website, saving time and effort. What makes Serpstat an extremely helpful tool is that you can run an SEO audit of your market competitors’ websites with its help.

Install for Chrome info_group-2
Articles from the blog