07 December
Session replay (session recording) tool is a Plerdy’s feature that enables website owners and web marketers to record how mobile and desktop visitors behave on a web page. You can find out how they navigate, playback the moves they make, and notice every crucial step. From the technical perspective, session recordings are video replays of mouse movements, scrolls, clicks, and taps performed while browsing. It’s like seeing your website through the eyes of potential customers to evaluate its quality and ease of use. The analysis of video replays can help you improve user experience, nudge people into completing the target action, and stimulate conversions. The best thing about the session playback software is that it records data both on mobile and desktop website visitors.
The opportunity to understand why people bounce, do something unexpected, or hesitate is precious. Our tool lets actions speak louder than words. It’s enough to view session video replays to analyze the behavioral patterns of users and start adjusting them.
A perfect (at first sight) design, for some reason, may make your website visitors leave the web page. With our tool, you can see where people get stuck and make the necessary changes to facilitate navigation. The better the UX design and website performance, the more profitable your web resource is.
Every detail on your web page must have a clear purpose. Plerdy’s Session Replay tool enables you to determine the elements that don’t work as expected or confuse visitors. Thanks to advanced segmentation and video replays, you can also see which types of users skip a specific element and what they do next.
Session replay software helps to record any pitfalls in the visitor journey you may fail to notice at first sight. For example, many people exit web pages because of inconvenient content location, poor layout, confusing navigation, and many other issues. Once you see the moment when the visitors do that with our tool, you will know how to reduce the bounce rate.
CRO analysis must ensure your traffic is targeted and find how to improve your site. Plerdy Session Replay tool provides the videos you need to determine which stage of the conversion funnel has something going wrong. Thanks to such video replay software, you can narrow down your testing efforts and optimize the conversion path quickly.
If you are dealing with a frustrated customer, session playback software can be a tremendous help. View similar videos to clarify what problems the same category of users usually faces. This will help you better prepare for the following requests and find several possible solutions. Customers will appreciate such an attitude.
Session Replay tool will benefit anyone who cares about their online presence. Whether you are a web marketer or a small business owner who likes to do everything on their own, detailed videos with user behavior are invaluable. Besides, session replay software is often used by UX specialists who need to evaluate usability and build effective UX optimization strategies.
First and foremost, session replay software helps develop a smooth customer journey. It allows you to identify any bottlenecks, effectively eliminate them, and regularly monitor actual user behavior. Apart from that, our Session Replay tool provides another perspective on the data collected by heatmaps or scroll maps.
If the metrics of your mobile or desktop website versions deteriorate, but you cannot understand why session replay software is just what you need. Make sense of the numbers behind the user activity on your website and detect specific pain points. Session replays show the most realistic picture of how people navigate web pages.
It’s a tool that visualizes how people behave on a website and interact with its elements in the format of video-like recordings. You can replay such videos to see how people navigate the page, click, scroll, or tap it. Web resources and online stores use the session recording software to follow customers on their navigation path between the pages and rely on this data to improve web design and usability. It’s like watching a real movie about customers’ lives on your website.
In addition, recordings can be segmented, targeted, tied to the type of user device, etc. This turns session replays into a reliable source of data that provides information on customer behavior that other analytics tools don’t.
Plerdy tool relies on implementing the AB Tasty tag on the analyzed website. After a quick configuration, the session replay software starts collecting user behavior and tracks every completed interaction. It simultaneously monitors how people move, scroll, switch between pages, and what they click or tap. The tool instantly sends this information to servers, where it is processed to create a high-fidelity reproduction of user experience and provide it in a video format. User behavior recordings are not the actual videos shot by the tool. These visualizations of website visitors’ activity rely on aggregated data and provide maximum accuracy without threatening your website visitors’ privacy.
These tools can optimize the work of web designers, SEO experts, software engineers, marketers, and UX/UI specialists. Such software is also an asset to website owners who want to control and manage everything that happens on their online resources. Here are the main tasks Plerdy software helps with:
Simply put, you need to observe how people interact with your web resource. If you see from the replay that many visitors get confused, drop off, or don’t complete the required actions, the UX design isn’t working right. It harms your business and cannot satisfy the needs of customers. In that case, you should detect the reasons for such behavior by analyzing the elements they interact with more closely. For example, missing information on the product page or the wrong location of a button can make people bounce. It’s also helpful for analyzing user experience on different types of devices.
The number of videos you can record depends on your chosen software subscription plan. You can select between 100, 1,000, 2,000, and 4,000 sessions. If you need more data, discuss this with your Plerdy account manager, and we will offer you a custom enterprise plan.
No. The impact of session replay software is so small that you won’t notice any changes in your website performance. In addition, since the tool’s tracking code is loaded asynchronously, it doesn’t block modifications of pages and smoothly records all user interactions.
All Plerdy software, including the Session Replay tool, is designed with built-in data security. Even though it collects detailed information on user activity, it doesn’t include any personally identifiable information and is anonymized.
Still, if you decide to use Plerdy analytics software, you will need to inform website visitors about data collection. The request to agree with the Privacy Policy that details data collection practices is the usual way to obtain consent on data processing. If you already use some other web analytics tools and inform your website visitors about this, there is no need to implement a separate consent request for Plerdy software.
When, in May of 2018, the General Data Protection Regulation came into force, GDPR compliance became an issue for many companies. Since we know that every business cares about obeying the law, Plerdy software offers ultimate transparency and data security by default. We explain our data processing practices in the Privacy Policy and ensure all our sub-processors are GDPR compliant. In addition, EU citizens can request data or account deletion from the tool and exercise other rights listed in the General Data Protection Regulation.
