Conversion Funnel Analysis

With a website funnel tool, you can better understand user behavior and the stages customers pass on their way to conversion. Plerdy records how leads interact with website elements and pages to allow you visualize this online activity as a marketing funnel. It shows the realistic step-by-step sales process in ecommerce stores and web resources. You can see where website visitors drop off, what stages they ignore, and decide how to solve their problems. This will help guide customers to the target action and boost ecommerce sales.

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Functional of Plerdy conversion funnel analysis software

Analyze Your Ecommerce Sales Funnel

Collect additional information about your website sales funnel and visualize its main steps from awareness and consideration to purchase. The analysis based on this data should help you increase the number of conversions at each stage of the conversion funnel.

Website Conversion Funnel Visualization

Based on digital marketing funnel analysis with Plerdy you can visualize the key conversion funnel steps completed by leads. User flow visualization is a tried and tested approach to behavior analysis that gives you the big picture. It’s essential for building marketing strategies.

Measure the Efficiency of Your Website Funnel

Once you create the visualization of user flows, it’s necessary to measure their performance. Plerdy website analysis software records clicks, scrolls, and hovers on all meaningful website elements, so you can analyze what happens at each stage of the user path in more detail.

Make Conversion Funnel Hypotheses

Use Plerdy analytics tool to test your digital marketing strategy and any conversion funnel optimization you make on the website. Plerdy instantly captures shifts in online behavior, so you can see how website visitors react to the new color of the Buy button, removed link, updated content, etc.

Map User Flows Without Additional Efforts

Our digital marketing analysis tool processes user behavior data to provide aggregated statistics on user flows. Creating a website funnel, you instantly understand how customers navigate your website, what interactions distract them from conversion-related actions, and why they drop off. This helps to enhance website design and make people more focused on reaching the target goal.

Improve the Lead Funnel

Optimize upper funnel marketing with lead capturing functionality available in Plerdy. You can create pop-up lead collection forms to engage website visitors and learn the further steps they take through the marketing lead funnel. This should help you get more quality leads and push them to the lower funnel where the conversion takes place.

Plerdy sales funnel software benefits

Detect at Which Step Users Drop Off

Want to know whether your new website design is better than the previous one? Find out when users leave the website and make assumptions on why they behave like this. Such an analysis and optimization may significantly improve conversion rates in the upper, mid, and lower stages of the conversion funnel.

Identify Top Marketing Channels

Plerdy marketing analytics tool segments collected data by channel for advanced website analysis. Research direct, paid, organic, social, and other traffic channels to understand what digital marketing efforts yield best results. With our visualization and optimization tool, you will maximize the ROI of your marketing campaigns.

Advanced URL settings

Use a full or partial URL address for more precise settings and data segmentation. This way Plerdy website analytics tool gives you better control over the pages that must be included in the user flow and conversion funnel analysis.

Understand User Actions on the Website

Regardless of what conversion funnel stages, upper, mid, or lower, you optimize, it’s critical to know what ecommerce customers do there. Our website conversion analysis software detects all kinds of interactions, including clicks, scrolls, and hovers, throughout the whole navigation path.

Find Out What Devices Generate Most Conversions

Since Plerdy can filter the traffic of the digital marketing funnel, you clearly see what device type generates the largest share of conversions. This marketing analytics data allows you to focus on the most profitable category of users and adapt digital marketing accordingly.

Generate More Leads

Lead generation funnel enables you to nurture the company with new customers and grow sales. Use the Plerdy Conversion Funnel tool to turn disconnected actions into well-orchestrated lead generation steps united with the same goal. Smooth user flows and logical marketing steps always make passers-by more likely to convert into leads.

Find Opportunities for Website Improvement

Detect problems at lower, mid, or upper stages of the conversion funnel and rely on other features of Plerdy website analysis software to investigate them. For example, you can use heatmaps and session recordings to get real-time insight into the behavior of website visitors.

Who needs sales funnel software

Basically, anyone who runs an ecommerce website or an informational online resource will benefit from Plerdy. If you are a business owner without a marketing team, use the sales funnel creator to improve your sales cycle and evaluate the overall situation on the website. In case you are a digital marketing specialist who is about to develop the next marketing strategy, the conversion funnel analysis software will make it data-driven. You will be able to know how online visitors behave at different stages of the marketing funnel, including lead generation, awareness, acquisition, consideration, etc. As a result, it should be much easier to shorten their way to conversion.
Besides, apart from the marketing conversion funnel analysis functionality, Plerdy includes a range of additional tools. Heatmaps, custom pop-ups, and session replay software can also be used by digital marketing specialists to shape online behaviors.

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