21 October
With a website funnel tool, you can better understand user behavior and the stages customers pass on their way to conversion. Plerdy records how leads interact with website elements and pages to allow you visualize this online activity as a marketing funnel. It shows the realistic step-by-step sales process in ecommerce stores and web resources. You can see where website visitors drop off, what stages they ignore, and decide how to solve their problems. This will help guide customers to the target action and boost ecommerce sales.
Collect additional information about your website sales funnel and visualize its main steps from awareness and consideration to purchase. The analysis based on this data should help you increase the number of conversions at each stage of the conversion funnel.
Based on digital marketing funnel analysis with Plerdy you can visualize the key conversion funnel steps completed by leads. User flow visualization is a tried and tested approach to behavior analysis that gives you the big picture. It’s essential for building marketing strategies.
Once you create the visualization of user flows, it’s necessary to measure their performance. Plerdy website analysis software records clicks, scrolls, and hovers on all meaningful website elements, so you can analyze what happens at each stage of the user path in more detail.
Use Plerdy analytics tool to test your digital marketing strategy and any conversion funnel optimization you make on the website. Plerdy instantly captures shifts in online behavior, so you can see how website visitors react to the new color of the Buy button, removed link, updated content, etc.
Our digital marketing analysis tool processes user behavior data to provide aggregated statistics on user flows. Creating a website funnel, you instantly understand how customers navigate your website, what interactions distract them from conversion-related actions, and why they drop off. This helps to enhance website design and make people more focused on reaching the target goal.
Optimize upper funnel marketing with lead capturing functionality available in Plerdy. You can create pop-up lead collection forms to engage website visitors and learn the further steps they take through the marketing lead funnel. This should help you get more quality leads and push them to the lower funnel where the conversion takes place.
Want to know whether your new website design is better than the previous one? Find out when users leave the website and make assumptions on why they behave like this. Such an analysis and optimization may significantly improve conversion rates in the upper, mid, and lower stages of the conversion funnel.
Plerdy marketing analytics tool segments collected data by channel for advanced website analysis. Research direct, paid, organic, social, and other traffic channels to understand what digital marketing efforts yield best results. With our visualization and optimization tool, you will maximize the ROI of your marketing campaigns.
Use a full or partial URL address for more precise settings and data segmentation. This way Plerdy website analytics tool gives you better control over the pages that must be included in the user flow and conversion funnel analysis.
Regardless of what conversion funnel stages, upper, mid, or lower, you optimize, it’s critical to know what ecommerce customers do there. Our website conversion analysis software detects all kinds of interactions, including clicks, scrolls, and hovers, throughout the whole navigation path.
Since Plerdy can filter the traffic of the digital marketing funnel, you clearly see what device type generates the largest share of conversions. This marketing analytics data allows you to focus on the most profitable category of users and adapt digital marketing accordingly.
Lead generation funnel enables you to nurture the company with new customers and grow sales. Use the Plerdy Conversion Funnel tool to turn disconnected actions into well-orchestrated lead generation steps united with the same goal. Smooth user flows and logical marketing steps always make passers-by more likely to convert into leads.
Detect problems at lower, mid, or upper stages of the conversion funnel and rely on other features of Plerdy website analysis software to investigate them. For example, you can use heatmaps and session recordings to get real-time insight into the behavior of website visitors.
Basically, anyone who runs an ecommerce website or an informational online resource will benefit from Plerdy. If you are a business owner without a marketing team, use the sales funnel creator to improve your sales cycle and evaluate the overall situation on the website. In case you are a digital marketing specialist who is about to develop the next marketing strategy, the conversion funnel analysis software will make it data-driven. You will be able to know how online visitors behave at different stages of the marketing funnel, including lead generation, awareness, acquisition, consideration, etc. As a result, it should be much easier to shorten their way to conversion.
Besides, apart from the marketing conversion funnel analysis functionality, Plerdy includes a range of additional tools. Heatmaps, custom pop-ups, and session replay software can also be used by digital marketing specialists to shape online behaviors.
Conversion funnel is the visualization of user flows and the stages visitors go through before they convert. It’s called a “conversion funnel” because the number of ecommerce leads at every stage reduces and in the end, only a part of them generate sales. A standard ecommerce conversion funnel consists of three levels – upper, mid, and lower. For upper conversion funnel optimization, you need to attract the right audience based on keywords, content, display, and social media ads. To optimize flows on the mid and lower conversion stages, make sure to build trust, show the benefits of your products, and pull ecommerce leads back into the nurturing phase once they convert.
A typical sales funnel includes six stages: awareness, interest, consideration, intent, evaluation, and purchase. At the awareness stage, potential customers know nothing about your ecommerce offer and come across your marketing materials for the first time. During the interest and consideration stages, they learn more about the company and turn into marketing qualified leads. At the intent step, customers show the readiness to purchase and make the final decision during the evaluation. If the previous ecommerce and marketing stages were smooth, they finally purchase. Note that by using the ecommerce funnel creator, you can connect these steps and minimize distractions from the target action.
Ecommerce conversion analysis tools detect user flows and problems on your website, but you need to know how to fix them. Browse the web and pick several similar online resources you consider convenient and effective. Navigate them to understand the main concept behind the conversion path. Borrow these ideas for your own optimization.
Every second spent on your online resource, visitors may take dozens of actions. Unfortunately, not all of their decisions result in conversions. Optimization helps to show people the right direction and minimize unnecessary interactions. You detect problematic spots in the funnel and use heatmap or session recording software to find out what exactly distracts customers. Such an optimization strategy helps to increase lead generation rates, maximize the marketing ROI, improve the website, and more.
Before you create any digital marketing strategy, decide what results you want to achieve in the long run. For example, build brand awareness through blog subscriptions, increase ecommerce sales, or attract more customers to your offline store. After you know the KPIs, use conversion funnel visualization to see how weak spots in current flows prevent you from getting what you need. Next, think about the ways to fix the problems at each stage. If you have trouble with awareness or need to boost lead generation, consider SEO and search engine advertising. To stir interest, pay more attention to blogs and acquisition through social media. To strengthen consideration, use email marketing, special offers, and website analysis. At evaluation and ecommerce purchase stages, connect with customers through more personalized marketing messages. Attention to each of the conversion stages is key to creating an effective sales cycle.
You can both map user behavior based on their actions and visited pages. First, use the conversion funnel creator to map general user flows. For example, you will see that after visiting the product page, people return to the home page instead of going to the cart. Such analytics data means that your online resource doesn't work as intended. At the second step of the analysis, take a look at the sequence and types of actions completed by website visitors. Plerdy includes heatmap and scroll map tools that can provide more detailed information on online behavior.
To optimize the acquisition conversion funnel, you will need to follow a set of testing instructions and some acquisition tips. Here’re the main testing steps:
Besides, you have to make your online resource simple and easy to navigate. It’s also important to monitor it with regular reports and study the analytics data collected with the acquisition funnel creator.
First of all, you need to know your target audience. Understand what they are looking for on your website with analytics tools, and rely on this data creating the customer journey. The behavioral patterns and, hence, sequences of actions differ among different groups of the target audience. To find out this information and create an effective online sales funnel, we recommend combining several Plerdy tools. Whereas the funnel creator visualizes the conversion path, heatmap reports show specific interactions. If this data isn’t enough, you can also use session recording to view how visitors navigate the web resource.
It’s not a disaster if you lose a few customers on the way to conversion. – It’s a disaster if you don’t know why they leave and do nothing to stop them. Here’re the main factors that may indicate that customers are leaving your ecommerce resource in large numbers or remain inactive: 1.) You have a lot of visitors but many of them don’t complete the target action and convert into customers. 2.) You don’t get enough new leads and the targeted people don’t show interest in your offer. 3.) Many visitors sign up for a free trial but don’t switch to the paid subscription. Such hints should help you understand at which stage of the funnel most people leave. For more accurate information and statistics, use the Plerdy tool. It will show the number and percentage of sessions at all conversion steps.
Plerdy simplifies data analysis with visualizations that show complex statistics with convenient graphs and images. The conversion report looks like the real funnel divided into several levels. For each of them, the report provides the number and percentage of sessions. The upper part (awareness and interest) usually shows a higher level of user activity than subsequent steps, which means that you’re losing customers on their way to purchase. The narrower is the part of the funnel, the fewer ecommerce website visitors reach this point. This allows you to quickly evaluate the overall situation with conversion and find out when people start bouncing. In Plerdy, you can also segment visitors by device type (desktop, mobile, and tablet) to assess website performance on different devices. There are also additional visualization features and traffic channel segmentation to customize the graph.
