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Website Funnel Analysis

Gain insights into user behavior and customer journey stages through detailed conversion funnel analysis.

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  • Free 14-day trial
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  • 4.9/5 Capterra
  • 4.7/5 G2 · 316+ reviews

Plerdy’s Conversion Funnel Analysis Tool

This data helps improve your conversion funnel performance and reduces bounce rates—meaning more readers will continue to the next customer journey stage.

  • Funnel analysis helps you pinpoint where users are abandoning the process.
  • By analyzing each step of the funnel, you can determine which stages have the lowest conversion rates and why.
  • Funnel analysis provides a clear picture of the user journey, helping you understand user behavior and preferences.
Plerdy’s Conversion Funnel Analysis Tool

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Online Store Funnel Analysis

Based on this information, marketers can develop user behavior hypotheses to optimize their conversion funnel.

In online stores, users go through the following steps during their shopping journey:

  • Category
  • Product
  • Cart
  • Order
  • Thank you page
Online Store Funnel Analysis

Discover specific points where visitors exit your site and identify ignored pages.

Create a common funnel with different categories to streamline user behavior analysis.

Service Website Funnel Analysis

Service Website Funnel Analysis

Compared to online stores, service websites typically feature fewer pages. Hence, there are fewer user journey steps. Marketers should analyze their main page and most important landing pages such as Services, Contact Us, or the About Us page. Informational and educational articles should be separated into different funnels based on your goals.

Marketing Channels Effectiveness

Marketing Channels Effectiveness

Explore direct, paid, organic, social, and other traffic channels. Discover which works best for your business. Among them, find the traffic channel where visitors bounce. Analyze what channel generates the lowest percentage of users who don’t take the next step toward making a purchase, or why users don’t complete a purchase/conversion. Then pass this task to marketers to optimize your advertising campaign.

Deeper Conversion Funnel Analysis

Deeper Conversion Funnel Analysis

Once you visualize your user's path, examine why users leave your website without proceeding to the next page. Pay attention to clicks, scrolling, and what visitors are hovering over. Next, evaluate elements such as micro-events and user video sessions to discover user behavior at each user journey stage.

Startup or SaaS Websites Analysis

Startup or SaaS Websites Analysis

Analyze your startup or SaaS websites with a Plerdy account. Evaluate each step separately to determine where users stumble and how to improve your marketing funnel. Then, carefully build a conversion funnel for your analysis. It includes: Tool description Blog Registration Onboarding steps

Conversion Analysis Role

Funnel analysis is useful to everyone interested in website conversion, from business owners without a marketing team, to internet marketing experts.

The conversion funnel analysis role is necessary for your marketing strategy.

  • How website visitors behave at different marketing funnel stages
  • Lead generation
  • Awareness
  • Micro- and macro-conversion
  • Plerdy shows powerful insights
Conversion Analysis Role

Data Collected for Conversion Funnel Analysis

Every step of the conversion funnel analysis is important in e-commerce marketing.

Advanced Funnel Step Settings

Advanced Funnel Step Settings

Use a full or partial URL for more precise settings and data segmentation. Plerdy’s funnel analysis tool gives online marketers and website owners optimal control over pages that are in the user path analysis and funnel conversions. It’s easy. With Plerdy, create conversion funnels with a maximum of seven steps.

Visitors Leaving Your Website Analysis

Visitors Leaving Your Website Analysis

Plerdy funnel analysis gives you data on the percentage of users that leave your website pages at any step. In most cases, this indicates that the user is not your target audience. Meaning that user didn’t find the necessary information they needed. Take a deeper look at Plerdy’s click map, scroll, or video session. Analyze and optimize these steps.

Funnel Steps Segmentation by Devices

Funnel Steps Segmentation by Devices

Sometimes certain device optimizations such as mobile are ignored, even though some URLs have more traffic from mobile devices. Analysis is necessary for your website’s sequence of user transitions. Plerdy funnel analysis can help.

Visual Appearance

Visual Appearance

View your conversion funnel data using Plerdy’s horizontal analytical display. It’s crucial to choose a specific time to perform your funnel analysis. Data analysis is best when traffic is higher. Because having more data means better results. Utilizing metrics during a slow month generates different results.

Plerdy Conversion Funnel Analysis Tool Reviews

Discover why customers love Plerdy's comprehensive and intuitive web optimization tools, as acclaimed on G2.com

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"Great Product"

I’m a real fan of Pleady’s features, including heatmaps, recordings of each session, funnel conversion analysis and SEO analysis. The tools have provided me with valuable insights, which has allowed me to improve the performance of my website and helped to increase my conversions. If you are looking for a tool to enhance the efficiency of your website and improve your sales Plerdy is the one.

Mark P.Mark P.Owner Small-Business
Read on G2.com

"Plerdy reveals the truth about how people use your website"

Using Plerdy has enabled me to monitor and evaluate my own, and my clients website's traffic, effectively. Plerdy offers a wide range of features, such as SEO, heatmaps, session recordings, conversion funnel analysis, form analytics. These tools have provided me with practical insights for enhancing my client website's performance and increasing conversions. Honestly, it's a fantastic option for anyone aiming to optimise their website and boost sales.

George M.George M.Consultant
Read on G2.com

"Best for tracking user journeys and heatmapping"

Plerdy has many features that allow you to see how users interact with your site, how they move through the conversion funnel, and where they may be dropping off. This information is critical in optimising your site for better conversions. One of the best features of Plerdy is the heat map. This allows you to see where users click on your site, what they're interested in, and where they spend the most time. This information is vital in understanding what content is most engaging for your users and what you need to do to keep them on your site longer.

Walter A.Walter A.Founder, Principal
Read on G2.com
1–3 / 3
300+ G2 reviews

Optimize your website today!

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  • Insights based on user behavior
  • Zero Server Load
  • 99% Data Accuracy
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  • 100* Heatmaps (daily limit) Heatmaps record all clicks from dynamic page elements, subject to a daily page view limit which resets daily. All historical data is stored, allowing for easy heatmap report creation. There are no restrictions on the number of filters or reports. Heatmap reports include scroll depth, mouse movement, and click sequence. Also featured are segmentation options by traffic channels, user groups, and countries. The only limitation is that you can analyze up to three pages.
  • 500* Video sessions Video sessions have a total limit, which you can manage by deleting as needed. Recording of these sessions is based on custom rules you set up. There are no limits on filtering and segmenting video sessions, offering comprehensive analysis options.
  • 5,000* SEO audit The SEO audit is an automated tool that collects key SEO data from your website's pages. A page requires at least one click to gather its SEO data. It integrates with Google Search Console for analyzing missed keywords. The audit employs a mobile-first model and has zero server load impact. This feature can be purchased separately.
  • 100* Pop-up Pop-ups have a daily display limit that is refreshed each day. You can create any of the 7 types of pop-up forms. If a higher display limit is needed, or if only this tool is required, it can be purchased separately, even with a free package.
  • 100* E-commerce tracking E-commerce tracking is designed for online stores, capturing data on how page elements influence sales with each element assigned a purchase value. It is based on a daily page view limit, which is updated daily. This feature can be purchased separately.
  • 100* Conversions Conversions track both micro and macro conversions based on a daily page view limit. Historical data is stored, allowing you to create reports at a later time.
  • 2* AI UX Assistant The AI UX Assistant is an automated tool that aids in analyzing collected data and provides advice on UX & CRO. Its limit is based on report creation capabilities. This feature is available for separate purchase.
  • Unlimited A/B testing A/B testing is a free tool that has no limits on page views, user sessions, or the number of tests you can run.
  • 1 Months of storage Specifies the duration for storing data before automatic deletion to maintain data relevance.
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