E-commerce Sales
Performance

Sales performance is a powerful tool in Plerdy's arsenal allowing you to estimate the revenue of your own online store quickly and easily in terms of a specific period. Thanks to Plerdy's sales performance reports, you can understand which element on your website has produced the most significant impact on sales.

We recommend that you familiarize yourself with this comparative article - "E-Commerce: sales performance from Plerdy VS Google Analytics"

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Why do I need to analyze sales performance?

To determine the effectiveness of a single block on a page
By understanding which block is the most effective on the page/website, you can concentrate all the potential users' attention and increase the number of ultimate buyers.
To determine the effectiveness of elements on the page
Each element on the page plays an important role in the customer's conversion path. If you understand which element is most or least attractive to a potential customer, you can adjust them to increase the number of orders.
To measure key performance indicators (KPI)
KPI for online business, first of all, means conversion. Thanks to this and other indicators, you can assess the current state of your online business and develop a plan of action for achieving strategic and tactical goals.
To determine which marketing activities do not / generate revenue
Without trials and researching the effectiveness of these trials, you won't manage to find the marketing activities that yield concrete results.
To make adjustments to your marketing strategy
Understanding which methods and actions have yielded the best results for the "favorable" price, you can adjust your marketing strategy.
To find out which traffic channel is the most effective
You need to work on all possible traffic sources. However, you should clearly understand which source you should better focus on.

Who needs to analyze sales performance?

First of all, the owners of online stores and other commercial projects striving to develop their online business constantly. After all, sales performance analytics demonstrates how you are currently moving, compared to the expected performance.

Besides, sales performance is an indispensable tool for marketers, SEO and CRO specialists working on the development, analysis, and improvement of the marketing strategy and conversion in general.

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Plerdy's Sales Performance features

Page selection Select a specific page or order page and analyze its "cost" in the conversion funnel.
Real-time monitoring View sales performance statistics every second if you please. All the data will be automatically calculated and changed, depending on the selected dates and parameters.
Segmentation by traffic type Choose any type of traffic and analyze all the above-mentioned parameters only for it. Only a detailed analysis will allow you to determine which type of traffic is the most effective.
Segmentation by device type The reason for the low conversion rate may be hidden and, at first glance, unclear. Thanks to this feature, you can easily see what type of device generates no revenue and how it can be fixed.
Segmentation by date It is vital to analyze all the indicators not only consistently for a month/half a year/year, but also for a specific period of marketing activities or changes on the website. This will enable you to answer the global questions that haven't been answered yet.
Segmentation by word in the page heading Just specify the "keyword", placed on the required pages, in the filter, and you'll be able to analyze the collected data immediately.
Viewing the shopping cart with the order In the table, along with the list of the web pages that participated in the client's conversion path, you can see the created pages with the order number. By going to this page, you can view the order contents and customer data.
Analysis of the correct blocks/products placement on the page With real data, you can reasonably change the placement of blocks/products on the page to increase the number of transactions, the customer's check, and the profitability of your online business.