May 25, 2022
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Sales performance is a powerful tool in Plerdy's arsenal allowing you to estimate the revenue of your own online store quickly and easily in terms of a specific period. Thanks to Plerdy's sales performance reports, you can understand which element on your website has produced the most significant impact on sales.
We recommend that you familiarize yourself with this comparative article - "E-Commerce: sales performance from Plerdy VS Google Analytics"
By understanding which block is the most effective on the page/website, you can concentrate all the potential users' attention and increase the number of ultimate buyers.
Each element on the page plays an important role in the customer's conversion path. If you understand which element is most or least attractive to a potential customer, you can adjust them to increase the number of orders.
KPI for online business, first of all, means conversion. Thanks to this and other indicators, you can assess the current state of your online business and develop a plan of action for achieving strategic and tactical goals.
Without trials and researching the effectiveness of these trials, you won't manage to find the marketing activities that yield concrete results.
Understanding which methods and actions have yielded the best results for the "favorable" price, you can adjust your marketing strategy.
You need to work on all possible traffic sources. However, you should clearly understand which source you should better focus on.
Thanks to Plerdy, you can track the correct number of transactions (number of purchases) that were successfully completed during the selected period.
Thanks to this feature, you can easily analyze whether users make a transaction only once or make purchases repeatedly.
This amount will allow you to evaluate the online store's profitability and allow you to make decisions on further actions by handling the numbers.
Thanks to the constant measuring of this indicator and comparing it with the previous period, you can measure the online store's effectiveness.
This indicator will help you determine the real interest of customers in your brand or product.
Due to this indicator, you can analyze the customers' shopping cart and, make suggestions to potential customers based on their preferences.
By understanding which part of the screen is most effective on the page/website, you can place basic information or products and increase the number of ultimate buyers..
In Plerdy, you can determine which elements of the online store have somehow influenced the successful ordering and how much profit a particular element has generated.
By analyzing the client's path on the website, you can improve their user experience. In addition, you will be able to understand whether the client came to the website for a specific product, or chose it among all the products presented on the website.
Comparing the total and unique page views per session you will be able to understand the customer came to the site for a particular commodity, or select it from all displayed on the site.
First of all, the owners of online stores and other commercial projects striving to develop their online business constantly. After all, sales performance analytics demonstrates how you are currently moving, compared to the expected performance.
Besides, sales performance is an indispensable tool for marketers, SEO and CRO specialists working on the development, analysis, and improvement of the marketing strategy and conversion in general.
