Best 52 Chief Marketing Officer (CMO) in the World

In this list, we have collected the most influential CMO experts for you. They have done a colossal job promoting brands to the market, and they deserve to be mentioned on this list.

If we have forgotten someone, you can fill out the form below, indicating you need the CMO expert, and we will post it shortly.

+Add new CMO Expert
cro-diagrams-image
seo-image

Amy Fuller

Chief Marketing and Communications Officer, Board, Advisory Board Director Accenture

seo-image

Nick Tran

Global Head of Marketing TikTok

seo-image

Arjan Dijk

Senior Vice President & Chief Marketing Officer Booking.com

seo-image

Bozoma Saint John

Chief Marketing Officer Netflix

seo-image

Dara Treseder

Global head of marketing Peloton

seo-image

Eric Lempel

SVP, Head of Global Marketing Sony Interactive Entertainment

seo-image

Marisa Thalberg

Executive Vice President, Chief Brand and Marketing Officer Lowe’s

seo-image

Ukonwa Kuzi-Orizu Ojo

Global Chief Marketing Officer Amazon Prime Video & Studios

seo-image

Everette Taylor

CMO,CRO Expert Artsy Artsy

seo-image

Rupen Desai

Global Chief Marketing Officer Dole Sunshine Company

seo-image

Leslie Berland

Chief Marketing Officer Twitter

seo-image

Enrico Galliera

Chief Marketing And Commercial Officer Ferrari

seo-image

Stephanie McMahon

Chief Brand Officer WWE

seo-image

Raja Rajamannar

Chief Marketing & Communications Officer and President, Healthcare Business MasterCard

seo-image

Morgan Flatley

Global Chief Marketing Officer McDonald’s

seo-image

Olivier Francois

Global President of Fiat Brand & Chief Marketing Officer FCA Fiat Chrysler Automobiles

seo-image

Marc Pritchard

Chief Brand Officer Procter & Gamble

seo-image

Janine Pelosi

Chief Marketing Officer Zoom

seo-image

Julia Goldin

Chief Product & Marketing Officer LEGO

seo-image

Chris Capossela

Chief Marketing Officer and Executive Vice President of Consumer Business Microsoft

seo-image

Ann Lewnes

Chief Marketing Officer and Executive Vice President of Corporate Strategy and Development Adobe

seo-image

Julia White

Chief Marketing And Solutions Officer and Executive Board Member SAP

seo-image

Alex Schultz

Chief Marketing Officer and Vice President of Analytics Meta (Facebook)

seo-image

Rachel Ferdinando

Chief Marketing Officer and Senior Vice President Frito-Lay

seo-image

Britta Seeger

Board Member and Head of Sales Daimler

seo-image

William White

Chief Marketing Officer Walmart

seo-image

Sarah Franklin

Chief Marketing Officer Salesforce

seo-image

Fernando Machado

Chief Marketing Officer Activision Blizzard

seo-image

Jens Thiemer

Senior Vice President Customer & Brand BMW

seo-image

Hildegard Wortmann

Member of the Board of Management of Audi AG for Sales and Marketing Audi

seo-image

Detlev von Platen

Board Member for Sales and Marketing Porsche

seo-image

Carla Hassan

Chief Marketing Officer Citi

seo-image

Conny Braams

Chief marketing and digital officer Unilever

seo-image

Russell Wager

VP of Marketing Kia

seo-image

Sally Susman

Executive Vice President and Chief Corporate Affairs Officer Pfizer

seo-image

Andrea Brimmer

Chief Marketing Officer Ally Financial

seo-image

Deborah Wahl

Global Chief Marketing Officer General Motors

seo-image

Angela Zepeda

Chief Marketing Officer Hyundai

seo-image

Mayur Gupta

Chief Marketing And Strategy Officer Gannett

seo-image

Diego Scotti

EVP and Chief Marketing Officer Verizon

seo-image

Brie Carere

Executive Vice President and Chief Marketing and Communications Officer FedEx

seo-image

Lynne Biggar

Executive Vice President and Global Chief Marketing Officer Visa

seo-image

Alessandra Bellini

Chief Customer Officer TESCO

seo-image

Lorraine Twohill

Global Chief Marketing Officer Google

seo-image

Jonathan Auerbach

Executive Vice President, Chief Strategy, Growth and Data Officer PayPal

seo-image

Minjae Ormes

Chief Marketing Officer Visible

seo-image

Brad Hiranaga

Chief Marketing Officer General Mills

seo-image

Melissa Grady

Chief Marketing Officer Cadillac

What is a CMO (chief marketing officer)?

A chief marketing officer (CMO) is a C-suite executive involved in the creation, communication, and delivery of the organization’s offerings that carry value to their customers and business partners. A CMO is an expert who has strong expertise in broad marketing aspects. This executive is responsible for developing a fully-fledged marketing strategy that coheres with the customers’ needs and pains. By implementing it, a CMO boosts conversions & sales, customer loyalty, and brand awareness.

What does a chief marketing officer do?

The CMO position title speaks for itself: “chief” implies leadership, “marketing” is marketing, and “officer” suggests a direction. 

A CMO plays a key role in an organization and is on the second authority rank, reporting directly to the chief executive officer (CEO).

The marketing guru should be a competent expert in all marketing aspects to be able to launch and manage successful business transformations. In particular, a CMO:

  • Designs efficient marketing campaigns and brings them to life
  • Supervises market research and analyzes essential metrics
  • Manages PR & public-facing communications
  • Closely interacts with other C-level executives
  • Drives changes in business by integrating new tools and processes, etc.

All the expert marketing activities of a CMO are directed toward driving more revenue for the company. Their spectrum may vary based on the industry, brand recognition, business size and needs, etc. 

How to Find a Chief Marketing Officer

Since a CMO is going to be one of the key figures in your company, finding the right candidate is crucial. However, it is rather difficult to find an expert who’ll be equally masterful in customer acquisition & retention, product & business development, brand image creation, and all the other aspects CMOs are usually involved in. 

So, the first essential tip is: look for the one who’s an expert in the spheres that are key to you and who’s able to manage other specialists with strong expertise in the rest of the aspects. However, mind that the expert skills of your prospective CMO are not limited to marketing automation only, or data analytics purely, for instance.

The next step is to study the experience of the CMO candidate. Pay attention to which industry they’ve been into. Try to get expert recommendations from their previous workplace. Assess their leadership skills and the ability to adapt to changing circumstances. Plus, mind if this CMO will fit into your corporate culture.

Stage 3. Ask an expert questions related to their style of working: how they are going to implement new strategies, what tools and techniques they will use, and what sources they need. In short, ask everything you find essential to know before starting cooperation with the expert.

That’s it! After collecting these necessary details about the candidate, you will be able to determine whether he/she is the right CMO for your company. Good luck in your search!

Articles from the blog