Best 52 Chief Marketing Officer (CMO) in the World

In this list, we have collected the most influential CMO experts for you. They have done a colossal job promoting brands to the market, and they deserve to be mentioned on this list.

If we have forgotten someone, you can fill out the form below, indicating you need the CMO expert, and we will post it shortly.

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Amy Fuller

Chief Marketing and Communications Officer, Board, Advisory Board Director Accenture


Nick Tran

Global Head of Marketing TikTok


Arjan Dijk

Senior Vice President & Chief Marketing Officer


Bozoma Saint John

Chief Marketing Officer Netflix


Dara Treseder

Global head of marketing Peloton


Eric Lempel

SVP, Head of Global Marketing Sony Interactive Entertainment


Marisa Thalberg

Executive Vice President, Chief Brand and Marketing Officer Lowe’s


Ukonwa Kuzi-Orizu Ojo

Global Chief Marketing Officer Amazon Prime Video & Studios


Everette Taylor

CMO,CRO Expert Artsy Artsy


Rupen Desai

Global Chief Marketing Officer Dole Sunshine Company


Leslie Berland

Chief Marketing Officer Twitter


Enrico Galliera

Chief Marketing And Commercial Officer Ferrari


Stephanie McMahon

Chief Brand Officer WWE


Raja Rajamannar

Chief Marketing & Communications Officer and President, Healthcare Business MasterCard


Morgan Flatley

Global Chief Marketing Officer McDonald’s


Olivier Francois

Global President of Fiat Brand & Chief Marketing Officer FCA Fiat Chrysler Automobiles


Marc Pritchard

Chief Brand Officer Procter & Gamble


Janine Pelosi

Chief Marketing Officer Zoom


Julia Goldin

Chief Product & Marketing Officer LEGO


Chris Capossela

Chief Marketing Officer and Executive Vice President of Consumer Business Microsoft


Ann Lewnes

Chief Marketing Officer and Executive Vice President of Corporate Strategy and Development Adobe


Julia White

Chief Marketing And Solutions Officer and Executive Board Member SAP


Alex Schultz

Chief Marketing Officer and Vice President of Analytics Meta (Facebook)


Rachel Ferdinando

Chief Marketing Officer and Senior Vice President Frito-Lay


Britta Seeger

Board Member and Head of Sales Daimler


William White

Chief Marketing Officer Walmart


Sarah Franklin

Chief Marketing Officer Salesforce


Fernando Machado

Chief Marketing Officer Activision Blizzard


Jens Thiemer

Senior Vice President Customer & Brand BMW


Hildegard Wortmann

Member of the Board of Management of Audi AG for Sales and Marketing Audi


Detlev von Platen

Board Member for Sales and Marketing Porsche


Carla Hassan

Chief Marketing Officer Citi


Conny Braams

Chief marketing and digital officer Unilever


Russell Wager

VP of Marketing Kia


Sally Susman

Executive Vice President and Chief Corporate Affairs Officer Pfizer


Andrea Brimmer

Chief Marketing Officer Ally Financial


Deborah Wahl

Global Chief Marketing Officer General Motors


Angela Zepeda

Chief Marketing Officer Hyundai


Mayur Gupta

Chief Marketing And Strategy Officer Gannett


Diego Scotti

EVP and Chief Marketing Officer Verizon


Brie Carere

Executive Vice President and Chief Marketing and Communications Officer FedEx


Lynne Biggar

Executive Vice President and Global Chief Marketing Officer Visa


Alessandra Bellini

Chief Customer Officer TESCO


Lorraine Twohill

Global Chief Marketing Officer Google


Jonathan Auerbach

Executive Vice President, Chief Strategy, Growth and Data Officer PayPal


Minjae Ormes

Chief Marketing Officer Visible


Brad Hiranaga

Chief Marketing Officer General Mills


Melissa Grady

Chief Marketing Officer Cadillac


Natalie Luneva

Founder, Advisor, Growth Coach, Speaker, Author, Fractional CMO Plano, Texas USA

What is a CMO (chief marketing officer)?

A chief marketing officer (CMO) is a C-suite executive involved in the creation, communication, and delivery of the organization’s offerings that carry value to their customers and business partners. A CMO is an expert who has strong expertise in broad marketing aspects. This executive is responsible for developing a fully-fledged marketing strategy that coheres with the customers’ needs and pains. By implementing it, a CMO boosts conversions & sales, customer loyalty, and brand awareness.

What does a chief marketing officer do?

The CMO position title speaks for itself: “chief” implies leadership, “marketing” is marketing, and “officer” suggests a direction. 

A CMO plays a key role in an organization and is on the second authority rank, reporting directly to the chief executive officer (CEO).

The marketing guru should be a competent expert in all marketing aspects to be able to launch and manage successful business transformations. In particular, a CMO:

  • Designs efficient marketing campaigns and brings them to life
  • Supervises market research and analyzes essential metrics
  • Manages PR & public-facing communications
  • Closely interacts with other C-level executives
  • Drives changes in business by integrating new tools and processes, etc.

All the expert marketing activities of a CMO are directed toward driving more revenue for the company. Their spectrum may vary based on the industry, brand recognition, business size and needs, etc. 

How to Find a Chief Marketing Officer

Since a CMO is going to be one of the key figures in your company, finding the right candidate is crucial. However, it is rather difficult to find an expert who’ll be equally masterful in customer acquisition & retention, product & business development, brand image creation, and all the other aspects CMOs are usually involved in. 

So, the first essential tip is: look for the one who’s an expert in the spheres that are key to you and who’s able to manage other specialists with strong expertise in the rest of the aspects. However, mind that the expert skills of your prospective CMO are not limited to marketing automation only, or data analytics purely, for instance.

The next step is to study the experience of the CMO candidate. Pay attention to which industry they’ve been into. Try to get expert recommendations from their previous workplace. Assess their leadership skills and the ability to adapt to changing circumstances. Plus, mind if this CMO will fit into your corporate culture.

Stage 3. Ask an expert questions related to their style of working: how they are going to implement new strategies, what tools and techniques they will use, and what sources they need. In short, ask everything you find essential to know before starting cooperation with the expert.

That’s it! After collecting these necessary details about the candidate, you will be able to determine whether he/she is the right CMO for your company. Good luck in your search!

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