How Does Plerdy Comply with GDPR

In May of 2018, after years of preparation and discussion, the EU General Data Protection Regulation entered into force. This moment became an important milestone in the work of all companies that process the data of EU citizens. The GDPR replaced the Data Protection Directive 95/46/EC establishing common data privacy regulations and standards across Europe. Now GDPR compliance is a must for any company and a way to prove that the company genuinely cares about the privacy of its users.

Plerdy processes the data of users located in different countries of the EU and acknowledges the importance of the GDPR compliance. Therefore, we have taken a series of steps to ensure the transparency of data collection, use, and processing to strengthen user privacy. Let’s take a look at the practical side of the GDPR compliance.

Why is the GDPR necessary?

Before the General Data Protection Regulation came into force, every European country had different data protection laws, and for many companies, it was difficult to work on the European market. Therefore, the new universal set of rules has actually simplified everything. Now companies have clear guidance on how to process user data and maintain the necessary level of security.

Key Definitions of GDPR

  • Personal data: Any information about an identified or identifiable natural person (data subject) such as their name, identification number, location, online identifier, and more.
  • Controller: A natural or legal person, entity, or another body that collects personal data and determines how and for what purposes it is processed.
  • Processor: A natural or legal person, entity, or another body that processes data on the controller’s behalf.

Note. When you use Plerdy heatmaps or pop-up forms to collect the personal data of your website visitors, you act as a data controller and Plerdy acts as a data processor.

How did Plerdy prepare to GDPR?

We had started working on our GDPR compliance long before the regulation entered into force. To fully meet the new requirements, we have taken a set of steps:

  • We have analyzed all our Products to find out if they meet the provisions of GDPR;
  • We have made sure that users can request full deletion of their data or permanently delete their account from their personal profile;
  • We have included new requirements into our Privacy Policy and Terms of Service;
  • We have helped controllers to comply with the provisions of GDPR;
  • We have made sure that all our sub-processors are GDPR compliant.

The Rights of Data Subjects under GDPR

According to the provisions of GDPR, data subjects must know how and why their data is collected and processed. They have the right of access, rectification, erasure, portability, and refusal from information processing or the restriction of such processing (Art. 15-18, 20-21 of GDPR).

To ensure that these rights are obeyed, we ask data subjects to give explicit and direct consent to process their data and provide detailed information on data collection practices.

How Do Plerdy Products help Users to Stay GDPR Compliant?

Plerdy offers broad functionality for website analytics that helps to improve conversion rates and usability. It also includes some tools that will allow you to study user behavior, communicate with your website visitors, and collect their data. Here are several examples of how Plerdy Products can help you to stay GDPR compliant.

  • Plerdy Heatmaps display clicks, scrolls, and hovers that users make on website pages. The data is shown as aggregated statistics and does not contain personally identifiable information. Since Plerdy does not record videos or save screenshots, you, as a data controller, will receive only the aggregated data necessary to monitor user behavior. This helps to stay GDPR compliant and minimize the amount of personally-identifiable information you access. In addition, heatmaps display traffic sources helping to understand the location of your visitors to find out whether they come from the EU.
  • With Plerdy Smart Forms, you can ask your visitors to provide their consent on information collection and processing. Smart forms can inform visitors about data privacy practices you use helping you to meet the requirements of GDPR.
  • Plerdy SEO-alerts only collect information on tags and web semantics providing it in an aggregate form without any personally-identifiable data.

Contact Us

In case you have any questions or concerns about the GDPR compliance by Plerdy, do not hesitate to email us at hello@plerdy.com.