In May of 2018, after years of preparation and discussion, the EU General Data Protection Regulation entered into force. This moment became an important milestone in all companies that process the data of EU citizens. The GDPR replaced the Data Protection Directive 95/46/EC establishing common data privacy regulations and standards across Europe. Compliance with the GDPR is now mandatory for any company. At the same time, the company must prove that it sincerely cares about the confidentiality of its users.
Plerdy processes users’ data in different EU countries and acknowledges the importance of GDPR compliance. Therefore, we have taken a series of steps to ensure the transparency of data collection, use, and processing to strengthen user privacy. But, first, let’s take a look at the practical side of GDPR compliance.
Before the General Data Protection Regulation came into force, every European country had different data protection laws, and for many companies, it was challenging to work on the European market. Therefore, the new universal set of rules has simplified everything. Now companies have clear guidance on how to process user data and maintain the necessary level of security.
Note. When you use Plerdy heatmaps or pop-up forms to collect the personal data of your website visitors, you act as a data controller and Plerdy acts as a data processor.
We had started working on our GDPR compliance long before the regulation entered into force. However, to fully meet the new requirements, we have taken a set of steps:
According to the provisions of GDPR, data subjects must know how and why their data is collected and processed. They have the right of access, rectification, erasure, portability, and refusal from information processing or the restriction of such processing (Art. 15-18, 20-21 of GDPR).
To ensure that these rights are obeyed, we ask data subjects to give explicit and direct consent to process their data and provide detailed information on data collection practices.
Plerdy offers broad functionality for website analytics that helps to improve conversion rates and usability. It also includes some tools that will allow you to study user behavior, communicate with your website visitors, and collect their data. Here are several examples of how Plerdy Products can help you stay GDPR compliant.