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Head of the Academy of Internet Marketing "WebPromoExperts"
I highly recommend the service to all who struggles with website improvements, conversion, and understanding of content effectiveness.
What’s in it:
Tracking of page scrolls. It’s a very useful thing for lazy people who always postpone its setup in Google Analytics or GTM. Our blog editor in chief was very pleased by this function.
Regular scrollmaps and heatmaps from metrics. Work perfectly.
A convenient division by sources of traffic on all pages.
An option of tagging and precise statistics of the tags set.
Head of PPC, ARTEFACT.St
Quite a helpful service for UX/UI designers and marketers.
It is easily installed through Google Tag Manager and has a convenient and clear interface.
I liked the smart form builder function. The service is a good replacement for the form analytics and click maps offered by Yandex.Metrica.
I also liked that forms can be integrated with different email services (MailChimp, eSputnik, etc.) The heatmap allows to see how your visitors interact with a site, so you can improve website usability and conversion based on these data.
The heatmap allows to see how your visitors interact with a site, so you can improve website usability and conversion based on these data.
The script is installed on a site once. The installation takes only 30 seconds
The service offers many free functions
All data is protected by SSL technology
Click reports are formed instantly
The service works without additional extra load on a site
Improve conversion with the built-in analytics tool
Connect the service with tools that you use daily
You will save a lot of your time, efforts, and money
The service works correctly in all popular browsers and with all popular screen resolutions
Usually, e-commerce projects work in a highly competitive environment. Internet marketers and SEO specialists use different tools for testing new solutions, optimization, an improvement of behavioral factors, and an increase of conversion rate optimization.
Among all tools, Plerdy takes a special place. Its main task is to improve CRO mainly by means of the heatmap. The statistics collected is especially important for e-commerce projects.
Marketers and designers usually use individual sets of tools for usability audits. They consist of a website analysis, monitoring users’ behavior, website speed test, etc.
It’s impossible to complete a comprehensive usability audit without Plerdy since it allows you to analyze users’ behavior on a website. The information collected helps to improve decisions regarding changes in website design.
Conversion of e-commerce sites usually consists of many indicators. They include the total amount of clicks on pages, the number of visits versus the amount of sales, and other.
The website heatmap shows information about interaction with the most popular components of a website and helps to make decisions regarding optimization of buttons, fields, navigation elements, images, and even content. A specialist doing the usability audit sees the weakest elements of design and makes relevant changes or suggests additional testing to increase conversion.
Installing Plerdy is easy. You just need to start from registering on the dashboard. You will be explained 3 simple steps of pasting a script on your website. The total installation time is 1 minute.
Right in a minute it will start to collect clicks on the website.
After pasting a script, Plerdy collects data about clicks. The information can be viewed both in real time and in the table on the dashboard. A user will see clicks on main elements of the website, traffic, types of devices, and users’ countries.
Plerdy’s clients stay aware of how their e-commerce websites are perceived by users and what target actions are taken by them. Such information can be useful for a comprehensive usability audit since it makes page optimization easier and helps to increase a conversion rate.
Plerdy allows to see a website from users’ perspective. Statistics of clicks on different components (including custom tags) makes it possible to do a professional analysis of users’ behavior. And this makes it possible to improve the website.
In a while after installing Plerdy, for example, a month, you can analyze results. Then you can identify the most and the least effective components of the website. Relying on statistics, you can detect anomalies on the website and prepare a plan of further CRO.
Plerdy is a tool that makes it easy to increase conversion for online stores and e-commerce sites. What’s necessary for it is to analyze users’ behavior on key pages (categories, product cards, the cart) and make a sales funnel. If it looks like a cylinder, it means users go through all of stages without obstacles. But in fact, it happens very rarely. That’s why in most of cases, the funnel looks like a upside down cone consisting of a few layers. If a certain layer has low conversion rate, it’s necessary to find out on which pages it happens and identify the main cause.
It’s very possible that users don’t make the next step in an online store (and in the sales funnel) because of misunderstanding design, absence of hints, and weak calls to action. It can be identified in a usability audit.
Plerdy is a multifunctional product. The heatmap allows to improve a website and the smart form builder helps to attract users’ attention. Relying on heatmap data, marketers can make decisions regarding making changes in website design and structure. The smart form builder will help to emphasize products or services, run promotions, collect leads, organize feedback. The both tools are designed to work with users’ behavior. The main goal is still to improve a website and ways of conversion.
The more usable and understandable your website is, the faster and more effectively it solves users’ tasks, which means higher sales. Plerdy is one of few tools that can help a marketer learn to understand his clients.