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Head of the Academy of Internet Marketing "WebPromoExperts"
I highly recommend the service to all who struggles with website improvements, conversion, and understanding of content effectiveness.
What’s in it:
Tracking of page scrolls. It’s a very useful thing for lazy people who always postpone its setup in Google Analytics or GTM. Our blog editor in chief was very pleased by this function.
Regular scrollmaps and heatmaps from metrics. Work perfectly.
A convenient division by sources of traffic on all pages.
An option of tagging and precise statistics of the tags set.
Head of PPC, ARTEFACT.St
Quite a helpful service for UX/UI designers and marketers.
It is easily installed through Google Tag Manager and has a convenient and clear interface.
I liked the smart form builder function. The service is a good replacement for the form analytics and click maps offered by Yandex.Metrica.
I also liked that forms can be integrated with different email services (MailChimp, eSputnik, etc.) The heatmap allows to see how your visitors interact with a site, so you can improve website usability and conversion based on these data.
The heatmap allows to see how your visitors interact with a site, so you can improve website usability and conversion based on these data.
The script is installed on a site once. The installation takes only 30 seconds
The service offers many free functions
All data is protected by SSL technology
Click reports are formed instantly
The service works without additional extra load on a site
Improve conversion with the built-in analytics tool
Connect the service with tools that you use daily
You will save a lot of your time, efforts, and money
The service works correctly in all popular browsers and with all popular screen resolutions
Usually, e-commerce projects work in a highly competitive environment. Internet marketers and SEO specialists use different tools for testing new solutions, optimization as well as to improve behavioral factors and optimize a conversion rate.
Among all tools, Plerdy takes a special place. It has two main tasks: to improve UX/UI of sites with a heatmap and improve conversion with a smart form builder. Here are 11 tasks you can only do with Plerdy.
Marketers and designers usually use individual sets of tools for usability audits. They include a website analysis, monitoring user behavior, a website speed test, etc.
A comprehensive usability audit is impossible without Plerdy since this tool allows you to analyze user behavior on a website. The information collected helps to take prompt decisions on changes in website design.
Conversion of e-commerce sites usually consists of micro- and macroconversions. They also include a total amount of clicks on pages, the ratio of visits to sales, and more.
The click heatmap shows information on interaction with the most popular elements of a site and helps to decide on their optimization. With the smart form builder, you can create dynamic banners, subscription forms, and other interactive solutions to attract visitors’ attention, keep them on your website, and increase conversions within a sales funnel.
The script of Plerdy is extremely easy to install (only 30 seconds). Just start the registration in a personal dashboard of the service. Then you will be offered to paste the script on your website: before the </body> tag or in Google Tag Manager. The installation of the code takes around one minute.
Once the first click on your website is made, the dashboard will start displaying statistics.
After pasting a script, Plerdy collects data on clicks. The information can be viewed both in real time and in a table on the dashboard. You can see statistics on traffic, device type, users’ country, and clicks on the main elements of a site.
Plerdy’s users see how visitors perceive their e-commerce websites and what target actions they take. Such information can be useful for a comprehensive usability audit since it makes page optimization easier and helps to increase a conversion rate. The smart form builder collects data on the display of banners and the ratio of conversions (or leads) to closed popup forms/banners.
Plerdy allows you to see a website from users’ perspective. With statistics on clicks on different components (including custom tags), you can do a professional analysis of user behavior. And this, in its turn, enables optimization of the website.
A while after installing Plerdy you can analyze results. Then, using various filters, you can identify the most and the least effective components of the website. Based on the collected statistics, you can detect flaws in the website and prepare a plan for its further optimization.
Plerdy is a tool that helps to improve the conversion of online stores. To increase your rates, you should first analyze user behavior on the main pages (categories, product pages, and a cart), form a sales funnel, and set smart forms. If the sales funnel has a cylindrical form and your offer meets the interests of your visitors, the conversion will increase without any additional obstacles. Yet the ideal model is very rare. Thus, in the majority of cases, a sales funnel looks like an inverted cone consisting of several segments. If one of these segments has a very low conversion rate, you should define the pages that cause this and find out the primary reason.
It well may be that users don’t make the next step in an online store (and hence in a sales funnel) because of its unclear design, lack of tips, or weak calls to action. With dynamic forms, you can immediately forward users to target pages.
Plerdy is a multifunctional product. The heatmap helps to improve a website and the smart form builder allows you to attract users’ attention. Relying on heatmap data, marketers can decide on changes in the design and structure of the website. The smart form builder will help to emphasize products or services, run promotions, collect leads, and get feedback. Both tools are designed to work with the models of user behavior. Nevertheless, the improvement of websites and ways of conversion remains their main goal.
The easier to use your website is and the faster and more effectively it solves users’ tasks, the higher conversion rate and sales you will have. Plerdy is one of few tools, marketers can use to learn to understand their customers.