Website Heatmaps

Heatmaps are a set of online tools for experienced marketers, usability experts, and SEO specialists used to analyze user behavior, conduct tracking and analytics.

Each heatmap tool solves a separate task, including:

  • Conversion growth;
  • Analysis of user behavior on website pages.

How are heatmaps used?

It’s not widely known that 98% of visitors don’t buy products on the web resources they visit. To understand the reasons behind this online behavior, website owners conduct occasional usability audits using heatmap software.
However, in addition to the UX analysis heatmap software also allows you to:
heatmap website 1

Who needs heatmaps?

First of all, the heatmap software will be helpful for marketers of online stores and other commercial projects who want to see the broad and steady picture of user behavior on their websites.

Also, the click heatmap software is a must-have tool for usability experts, analysts, UX designers, and SEO specialists. You cannot conduct a comprehensive website usability analysis without taking into account the actual statistics of clicks, mouse hovers, and scroll data. Moreover, Plerdy offers a free version for beginners allowing them to get acquainted with the basic functionality of this tool.

What do Plerdy heatmaps include?

1

Clickmap tool shows how exactly visitors of every web page have interacted with its elements. It also can segment these users by their origin (traffic source) for a more customized analysis and tracking.

2

Hot segments correspond to the parts of a page with the highest CTR.

heatmap website 2 heatmap website 3
heatmap website 4 heatmap website 5
3

Scroll map shows how deeply every page is scrolled on any device (computer, mobile device, or tablet). This tool is helpful to analyze the text in blogs and landing pages. Most importantly, it is available even in the free trial mode.

4

Mouse hover map shows the elements of a website that were hovered over by visitors. When you need to analyze the dynamics of user behavior, a hover map will be a much more useful tool than any free video recordings. Summarizing the data, this map helps to save the time that was previously spent on watching recordings of users’ screens.

5

Click sequences show the order in which the selected element was clicked. Using them you can track the sequences of user transitions between the pages. Combined with a mouse hover map they help to analyze user behavior on a website more effectively than video recordings.

6

Events track clicks or mouse hovers solely on a selected website element. Whereas a click map by default shows the aggregated data on typical website elements, events help to see how many times users have clicked or hovered a certain object. This is inevitable for effective analysis of your web and mobile resources.

heatmap website 6 heatmap website 7

What are their key characteristics?

Plerdy heatmaps were designed bearing in mind actual usability audits:

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