Heatmaps are a set of online tools for user behavior tracking and analysis. Experienced marketers, UX experts, and SEO specialists rely on such software to record clicks, hovers, scrolls, and other interactions with a website. In addition, many heatmaps, including Plerdy, have a free trial mode that allows you to benefit from their features free of charge.
One way to boost conversion is to upgrade your website with special free software and online tools. Yet this step should be data-driven and must consider the real problems users face. An online click heatmap enables you to start tracking user behavior to see what hinders conversion, eliminate these obstacles, and test the website changes.
Website design mistakes result in low conversion rates. If users cannot open a link, try to navigate using an unclickable element, or understand how something works, a free click heatmap tool will detect this. Heatmap software clearly shows what design issues make your website visitors leave the web page.
A free website scroll map included in Plerdy’s heatmap toolkit shows the scroll depth of long texts. If users aren’t interested in the published web content, need more dynamic elements, or quickly get bored, improve it.
Properly placed hyperlinks keep users within a website and benefit your search ranking. Heatmap software is an effective way of tracking user behavior to determine whether people notice hyperlinks and click them.
Free website pop-ups are an excellent tool for lead generation and feedback collection. Run pop-up analysis and evaluate their effectiveness (CTR) with multifunctional heatmap tracking software.
CTAs encourage website visitors to move through the sales funnel. Use heatmap software to collect clicks on such elements and check whether the chosen CTA works.
With an online heatmap, you can understand what issues make website visitors leave your page and immediately fix them. The data collected by the free heatmap tool is a valuable guide on how to improve your web design.
Website layout often contains dynamic interactive solutions. Heatmap tracking software collects data on such elements to reflect every interaction of website visitors.
Integrate free heatmaps with your website to track user interest in specific elements. Plerdy software shows how users click and hover over objects even if they change after the interaction (e.g., a fragment of the photo zooms in, an additional menu opens, etc.)
This heatmap data is essential to understand which elements on the page users click first and go after. You can follow the conversion path by tracking the order with the online heatmap tool.
First of all, heatmap software will come in handy for marketers of online stores and other commercial projects who want to get a broad picture of user behavior on their websites.
Also, heatmap software is a must-have tool for usability experts, analysts, UX designers, and SEO specialists. You cannot conduct a comprehensive website UX analysis without the latest statistics on clicks, mouse hovers, and scroll data. In addition, the Plerdy tool offers a free version for beginners, allowing them to get acquainted with the tool’s basic functionality. Although the free subscription has some limitations, such heatmap features are more than enough to analyze the main behavioral patterns of website users.
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A heatmap tool is an analytics software representing specific values with a color-coding system. Even though heatmaps are used in different fields, they’ve gained particular popularity as user behavior tracking software for website audits. Such online tools record where users click on a website and how far they scroll down it or move their mouse. The collected statistics are translated into a heatmap to display user activity levels. The hotter the website area, the more visitors interact with it.
Everything you do on your website is meant to make online users happy and nudge them toward conversion. Heatmap tools provide business owners, marketers, SEO, and UX/UI specialists with valuable information on user actions. With such online software, you can instantly see which solutions lower your website’s effectiveness.
First, you need to decide whether you can afford a more advanced paid tool or start with free software. Then, research different market options, clarify the functionality of the shortlisted tools and pick several opportunities to test. A free trial is the best way to see how the selected tools work and make the final choice.
Whereas static heatmap tools are suitable for static pages, such as landing, home, product, and category pages, dynamic tracking tools collect dynamic objects. For instance, you can plot a dynamic heatmap tool to record user behavior on order, cart, account settings, and other website pages with dynamic URLs. Thus, such heatmaps are highly effective for interactive websites with numerous dynamic elements since they track the interactions beyond the scope of static analytics tools.
The ease of use and intuitiveness are among the primary advantages of such online tools. Just open the website page to analyze and pay attention to the highlighted areas. Hot colors mean that many website visitors interact with the element.
Online heatmaps provide a more comprehensive overview of user behavior on your website than classical tools like Google Analytics. That’s one of the key benefits you should note. Hence, if you feel like standard statistics aren’t enough to understand your potential customers, try heatmap tools. They show how users navigate the page after visiting it, what catches their attention, and the advantages and disadvantages the website has. Most importantly, heatmaps are highly illustrative, which means that even a person without a UX/UI or marketing background can read them.
Generally, the data collected with such software serves as a basis for website redesign and building marketing strategies. For example, once you know what irritates users on the website, you can find ways to improve their experience. Besides, heatmap tools enable you to detect where to place the most critical elements like buttons and CTAs to increase conversion rates.
Quality UX/UI design is heavily based on A/B testing and other checks of usability experience. Install heatmaps to instantly see how users react to new changes on your website. For example, you may change the color of a button and monitor how people respond to it. If more visitors started to click the button, great – the new color works. But if the activity remains on the same level or declines, the chosen solution isn’t working. Heatmaps also show when users click passive elements, can’t figure out how to use the menu or get distracted with pop-ups. These are precious findings for UX/UI analysis.
The way users react to your website is the primary indicator of its effectiveness and the factor that determines your business’s success. Unfortunately, having many convincing CTAs, subscription forms, and discount pop-ups don’t guarantee that visitors will convert. Only reliable data on user behavior can tell you what happens on your website. And that’s what a heatmap supplies. Web page tracking software enables you to automatically collect statistics on user interactions and aggregates this data to give you the big picture. You can see the web resource through the eyes of your visitors.
To provide the most relevant results, Google evaluates various SEO metrics. For example, user behavior is one of the SEO factors that impact your position in search. Since this SEO characteristic will always remain important for search bots and the quality of content, you need to make sure people enjoy browsing your web resource. Therefore, with brilliant user behavior metrics, your website SEO has a higher chance of being appreciated by Google. Apart from that, heatmap tools help improve CTAs or images’ locations and optimize the conversion path, which also benefits your website SEO.
If you turn website redesign into guesswork, you risk squandering money and losing a lot of time for nothing. Although web design is a creative process, it should rely on careful user behavior analysis. That’s why graphic designers can considerably benefit from heatmaps. Such online software shows how website elements, color, placement, and style impact user behavior and conversion. Designers and UX specialists get a chance to test their redesign on a small target audience before showing it to the rest of the online world.
It’s not enough to know how many people visit your landing page, how long they stay there, or how often they leave. Use online heatmaps to find the reason behind high bounce rates on your landing page and enhance every element on it. You will see how users interact with the post-click landing page, their focus, and which parts they skip. Understanding why visitors do what they do will help you remove obstacles on your way to placing an order and get the most out of your landing page.
