Heatmaps are a set of online tools for experienced marketers, usability experts, and SEO specialists used to analyze user behavior, conduct tracking and analytics.
Each heatmap tool solves a separate task, including:
One of the ways to deal with low conversion is making changes to your website design using special software. Yet this step should be based on the understanding of the reasons behind the problem as well as professional recommendations and must take into account the previous mistakes and inaccuracies. An online click heatmap will show which solutions are effective and which are not.
Design mistakes result in low conversion rates. If users cannot open a link, try to navigate using an unclickable element, or come across a software mistake, you will see this on a click heatmap.
A scroll map, which is also included in Plerdy heatmaps, shows the scroll depth of long texts. If users aren’t interested in the published web content, make sure to improve it.
Properly placed hyperlinks help to keep users and benefit the ranking of pages in search engines. The heatmap software data will help you to understand whether your hyperlinks are really effective.
Pop-ups are an excellent tool for lead generation. Yet to properly assess their effectiveness (CTR), it’s better to use heatmaps.
Calls to action can be located in any part of a website and tracking them with the heatmap software is critical. Usually, they are placed on buttons or somewhere near them. Consequently, the clicks on such elements show whether the chosen CTA is really working.
With the help of click heatmaps, you can understand what makes users end browsing and close a page. The data collected by this software will help you improve your web design.
Website layout often contains dynamic interactive solutions. They must be additionally analyzed using the click heatmap software.
This indicator shows user interest in a specific element. For example, when after hovering over the element changes (zooms in the fragment of the photo, opens the additional menu, etc.);
These data is important to understand which elements on the page users click first and which go after. By tracking the order with the heatmap, you will be able to see the main sequences of transitions.
First of all, the heatmap software will be helpful for marketers of online stores and other commercial projects who want to see the broad and steady picture of user behavior on their websites.
Also, the click heatmap software is a must-have tool for usability experts, analysts, UX designers, and SEO specialists. You cannot conduct a comprehensive website usability analysis without taking into account the actual statistics of clicks, mouse hovers, and scroll data. Moreover, Plerdy offers a free version for beginners allowing them to get acquainted with the basic functionality of this tool.
Clickmap tool shows how exactly visitors of every web page have interacted with its elements. It also can segment these users by their origin (traffic source) for a more customized analysis and tracking.
Hot segments correspond to the parts of a page with the highest CTR.
Scroll map shows how deeply every page is scrolled on any device (computer, mobile device, or tablet). This tool is helpful to analyze the text in blogs and landing pages. Most importantly, it is available even in the free trial mode.
Mouse hover map shows the elements of a website that were hovered over by visitors. When you need to analyze the dynamics of user behavior, a hover map will be a much more useful tool than any free video recordings. Summarizing the data, this map helps to save the time that was previously spent on watching recordings of users’ screens.
Click sequences show the order in which the selected element was clicked. Using them you can track the sequences of user transitions between the pages. Combined with a mouse hover map they help to analyze user behavior on a website more effectively than video recordings.
Events track clicks or mouse hovers solely on a selected website element. Whereas a click map by default shows the aggregated data on typical website elements, events help to see how many times users have clicked or hovered a certain object. This is inevitable for effective analysis of your web and mobile resources.
This was achieved with our own algorithm of click collection that records only meaningful clicks and helps to display their exact location even on mobile devices. This turns the collected data in a reliable resource for website optimization, redesign, and other relevant changes.
Click data is instantly transferred to the dashboard and becomes available for analysis. You can see how users behave on your website online and get the most realistic picture of your resource.
This way you can more easily navigate between the pages and see how other website users have interacted with them. If the operational dashboard is opened, your own clicks on the website aren’t recorded. Also, you can manually exclude clicks of certain users based on their IP address.
Such as pop-ups, drop-down menus, and sliders. To check clicks on such objects, you need to open the operational dashboard of Plerdy heatmap on your website before a dynamic element appears.
These are the clicks on website objects that can provide some useful information to specialists. The tool automatically hides all clicks on blind spots (areas without buttons, links, or images) since they have no value for usability audit and tracking.
This analytics software allows you to see where the users of various types of devices (computers, smartphones, and tablets) and traffic sources (search engines, ads, social networks, etc.) have clicked on your website.
It is much easier to compare data from several pages using a table and graphs in your personal dashboard of Plerdy tool.
The data includes all user clicks and other actions but, at the same time, isn’t associated with a particular user. This helps to meet the privacy policy demands and protect the identity of your visitors.
After the script is installed. If you need more details later, you can check them since everything is saved in the history. Just configure the view of the necessary event to see what has happened after the script installation.
