WEBSITE HEATMAP TOOL

Heatmaps are a set of online tools for user behavior tracking and analysis. Experienced marketers, UX experts, and SEO specialists rely on such software to record clicks, hovers, scrolls, and other interactions with a website. Many heatmaps, including Plerdy, have a free trial mode that allows you to benefit from their features free of charge.

Heatmap tools solve two main tasks:

  • Conversion growth;
  • Analysis of user behavior on website pages.
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TYPES OF WEBSITE HEATMAP TOOLS IN PLERDY

1

Website Click Heatmap

This free heatmap software shows how exactly visitors of every website page have interacted with its elements. The tool can also segment these users by their origin (traffic source) for more customized analysis and tracking.

2

Hot segments

The tracking feature shows which parts of a website page have the highest click-through-rate (CTR). The hotter the segment, the higher the CTR.

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3

Website Scroll Map

You can see how deep every website page is scrolled on any device (computer, mobile device, or tablet). This free online software is helpful to analyze the text in blogs and landing pages.

4

Mouse Hover Maps (Mouse Movement Tracking)

These maps are designed with the idea that the cursor movement on a website page shows where the person is looking. Although hover maps don’t offer 100% accurate eye tracking, they allow you to see how website visitors move their mouse and which page areas they hover most often.

5

Click Path Analysis

Try this free heatmap feature to find out in which order the selected element was clicked and how website visitors switch between pages. Combined with a mouse hover map, click path analysis provides a more detailed insight into user behavior than video recordings.

6

Event Tracking

Track clicks or mouse hovers only for the selected website/page element. For example, you can view how many times users clicked or hovered the Buy button on the whole website. It takes only 1 minute to configure event tracking in Plerdy.

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7

Selected Text Tracking

Use Plerdy’s free custom tracking tool to view what website elements users select with the mouse while reading the content. This heatmap functionality helps you find out which portions of the text (paragraphs) users find the most relevant.

8

Cursor Position Map

See advanced data on the scroll depth of every website page. Unlike a traditional free scroll map, apart from scroll data, this feature also records mouse position on the screen. Such tracking allows you to understand whether the user studied the information or just glanced at it.

9

Automatic synchronization of events with Google Analytics

Now, you don’t need to tinker with setting up events in GA or GTM. Just configure your goals in Plerdy heatmap tool to automatically add the corresponding events in Google Analytics. You will be able to collect much more data, including clicks on the elements that aren’t recorded with the “onclick” command.
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WEBSITE HEATMAPS BENEFITS – PLERDY

It’s not widely known that 98% of online users don’t buy products on the websites they visit. To understand the reasons behind this online behavior, website owners conduct occasional usability audits using free or paid heatmap tracking software. However, in addition to the UX analysis heatmap software also allows you to:
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WHO NEEDS HEATMAP TOOLS?

First of all, heatmap software will come in handy for marketers of online stores and other commercial projects who want to get a broad picture of user behavior on their websites.

Also, heatmap software is a must-have tool for usability experts, analysts, UX designers, and SEO specialists. You cannot conduct a comprehensive website UX analysis without the latest statistics on clicks, mouse hovers, and scroll data. Besides, Plerdy tool offers a free version for beginners allowing them to get acquainted with the basic functionality of the tool. Although the free subscription has some limitations, such heatmap features are more than enough to analyze the main behavioral patterns of website users.

KEY ADVANTAGES OF PLERDY HEATMAP TOOLS

Plerdy heatmaps were designed bearing in mind the primary needs of website owners and marketers:
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