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Website Heatmaps

Heatmaps are a set of online tools for experienced marketers, usability experts, and SEO specialists used to analyze user behavior, conduct tracking and analytics.

Each heatmap tool solves a separate task, including:

  • Conversion growth;
  • Analysis of user behavior on website pages.
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How are heatmaps TOOLS used?

It’s not widely known that 98% of visitors don’t buy products on the web resources they visit. To understand the reasons behind this online behavior, website owners conduct occasional usability audits using heatmap software.
However, in addition to the UX analysis heatmap software also allows you to:
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Who needs heatmaps TOOLS?

First of all, the heatmap software will be helpful for marketers of online stores and other commercial projects who want to see the broad and steady picture of user behavior on their websites.

Also, the click heatmap software is a must-have tool for usability experts, analysts, UX designers, and SEO specialists. You cannot conduct a comprehensive website usability analysis without taking into account the actual statistics of clicks, mouse hovers, and scroll data. Moreover, Plerdy offers a free version for beginners allowing them to get acquainted with the basic functionality of this tool.

What do Plerdy heatmaps TOOLS include?

1

Clickmap tool shows how exactly visitors of every web page have interacted with its elements. It also can segment these users by their origin (traffic source) for a more customized analysis and tracking.

2

Hot segments correspond to the parts of a page with the highest CTR.

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3

Scroll map shows how deeply every page is scrolled on any device (computer, mobile device, or tablet). This tool is helpful to analyze the text in blogs and landing pages. Most importantly, it is available even in the free trial mode.

4

Mouse hover map shows the elements of a website that were hovered over by visitors. When you need to analyze the dynamics of user behavior, a hover map will be a much more useful tool than any free video recordings. Summarizing the data, this map helps to save the time that was previously spent on watching recordings of users’ screens.

5

Click sequences show the order in which the selected element was clicked. Using them you can track the sequences of user transitions between the pages. Combined with a mouse hover map they help to analyze user behavior on a website more effectively than video recordings.

6

Events. Track clicks or hovers only for the selected site/page element. For example, you can view how many times users clicked or hovered the Buy button on the whole website. The configuration takes just 1 minute.

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7

Selected text tracking. View what website elements users selected with the mouse while reading the content of pages. This helps you find out which portions of the text (paragraphs) users find the most interesting and relevant.

8

Cursor position map. See advanced data on the scroll depth of every page. Unlike a traditional scrollmap, in addition to scroll data, this feature also records the screen position of the cursor. It’s an optimum solution to find out whether a user viewed the information or just quickly passed it.

9
Automatic synchronization of events with Google Analytics. Now, you don’t need to tinker with setting up events in GA or GTM. Just configure your goals in Plerdy to automatically add the corresponding events in Google Analytics. You will be able to collect much more data, including clicks on <span> and <div> elements that aren’t recorded with the “onclick” command.
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Key advantages plerdy heatmaps tools

Plerdy heatmaps were designed bearing in mind actual usability audits:
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