Website Heatmaps

Heatmaps are a set of tools for experienced marketers, usability experts, and SEO specialists used to analyze user behavior on a website.

Each tool solves a separate task, including:

  • Conversion growth;
  • Analysis of user behavior

on website pages.

How are they used?

It’s not widely known that 98% of visitors don’t buy products on the websites they visit. To understand the reasons behind this behavior, website owners conduct occasional usability audits using heatmaps.
However, in addition to the UX analysis heatmaps also allow you to:
heatmap website 1

Who needs them?

First of all, they will be helpful for marketers of online stores and other commercial projects who want to see the broad and steady picture of user behavior on their websites.

Also, click heatmaps are a must-have tool for usability experts, analysts, UX designers, and SEO specialists. You cannot conduct a comprehensive website usability analysis without taking into account the actual statistics of clicks, mouse hovers, and scroll data.

What do they include?


Clickmap shows how exactly visitors of every page have interacted with its elements. It also can segment these users by their origin (traffic source).


Hot segments correspond to the parts of a page with the highest CTR.

heatmap website 2 heatmap website 3
heatmap website 4 heatmap website 5

Scroll map shows how deeply every page is scrolled on any device (computer, smartphone, or tablet). This tool is helpful to analyze the text in blogs and landing pages.


Mouse hover map shows the elements of a website that were hovered over. When you need to analyze the dynamics of user behavior, a hover map will be much more useful than video recordings. Summarizing the data, this map helps to save the time that was previously spent on watching recordings of users’ screens.


Click sequences show the order in which the selected element was clicked. Using them you can track the sequences of user transitions between the pages. Combined with a mouse hover map they help to analyze user behavior on a website more effectively than video recordings.


Events track clicks or mouse hovers solely on a selected website element. Whereas a click map by default shows the aggregated data on typical website elements, events help to see how many times users have clicked or hovered a certain object.

heatmap website 6 heatmap website 7

What are their key characteristics?

Plerdy heatmaps were designed bearing in mind actual usability audits:

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