Plerdy UX Statistics 2026: 10 Trends Behind Revenue Leaks

Real behavior data from thousands of websites, updated daily. Compare it with your site and find where revenue leaks.

We Analyzed UX Data and Found Revenue Leaks

72.3M
Total clicks
10.9M
User sessions
1.5M
Sessions that scrolled to the last part of the page
223.5M
Total cursor movements
Plerdy data from thousands of websites · Sep 13 – Oct 12, 2026 · updated daily

How to use these statistics

If you're not measuring UX, you're probably paying for traffic that doesn't convert — and you won't even see where the money leaks. These UX statistics (based on Plerdy data from thousands of websites) show the real patterns behind clicks, scroll depth, bounces, and "no-action" sessions, so you can stop burning budget and fix the exact page sections that block purchases and leads. Scroll down and compare the numbers with your own site behavior — the gaps you'll spot usually point to the fastest revenue wins.

UX Trend #1 · Mobile takes over on weekends

We can see that the correlation between mobile and desktop clicks varies depending on the day. On weekends, people are more likely to browse on mobile devices. They also rarely use tablets in general.

Total clicks · 30 days
72,319,58072.3M
43.2M Desktop · 59.7%
28.1M Mobile · 38.9%
1.0M Tablet · 1.4%
Weekdaysavg 2.7M clicks/day
Weekendsavg 1.7M clicks/day
+18 ppMobile share of clicks jumps from 35% on weekdays to 53% on weekends — check your mobile layout before weekend campaigns.
Mobile share of clicks, by day weekend
Mobile share of clicks by day: 35% on weekdays vs 53% on weekends.
DateMobile share
Sep 1356.5%
Sep 1434.4%
Sep 1534.3%
Sep 1633.4%
Sep 1734.0%
Sep 1834.5%
Sep 1953.1%
Sep 2051.9%
Sep 2134.3%
Sep 2234.5%
Sep 2334.4%
Sep 2434.7%
Sep 2537.3%
Sep 2653.6%
Sep 2755.4%
Sep 2833.6%
Sep 2934.6%
Sep 3034.5%
Oct 137.0%
Oct 232.0%
Oct 349.0%
Oct 449.8%
Oct 537.4%
Oct 634.5%
Oct 735.7%
Oct 835.6%
Oct 937.3%
Oct 1051.0%
Oct 1156.1%
Oct 1235.9%
Source: Plerdy, Sep 13 – Oct 12, 2026
Conversion rate by device
Sites with e-commerce tracking in Plerdy
Desktop0.86%
39.8% of orders57.6K / 6.7M
Mobile1.02%
59.4% of orders86.0K / 8.5M
Tablet0.55%
0.9% of orders1.2K / 227.6K
Mobile converts as well as desktop — yet gets 35% of weekday clicks.
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #2 · Scroll depth: where the activity happens

The scroll statistics imply that a large share of users doesn't reach the bottom of the page. Thus, if you place critical UX elements too far, no one will see them.

Where scroll activity happens · share by page depth, 30-day average
Header 25.0%
10–20% 12.6%
20–30% 11.3%
30–40% 10.2%
40–50% 9.2%
50–60% 8.2%
60–70% 7.3%
70–80% 6.4%
80–90% 5.4%
Footer 4.3%
49% of all scroll activity happens in the top 30% of a page, and only 4.3% in the last 10%.
Distribution of scroll activity across page depth: 49% in the top 30%, 4.3% in the last 10%.
Page zoneShare
Header25.0%
10–20%12.6%
20–30%11.3%
30–40%10.2%
40–50%9.2%
50–60%8.2%
60–70%7.3%
70–80%6.4%
80–90%5.4%
Footer4.3%
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #3 · Sessions that end without a click

Around half of user sessions happen without clicks. A person visits the page, sees its content, and goes away. Your website may lack important information, have unconvincing calls to action, or offer a bad user experience.

30-day average
57.8%
of sessions end without a single click — 6.3M of 10.9M sessions
Daily range 54.5% – 62.2%
By day, % weekend
Daily trend, Sep 13 – Oct 12, 2026: on average 57.8% of sessions end without a single click.
DateShare
Sep 1358.2%
Sep 1454.5%
Sep 1555.9%
Sep 1655.9%
Sep 1756.9%
Sep 1858.5%
Sep 1962.0%
Sep 2061.1%
Sep 2158.1%
Sep 2257.0%
Sep 2357.8%
Sep 2456.0%
Sep 2556.0%
Sep 2657.3%
Sep 2758.0%
Sep 2855.4%
Sep 2954.5%
Sep 3056.9%
Oct 156.7%
Oct 258.3%
Oct 362.2%
Oct 461.5%
Oct 558.1%
Oct 658.7%
Oct 759.2%
Oct 858.7%
Oct 957.9%
Oct 1059.8%
Oct 1160.0%
Oct 1256.9%
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #4 · Single-page visits (bounce rate)

If your bounce rate is high, users may be unable to find the necessary conversion element, or their user experience may be confusing for any other reason.

30-day average
73.7%
of sessions view only one page — 8.0M of 10.9M sessions
Daily range 70.6% – 77.1%
By day, % weekend
Daily trend, Sep 13 – Oct 12, 2026: on average 73.7% of sessions view only one page.
DateShare
Sep 1376.9%
Sep 1473.7%
Sep 1574.1%
Sep 1674.0%
Sep 1774.4%
Sep 1874.8%
Sep 1976.9%
Sep 2076.5%
Sep 2173.8%
Sep 2274.0%
Sep 2374.1%
Sep 2474.3%
Sep 2574.9%
Sep 2677.1%
Sep 2776.9%
Sep 2874.0%
Sep 2973.4%
Sep 3073.0%
Oct 174.0%
Oct 273.9%
Oct 372.7%
Oct 473.0%
Oct 570.8%
Oct 671.0%
Oct 771.1%
Oct 870.8%
Oct 970.7%
Oct 1072.4%
Oct 1173.2%
Oct 1270.6%
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #5 · Visitors who never scroll

Around a third of visitors don't scroll website pages at all. It can signify non-targeted traffic or user experience issues.

30-day average
32.3%
of visitors never scroll — 3.8M of 11.7M visitors
Daily range 19.3% – 41.5%
By day, % weekend
Daily trend, Sep 13 – Oct 12, 2026: on average 32.3% of visitors never scroll.
DateShare
Sep 1338.2%
Sep 1433.1%
Sep 1535.5%
Sep 1636.8%
Sep 1737.6%
Sep 1838.6%
Sep 1941.5%
Sep 2041.1%
Sep 2136.7%
Sep 2235.9%
Sep 2337.9%
Sep 2436.3%
Sep 2536.6%
Sep 2639.0%
Sep 2740.3%
Sep 2835.6%
Sep 2935.2%
Sep 3035.6%
Oct 135.7%
Oct 232.0%
Oct 324.2%
Oct 423.9%
Oct 520.9%
Oct 620.3%
Oct 719.6%
Oct 819.3%
Oct 919.9%
Oct 1021.3%
Oct 1121.2%
Oct 1219.8%
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #6 · Visitors who reach the bottom of a page

Very few visitors reach page footers. Locate essential design elements like the Check Price button, reviews, or certification badges closer to the top.

30-day average
12.0%
of visitors reach the bottom of a page — 1.5M of 12.1M visitors
Daily range 10.6% – 13.7%
By day, % weekend
Daily trend, Sep 13 – Oct 12, 2026: on average 12.0% of visitors reach the bottom of a page.
DateShare
Sep 1311.0%
Sep 1412.3%
Sep 1511.9%
Sep 1611.8%
Sep 1711.8%
Sep 1811.7%
Sep 1911.6%
Sep 2012.1%
Sep 2113.7%
Sep 2212.5%
Sep 2312.4%
Sep 2411.2%
Sep 2511.2%
Sep 2610.8%
Sep 2710.6%
Sep 2811.8%
Sep 2912.0%
Sep 3013.0%
Oct 112.6%
Oct 212.7%
Oct 312.3%
Oct 412.3%
Oct 513.1%
Oct 613.0%
Oct 712.4%
Oct 811.7%
Oct 912.3%
Oct 1011.7%
Oct 1111.1%
Oct 1212.3%
Scroll funnel · out of 100 visitors
Land on a page 100
Scroll at all 68
Reach the bottom 12
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #7 · Cursor movement: where the activity happens

This report reflects how actively people navigate your website. Use it as a supplement to other UX reports — it covers desktop visitors only.

Cursor movements · 30 days · desktop only
223,548,882223.5M
Header 7.4%
10–20% 13.9%
20–30% 15.0%
30–40% 14.1%
40–50% 12.9%
50–60% 11.5%
60–70% 9.6%
70–80% 7.3%
80–90% 5.3%
Footer 2.9%
36% of all cursor movement happens in the top 30% of a page, and only 2.9% in the last 10%.
Distribution of cursor movement across page depth: 36% in the top 30%, 2.9% in the last 10%.
Page zoneShare
Header7.4%
10–20%13.9%
20–30%15.0%
30–40%14.1%
40–50%12.9%
50–60%11.5%
60–70%9.6%
70–80%7.3%
80–90%5.3%
Footer2.9%
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #8 · Cursor active in one part of the page only

Leads that navigate only one part of the page pay no attention to content in other sections. Desktop visitors only.

30-day average
80.6%
of desktop visitors keep the cursor in one part of the page — 10.3M of 12.8M visitors
Daily range 74.6% – 89.3%
By day, % weekend
Daily trend, Sep 13 – Oct 12, 2026: on average 80.6% of desktop visitors keep the cursor in one part of the page.
DateShare
Sep 1388.5%
Sep 1477.4%
Sep 1578.0%
Sep 1678.3%
Sep 1779.6%
Sep 1881.7%
Sep 1989.3%
Sep 2088.7%
Sep 2179.3%
Sep 2278.4%
Sep 2379.1%
Sep 2479.1%
Sep 2580.5%
Sep 2687.9%
Sep 2788.5%
Sep 2878.4%
Sep 2977.7%
Sep 3078.2%
Oct 179.4%
Oct 278.5%
Oct 385.8%
Oct 485.8%
Oct 576.7%
Oct 674.9%
Oct 774.6%
Oct 875.3%
Oct 977.5%
Oct 1086.0%
Oct 1186.6%
Oct 1277.0%
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #9 · Cursor reaching the bottom of a page

The mouse cursor rarely reaches the last website section. Don't put life-critical information too low.

30-day average
3.5%
of desktop visitors move the cursor to the bottom of a page — 450.9K of 12.8M visitors
Daily range 1.7% – 4.5%
By day, % weekend
Daily trend, Sep 13 – Oct 12, 2026: on average 3.5% of desktop visitors move the cursor to the bottom of a page.
DateShare
Sep 131.7%
Sep 144.5%
Sep 154.3%
Sep 164.5%
Sep 174.1%
Sep 183.8%
Sep 191.8%
Sep 202.0%
Sep 214.1%
Sep 224.3%
Sep 234.1%
Sep 243.9%
Sep 253.4%
Sep 261.9%
Sep 271.7%
Sep 284.1%
Sep 294.3%
Sep 304.5%
Oct 13.7%
Oct 23.8%
Oct 32.1%
Oct 41.9%
Oct 54.2%
Oct 64.2%
Oct 74.0%
Oct 84.3%
Oct 94.1%
Oct 102.4%
Oct 111.8%
Oct 124.5%
Source: Plerdy, Sep 13 – Oct 12, 2026

UX Trend #10 · Page views by traffic channel

Most page views come from direct traffic, followed by organic, UTM, and Google Ads. Direct visitors also go the deepest — nearly 3 pages per user.

Page views and users by channel · 30 days Page views Users
Channel Page views · share Users · share Pages / user
Direct
Views 17.5M · 57%
Users 6.2M · 46%
highest2.8 pages/user
Organic
Views 5.7M · 18%
Users 3.2M · 24%
1.8 pages/user
UTM
Views 4.4M · 14%
Users 2.4M · 18%
1.8 pages/user
Google Ads
Views 1.5M · 5%
Users 723.5K · 5%
2.1 pages/user
Referral
Views 1.2M · 4%
Users 600.4K · 4%
2.0 pages/user
Social
Views 384.6K · 1%
Users 245.3K · 2%
1.6 pages/user
Page views and users by traffic channel, Sep 13 – Oct 12, 2026.
ChannelPage views · shareUsers · sharePages / user
Direct17,541,510 · 57.1%6,162,483 · 46.0%2.8
Organic5,680,003 · 18.5%3,219,872 · 24.0%1.8
UTM4,401,805 · 14.3%2,437,850 · 18.2%1.8
Google Ads1,504,843 · 4.9%723,488 · 5.4%2.1
Referral1,216,831 · 4.0%600,412 · 4.5%2.0
Social384,632 · 1.3%245,346 · 1.8%1.6
Source: Plerdy, Sep 13 – Oct 12, 2026

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