
Real behavior data from thousands of websites, updated daily. Compare it with your site and find where revenue leaks.
If you're not measuring UX, you're probably paying for traffic that doesn't convert — and you won't even see where the money leaks. These UX statistics (based on Plerdy data from thousands of websites) show the real patterns behind clicks, scroll depth, bounces, and "no-action" sessions, so you can stop burning budget and fix the exact page sections that block purchases and leads. Scroll down and compare the numbers with your own site behavior — the gaps you'll spot usually point to the fastest revenue wins.
We can see that the correlation between mobile and desktop clicks varies depending on the day. On weekends, people are more likely to browse on mobile devices. They also rarely use tablets in general.
| Date | Mobile share |
|---|---|
| Sep 13 | 56.5% |
| Sep 14 | 34.4% |
| Sep 15 | 34.3% |
| Sep 16 | 33.4% |
| Sep 17 | 34.0% |
| Sep 18 | 34.5% |
| Sep 19 | 53.1% |
| Sep 20 | 51.9% |
| Sep 21 | 34.3% |
| Sep 22 | 34.5% |
| Sep 23 | 34.4% |
| Sep 24 | 34.7% |
| Sep 25 | 37.3% |
| Sep 26 | 53.6% |
| Sep 27 | 55.4% |
| Sep 28 | 33.6% |
| Sep 29 | 34.6% |
| Sep 30 | 34.5% |
| Oct 1 | 37.0% |
| Oct 2 | 32.0% |
| Oct 3 | 49.0% |
| Oct 4 | 49.8% |
| Oct 5 | 37.4% |
| Oct 6 | 34.5% |
| Oct 7 | 35.7% |
| Oct 8 | 35.6% |
| Oct 9 | 37.3% |
| Oct 10 | 51.0% |
| Oct 11 | 56.1% |
| Oct 12 | 35.9% |
The scroll statistics imply that a large share of users doesn't reach the bottom of the page. Thus, if you place critical UX elements too far, no one will see them.
| Page zone | Share |
|---|---|
| Header | 25.0% |
| 10–20% | 12.6% |
| 20–30% | 11.3% |
| 30–40% | 10.2% |
| 40–50% | 9.2% |
| 50–60% | 8.2% |
| 60–70% | 7.3% |
| 70–80% | 6.4% |
| 80–90% | 5.4% |
| Footer | 4.3% |
Around half of user sessions happen without clicks. A person visits the page, sees its content, and goes away. Your website may lack important information, have unconvincing calls to action, or offer a bad user experience.
| Date | Share |
|---|---|
| Sep 13 | 58.2% |
| Sep 14 | 54.5% |
| Sep 15 | 55.9% |
| Sep 16 | 55.9% |
| Sep 17 | 56.9% |
| Sep 18 | 58.5% |
| Sep 19 | 62.0% |
| Sep 20 | 61.1% |
| Sep 21 | 58.1% |
| Sep 22 | 57.0% |
| Sep 23 | 57.8% |
| Sep 24 | 56.0% |
| Sep 25 | 56.0% |
| Sep 26 | 57.3% |
| Sep 27 | 58.0% |
| Sep 28 | 55.4% |
| Sep 29 | 54.5% |
| Sep 30 | 56.9% |
| Oct 1 | 56.7% |
| Oct 2 | 58.3% |
| Oct 3 | 62.2% |
| Oct 4 | 61.5% |
| Oct 5 | 58.1% |
| Oct 6 | 58.7% |
| Oct 7 | 59.2% |
| Oct 8 | 58.7% |
| Oct 9 | 57.9% |
| Oct 10 | 59.8% |
| Oct 11 | 60.0% |
| Oct 12 | 56.9% |
If your bounce rate is high, users may be unable to find the necessary conversion element, or their user experience may be confusing for any other reason.
| Date | Share |
|---|---|
| Sep 13 | 76.9% |
| Sep 14 | 73.7% |
| Sep 15 | 74.1% |
| Sep 16 | 74.0% |
| Sep 17 | 74.4% |
| Sep 18 | 74.8% |
| Sep 19 | 76.9% |
| Sep 20 | 76.5% |
| Sep 21 | 73.8% |
| Sep 22 | 74.0% |
| Sep 23 | 74.1% |
| Sep 24 | 74.3% |
| Sep 25 | 74.9% |
| Sep 26 | 77.1% |
| Sep 27 | 76.9% |
| Sep 28 | 74.0% |
| Sep 29 | 73.4% |
| Sep 30 | 73.0% |
| Oct 1 | 74.0% |
| Oct 2 | 73.9% |
| Oct 3 | 72.7% |
| Oct 4 | 73.0% |
| Oct 5 | 70.8% |
| Oct 6 | 71.0% |
| Oct 7 | 71.1% |
| Oct 8 | 70.8% |
| Oct 9 | 70.7% |
| Oct 10 | 72.4% |
| Oct 11 | 73.2% |
| Oct 12 | 70.6% |
Around a third of visitors don't scroll website pages at all. It can signify non-targeted traffic or user experience issues.
| Date | Share |
|---|---|
| Sep 13 | 38.2% |
| Sep 14 | 33.1% |
| Sep 15 | 35.5% |
| Sep 16 | 36.8% |
| Sep 17 | 37.6% |
| Sep 18 | 38.6% |
| Sep 19 | 41.5% |
| Sep 20 | 41.1% |
| Sep 21 | 36.7% |
| Sep 22 | 35.9% |
| Sep 23 | 37.9% |
| Sep 24 | 36.3% |
| Sep 25 | 36.6% |
| Sep 26 | 39.0% |
| Sep 27 | 40.3% |
| Sep 28 | 35.6% |
| Sep 29 | 35.2% |
| Sep 30 | 35.6% |
| Oct 1 | 35.7% |
| Oct 2 | 32.0% |
| Oct 3 | 24.2% |
| Oct 4 | 23.9% |
| Oct 5 | 20.9% |
| Oct 6 | 20.3% |
| Oct 7 | 19.6% |
| Oct 8 | 19.3% |
| Oct 9 | 19.9% |
| Oct 10 | 21.3% |
| Oct 11 | 21.2% |
| Oct 12 | 19.8% |
Very few visitors reach page footers. Locate essential design elements like the Check Price button, reviews, or certification badges closer to the top.
| Date | Share |
|---|---|
| Sep 13 | 11.0% |
| Sep 14 | 12.3% |
| Sep 15 | 11.9% |
| Sep 16 | 11.8% |
| Sep 17 | 11.8% |
| Sep 18 | 11.7% |
| Sep 19 | 11.6% |
| Sep 20 | 12.1% |
| Sep 21 | 13.7% |
| Sep 22 | 12.5% |
| Sep 23 | 12.4% |
| Sep 24 | 11.2% |
| Sep 25 | 11.2% |
| Sep 26 | 10.8% |
| Sep 27 | 10.6% |
| Sep 28 | 11.8% |
| Sep 29 | 12.0% |
| Sep 30 | 13.0% |
| Oct 1 | 12.6% |
| Oct 2 | 12.7% |
| Oct 3 | 12.3% |
| Oct 4 | 12.3% |
| Oct 5 | 13.1% |
| Oct 6 | 13.0% |
| Oct 7 | 12.4% |
| Oct 8 | 11.7% |
| Oct 9 | 12.3% |
| Oct 10 | 11.7% |
| Oct 11 | 11.1% |
| Oct 12 | 12.3% |
This report reflects how actively people navigate your website. Use it as a supplement to other UX reports — it covers desktop visitors only.
| Page zone | Share |
|---|---|
| Header | 7.4% |
| 10–20% | 13.9% |
| 20–30% | 15.0% |
| 30–40% | 14.1% |
| 40–50% | 12.9% |
| 50–60% | 11.5% |
| 60–70% | 9.6% |
| 70–80% | 7.3% |
| 80–90% | 5.3% |
| Footer | 2.9% |
Leads that navigate only one part of the page pay no attention to content in other sections. Desktop visitors only.
| Date | Share |
|---|---|
| Sep 13 | 88.5% |
| Sep 14 | 77.4% |
| Sep 15 | 78.0% |
| Sep 16 | 78.3% |
| Sep 17 | 79.6% |
| Sep 18 | 81.7% |
| Sep 19 | 89.3% |
| Sep 20 | 88.7% |
| Sep 21 | 79.3% |
| Sep 22 | 78.4% |
| Sep 23 | 79.1% |
| Sep 24 | 79.1% |
| Sep 25 | 80.5% |
| Sep 26 | 87.9% |
| Sep 27 | 88.5% |
| Sep 28 | 78.4% |
| Sep 29 | 77.7% |
| Sep 30 | 78.2% |
| Oct 1 | 79.4% |
| Oct 2 | 78.5% |
| Oct 3 | 85.8% |
| Oct 4 | 85.8% |
| Oct 5 | 76.7% |
| Oct 6 | 74.9% |
| Oct 7 | 74.6% |
| Oct 8 | 75.3% |
| Oct 9 | 77.5% |
| Oct 10 | 86.0% |
| Oct 11 | 86.6% |
| Oct 12 | 77.0% |
The mouse cursor rarely reaches the last website section. Don't put life-critical information too low.
| Date | Share |
|---|---|
| Sep 13 | 1.7% |
| Sep 14 | 4.5% |
| Sep 15 | 4.3% |
| Sep 16 | 4.5% |
| Sep 17 | 4.1% |
| Sep 18 | 3.8% |
| Sep 19 | 1.8% |
| Sep 20 | 2.0% |
| Sep 21 | 4.1% |
| Sep 22 | 4.3% |
| Sep 23 | 4.1% |
| Sep 24 | 3.9% |
| Sep 25 | 3.4% |
| Sep 26 | 1.9% |
| Sep 27 | 1.7% |
| Sep 28 | 4.1% |
| Sep 29 | 4.3% |
| Sep 30 | 4.5% |
| Oct 1 | 3.7% |
| Oct 2 | 3.8% |
| Oct 3 | 2.1% |
| Oct 4 | 1.9% |
| Oct 5 | 4.2% |
| Oct 6 | 4.2% |
| Oct 7 | 4.0% |
| Oct 8 | 4.3% |
| Oct 9 | 4.1% |
| Oct 10 | 2.4% |
| Oct 11 | 1.8% |
| Oct 12 | 4.5% |
Most page views come from direct traffic, followed by organic, UTM, and Google Ads. Direct visitors also go the deepest — nearly 3 pages per user.
| Channel | Page views · share | Users · share | Pages / user |
|---|---|---|---|
| Direct | 17,541,510 · 57.1% | 6,162,483 · 46.0% | 2.8 |
| Organic | 5,680,003 · 18.5% | 3,219,872 · 24.0% | 1.8 |
| UTM | 4,401,805 · 14.3% | 2,437,850 · 18.2% | 1.8 |
| Google Ads | 1,504,843 · 4.9% | 723,488 · 5.4% | 2.1 |
| Referral | 1,216,831 · 4.0% | 600,412 · 4.5% | 2.0 |
| Social | 384,632 · 1.3% | 245,346 · 1.8% | 1.6 |
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