10 UX Statistics in 2023

User experience stats is a unique opportunity to estimate what happens on your website. Using the Plerdy tool, you can track user sessions and interactions daily. It has a free feature for a quick UX check and the functionality for more profound usability research you can access after installing the Plerdy tracking code. This data lets you detect UX bottlenecks on your website to enhance its usability. The better the user experience, the more converted leads.
Discover the latest user experience (UX) stats for 2023. These findings are based on the data collected on thousands of websites. They show typical behavioral patterns to mind for user experience optimization.

UX Statistics Based On Plerdy Data
4 Total clicks
907 User sessions
125 Sessions that scrolled to the last part of the page
8 Total cursor movements
Statistics on clicks

We can see that the correlation between mobile and desktop clicks varies depending on the day. On weekends, people are more likely to browse on mobile devices. They also rarely use tablets in general. You must also track where visitors click. If some items don't get interactions, the usability (UX) may be bad, so you need to enhance the user experience.

Total clicks
Statistics on scroll depth

The scroll statistics imply that a large share of users doesn't reach the bottom of the page. Thus, if you place critical UX elements too far, no one will see them. So gather the scroll data to offer an optimum user experience and place important buttons, CTA, or menus within reach.

Total scroll actions
Statistics without clicks

Around half of user sessions happen without clicks. It means a person visits the page, sees its content, and goes away. The reasons usually vary, so you need a user experience (UX) analysis. Your website may lack important information, have unconvincing calls to action, or offer a bad user experience.

User sessions
348854 ( 47.62)%
Statistics on user sessions without clicks
Statistics on single-page visitors (Bounce Rate)

One-page sessions, when users make many interactions on the first page and then leave, are a classic example of a bounce. If your bounce rate is high, users may be unable to find the necessary conversion element, or their user experience may be confusing for any other reason.

User sessions
518627 ( 70.42)%
Statistics on single-page sessions
UX statistics without scrolls

Around a quarter of visitors don't scroll website pages at all. It can signify that they are non-targeted traffic or you have user experience issues. I recommend combining this report with additional UX data to detect the reasons behind such behavior.

Total users
199178 ( 24.84)%
Statistics on sessions without scrolls
UX statistics with scrolling to the bottom of a page

Very few visitors reach page footers. What does it tell us about user experience? Locate essential design elements like the Check Price button, reviews, or certification badges closer to the top. Also, consider shortening the page length altogether.

Total users
112361 ( 14)%
Statistics on sessions with scrolling to the bottom of a page
Statistics on cursor movements

This report reflects how actively people navigate your website. Note that a potential customer may use a 1920px screen resolution monitor. Then, the first screen will contain many elements; therefore, such analytics won't show the real picture. Thus, you should use this report as a supplement to other UX reports.

Statistics on cursor movements
Statistics with the mouse cursor active on one part of the page only

Leads that navigate only one part of the page pay no attention to content in other sections. This statistical data helps evaluate desktop website versions. It won't provide you with accurate data on mobile users since they don't use a mouse.

Total users
599133 ( 73.3)%
Statistics on sessions with the mouse cursor active on one part of the page only
Statistics with the cursor reaching the bottom of a page

The mouse cursor rarely reaches the last website section. So you must consider this user experience specifics while optimizing your website. Don't put life-critical information too low.

Total users
37025 ( 4.49)%
Statistics on sessions with the cursor reaching the bottom of a page
Statistics on page views by traffic channels

Most users come from organic search, followed by direct, UTM, and Google Ads. This data allows you to evaluate user activity, taking into account traffic sources, and plan your marketing campaigns accordingly. You may also focus your UX optimization effort on the needs of the primary target audience.

Total page views
Google ADS
Total users
Google ADS
Introduction to UX Statistics

User experience (UX) has become integral to any website and eCommerce. It is the foundation for a successful conversion funnel, as it affects the customer’s opinion of your brand and their behavior in using the website. So understanding and measuring UX statistics has become increasingly important. In this data, you will find how UX statistics can be used to measure user experience and how it can be used to optimize conversion rates.

Revealing UX Statistics: What the Data Tells Us

UX statistics are data that measure user experience. They help us understand how potential customers interact with pages and elements of the website, how they perceive them and how they feel about them.
UX statistics can be collected from user surveys, interviews, usability tests and analytics data (scroll depth, click maps, custom events, mouse movements and video sessions). By collecting and analyzing this data, we can get an idea of the behaviors that are liked and where they stumble on the way to conversion. This helps us understand what users are looking for and how to improve the user experience.
UX statistics can also be used to measure the success of UX design. By tracking user engagement and conversion rates, we can determine whether the design effectively achieves its goals, such as micro conversions (search, add to cart, compare products, click on the buy button, etc.) This helps us understand if the design is working and what changes we need to make (remove elements, move an element, or change the call to action).

Benefits of UX Statistics

UX statistics are invaluable for understanding user behavior and improving user experience. Here are some of the benefits of using UX statistics:

  1. Understanding user needs and preferences: By tracking user behavior, we can determine what features users need, what they prefer, or what makes them nervous. This helps us to develop a user-friendly website that meets the needs and advantages over competitors.
  2. Improving UX: By understanding the needs and preferences of the users, we can design the UI modernly with the target audience in mind. As a result, the conversion rate can be higher than the market.
  3. Optimization of pages: By analyzing user feedback and tracking user behavior, we can identify blocks of the site for improvement. This helps us to focus our efforts where they do not click or we would like users to click there.
  4. Increase customer satisfaction: We can increase customer satisfaction by understanding the needs and preferences of users so that we minimize the abandonment of the website page. This helps us build a loyal customer base and increase customer retention rates.
  5. Optimization of conversion rates: By tracking user behavior and metrics, we can identify areas that impact sales to increase conversion rates.

It would be best if you built hypotheses based on user behavior data.

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