If you're not measuring UX, you're probably paying for traffic that doesn't convert — and you won't even see where the money leaks. These UX statistics (based on Plerdy data from thousands of websites) show the real patterns behind clicks, scroll depth, bounces, and "no-action" sessions, so you can stop burning budget and fix the exact page sections that block purchases and leads. Scroll down and compare the numbers with your own site behavior — the gaps you'll spot usually point to the fastest revenue wins.

UX Trend #1 · Mobile takes over on weekends

We can see that the correlation between mobile and desktop clicks varies depending on the day. On weekends, people are more likely to browse on mobile devices. They also rarely use tablets in general.

Total clicks · 30 days

79,466,02579.5M

46.2M Desktop · 58.1%

32.1M Mobile · 40.4%

1.2M Tablet · 1.5%

Weekdaysavg 2.9M clicks/day

63%

36%

Weekendsavg 2.0M clicks/day

42%

56%

+20 ppMobile share of clicks jumps from 36% on weekdays to 56% on weekends — check your mobile layout before weekend campaigns.

Mobile share of clicks, by day weekend

Date	Mobile share
Oct 11	56.1%
Oct 12	35.9%
Oct 13	37.0%
Oct 14	37.0%
Oct 15	36.8%
Oct 16	36.9%
Oct 17	55.7%
Oct 18	57.1%
Oct 19	35.2%
Oct 20	36.8%
Oct 21	35.2%
Oct 22	36.9%
Oct 23	34.5%
Oct 24	51.6%
Oct 25	56.2%
Oct 26	36.5%
Oct 27	36.7%
Oct 28	34.1%
Oct 29	34.2%
Oct 30	36.0%
Oct 31	54.4%
Nov 1	58.8%
Nov 2	34.8%
Nov 3	34.3%
Nov 4	32.8%
Nov 5	38.7%
Nov 6	36.4%
Nov 7	55.3%
Nov 8	58.9%
Nov 9	36.6%

Source: Plerdy, Oct 11 – Nov 9, 2026

Conversion rate by device

Sites with e-commerce tracking in Plerdy

Desktop0.60%

32.8% of orders44.9K / 7.4M

Mobile1.07%

66.3% of orders90.6K / 8.5M

Tablet0.55%

0.9% of orders1.2K / 216.9K

Mobile converts as well as desktop — yet gets 36% of weekday clicks.

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #2 · Scroll depth: where the activity happens

The scroll statistics imply that a large share of users doesn't reach the bottom of the page. Thus, if you place critical UX elements too far, no one will see them.

Where scroll activity happens · share by page depth, 30-day average

Header 26.4%

10–20% 12.5%

20–30% 11.2%

30–40% 10.0%

40–50% 9.0%

50–60% 8.0%

60–70% 7.1%

70–80% 6.2%

80–90% 5.3%

Footer 4.1%

50% of all scroll activity happens in the top 30% of a page, and only 4.1% in the last 10%.

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #3 · Sessions that end without a click

Around half of user sessions happen without clicks. A person visits the page, sees its content, and goes away. Your website may lack important information, have unconvincing calls to action, or offer a bad user experience.

30-day average

61.3%

of sessions end without a single click — 8.0M of 13.0M sessions

Daily range 55.9% – 65.7%

By day, % weekend

Date	Share
Oct 11	60.0%
Oct 12	56.9%
Oct 13	55.9%
Oct 14	56.8%
Oct 15	57.4%
Oct 16	58.2%
Oct 17	60.0%
Oct 18	59.5%
Oct 19	56.0%
Oct 20	56.3%
Oct 21	56.3%
Oct 22	57.4%
Oct 23	59.3%
Oct 24	65.4%
Oct 25	63.9%
Oct 26	60.9%
Oct 27	61.6%
Oct 28	61.2%
Oct 29	61.6%
Oct 30	63.2%
Oct 31	65.7%
Nov 1	64.9%
Nov 2	62.6%
Nov 3	62.2%
Nov 4	63.8%
Nov 5	63.7%
Nov 6	63.7%
Nov 7	65.6%
Nov 8	65.4%
Nov 9	62.4%

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #4 · Single-page visits (bounce rate)

If your bounce rate is high, users may be unable to find the necessary conversion element, or their user experience may be confusing for any other reason.

30-day average

74.9%

of sessions view only one page — 9.7M of 13.0M sessions

Daily range 69.6% – 78.8%

By day, % weekend

Date	Share
Oct 11	73.2%
Oct 12	70.6%
Oct 13	69.6%
Oct 14	70.1%
Oct 15	70.6%
Oct 16	70.8%
Oct 17	72.2%
Oct 18	71.5%
Oct 19	69.8%
Oct 20	69.7%
Oct 21	69.9%
Oct 22	70.7%
Oct 23	73.0%
Oct 24	78.5%
Oct 25	78.1%
Oct 26	75.5%
Oct 27	75.8%
Oct 28	75.6%
Oct 29	75.6%
Oct 30	76.4%
Oct 31	77.9%
Nov 1	78.4%
Nov 2	77.0%
Nov 3	76.5%
Nov 4	77.4%
Nov 5	77.1%
Nov 6	76.8%
Nov 7	78.3%
Nov 8	78.8%
Nov 9	76.7%

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #5 · Visitors who never scroll

Around a third of visitors don't scroll website pages at all. It can signify non-targeted traffic or user experience issues.

30-day average

24.1%

of visitors never scroll — 3.1M of 13.0M visitors

Daily range 19.5% – 28.1%

By day, % weekend

Date	Share
Oct 11	21.2%
Oct 12	19.8%
Oct 13	19.7%
Oct 14	20.1%
Oct 15	20.3%
Oct 16	20.4%
Oct 17	21.1%
Oct 18	21.4%
Oct 19	19.5%
Oct 20	19.8%
Oct 21	19.8%
Oct 22	19.8%
Oct 23	23.1%
Oct 24	27.5%
Oct 25	26.8%
Oct 26	24.6%
Oct 27	24.5%
Oct 28	23.7%
Oct 29	24.4%
Oct 30	26.1%
Oct 31	27.6%
Nov 1	28.1%
Nov 2	27.0%
Nov 3	24.9%
Nov 4	27.1%
Nov 5	26.4%
Nov 6	25.8%
Nov 7	26.7%
Nov 8	26.8%
Nov 9	25.9%

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #6 · Visitors who reach the bottom of a page

Very few visitors reach page footers. Locate essential design elements like the Check Price button, reviews, or certification badges closer to the top.

30-day average

11.7%

of visitors reach the bottom of a page — 1.5M of 13.0M visitors

Daily range 10.0% – 13.2%

By day, % weekend

Date	Share
Oct 11	11.1%
Oct 12	12.3%
Oct 13	13.0%
Oct 14	12.6%
Oct 15	12.3%
Oct 16	12.3%
Oct 17	11.9%
Oct 18	11.8%
Oct 19	12.8%
Oct 20	12.9%
Oct 21	13.2%
Oct 22	12.7%
Oct 23	12.7%
Oct 24	11.2%
Oct 25	10.6%
Oct 26	11.5%
Oct 27	11.4%
Oct 28	11.5%
Oct 29	11.5%
Oct 30	11.1%
Oct 31	10.3%
Nov 1	10.0%
Nov 2	10.9%
Nov 3	11.5%
Nov 4	11.4%
Nov 5	11.9%
Nov 6	12.2%
Nov 7	11.2%
Nov 8	10.8%
Nov 9	11.5%

Scroll funnel · out of 100 visitors

Land on a page 100

Scroll at all 76

Reach the bottom 12

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #7 · Cursor movement: where the activity happens

This report reflects how actively people navigate your website. Use it as a supplement to other UX reports — it covers desktop visitors only.

Cursor movements · 30 days · desktop only

206,004,875206.0M

Header 7.6%

10–20% 14.3%

20–30% 15.3%

30–40% 14.2%

40–50% 12.7%

50–60% 11.2%

60–70% 9.3%

70–80% 7.1%

80–90% 5.3%

Footer 2.9%

37% of all cursor movement happens in the top 30% of a page, and only 2.9% in the last 10%.

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #8 · Cursor active in one part of the page only

Leads that navigate only one part of the page pay no attention to content in other sections. Desktop visitors only.

30-day average

81.4%

of desktop visitors keep the cursor in one part of the page — 11.8M of 14.5M visitors

Daily range 75.6% – 89.2%

By day, % weekend

Date	Share
Oct 11	86.6%
Oct 12	77.0%
Oct 13	75.6%
Oct 14	76.1%
Oct 15	76.5%
Oct 16	77.4%
Oct 17	85.5%
Oct 18	86.4%
Oct 19	75.6%
Oct 20	75.7%
Oct 21	75.7%
Oct 22	77.6%
Oct 23	79.8%
Oct 24	88.4%
Oct 25	88.4%
Oct 26	79.7%
Oct 27	80.0%
Oct 28	79.8%
Oct 29	80.0%
Oct 30	82.0%
Oct 31	88.9%
Nov 1	88.4%
Nov 2	80.2%
Nov 3	79.7%
Nov 4	80.4%
Nov 5	80.8%
Nov 6	81.7%
Nov 7	88.8%
Nov 8	89.2%
Nov 9	80.4%

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #9 · Cursor reaching the bottom of a page

The mouse cursor rarely reaches the last website section. Don't put life-critical information too low.

30-day average

3.4%

of desktop visitors move the cursor to the bottom of a page — 488.7K of 14.5M visitors

Daily range 1.4% – 4.7%

By day, % weekend

Date	Share
Oct 11	1.8%
Oct 12	4.5%
Oct 13	4.6%
Oct 14	4.6%
Oct 15	4.4%
Oct 16	4.4%
Oct 17	2.2%
Oct 18	1.9%
Oct 19	4.7%
Oct 20	4.6%
Oct 21	4.7%
Oct 22	4.1%
Oct 23	3.9%
Oct 24	1.9%
Oct 25	1.8%
Oct 26	3.9%
Oct 27	3.8%
Oct 28	3.9%
Oct 29	3.8%
Oct 30	3.4%
Oct 31	1.6%
Nov 1	1.4%
Nov 2	3.6%
Nov 3	3.8%
Nov 4	3.8%
Nov 5	3.7%
Nov 6	3.4%
Nov 7	1.7%
Nov 8	1.5%
Nov 9	3.7%

Source: Plerdy, Oct 11 – Nov 9, 2026

UX Trend #10 · Page views by traffic channel

Most page views come from direct traffic, followed by organic, UTM, and Google Ads. Direct visitors also go the deepest — nearly 3 pages per user.

Page views and users by channel · 30 days Page views Users

Channel Page views · share Users · share Pages / user

Direct

Views 16.4M · 53%

Users 6.7M · 46%

highest2.4 pages/user

Organic

Views 5.6M · 18%

Users 3.1M · 21%

1.8 pages/user

UTM

Views 5.3M · 17%

Users 2.9M · 20%

1.8 pages/user

Google Ads

Views 1.9M · 6%

Users 818.9K · 6%

2.3 pages/user

Referral

Views 1.4M · 4%

Users 739.0K · 5%

1.9 pages/user

Social

Views 377.9K · 1%

Users 220.7K · 2%

1.7 pages/user

Channel	Page views · share	Users · share	Pages / user
Direct	16,403,864 · 53.1%	6,715,077 · 46.4%	2.4
Organic	5,599,031 · 18.1%	3,052,582 · 21.1%	1.8
UTM	5,259,600 · 17.0%	2,933,745 · 20.3%	1.8
Google Ads	1,873,933 · 6.1%	818,922 · 5.7%	2.3
Referral	1,369,088 · 4.4%	739,024 · 5.1%	1.9
Social	377,925 · 1.2%	220,746 · 1.5%	1.7