Let’s be real — staying visible online in 2025 ain’t easy. Search engines get smarter, competition gets crazier, and your traffic? It can drop like a rock if you blink too long. That’s why you need a real SEO expert on your side — someone who lives and breathes algorithms, rankings, and user intent. This list of 30 SEO experts is your shortcut to finding the sharpest minds in the SEO game today.
What is SEO and why does it matter in 2025?
Search Engine Optimization (SEO) is your golden ticket to organic traffic. It’s all about optimizing your site so search engines rank it higher when people look for what you offer. And let’s be clear: SEO is no longer just about keywords and links. Today, it’s user intent, AI signals, Core Web Vitals, structured data, and trust. You need someone who gets it — not someone who’s stuck in 2012. That’s where these SEO experts come in. They know what works now, not what used to work.
Brian Dean
Brian Dean is one of the most recognized SEO experts out there. He’s the founder of Backlinko, a go-to resource for millions who want real, practical SEO strategies. Known as an expert in content and link-building, Brian’s blog and videos have shaped how the world sees SEO. If you’re looking for a proven expert who delivers results, Brian’s name needs to be on your radar.
Neil Patel
Neil Patel is the SEO expert with a capital “E.” From co-founding Neil Patel Digital to helping giants like Amazon and Google, Neil’s expert status is backed by years of hard numbers. His SEO blog attracts millions, and his YouTube channel is a goldmine. Want to learn from a battle-tested expert? Neil’s the guy you follow.
Rand Fishkin
Rand is more than an SEO expert — he’s a thought leader who’s reshaped the industry. From building Moz to launching SparkToro, he’s always ten steps ahead. As an expert in audience research and organic strategy, Rand gives SEO depth and personality. If you’re tired of cookie-cutter advice, this expert brings insight you can actually use.
Aleyda Solís
Aleyda is the global SEO expert you need when things get technical. She’s an expert in international and eCommerce SEO, working with clients worldwide. Her platform LearningSEO.io trains thousands, proving she’s not just a consultant — she’s a go-to expert in SEO education. Need serious SEO firepower? Aleyda brings it, globally.
Barry Schwartz
Barry is the expert who always knows what Google’s doing — even before you notice something’s off. As the editor of Search Engine Roundtable, this SEO expert breaks news and updates like no other. You’ll find his expert takes quoted everywhere. If you want to keep up with the SEO world, Barry is your daily must-read expert.
Danny Sullivan
Danny Sullivan isn’t just an SEO expert — he’s literally inside Google. His role is to help the public understand how Google Search works and give feedback back to the team. If you want expert insight straight from the source, Danny’s updates are gold. No fluff, no guessing. Just an expert view into the search engine’s brain.
Fery Kaszoni
Fery Kaszoni is an SEO expert who blends search know-how with serious software chops. He runs multiple SaaS platforms and high-traffic sites that pull in millions of users monthly. From complex CRMs to bold SEO experiments, he’s all about testing what actually works. On LinkedIn, Fery shares juicy case studies and fresh insights, making him a must-follow if you want real-world SEO knowledge without the fluff. This expert proves that good code and good rankings go hand in hand.
Stephan Spencer
If you’re running a six-figure business and want to scale using SEO — Stephan’s your expert. He’s worked with brands like Zappos and Best Buy, delivering custom strategies that go beyond basic checklists. As an author and consultant, Stephan is the kind of SEO expert who helps you dominate search, not just survive in it.
Joost de Valk
Joost is the expert who gave WordPress users the gift of Yoast SEO. Over 13 million sites use it — and that’s no accident. He’s an SEO expert, an open-source advocate, and a smart investor in web startups. If your site runs on WordPress, this expert already had your back before you knew you needed help.
Eric Enge
Eric Enge is the expert who’s all about depth. From winning “Search Personality of the Year” to founding Stone Temple Consulting, he’s built a reputation for serious SEO chops. Now at Pilot Holding, Eric helps brands level up with high-impact strategies. If you want an expert who blends data, strategy, and real results — this is your guy.
Vivek Sharma
Vivek Sharma is an SEO expert who turns data into real business growth. With over a decade of experience, he’s helped SaaS companies and B2B brands boost leads and dominate rankings. From technical SEO audits to performance marketing, this expert delivers results without the fluff. If you want strategy backed by numbers — he’s your guy.
Sorav Jain
As an SEO expert and founder of Digital Scholar, Sorav has trained thousands across India and beyond. He mixes search strategy with personal branding and has worked with 50+ brands to grow their online presence. His agency-style training and deep SEO knowledge make him a go-to expert for businesses ready to level up.
Cyrus Shepard
Cyrus is a well-known SEO expert who’s worked with startups and Fortune 500s alike. With roots at Moz and a sharp eye for optimization, he helps brands turn their websites into traffic magnets. His expert strategies focus on content, structure, and growth — all the stuff Google rewards.
Mandeep Singh
Mandeep is a battle-tested SEO expert who leads a team of 350 specialists at SEO Discovery. With 22+ years of hands-on experience, he’s helped thousands of businesses improve visibility, traffic, and conversions. This expert knows how to turn small companies into market leaders using scalable and proven SEO strategies.
Mehboob Shar
Recognized by Google as a top SEO expert, Mehboob Shar leads a global team at iCreativez Technologies. With 16+ years in the game, this expert uses innovative, data-driven SEO to help brands grow fast. He’s not just running campaigns — he’s building market disruptors. That’s what makes him one of the best.
Ann Smarty
Ann Smarty is an SEO expert with two decades of hands-on experience in content strategy and search visibility. She’s led teams, launched viral campaigns, and contributed to top SEO publications. This expert knows how to turn smart content into rankings and revenue — no hacks, just strategy that scales.
Sherry Bonelli
Sherry is a recognized SEO expert and Google Business Profile Diamond Product Expert — one of only a few in the world. With over 25 years in digital marketing, she’s helped businesses across the U.S. grow through local SEO and smart strategy. When Sherry speaks, other experts listen.
Matthew Woodward
Matthew is an award-winning SEO expert known for practical tutorials and data-backed case studies. Since 2012, he’s helped thousands of people improve rankings and grow traffic. Whether you’re an agency or solo founder, this expert’s content gives you the exact steps to get results.
Vanessa Fox
Vanessa Fox helped shape how Google Search communicates with the world — literally. As an SEO expert and founder of Keylime Toolbox, she dives deep into search behavior and analytics. Her expert insights connect the dots between user intent and long-term visibility.
Kristina Azarenko
Kristina is a technical SEO expert who makes complex stuff feel simple. She’s trained over 30,000 students and created Tech SEO Pro — a course trusted by marketers worldwide. If you need someone to break down audits, JavaScript, or indexing in a way that actually clicks — this expert is for you.
Kevin Indig
Kevin is an SEO expert with deep experience at companies like Shopify, Atlassian, and G2. He doesn’t just optimize — he advises startups and giants on using SEO as a strategic growth lever. This expert sees patterns others miss and knows how to move the needle with insights that matter.
Cindy Krum
Cindy is a mobile-first SEO expert and the founder of MobileMoxie. Since 2005, she’s been helping brands understand how mobile UX and search work together. Her tools and talks are go-to resources in the industry. If mobile SEO confuses you, this expert makes it make sense.
Jason Barnard
Jason is a branding-focused SEO expert who helps business leaders shape how they appear in Google and AI. Through Kalicube, he’s changing how experts are perceived online. Whether you’re a founder or freelancer, Jason’s work makes your name searchable, clickable, and powerful.
Marie Haynes
Marie is the SEO expert when it comes to Google algorithms and E-E-A-T. Her deep research into AI-driven search changes has helped countless brands recover and grow. She doesn’t do shortcuts — this expert focuses on long-term, helpful, and human-centered SEO.
Fili Wiese
An ex-Google engineer turned SEO expert, Fili solves tough technical problems for big sites. International structure, crawl budget, indexing — he gets into the code and fixes what’s broken. This expert knows how Google thinks, and that’s a huge advantage for any serious business.
Nazar Ali Rajper
Nazar Ali Rajper is shaking up the SEO world as one of the youngest SEO experts in Pakistan. Specializing in WordPress SEO, on-page fixes, technical optimization, and ranking strategies, he’s already helped countless websites rise in search. SEO isn’t just his skill — it’s his obsession, and it shows in the results he delivers.
Shinoy Rajendraprasad
Based in Dubai, Shinoy is the SEO expert behind SHINOYS SEO Marketing. With over 10 years of experience, he’s guided major global brands toward serious organic traffic wins. His agency mixes SEO with PPC, design, and social media — but SEO always stays front and center. For international growth, this expert brings the full SEO package.
Eli Schwartz
Author of Product-Led SEO, Eli is the expert behind growth at some of the internet’s biggest names. His approach isn’t just about rankings — it’s about using SEO to shape product strategy and user experience. Eli’s version of SEO is smart, long-term, and tailored to businesses that want serious revenue impact.
Matt Diggity
Matt Diggity is an SEO expert who actually does SEO — not just talks about it. He runs multiple companies, leads the Chiang Mai SEO Conference, and still finds time to blog and run experiments. His strategies are tested, refined, and always focused on what’s working right now in SEO.
Lily Ray
Lily Ray is an award-winning SEO expert and the VP of SEO at Amsive Digital. She’s deep into technical SEO, Google algorithm updates, and E-E-A-T — and she breaks it all down so it’s usable. Lily’s insights help brands navigate the messiest parts of SEO and turn volatility into opportunity.
Conclusion
Finding the right SEO expert can change everything — from zero traffic to top rankings and real growth. These 30 experts aren’t just names; they’re the ones driving the industry forward. So if you’re ready to crush it in 2025, pick one, follow their work, and start optimizing smart.