SEO Case Study — How to Increase Organic Traffic

If you are not satisfied with your website page ranking, you must know there are ways to fix it. You need to find out what keywords are missing and enrich your content with them.

This case study shows how to do it using three pages of the Plerdy website as examples. Learn how we enhanced web ranking with keyword optimization and what improvements we have achieved.

The Problem

Some of the blog pages didn't perform as well as expected. The content was valuable and engaging, but it couldn't reach the target audience through organic search.

The Solution

Since there was no point in changing the articles drastically, we only optimized their SEO metrics to improve rankings. Our team used the Plerdy SEO Checker tool, Google Search Console, and Ahrefs to research gaps in keywords and analyze the search positions.

After generating the list with missing keywords, our team naturally included them in the text by adding new sentences or paragraphs. This approach allowed us to SEO optimize the pages with minimum effort.

The Achievements

From 33 to

increase in impressions across the optimized pages

395

total new keywords appeared on the optimized pages

518

keywords enhanced their positions on the optimized pages

Step by Step Overview of Optimization

Our team has completed these steps to show you how to optimize website pages. Follow them to run an optimization for your website.

Initial settings and keyword research

Decide what pages you want to optimize

Go to the Plerdy account or create one if you still don't have it

Open SEO Checker -> Google Search Console

Integrate the Google Search Console of your website with Plerdy

Click Refresh data after integration in the Google Search Console tab

Go to the Page tab

Enter the necessary URL in search and click Apply

Click the result in the Present in GSC, and absent on the page column in the table

You should see the keywords from the entered URL sorted by impressions

Find the lines with red words and copy them (These are the missing keywords)

Focus on the keywords that have enough impressions

Adding keywords

Now that you have the keywords, you need to add them to the text smoothly. Adding new sentences or paragraphs whit keywords is the easiest way to optimize your text. Generally, it's better to adhere to the following rules:

Add one sentence for every keyword phrase

Review the existing text to add several paragraphs when appropriate

Avoid deleting existing content

Try to stay natural

Here's an example of keyword optimization:

We've done this for three pages of your website and got the following results.

Results

#1. Article
17 Tips How To Check Website Traffic

There was an increase in clicks, impressions, and average position.

Total clicks

24 --

4/28/22 - 5/10/22

9 --

4/14/22 -- 4/26/22

Total impressions

77.4K --

4/28/22 - 5/10/22

46.5K --

4/14/22 -- 4/26/22

Average CTR

4/28/22 - 5/10/22

4/14/22 -- 4/26/22

Average position

34.7 --

4/28/22 - 5/10/22

52.5 --

4/14/22 - 4/26/22

increase in impressions

keywords from the web page enhanced ranking

new keywords appeared on the page

#2. Article
Top 41 Best SEO Companies

The page showed a significant increase in impressions in two weeks only.

Total clicks

273 --

4/28/22 - 5/10/22

304 --

4/14/22 -- 4/26/22

Total impressions

428K --

4/28/22 - 5/10/22

265K --

4/14/22 -- 4/26/22

Average CTR

0.1%

4/28/22 - 5/10/22

0.1%

4/14/22 -- 4/26/22

Average position

31.5 --

4/28/22 - 5/10/22

31.2 --

4/14/22 - 4/26/22

increase in impressions

261

keywords from the web page enhanced ranking

218

new keywords appeared on the page

#3. Article
20 Bad Websites Design Examples

The total clicks and impressions on the web page considerably increased.

Total clicks

2.71K --

4/28/22 - 5/10/22

2.35K --

4/14/22 -- 4/26/22

Total impressions

44.8K --

4/28/22 - 5/10/22

33.6K --

4/14/22 -- 4/26/22

Average CTR

6.1%

4/28/22 - 5/10/22

4/14/22 -- 4/26/22

Average position

22.4 --

4/28/22 - 5/10/22

15.7 --

4/14/22 - 4/26/22

increase in impressions

173

keywords from the web page enhanced ranking

130

new keywords appeared on the page

Try the Plerdy trial for 14 days and connect to the Google Search Console.

Book a call with the marketing manager

plerdy.com/book-a-call/

PLan EveRy DaY — your SEO!