Website Conversion Rate Checklist for 2025

Idea & Why: A prominent headline plus sub-headline that speaks directly to your visitor’s main need. This immediately grabs attention and shows value.

Example: Big bold text: “Grow Your Leads by 50% in 30 Days” over a clean background image.

Idea & Why: Place a brightly colored “Get Your Free Audit” button above the fold. Clear action drives clicks.

Example: A large green button with arrow icon, centered under the headline.

Idea & Why: 3–5 short bullet points of key benefits (e.g. “24/7 Support,” “No Setup Fees”). Quickly shows value.

Example: Icons + text: a clock icon with “Fast Turnaround,” a shield with “Secure Data.”

Idea & Why: Show a rotating testimonial with client photo and quote. Builds trust.

Example: “Plerdy’s audit boosted our sales 40%” – Jane D., Marketing Manager.

Idea & Why: Logos of security certifications or partner brands. Reassures visitors and reduces friction.

Example: Small icons: “GDPR Compliant,” “ISO 27001 Certified.”

Idea & Why: Limit top menu to 5 items (Home, Services, Pricing, About, Contact). A lean menu keeps focus.

Example: Clean horizontal bar with just text links.

Idea & Why: For each service, include a short paragraph, solution bullets, and outcome metrics. Helps prospects understand exactly what they get.

Example: “SEO Audit – Identify hidden issues, fix technical errors, boost organic traffic by 30%.”

Idea & Why: After each service block, add “Learn More” or “Get Quote” buttons. Multiple CTAs keep action opportunities close by.

Example: Small blue button under each description.

Idea & Why: Side-by-side feature table for Basic vs. Premium plans. Eases choice and highlights higher-value plans.

Example: Table with checkmarks showing which features each plan includes.

Idea & Why: Insert a one-sentence teaser plus “View Case Study” link under each service. Demonstrates real results.

Example: “See how we increased WidgetCo’s conversion by 45% →”

Idea & Why: Below each service summary, show starting price (e.g. “From $499”). Anchors value and reduces sticker shock.

Example: Text in bold: “Starting at $499.”

Idea & Why: Show tiered plans in a grid with features and prices. Makes decision fast and transparent.

Example: Three columns: Basic $499/mo, Pro $999/mo, Elite $1,499/mo.

Idea & Why: Highlight limited-time offer (e.g. “20% off first 3 months”). Creates urgency.

Example: Bright yellow banner at top reading “Summer Sale – Ends August 31.”

Idea & Why: “30-day money-back” statement reduces risk and increases trust.

Example: Small badge under pricing: “30-Day Money-Back Guarantee.”

Idea & Why: Answer common questions (billing cycle, cancellation). Prevents objections.

Example: Accordion list under table with Q/A.

Idea & Why: Show credit card and PayPal icons. Reassures visitors you support familiar methods.

Example: Visa, MasterCard, AmEx, PayPal small icons.

Idea & Why: Human faces build rapport and credibility.

Example: Circular headshots with name + one-line role description.

Idea & Why: A short timeline of milestones. Engages emotionally.

Example: “2018: Founded. 2020: 100 clients served.”

Idea & Why: Display industry awards, certifications. Reinforces expertise.

Example: “Inc. 5000 Fastest Growing” badge.

Idea & Why: Shows purpose and aligns with prospect’s principles.

Example: “We believe in transparent marketing.”

Idea & Why: Authentic testimonials lower skepticism.

Example: Photo + “Their strategy doubled our leads.”

Idea & Why: Video adds credibility and engagement.

Example: Playable 30-sec clip with client interview.

Idea & Why: Show logos of top clients in a sliding row. Quick trust signals.

Example: Auto-scrolling row of 10 client logos.

Idea & Why: Title, challenge, solution, results, CTA. Demonstrates process and outcome.

Example: “How XYZ Corp grew revenue 80% – Read the full story”

Idea & Why: Show key numbers in big font (e.g. “+80% traffic”). Draws eye to success.

Example: Large “+80% Traffic” in colored box.

Idea & Why: After each study, “Contact us to replicate this result.” Funnels lead.

Example: Button: “Let’s Talk About Your Growth.”

Idea & Why: Only ask for name, email, message. Short forms increase submissions.

Example: Three-field form with clear labels.

Idea & Why: Real-time help answers questions, reduces drop-off.

Example: Chat bubble in bottom right corner.

Idea & Why: Multiple contact methods build trust.

Example: Text at top: “Call us: +1-800-123-4567.”

Idea & Why: If you serve local clients, map shows legitimacy.

Example: Embedded Google Map under form.

Idea & Why: Collapsible answers keep page tidy and easy to scan.

Example: Plus/minus toggles next to each question.

Idea & Why: Drives visitors back to service pages for more info.

Example: Under each answer: “Learn more about our SEO Audit →”

Idea & Why: After FAQs, add a “Still have questions? Contact us” button.

Example: Large button: “Get in Touch.”

Idea & Why: Show latest 5 posts with thumbnail + title. Keeps content fresh and engages.

Example: Grid of article cards.

Idea & Why: Captures leads with promise of weekly tips.

Example: Small inline form: “Subscribe for free tips.”

Idea & Why: Suggest services based on article topic.

Example: “Need help with SEO? Check our Service Page.”

Idea & Why: Always brings visitor home; expected behavior.

Example: Logo image top-left that links to homepage.

Idea & Why: Clear paths to core pages; reduces confusion.

Example: Text links spaced evenly: Home | Services | Pricing | About | Contact.

Idea & Why: A standout “Get a Quote” in header keeps CTA visible site-wide.

Example: Orange button at right of menu.

Idea & Why: Secondary navigation for site map and SEO.

Example: Column of links: Privacy, Terms, Blog, Careers.

Idea & Why: Builds community and trust.

Example: Small icons: LinkedIn, Twitter, Facebook.

Idea & Why: Additional lead capture at page bottom.

Example: Input + “Subscribe” button.

Idea & Why: Shows compliance and transparency.

Example: “Privacy Policy,” “Terms of Service.”

Idea & Why: When cursor leaves page, show “Wait—get 10% off!” Captures abandoning visitors.

Example: Lightbox with discount code.

Idea & Why: After 30 seconds, offer a special deal. Creates urgency.

Example: Banner overlay: “20% off if you sign up now.”

Idea & Why: At 50% scroll, suggest free ebook download. Engages interested readers.

Example: Slide-in box on right offering PDF guide.

Idea & Why: Always available help reduces friction.

Example: Floating bubble: “Chat with us.”

Idea & Why: “Hi there! Can I help you find something?” invites conversation.

Example: Chat window opens with greeting after 10 seconds.

Idea & Why: Offer “Top 10 SEO Tips” in exchange for email. Generates leads.

Example: Inline form with “Download Now” button.

Idea & Why: On Services Page, pop-in prompt to download detailed checklist. Adds value.

Example: “Get our Complete Website Audit Checklist” form.

Idea & Why: Breaking long forms into steps reduces abandonment.

Example: Step 1: Contact info; Step 2: Project details; Progress bar at top.

Idea & Why: Browser autofill speeds up completion.

Example: Name and email fields accept autofill suggestions.

Idea & Why: Immediate error messages avoid frustration.

Example: “Please enter a valid email” shown under field on blur.

Idea & Why: Browser security indicator reminds visitors the site is safe.

Example: HTTPS with padlock in URL bar (depends on certificate).

Idea & Why: “Powered by Stripe” or “PCI Compliant” logos reassure during checkout.

Example: Small badge near payment form.

Idea & Why: Easy access to policy builds trust in data handling.

Example: Footer link “Privacy Policy.”

Idea & Why: Professional visuals create positive first impression.

Example: Custom icons for each feature.

Idea & Why: When loading or during form steps, show spinner or bar. Keeps user patient.

Example: Thin progress bar at top of page.

Idea & Why: Responsive design ensures all elements display well on phones.

Example: Hamburger menu replacing full nav on small screens.

Idea & Why: Use tools (e.g., small widget) to monitor load speed. Faster pages convert better.

Example: Developer tool snippet in footer (not visible to users).

Idea & Why: Delay offscreen images until scrolling. Speeds up initial load.

Example: loading="lazy" attribute on <img> tags.