10 Best Customer Analytics Tools and Software in 2023

Digital marketing Blog User Experience (UX)

Unlock the power of data with the 10 Best Customer Analytics Tools of 2023! 😎📊 When it comes to customer-centric business strategies, accurate analytics are indispensable. Navigating through data noise can be challenging, but the right tool amplifies the signal, delivering actionable insights for incredible results. From tracking user behavior to predicting purchasing patterns, these top-tier tools make it a cinch to fine-tune your approach for maximum ROI.

What’s Inside:

  • Precision-Focused AI Algorithms
  • Real-Time Data Visualization
  • Multi-Channel Data Aggregation
  • Behavior-Pattern Identification

Don’t just settle for superficial metrics; dig deeper to unveil invaluable customer intelligence. Each tool on our list comes with its own unique set of features, tailored for diverse business needs—from startups to multinational corporations. ✅

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Eager to kick-start your conversion rate optimization and user experience enhancements? Don’t bypass Plerdy! This innovative tool is crafted for CRO & UX perfection, making it a stellar choice for businesses committed to exceeding customer expectations. Click here to supercharge your analytics journey with Plerdy today! 🚀

What is Customer Analytics?

Customer analytics isn’t just a buzzword—it’s a critical tool that gives businesses the insights they need to thrive. Customer analytics involves gathering, analyzing, and interpreting customer behavior data. This goes beyond mere numbers; we’re talking about a rich tapestry of insights that can revolutionize how you connect with your audience.

Key Aspects of Customer Analytics:

  • Behavioral Analysis: Understanding how customers interact with your website or app—whether they abandon carts or complete purchases.
  • Demographic Insights: Identifying age, location, and other factors that distinguish one customer group from another.
  • Sentiment Analysis: Assessing customer feedback to gauge their satisfaction level and emotional response.
  • Lifetime Value Predictions: Calculating the long-term worth of individual customers, so you can invest resources wisely.

For instance, let’s say you’re in the organic beauty niche. Customer analytics can help you pinpoint which skincare lines are most popular among women aged 30-40. This data empowers you to tailor your marketing strategies, making them as effective as a perfectly blended serum.

In the ultra-competitive landscape of eCommerce, retailers in the fashion industry often use this tool to identify trending styles based on real-time customer behavior. Similarly, those in the gourmet food sector can determine which exotic ingredients their patrons are keen on exploring.

To fully leverage customer analytics, many businesses turn to specialized software. These tools use social media, customer reviews, and sales transactions to generate a complete customer journey. This invaluable intelligence serves as a catalyst—enabling companies to craft more engaging experiences, optimize marketing ROI, and build lasting relationships with their customer base.

Customer analytics drives your decision-making, helping you increase profitability and customer pleasure by optimizing email marketing and brand stories.

Why Customer Analytics Matter?

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In today’s hyper-connected marketplace, customer analytics are the jet fuel propelling businesses into the stratosphere of success. This indispensable tool equips you with razor-sharp insights, giving you the ability to not only meet but also exceed customer expectations.

Reasons Customer Analytics Are a Must-Have:

  • Targeted Marketing: Sharpen your ads like a laser, zeroing in on demographics that actually convert.
  • Resource Allocation: Know where to invest your time and money for maximum impact.
  • Churn Reduction: Identify at-risk customers and swoop in with retention strategies.
  • Up-Selling and Cross-Selling: Utilize analytics to recommend relevant products and services, bumping up transaction values.

Consider a niche like pet supplies. Customer analytics can divulge which dog breeds’ owners are most likely to splurge on premium toys. Or, if you’re in the renewable energy sector, analytics can reveal what convinces homeowners to finally make the switch to solar power. With such detailed data, you can devise campaigns that strike gold.

The hospitality industry, for example, thrives on return guests. Leveraging customer analytics, a savvy hotel manager can discern why some travelers become repeat customers—be it the rooftop bar, the plush bedding, or the five-star customer service. Armed with this data, the manager can enhance those amenities and ditch less important ones, effectively boosting revenue while trimming costs.

Opting for specialized customer analytics tools amplifies your capabilities. These platforms aggregate data from myriad touchpoints—be it in-store interactions, online behavior, or social media engagement. This consolidated view lets you hone in on consumer patterns, making data-backed decisions that positively influence customer relationships and your bottom line.

Ignoring customer analytics is like sailing a ship without a compass—you might move, but you’ll drift aimlessly, missing the valuable ports teeming with opportunity and revenue. On the other hand, incorporating customer analytics into your strategy ensures a course plotted for long-term prosperity and customer loyalty.

How to Choose the Right Customer Analytics Tool?

The correct consumer analytics tool binds your business strategy. Just as you wouldn’t use a wrench to hammer a nail, selecting the wrong analytics tool can derail your business objectives.

Factors to Weigh Before Making a Decision:

  • Ease of Use: No one wants to navigate a maze. Go for a tool that has an intuitive interface.
  • Integration Capabilities: Make sure it syncs effortlessly with your existing systems—CRM, sales databases, you name it.
  • Customization: Choose a tool that lets you customize dashboards and reports.
  • Scalability: Choose a solution that will grow with you, handling more complex tasks as your business expands.

Let’s say you’re in the niche of high-end audio equipment. You need a tool that can differentiate between your casual shoppers and audiophiles who are willing to invest in top-tier sound systems. Customer analytics can dissect these segments, giving you the specifics to craft targeted promotions.

Or maybe you’re navigating the choppy waters of the online education market. In this case, the right tool could track course engagement metrics or identify which educational content keeps users hooked. That way, you can double down on successful strategies.

Many businesses gravitate to renowned platforms, like Adobe Analytics or Google Analytics, but don’t discount boutique solutions that offer features tailored to your sector. What’s vital is that the tool delivers actionable insights, fine-tunes your marketing endeavors, and ultimately, fuels sustainable growth.

In a crowded market, choosing a consumer analytics product is difficult. By assessing the tool’s usability, integration choices, customization features, and scalability, you’ll choose one that fits your business ecosystem.

List of Best 10 Customer Analytics Tools

Dive headfirst into our meticulously curated roundup of the 10 Best Customer Analytics Tools for 2023. This isn’t your run-of-the-mill list; we’ve left no stone unturned to ensure each analytics tool highlighted offers a unique blend of features that hit the nail on the head in the realm of customer intelligence. With this list at your fingertips, consider yourself armed and ready to zero in on the ideal solution for scaling your customer analytics endeavors to new heights.


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When it comes to decoding the enigma that is customer behavior, Plerdy stands out as a next-level customer analytics tool. Plerdy goes deep into data, providing a smorgasbord of insights to optimize user experience and boost income.

Plerdy’s Standout Features:

  • Heatmaps: Visualize where your visitors click and linger, serving as your guide to interface improvements.
  • Sales Performance: Gain a bird’s-eye view of your funnel, spotting snags that might deter conversions.
  • SEO Checker: Audit your pages and uncover hidden opportunities to scale the ranks of search engine results.
  • Event Tracking: Follow every move users make on your site, giving you the data you need to enhance engagement strategies.

Imagine you’re operating in the home improvement niche—selling everything from eco-friendly paint to ergonomic furniture. Plerdy can clue you in on which product categories are getting the most love, and which might need a promotional push. Learn which blog posts drive visitors to check out your eco-friendly paint selection, and revamp your content strategy accordingly.

Where Plerdy truly shines is in its adaptability. This plugin works with WordPress, Shopify, and other platforms for a pleasant user experience. When you tap into Plerdy’s analytical might, you’re arming yourself with a sophisticated instrument that pivots as nimbly as a ballerina, adapting to your ever-changing business landscape.

Companies small and large are reaping the benefits. From niche e-commerce sites to sprawling digital empires, Plerdy helps businesses harness data to create a customer experience that’s as close to perfection as you can get. Whether you’re overhauling your site’s design or refining your SEO strategy, Plerdy serves as your analytics co-pilot, steering you toward data-driven success with precision and agility.

Google Analytics

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In the bustling landscape of customer analytics tools, Google Analytics stands as a veritable titan. This juggernaut doesn’t just measure your traffic—it peels back the layers of user behavior, offering a goldmine of insights that can transform your strategy from guesswork to a precision operation.

Key Features to Leverage:

  • Real-Time Monitoring: Know instantly who’s on your site and what’s catching their eye.
  • Demographic Breakdown: Segment your audience by age, location, and interests for targeted campaigns.
  • Conversion Tracking: Follow your customers through the funnel to pinpoint where you’re losing them—and how to win them back.
  • Custom Dashboards: Curate your metrics into a one-stop shop for all the KPIs that matter most to you.

Let’s say you’re in the health and wellness niche, offering a blend of organic supplements and virtual yoga classes. Google Analytics can tell you not just how many visitors clicked on your ‘Organic Supplements’ tab, but also what led them there. Was it your latest blog on natural immunity, or a well-placed social media ad? Then, drill down into conversion rates—how many window shoppers turned into customers? With this data, you can tweak your offers and landing pages to entice the hesitant and reward the loyal.

Boasting an enviable suite of analytics capabilities, Google Analytics integrates effortlessly with a myriad of platforms and tools. It lets you tailor it to your business needs rather than forcing you to use a single solution.

With Google Analytics, you’re not just throwing darts in the dark; you’re armed with a roadmap to navigate the labyrinthine corridors of consumer behavior. Businesses that harness its potential are not merely surviving—they’re thriving, capturing market share while others grope for direction.

Adobe Analytics

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Let’s cut to the chase: Adobe Analytics isn’t your run-of-the-mill customer analytics tool. Think of it as the Swiss Army knife of data analysis—equipped to dissect customer behavior with surgical precision. This powerhouse lets you dive deep into a treasure trove of metrics, giving you unparalleled control over your customer interactions.

Stellar Features to Make the Most Of:

  • Multi-Channel Data: Pull data from social, mobile, and offline sources for a 360-degree customer view.
  • Advanced Segmentation: Sift through data subsets to glean hyper-targeted insights.
  • Predictive Analytics: Get a jump on future consumer trends.
  • Flow Exploration: Uncover user navigation patterns to streamline their journey.

Imagine running a gourmet food delivery service. With Adobe Analytics, you can track not just the popular cuisine choices but also break down when and why those choices resonate. Discover how frequently your seasonal pumpkin spice menu drives users to make purchases and which marketing channels—be it email or influencers—were the catalysts. Then, pivot to explore the abandoned carts—what turned eager browsers into hesitant non-buyers? The robust predictive analytics function could even allow you to forecast the appeal of upcoming cuisine based on past behavior.

Adobe Analytics’ ability to integrate into Adobe’s ecosystem makes it more than a tool but a complete marketing machine. From its customizable dashboards to its razor-sharp predictive algorithms, Adobe Analytics serves as your in-house data scientist, prepped and ready to churn out actionable insights on-demand.

If you’re in the market for a customer analytics tool that goes beyond surface-level metrics to offer deep-dive capabilities, Adobe Analytics is your ticket to a data-driven future. No more stumbling in the dark; it’s time to illuminate your path to customer-centric success.


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Meet Mixpanel—the analytics powerhouse that doesn’t just track your customer data but lets you act on it. This tool is your back-pocket strategist, engineered to distill mountains of data into actionable insights. Where other platforms skate over the basics, Mixpanel drills down into the nitty-gritty.

Key Features You Need to Know:

  • Event-based Tracking: Follow specific customer actions, not just page views.
  • User Journeys: Map out the steps your customers take from first contact to conversion.
  • Retention Analysis: Spot the elements that keep your users engaged over time.
  • A/B Testing: Roll out incremental changes and measure their impact without breaking a sweat.

Suppose you run an online fitness platform. Mixpanel doesn’t merely tell you that someone accessed your “Home Workout” section. It tracks how they interacted with it—whether they watched a video, shared it with friends, or skipped to another category. Get granular by analyzing how your new “Nutrition Tips” blog post impacts user engagement. Identify sticking points, like a sign-up form where prospects bail, and act on this intel to smooth out the wrinkles.

What sets Mixpanel apart is its laser focus on custom metrics that genuinely influence your business outcomes. It seamlessly integrates with your existing tools, forming an analytics cockpit from which you can pilot your customer relations strategy with confidence.

In a landscape where customer behaviors shift at breakneck speeds, Mixpanel gives you the reins to not only keep pace but also to lead the pack. It’s the lens through which you’ll witness your business metrics not as mere numbers but as a rich tapestry of user behaviors and preferences. And it’s about time your analytics tool did more than just scratch the surface.


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Kissmetrics—when you hear this name, think surgical precision in customer analytics. This powerhouse tool sharpens your focus, allowing you to slice through the fog of generic data and target the insights that matter. But don’t be fooled by its sophistication; Kissmetrics rolls out the red carpet for user-friendly navigation.

Unbeatable Features to Boost Your Business

  • Behavioral Triggers: Craft personalized experiences by setting up alerts for key customer actions.
  • Cohort Analysis: Pinpoint customer behavior patterns segmented by specific categories.
  • Multi-Channel Data: Bring all your data under one roof, from web to mobile to third-party apps.
  • A/B Testing: Eliminate guesswork by pitting two strategies against each other to see which performs better.

Imagine you run an e-commerce site selling eco-friendly home goods. With Kissmetrics, you can dig deep into the customer journey—from the moment they click on an organic bamboo toothbrush to when they finally make a purchase. You can then take that data and run a hyper-targeted email campaign, encouraging those who abandoned their carts to complete the purchase, for example.

The true value of Kissmetrics resides in its commitment to continual improvement. The platform’s dashboards adapt, molding themselves around your ever-evolving business landscape. They’re your cockpit for overseeing customer trends, and you don’t need a PhD in analytics to interpret them.

In summary, Kissmetrics isn’t another analytics tool. It’s a robust, agile partner that pushes you to drive your customer relations strategy like a seasoned pro. Say goodbye to skimming the surface; it’s time to dive into a well of nuanced, actionable customer data that powers your next business triumph.


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In the crowded space of analytics tools, Woopra stands out as a beacon for those who want to dive deep into customer behavior without drowning in data. This is the tool that clears up the murky waters of customer analytics, offering you crisp insights in a clean, easy-to-grasp format.

Key Features of Woopra:

  • Real-time Analytics: Instant updates give you the pulse of your customer engagement.
  • Customer Profiles: Drill down into individual behavior, not just generic user data.
  • Journey Reports: Map out the entire customer journey, from start to finish.
  • Actionable Metrics: Beyond simple numbers, get insights that you can immediately put to work.

For instance, consider you run a digital marketing agency. With Woopra, you can precisely track which pieces of content resonate most with your audience. Let’s say a new client signs on for a social media strategy. You can dissect the exact journey that led them to choose your services—was it an informative blog post, a targeted Facebook ad, or perhaps a compelling customer testimonial?

By dissecting the data with Woopra, you can replicate successful customer journeys, scaling up what works and tossing out what doesn’t. That means you can focus on crafting killer content strategies, rather than sifting through spreadsheets.

Woopra gives you the upper hand in customer-centric strategy by breaking down complex behavioral patterns into digestible insights. It sets the gold standard in analytics tools, steering you through the labyrinth of customer interactions with a steady hand and an eagle eye. This tool isn’t about information overload—it’s about fine-tuned, razor-sharp customer intelligence that catalyzes growth and fortifies loyalty.


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When it comes to customer analytics tools, Amplitude shines with its keen focus on driving growth through actionable insights. This is not just a dashboard that throws a bunch of numbers at you—it’s an analytics engine designed to fuel smart decisions.

Key Features to Note:

  • Event Tracking: Zoom in on the customer interactions that truly matter.
  • User Segmentation: Break down complex data into understandable chunks.
  • Real-Time Analytics: Update your strategies on the fly with up-to-the-minute data.
  • Lifecycle Analysis: Get the scoop on the entire customer journey from start to finish.

Now, picture you’re a SaaS startup co-founder. You’re rolling out a new feature, but uptake is sluggish. A common analytics tool may give you raw data, but Amplitude goes a step further. It maps out how your customers interact with the feature, allowing you to make swift, meaningful adjustments. For instance, you notice that users navigate away from the new feature after hitting a particular screen. Armed with this insight, you can tweak the user interface to eliminate friction and then measure the impact of that change instantaneously.

Amplitude seamlessly interacts with several third-party applications to give you a single consumer data view. The tool also boasts remarkable scalability, making it equally useful for small startups or established enterprises. Say goodbye to flying blind and piece-mealing data from disparate sources. With Amplitude, you’re not just collecting data—you’re carving a strategic path to heightened customer engagement and elevated revenue streams.

Crazy Egg

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When it comes to drilling down into user behavior, Crazy Egg stands out as a formidable customer analytics tool. Gone are the days of scratching your head over impenetrable data. Crazy Egg turns numbers into visuals, setting the stage for insightful decision-making.

Unbeatable Features:

  • Heatmaps: Pinpoint where users are clicking most on your site.
  • Scroll Maps: Gauge how far down a page your users typically go.
  • A/B Testing: Put two versions of a page head-to-head to see which performs better.
  • Confetti: Zero in on clicks from different traffic sources in various colors.

Now, imagine you manage an e-commerce website. Your sales are okay, but they could be better. Crazy Egg’s heatmaps show you that users linger on certain product images but don’t follow through to the checkout. Armed with this visual data, you decide to spice up your call-to-action buttons. The confetti feature then enables you to track the uptick in clicks from social media platforms, directly correlating it to your improved CTAs.

The beauty of Crazy Egg lies in its capacity to make analytics accessible, understandable, and actionable. The platform fits like a glove with other third-party apps, streamlining your analytics ecosystem. Moreover, its robust scalability adapts from small businesses to bustling enterprises with ease.

In short, Crazy Egg doesn’t just offer a bird’s-eye view of your customer’s journey – it lets you dive in and interact with your data. By seamlessly merging data collection with data interpretation, Crazy Egg empowers you to execute data-driven strategies like a pro. No more fumbling around—get Crazy Egg and grab your analytics by the horns.


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If you’re gunning for data that doesn’t just sit there but actually informs your business decisions, you’ve got to try Heap. This cutting-edge consumer analytics solution records every user contact with your website or app, providing a wealth of data to act on.

Standout Features:

  • Event Tracking: Automatically logs every click, form submission, and pageview.
  • User Behavior Flow: Visualize the paths users take through your digital environment.
  • Custom Events: Tailor the data you collect to your specific industry or niche.
  • Integrations: Sync up seamlessly with tools like Salesforce, HubSpot, and Shopify.

Imagine running an online health and wellness platform. You see that visitors frequently explore articles on diet plans but seldom make a purchase. With Heap, you could delve deep into your customer’s journey, from first click to exit. You’d spot that the exit often occurs at the product page level. Instantly, you know it’s time to optimize those product pages, perhaps by including quick testimonials or bundling offers.

Heap serves up data that’s easy to dissect and even easier to act upon. Whether you’re a startup taking its first steps in analytics or a large-scale enterprise looking to consolidate data from various touchpoints, Heap scales to meet your needs. Its simple UI lets you focus on user experience optimization to boost income.

No need to grapple with setup or wrestle with code—Heap makes customer analytics intuitive and straightforward. So, roll up your sleeves and get down to business. Heap is the tool that transforms your customer data into a goldmine of actionable insights.


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Looker is a powerhouse for data-driven organizations in customer analytics. With Looker, you’re not just scratching the surface; you’re diving deep into data lakes to mine valuable insights.

Key Features:

  • Real-Time Data Dashboards: Get live updates, no more waiting.
  • Custom Metrics: Tailor analytics to suit your unique business needs.
  • Multi-Cloud Compatibility: Works with AWS, Google Cloud, and more.
  • Advanced Security: Keep your data safe with enterprise-level security.

Consider this—you run an e-commerce store and you’re stumped by a surge in cart abandonment rates. Rather than shooting in the dark, you pull up Looker. Instantly, a real-time dashboard shows you where your customers bow out in the purchasing process. You zero in on a bottleneck at the payment gateway and take immediate action. Problem solved. That’s Looker for you.

By offering modular data blocks, Looker lets you drag-and-drop your way to powerful reports and dashboards. With just a few clicks, you can set up trend analyses, user behavior metrics, or any custom KPIs that you need to get a 360-degree view of your business.

Looker’s data models are robust, but they don’t tie you down. If you need to pivot or shift focus, this tool gives you the freedom to adapt on the fly. Whether you’re in retail, healthcare, or any other industry, Looker scales with you. It’s not just a tool; it’s your analytics partner, ready to deliver insights that drive decisive action.

Unearth the treasure trove of data you’ve been sitting on. Turn those numbers into narratives, those insights into initiatives. Choose Looker, and set your business on the fast track to data-driven success.


Navigating the labyrinth of customer analytics tools can feel like a Herculean task, but our comprehensive rundown of the “10 Best Customer Analytics Tools in 2023” has hopefully clarified the landscape for you. While each tool has its unique pros and cons—from Hotjar’s heatmap functionality to Qualtrics’ powerful survey capabilities—your final choice should align with your team’s specific needs and objectives. Whether you prioritize omnichannel tracking or detailed user sessions, there’s likely a tool that fits like a glove.

When it comes to getting a bang for your buck, don’t discount Plerdy. This customer analytics tool is a Swiss army knife with heatmap analytics and conversion rate optimization. Plerdy even serves up free trials, so there’s zero risk in taking it for a spin.

So, what’s the game plan? Start by identifying your team’s pain points and desired outcomes, then sift through the available options—be it UXCam for mobile analytics or Medallia for voice-of-customer (VoC) insights. Finally, go ahead and pull the trigger on a trial or demo. Just remember, the right tool not only addresses today’s issues but also adapts to tomorrow’s challenges. Now, quit dragging your feet—dive into Plerdy and reap the rewards of advanced customer analytics today.

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Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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