Shopify Launch Checklist: 114 Things You Should Check
Are you ready to take the plunge and launch your Shopify store? If so,
then you've come to the right place! This comprehensive 114-step
checklist will make sure that your store is fully prepped for success.
From setting up payment methods to configuring shipping and taxes, this
ultimate guide has everything you need to get off on the right foot. So
buckle up and get ready for a wild ride as we walk you through all 114
steps of this Shopify Launch Checklist!
If you're a Shopify store owner, you know that SEO is
essential for your online success. But did you know that with a
few extra features, your Shopify store can actually get an even
bigger boost? Say goodbye to second-guessing if your content is
optimized correctly, and say hello to increased website traffic
with these easy-to-implement SEO features. With more users
visiting your page, it'll be easier than ever to give them the
shopping experience they deserve! These additional Shopify SEO
features are sure to help take your store from good to great.
Plus, with our detailed step-by-step guide on installing them
effectively, the process will be as easy as 1-2-3! So what are you
waiting for? Get ready for success by installing these additional
Shopify SEO features today! Try Plerdy Shopify App
Create a Unique 404 Page
When it comes to running a Shopify store, few things are more frustrating than customers getting stuck on a 404 page. But with the right creative approach, you can turn this annoying error into an opportunity to delight your customers! Show off your brand’s sense of humor by creating a unique 404 page on your Shopify store. Take the time to develop something that speaks to your brand's personality — whether it’s a goofy cartoon or snarky comment — and make sure it stands out from the crowd. You could even include helpful links so customers can find their way back on track! Get creative, and don’t be afraid to have fun with it! With the right 404 page in place, you'll be able to give frustrated visitors something positive to remember about their experience at your store.
Optimize Shopify Website Speed
Shopify is the go-to platform for many online entrepreneurs seeking to create and manage their online stores. But what happens when your Shopify website isn’t running as fast as you expected? If you’re looking to optimize your Shopify website speed, you’ve come to the right place! From a few simple tweaks to a complete overhaul of your shop front, we can help get your site running faster than ever – so that it works like a well-oiled machine! You don’t need to be an IT whiz or web developer extraordinaire – even if you don’t know the difference between HTML and CSS (we won’t judge!). Our handy guide makes optimizing Shopify website speed easy and efficient.
Remove Duplicate Content From Your Shopify Store
A Shopify store should be streamlined, efficient, and always original – so why accept anything less? As merchants look to make their websites stand out from the myriad of competitors on the web, they should take the time to remove duplicate content. Doing so can help boost search engine rankings and increase conversions. Here are some tips for getting rid of duplicate content within your Shopify store: go through every page and make sure keywords have been used properly; keep an eye out for overlapping product descriptions; use rel=canonical tags to avoid having multiple versions of a page indexed; add unique images or videos to each page; simplify URLs by removing unnecessary words or numbers. Take initiative and get rid of that no-good copycat material!
Canonical Tag and Domain Canonicalization
Are you feeling confused about the differences between a canonical tag and domain canonicalization on your Shopify store? Don't worry, we're here to help! It's time to learn all about why canonical tags are important for SEO and how domain canonicalization can make sure that your products get seen. First of all, let’s start with the basics: what is a canonical tag? In simple terms, a canonical tag is an HTML element that tells search engines which page should be ranked for SEO purposes. This ensures that two URLs don’t end up competing against each other when it comes to visibility in search engine results. On the other hand, domain canonicalization involves optimizing the structure of your Shopify store’s URL so that it points towards one specific page or site address.
Research the Right Target Keywords
Are you looking to optimize your Shopify store for SEO? It can be a daunting task figuring out where to start, but understanding the right target keywords is key. Finding the most effective and relevant keywords not only drives more organic traffic to the website, but it also tells Google that your content is valuable and worth ranking higher in search engines. If you’re feeling overwhelmed by keyword research or unsure of how to get started, don't worry! As with all things SEO-related, there are plenty of tools (Ahrefs, Semrush, Ubersuggest) available online that can help you find the perfect target keywords for Shopify stores. With just a few clicks of a button, you can easily generate hundreds of potential keywords and narrow down which ones will work best for maximizing your visibility online. So what are you waiting for? Get researching those target keywords!
Get SEO Data Every Day
Plerdy performs automatic daily analysis to provide you with detailed SEO reports. You can choose what is important to you: site audit, content analysis, semantics relevance, title, and description duplicates, and more. Try Plerdy Shopify App
Always Link Your Products Page from the Home Page
Since the main page receives the most traffic, displaying product cards will increase the likelihood that users will click on them.
Add websitemap.xml to Google Search Console
This will allow the search engine to index all the necessary pages of the Shopify store and to highlight on the search page under this or that key query.
Build High-Quality Backlinks to Shopify Store
Are you a Shopify store owner looking for tips on how to improve your SEO and boost traffic? Well, look no further! Backlinks are essential for getting your store noticed and increasing visibility. If you want to increase the organic reach of Shopify stores, building high-quality backlinks is the way to go. It's like having a team of virtual ambassadors promoting your store all over the internet, so customers can find it easily! With enough high-quality links, you'll be able to get more traction in search engine results pages (SERPs). And don't worry - building backlinks isn't rocket science. All you need is some creativity and an understanding of what makes a good link. From guest blogging to social media marketing and blog commenting - there are plenty of ways to make sure potential customers can discover your awesome Shopify store.
Optimize Shopify Store Images
When it comes to optimizing Shopify stores, images are often an overlooked factor. Don't let your stunning website designs go to waste - take it from us when we say that high-quality images are key for improving SEO and boosting sales! So how can you optimize the visuals of an eCommerce website? It's easier than you think. Here are three simple tips for optimizing Shopify store images:
1) Choose the right file format - JPEGs and PNGs generally work best for webpages.
2) Resize and compress large files so they don't slow down page loading times.
3) Use descriptive file names with keywords related to their product or category to help search engines recognize them better.
By following these simple steps, you'll have a beautiful website with amazing visuals that boost your SEO rankings in no time!
Add Alt Text to Images
Look no further than adding alt text to all of the images! Alt text (also known as “alternative text”) is a few words of description added to an image that helps search engine crawlers understand what the image is. It’s like picture-powered SEO! Adding alt text will help optimize your store for search engine ranking and make you look extra savvy and tech-savvy in the eyes of customers. Plus, it's easy to do—anyone can add alt text with just a few clicks! So why wait? Put some pep in Shopify photos and get those rankings soaring with alt tags today.
Optimize Product Pages and Descriptions
Optimizing the product card is necessary primarily for the convenience of users to familiarize themselves with important information about your product, help solve their problems, and make a purchase of the product.
More About SEO Tips for Shopify Store
Technical SEO checklist SEO can be a tricky subject, especially for those running a Shopify store. You want to make sure you are doing everything correctly so that your shop stands out from the competition, but it can be daunting to figure out what steps to take. But fear not! We’ve rounded up some of the best SEO tips for Shopify stores, so you don’t have to worry about getting lost in the maze of search engine optimization. Whether you are just starting out or an experienced pro, these tips will help you get the most out of your online store and increase both visibility and sales. From making sure your meta descriptions are on point to researching related keywords, these tips will have your Shopify store ranking high in no time!
🚀 Checklist of Marketing Tips for Shopify
Collab with Like-Minded Brands
This will help you get a similar target audience for your product and increase the number of orders.
Add Gift Cards
A gift card can be understood as a prepaid card often used as a marketing tool by eCommerce sites. These are generally purchased by customers for gifting purposes. The receiver may redeem the gift card amount on their purchase from the said eCommerce store.
Build Relationships with Your Shopify Store Audience
By increasing the audience's trust in your store and product - you will be able to sell more often and spend less on advertising budget.
Build a Dedicated Coupons Page
On the page with coupons, you can always highlight your Shopify store's current discounts and promotions.
Create Amazing Support
If you’re a Shopify store owner, you know how important customer support is. After all, there’s nothing worse than having your customers feeling frustrated and abandoned when they have an issue with your product or service. That’s why we’re here to help you create amazing customer support for your Shopify store! Think of us as the fairy godmother of tech support - except instead of a magical wand, we use our top-notch knowledge about Shopify stores and years of experience in the industry. We can help you set up automated messages so your customers get instant responses to their queries, provide 24/7 customer service so that no issue goes unresolved, and even give advice on handling difficult conversations. Plus, our team is full of friendly experts who are always happy to lend a helping hand.
Engage in Community Marketing
Community marketing is a cornerstone of contemporary marketing strategy. It is a form of digital marketing that focuses on targeting an audience through shared interests or activities.
Have a Competitive Pricing Strategy
Your in-store pricing policy should align with your competitors to prevent dumping or overpricing.
Experiment with QR codes
QR codes will help your customers quickly familiarize themselves with promotional materials, promotions, discounts, etc. QR codes can also be used on printed materials like business cards.
Paid Traffic to a Landing Page
Attract new customers with paid advertising for Shopify stores. Under the paid types of advertising, you can use Facebook advertising, Google search advertising, media advertising on YouTube, etc.
Use Pop-up On-site Coupon Reminder
Using a pop-up form or a pop-up banner with a promotion/coupon for a discount, you can interest a potential customer to make a purchase in the Shopify store at a favorable price. Try Plerdy Shopify App
💡 Checklist of SMM Tips for Shopify
Have Shoppable Instagram Posts
With Instagram Shoppable posts, businesses can directly tag products (listed in their Instagram Shop catalog) in feed posts, Instagram Stories, IGTV videos, Reels, Guides, and Live broadcasts.
Create a Pinterest Account
Using Pinterest for your business can expose your brand to a wide audience and influence your customers’ buying decisions.
Connect Your Shopify Store to Facebook Marketplace
If so, connecting Shopify stores to Facebook Marketplace is a great way to reach new customers. Connecting the two can seem daunting, but it doesn't have to be! In this article, we'll show you how easy it is to get connected. So grab a cup of coffee (or tea!) and let's get started. First things first, you need to create an account for both platforms. Don't worry - signing up for each one takes less than five minutes! Once that's done, you'll need to link the two together using the Facebook App Store. This will allow your products and services from Shopify stores to show up in Facebook Marketplace automatically when people search for them. That's all there is to it! See? It wasn't so hard after all.
Create Shoppable Instagram Feeds
With the Shoppable Instagram Feeds, brands can sell their products through more streamlined and beneficial content. In addition, the shoppable Instagram feature provides direct opportunities for brands to turn content into conversions.
Use Instagram Reels
Instagram Reels have become one of the hottest new trends for marketing products on social media. It’s easy to see why – Instagram Reels are fun and creative, plus they provide a great way to get your brand out there! If you’re running a Shopify store, creating awesome Reels is an absolute must. To help you get started, we’ve collected some top tips for crafting amazing Instagram Reels that will have Shopify stores getting all the attention it deserves! First things first - keep your content interesting and engaging. This means selecting visuals that stand out, such as bright colors or unique designs. You should also think of clever captions that will draw in viewers and make them want to watch more. If you can find ways to integrate humor into your Reel posts, even better!
Create a TikTok Account
It's different from other social media platforms because while Facebook, LinkedIn, and Instagram are primarily focused on sharing images and text, TikTok is all about sharing videos- which opens a new level of connection with your target audience.
Create Instagram Filter for Your Shopify Store
The Instagram filter can show off your Shopify store personality by creating effects that match your brand.
Use Influencer Marketing
Are you looking for an easy way to increase your Shopify store’s social media presence? The answer is simple: work with Instagram influencers. As the world’s leading photo-sharing platform, Instagram has become a powerful marketing tool for businesses of all sizes and shapes. But how do you find the right influencer for your business? Here are some tips on finding, assessing, and working with Instagram influencers that have the potential to take Shopify stores to the next level. The first step is identifying which influencers might be right for your business. Start by searching relevant hashtags related to your product or industry, then see who comes up in those results. Once you’ve identified a few potential partners, evaluate their content and engagement levels to determine if they will be an effective fit with your brand's values and aesthetic.
No matter what size the business is, contests and giveaways are both excellent ways to get your brand some exposure. Whether the prize is big or small, consumers love free, and they will be more inclined to put in work if the prize is worth it.
Use Facebook Ad Library
To find out what advertising creatives your competitor uses - we recommend that you first familiarize yourself with them using the Facebook advertising library.
Build a Community Around Your Brand
The best way to build a connection is to get talking! Comment and interact with customers and business content. Host Q&A’s to find out what your audience wants and to find out more about them! Use the interactive features available on social media, such as polls and questions.
✉️ Checklist of Email Tips for Shopify
Use SMS and Email Together
To increase the effectiveness of an email newsletter, we recommend sending SMS messages as well. This will be useful when ordering a product or a discount in your Shopify online store.
Use Email Automation Tools
To improve the effectiveness of email marketing and reduce the cost of working time - you should use automation tools.
Use Relevant Themes for Email
Using a relevant header in an email will increase the number of emails opened, increasing the effectiveness of such mailing.
Segmentation Your Email List
To use your email marketing effectively, you should segment your audience list. This will help you send targeted emails specifically to your target audience.
Capture Emails with Your Cart Savers
This trick is used when emailing about a purchase or an abandoned shopping cart. This will help the user clearly understand what is contained in the letter among all his emails.
Offer Incentives Differently
Email newsletters should be combined with content such as news, promotions, discounts, coupons, interesting articles, weekly posts, etc.
Start Building a Shopify Email List
Collecting your users' email addresses is important to encourage them to make a new purchase is important. This can be done using a lead form, order contacts, and news subscriptions.
Call Your Subscribers to Action
You should follow the correct placement of blocks with content in the email letter, and do not forget the call-to-action buttons.
A/B Test Shopify Store Campaigns
Maybe you even have a few campaigns up and running. But if the Shopify store could use a little boost in the effectiveness of its marketing efforts, then A/B testing is just what the doctor ordered (or maybe the scientist). A/B testing is designed to help marketers find out which campaign will work best for their audience. It works by splitting your traffic into two different versions of a single page or ad – version A and version B – so that you can compare how each performs individually. With A/B tests, it's easy to figure out which message or design resonates best with shoppers and helps drive conversions. So stop guessing and start testing! Get ready to see how Shopify store campaigns can fly with an A/B test.
Create and Send a Killer Newsletter
A killer newsletter is an effective way to get more customers and make sure your existing ones stay loyal. Creating a great newsletter doesn't have to be hard- it just takes some creative thinking and a little bit of elbow grease. Start by brainstorming topics that will interest your customers- think about what they'd like to read or learn more about. Next, make sure the content you create is engaging and relevant; people don't want their inboxes filled with lackluster content! Finally, use Shopify's email marketing tools to send out your newsletter with ease- it'll reach thousands of potential customers in no time!
Send a Welcome Email
You’ve taken the first step to success. But don’t forget to give your customers a warm and fuzzy welcome when they enter your store. Sending a welcome email is an easy way to make them feel appreciated and valued. A thoughtful welcome message can go a long way in making customers feel at home. Think of it as giving someone a hug after they walk through the door – except on the internet! A friendly, welcoming email will help your customers navigate their way around your store, show them that you care about their experience, and encourage them to come back for more. So don’t be shy – get typing up that welcome email!
Use Timing to Send Emails
Your emails should have time to send them. Try to adhere to it so that there is no informational chaos.
Choose the Right Email Design
Do you feel like you’re in a never-ending maze of email templates and confused about which one to pick? Don’t panic, we’ve got you covered! Choosing the right email design for Shopify stores may seem daunting, but it doesn’t have to be. With our handy guide, we can help you select the perfect template that will wow your customers and boost sales. From classic designs to modern layouts, we have something for everyone – so take a deep breath and let us show you how easy it can be to choose the right email design for your Store.
Send a Special Offer to People Who Haven't Purchased
To encourage customers to make a repeat purchase, use a special offer with a discount or a gift before the next purchase.
👫🏼 Checklist of UX Tips for Shopify
Use a Heatmap
Using a Shopify store heatmap will allow you to understand the behavior of users, understand what they click on, where they go, and where they linger, which in turn will help you understand what exactly on the Shopify store you need to improve in order to increase conversions. Try Plerdy Shopify App
Optimize “Above-the-Fold” Content
Special attention should be paid to the content on the first window of the Shopify store because this is where most of the store visitors come to first. Here everything should be concisely placed, with convenient navigation and all this is done so that the user who got to the website - clearly understands where he went.
Use Decent Fonts, Good Font-Sizes, and Contrasts
The most important role in a Shopify store's ease of use is selecting good fonts. Make sure that the fonts are legible, clear, and beautiful.
Make your CTAs Stand Out
A call to action should encourage users to take the same action you want. The call to action must be clear and without undue intrusiveness to encourage the client to take this or that action.
Rank Higher With Content Marketing
For convenient navigation of users through the sections of the blog, you should implement the ability to quickly switch to the desired topic of articles.
Use Trust Signs Prominently
Trust marks mean certificates, reviews, and companies you work with. Such a block must be placed closest to the first window of the Shopify store.
Use Color Tonality
The website should have a pleasant color scheme, without harsh colors, that corresponds to your brand.
Uniqueness and Clarity of the eCommerce Website Design
Entering the website, the user understands the theme of a website in 3 seconds: the slogan and the images in the header, page title, etc.
More UX Tips for Shopify Stores
Website Usability Checklist We’ve got the ultimate list of tips and tricks to make sure your customers have an amazing shopping experience every time. Whether you’re just launching your store or have been running it for years, these pointers will help make sure that buyers keep coming back. Let’s get started! First things first, make sure to design a mobile-friendly store. With over 60% of shoppers buying on their phones, making sure they can access and navigate your store in a seamless fashion is key. Make use of large, clear images and limit text input fields as much as possible so browsing is easy and checkout takes only seconds. Investing in a good theme can also help with this process, so don't be afraid to put some money into it!
⚙️ Checklist of Website Tips for Shopify
Use a Referrals Program
You know that referrals play an important role in the success of the business. But what if there was an easier way to get those coveted customers? Thankfully, Shopify has developed a referral program that makes it easy to reward existing customers and attract new ones. The referral program is simple and straightforward: existing customers can share their love of products on social media or by email, and when someone clicks through the link they are given a special discount coupon. This encourages them to become new customers while also rewarding loyal fans for their support. Plus, with built-in tracking features, you can easily keep tabs on who’s referring to whom, and how many people have been referred!
Write a Story About Your Shopify Store
Are you a business owner looking for an exciting new way to showcase your products? If so, it’s time to embark on writing a story about Shopify stores. From hilarious tales of customer experiences to heartwarming accounts of how products have made a difference in people’s lives, there are endless possibilities when it comes to crafting the perfect narrative. Get creative and let your imagination run wild! Whether it’s an inspiring story about how you got started or funny anecdotes about customer interactions, every Shopify store has its own unique tale waiting to be told. It doesn’t matter if you specialize in handmade jewelry or printed t-shirts – take some time to write down the unique experiences that make up the history of the shop. Doing this will help bring life and personality into the narrative, making it something customers can relate to and enjoy.
Create an "About us" Page
When you’re setting up a Shopify store, creating an “About Us” page is essential. After all, your customers want to know what makes your shop special and why they should choose to buy from you! But don’t think of it as a chore – instead, use this opportunity to show off your store’s personality and have some fun. Let your customers get to know the people behind the scenes that make it all happen. Maybe include a snazzy team photo or two? Or even a silly GIF? Make sure visitors understand why shopping with you rocks so hard! And don't forget to add links back to other pages on the website, like contact information and customer service policies.
Create Your Unique Offer
A unique value proposition (UVP), also known as a unique selling proposition (USP), is a statement that clearly expresses your product or service's distinct selling points to potential customers.
Create Frequently Asked Questions (FAQ)
Frequently asked questions, or FAQs as they are known, are a great way to improve your customer’s experience of a website. It allows you to answer the most commonly asked questions surrounding your product or service. At the same time, there are also many other benefits to having FAQs on your website.
Create a Reviews Page
Create a page on your website where you will collect all customer feedback about your website and product.
Create a Site Hierarchy
This requires website structure to work logically so that users can access information where they expect to find it. The more a website is designed to satisfy visitors, the more attractive you will make it for Google. In addition, a clear and precise site hierarchy can reduce the bounce rate and increase visit time, leading to better positioning.
🏠 Checklist of Main Page Tips for Shopify
Launch a Loyalty Program on Bane
Encourage customers to join and participate in your loyalty program by building a landing page that clearly communicates how customers can earn points, and what they can redeem them for.
Use a Welcome Popup
With so many ways to customize your store, you may be feeling a bit overwhelmed. If you’re looking for an easy and effective way to increase customer engagement and sales, a welcome popup is the perfect solution.
A welcome popup will greet customers as soon as they visit your store. What better way to make new visitors feel warmly welcomed? Plus, it gives you an opportunity to show them discounts or promotions that could potentially convert into sales. The possibilities are endless — from creating personal messages for each customer to offering free shipping on their first purchase — you can use this simple yet powerful tool to get creative with how you attract more customers. Ready to take advantage of this awesome feature? Get started with Shopify today and watch how your welcome popup brings in more customers and more sales! Try Plerdy Shopify App
Use Targeted Spin to Win on the Main Page
Look no further than the revolutionary Spin to Win Coupon Wheel popup! This innovative feature allows customers to spin a virtual wheel and win exclusive discounts on their purchases. Not only is this an excellent way to build customer loyalty, but it also adds a fun twist (no pun intended) to the shopping experience. This exciting new addition won’t break the bank either – getting started with Spin to Win is completely free of charge. And if you’re worried about customization, don't be! You can customize your own wheel with various images, colors, and fonts so your customers can fully immerse themselves in your brand's unique style. Now that’s what we call spinning up some serious customer engagement!
Highlight Your Value Proposition
First, take some time to think about what sets your shop apart from all the rest. Do you have unique products, competitive prices, or customer service that stands out? Once you’ve figured out what makes you special it’s time to capitalize on it! Put it front and center on your website so visitors know exactly why they should choose you over any other Shopify store. Add an attention-grabbing banner or headline with a clear call to action to drive home the message. Finally, include concise statements about your store values throughout the page for maximum impact.
Have an Autocomplete Search Feature
If Shopify stores are feeling like they’re missing something, why not consider an autocomplete search feature? This handy tool will make browsing through your inventory a breeze! Not to mention the convenience of having all of those products at your customer's fingertips. Picture this: with just one click, customers can quickly find what they're looking for in your shop. And if customers don't know exactly what they want, the autocomplete search will suggest some possible items that might fit their needs. Plus, with clever algorithms that learn from every query and every purchase, shoppers can rest assured that they'll be given exactly what they need - no more aimless scrolling through pages of products!
Use a Short Shopify Store Demo
A product demonstration is a presentation of the value of a product or service to a current or potential customer. This usually includes a video demonstration (video overview) of the main functions and capabilities. The main purpose of the demo is to close the deal.
Add Information About Your Store in the Footer
🧱 Checklist of Category Tips for Shopify
Incorporate Video and Engaging Media
These videos simply show off your knowledge to someone else. Whether you need to demonstrate a technical process for a new product feature or teach your new coworker how to use her email, a video is a great way to communicate.
Add Subsections to the General Categories
For anyone seeking a specific product, subcategories offer simple and easy directions to groups of products that may fit their needs. This is notably helpful for customers who need a product for a given purpose but don’t have opinions on what form that product may take.
Tag Each Product with a Category
Adding the right product tags, attributes, and categories - will help you to get more traffic to your online store, make more sales, and improve the overall user experience for your customers.
Provide Different Viewing Formats
Various options for displaying product cards in a category will add convenience to using your store.
Make Use of Detailed Headers
The importance of describing in detail the category the user entered is obvious! In this way, the client of an online store will be able to familiarize himself with the information about the type of product offered to him.
Show Off the Featured Subcategories
Here’s an idea: show off your featured subcategories! Not only will this give your store some much-needed pizzazz, but it will also help customers find what they need faster. Don’t know where to start? No stress! Showing off your featured subcategories can be easy and fun. Start by deciding which categories are most important for customers to see. Then, choose which products within those categories should be highlighted. Finally, add some eye-catching visuals that represent those products and feature them prominently on your website. It's like putting together a mini-gallery of goodies that all visitors can enjoy at first glance!
Use High-Resolution Images for Thumbnails
There's no better way than by adding high-resolution, eye-catching images as thumbnails on your store. Not only will they make your store look great, but they'll also help potential customers find exactly what they're looking for. If you're not convinced yet, consider this: using high-resolution images for thumbnails can really set your shop apart from the competition and draw more eyes to your products. Plus, it's a fun and creative way to show off all of the amazing items that you have in stock! So what are you waiting for? Start jazzing up those thumbnails today and watch your sales skyrocket!
Include Price Ranges
A price range can be specified. Products that fall within the range will be tagged with this tag. Multiple price ranges can be created, each with its own tag.
Add a Filter Feature
You can create filters for your online store that let customers refine which products appear on collection pages and in search results. For example, selling watches could create filters for brand name, price, dial size, and water resistance.
Add Sort Product
Your marketplace has shop pages with shop details and product categories. You want to give buyers a way of organizing the products on dedicated pages.
Have a “Quick View” on Shopify Store Products
Quick View allows your customers to see more details about a product and add it to their cart without having to go to the individual product page, leading to a more fluid checkout flow. Enabling, disabling, and customizing this feature differs based on the theme applied to the store.
📁 Checklist of Product Page Tips for Shopify
Create a Waitlist for New Products
Product referral waiting lists help your business grow product demand, gauge customer interest, and create hype around your product launch with referral codes allowing customers to jump up spots when they invite their friends!
Add Low-Stock Alerts
Low Stock Alerts solve this problem by notifying you whenever a product falls below your specified stock level. And you'll get daily email notifications about all low-stock items.
Inform on Shipping Deadlines
Displays your next dispatch date and/or next delivery date with a countdown timer to your order deadline.
Use the "Buy Now Pay Later" System
Introducing System (BNPL), the revolutionary payment plan that allows customers to buy what they need without breaking the bank. This creative shopping solution offers shoppers the ability to pay for their items in flexible installments so that they can get the products they want today and pay them off over time. Plus, System is super easy to integrate into Shopify stores! So why wait? Upgrade your Shopify store with System's "Buy Now Pay Later" option today. Let your customers enjoy the convenience of shopping stress-free - no budgeting required!
Have Amazing Product Photos
The perceived value of products and the trustworthiness of a brand are often judged based on the quality of visual presentation. That means having high-end, beautiful product photography can go a long way.
Use Videos to Promote Your Products
Are you looking for a way to stand out from the competition and give Shopify stores a boost? Then it's time to start thinking outside the box and get creative with video! Video marketing is an effective way to promote your products, engage customers, and build customer loyalty. Video provides an opportunity for potential customers to learn more about your shop in a visually appealing way. Whether you create fun unboxing videos of new products or share helpful tips on how to use them, video content can help you draw in shoppers who may not have been aware of the store otherwise. You can also use social media platforms such as YouTube, Instagram TV, Snapchat, or TikTok to increase brand awareness by creating short videos that are entertaining and informative. Get creative with hashtags and captions too - this will help spread the word about your shop!
Install the Free Product Review App
Now, you can install the Free Product Review App on Shopify Store! This app will help bring in more customers, increase sales and create a better shopping experience for everyone. Just imagine – customers being able to leave reviews and recommendations on your goods. It’s like having your own personal team of shoppers helping out! Not only that, but you will be able to use this app to respond quickly to customer inquiries, leaving them with a positive impression of the store. So what are you waiting for? Get the Free Product Review App today and start taking advantage of its features now!
Have Unboxing Experiences
It's time to take the box out of the box, and put some unboxing experience into the Shopify store! Are you ready to wrap, package, and deliver an unforgettable shopping experience? Here are a few ideas on how to kickstart a Shopify store with great unboxing experiences. First up: be creative in packaging. Surprise your customers by using unique or custom-made boxes, bags, or wrapping materials. Let them know that they’re special; it’s those small details that make all the difference! You can even include personalized handwritten notes for a truly memorable touch. Next: include extra goodies! Add something unexpected like free samples from other products in your store or a discount code for their next purchase. These little gifts add an extra layer of surprise and delight that keeps customers coming back for more.
Use a Product Quiz
A product quiz is a perfect way to engage customers and add a unique touch of entertainment. Not only does it increase customer engagement, but also allows customers to learn about different products, making it easier for them to find what they are looking for. Adding a product quiz is easy and can be done in minutes! You can choose from an array of questions and answers, or design your own. Plus, you can customize the look and feel of quizzes with colors, fonts, images, and more! Your customers will love navigating through the exciting journey that your product quiz has created just for them.
Add Customer Reviews to Product Pages
Reviews build trust. eMarketer found that reviews consumers trust reviews 12 times more than product descriptions. Reviews directly increase your conversion rate.
Add Free Shipping
Free shipping is a win-win for you and your customers. They get to spend without the worry of paying for shipping, and it gives you a boost above your competitors.
Launch a Cart Saver Popup
In order not to distract the customer from shopping after he has added the product to the cart - add a pop-up cart on the website. Try Plerdy Shopify App
Have Zoom Option for Product Images
Adding a zoom option to product images on Shopify stores will help make sure customers can get an up close and personal look at their potential purchases. No need to worry about blurry images or pixels getting in the way of showcasing your amazing products. With this nifty feature, you are sure to have customers swooning over every detail of what you have to offer! The zoom option is not only great for helping shoppers find exactly what they’re looking for, it will also give them an extra boost of confidence when considering their purchase. After all, nothing says trust like being able to see first-hand just how beautiful a product really is. Plus, adding this feature is surprisingly quick and easy.
🛒 Checklist of Checkout Tips for Shopify
Send Cart Abandonment Emails
Are you feeling a little "abandoned" in the Shopify store? Have your customers been forgetting to complete their purchases? Don't fret! It's time to get those abandoned carts out of the junk drawer and back into the shopping cart. Send cart abandonment emails to Shopify stores and watch as those forgotten items turn into sales.
You can start by setting up automated emails that will be triggered when customers leave their carts behind. You can customize the message, so be creative! Make it fun, friendly, and informative - let them know they are missing out on something great! Include incentives like a discount code or free shipping and let them know it won’t be around forever. Get them excited to come back and complete their purchase before it’s too late.
Send an Order Confirmation Email
It's time to start sending out order confirmation emails! After all, what's the point of owning a shop if no one is ordering anything? Sure, maybe your customers are busy and forgetful. That doesn't mean they don't like getting surprise emails every now and then! An order confirmation email can be a great way to remind them how awesome your products really are. Plus, who wouldn't love getting an email that says their order has been shipped? It's practically an early Christmas present!
Don’t Ask for More Information Than Needed
Simplify and minimize the number of fields in the product order card. This way, you will reduce the number of cart abandonments and increase sales.
Add a Countdown Timer to your Checkout Page to Increase Urgency
Are you looking for a surefire way to get customers to check out before they change their minds? Adding a countdown timer to the Shopify store’s checkout page is a great way to increase urgency and entice customers into completing their purchases. A countdown timer helps create a sense of FOMO (fear of missing out) and encourages visitors to take action on an offer before it expires. Including one on your checkout page will let customers know that this is the time to act if they’re serious about buying, preventing them from getting distracted or changing their minds. It can also be used in combination with limited offers or exclusive discounts, driving even more conversions and sales from shoppers who are feeling the pressure of the ticking clock!
Provide A Guest Checkout
Guest checkout allows a customer to buy goods without registering or logging in to an account. This impact is that the company does not retain the user’s entered data during the checkout process.
Create A Thank-you Page After Shopping
A Thank-You page is the final page where your customers are redirected to post-successful payment.
Show Contact Information or Integrate a Chat
If the customer cannot complete the order through the shopping cart for any reason, they can use this opportunity to contact you.
Enable Express Checkout Payments
Accelerated or express checkouts save customer payment and shipping information so returning customers can more quickly complete payment for their orders. When customers return to a store that offers an accelerated checkout method, their information is automatically filled in at checkout.
Offer Upsells and Cross-Sells
Look no further than by adding in offer upsells and cross-sells! This is a great way to increase customer loyalty, engagement, and ultimately, ROI. With little effort, you can boost your bottom line with these two strategies. Upselling is when customers are presented with an upgraded version or more expensive version of an item that they are about to purchase. For example, if someone purchases a t-shirt from your store - you could offer them a bundle of t-shirts at an attractive discount rate. Cross-selling involves promoting related products alongside items that the customer has already purchased - like pairing shoes with socks or offering complimentary accessories for garments.
Offer Free Shipping or Gifts
To make the customer more likely to close the sale, offer him an incentive for free shipping or a gift with the order.
Enable Address Autocompletion
So that the customer does not manually enter the entire delivery address - help him with this method of automatically selecting his address according to what he wrote in the corresponding field.
Guide Shoppers at Each Step (Highlight the Progress Bar)
Don't you hate when you're shopping online and you can't seem to find what you're looking for? It's like a black hole of never-ending, product-filled pages. Well, fear no more! A great way to make sure your customers don't get lost in the digital abyss is by using a progress bar on Shopify stores. Think of it as a virtual guide with an arrow that points the way from step one all the way through checkout. Not only does this keep shoppers on track, but it also makes their experience much smoother and less stressful. Plus, adding extra fun colors or animations will jazz up their journey even more! So if you want to ensure your customers stay happy while they shop, make sure to highlight that progress bar!
📝 Checklist of Blog Tips for Shopify
Configure the Blog Feature and Start Blogging
Starting a blog can be beneficial to your personal brand or business. It’s an excellent outlet for self-expression and can increase online visibility, connect you with your audience, and become an additional source of income.
Align Your Copy With Your Brand Tonality
Simply put, your brand voice is the personification of a brand. It’s what you say and how you say it. The tone and attitude you adopt when speaking “as your brand” in all official communication make your business recognizable.
Create Educational Content
Rolling out an educational section or resource center with tips, tools, and wisdom takes time and a bit of talent. But if your products — and the product-buying decision — require additional knowledge, the time and investment can be well worth it.
Use Content to Build Your Following
To increase your customer base and brand fans, you need to create interesting, unique, and educational content that you want to read and share.
Create Original Content
In content marketing, “original” means something that hasn’t been published before. After search engine algorithms became more sophisticated and started valuing quality content over websites that rigged the system with keyword spamming, original content has taken its rightful place in digital marketing.
Promote Your Products in Blog Articles
For your blog article, we recommend that you provide a link to your product that will be relevant to the written article.
Launching a new eCommerce store on Shopify can be a complex and time-consuming process, with many different elements to consider. A comprehensive launch checklist is essential to ensure everything is in order and ready for launch. The "Shopify Launch Checklist: 114 Things You Should Check" provides an extensive list of items to review, SEO, site performance, and category, as well as marketing and operational considerations such as product listings, customer service, and analytics tracking. By working through this checklist, merchants can feel more confident and prepared when launching their store and can be more likely to have a successful launch. It should be noted that this checklist is not limited to Shopify only. It could be used for other eCommerce platforms as well.