Our team has recently released a new Sales Performance product, which will help you better track the sales figures of your online store, as well as determine its effectiveness.
Sales Performance from Plerdy has many similar features and capabilities to the Sales Efficiency product from Google Analytics. It also has unique characteristics. Using a live example, we will tell you and demonstrate how both products work and the difference between them.
Plerdy VS Google Analytics: input information
For testing, we decided to make 10 test purchases in the online store through the following types of devices and browsers:
1. Google Chrome Desktop.
2. Opera Desktop.
3. Firefox Desktop.
4. Google Chrome Mobile (Android).
5. Google Chrome Mobile (iPhone X).
6. Google Chrome Tablet (iPad).
7. Opera Mobile (iPhone 7/8).
8. Safari Mobile (iPhone 7/8).
9. Safari (iPad).
10. Safari Desktop.
In total, we made ten purchases and purchased 12 items for a total of $510,606.00.
Results of the sales performance study in Plerdy and Google Analytics
The overall test results in the Plerdy admin panel are as follows:
The overall test results in Google Analytics are as follows:
As you can see, the data differs in all parameters. For comparison, let’s look at the reports on 10 transactions.
Detailed report on each transaction in Plerdy:
Detailed report on each transaction in Google Analytics:
We can draw our first conclusions after viewing detailed reports in Plerdy and Google Analytics. You can view the results of comparing the received data in the table below:
|E-commerce Conversion Rate||23,26%||36,36%|
|Number of transactions||10||8|
|Avg. Order Value||51,060.60||52,786.50|
According to the data in the table, we see that Google Analytics credited only 8 transactions out of 10. Google Analytics ignored orders #2828 and #2835.
Thus, the revenue in Google Analytics is less by $88314 from the previously declared. Accordingly, all subsequent indicators, such as the conversion rate and the average order price, are also unreliable.
A more detailed analysis of each transaction in Google Analytics found that the behavior of the user who had placed order #2835 was still recorded, but the cost of the very order was ignored.
Google Analytics ignored the user’s behavior who had placed order #2828 and the order itself.
As you can see, Google Analytics has certain disadvantages in tracking transactions and behavior of the users who directly carried out these orders.
In contrast, Plerdy has recorded each of the test transactions, as well as their indicators. Of course, the absence of 2 transaction records, at first glance, is a minor error, but in percentage terms, it is 20%, in monetary terms – $88,314.
Besides, the absence of these transactions in the total revenue will contribute to making the wrong decision about the next steps of developing your own online business. After all, there will be no clear overall picture of the sales performance and effectiveness.