Digital marketing

E-Commerce: sales performance from Plerdy VS Google Analytics

11 September, 2020

Our team has recently released a new Sales Performance product, which will help you better track the sales figures of your own online store, as well as determine its effectiveness.

Sales Performance from Plerdy has many similar features and capabilities to the Sales Efficiency product from Google Analytics, but it also has unique features. Using a live example, we will tell you and demonstrate how both products work and the difference between them.

Plerdy VS Google Analytics: input information

For testing, we decided to make 10 test purchases in the online store through the following types of devices and browsers:

1. Google Chrome Desktop.
2. Opera Desktop.
3. Firefox Desktop.
4. Google Chrome Mobile (Android).
5. Google Chrome Mobile (iPhone X).
6. Google Chrome Tablet (iPad).
7. Opera Mobile (iPhone 7/8).
8. Safari Mobile (iPhone 7/8).
9. Safari (iPad).
10. Safari Desktop.

In total, 10 transactions were made, 12 goods for an overall amount of $510606,00 were purchased.

Results of the sales performance study in Plerdy and Google Analytics

The overall test results in the Plerdy admin panel are as follows:
plerdy-vs-google-analytics-11 plerdy-vs-google-analytics-12
The overall test results in Google Analytics are as follows:
plerdy-vs-google-analytics-2
As you can see, the data differs in all parameters. For comparison, let’s look at the reports on 10 transactions.
Detailed report on each transaction in Plerdy:
plerdy-vs-google-analytics-3
Detailed report on each transaction in Google Analytics:
plerdy-vs-google-analytics-4
After viewing detailed reports in Plerdy and Google Analytics, we can draw our first conclusions. You can view the results of comparing the received data in the table below:

PlerdyGoogle Analytics
Revenue$510,606.00$422,292.00
Ecommerce Conversion Rate23,26%36,36%
Number of transactions108
Avg. Order Value51,060.6052,786.50
Unique Purchases108
Quantity1412

According to the data in the table, we see that Google Analytics credited only 8 transactions out of 10. Orders #2828 and #2835 were ignored.
plerdy-vs-google-analytics-5
Thus, the revenue in Google Analytics is less by $88314 from the previously declared. Accordingly, all subsequent indicators, such as the conversion rate and the average order price, are also unreliable.
A more detailed analysis of each transaction in Google Analytics found that the behavior of the user who had placed the order #2835 was still recorded, but the cost of the very order was ignored.
plerdy-vs-google-analytics-6plerdy-vs-google-analytics-6
plerdy-vs-google-analytics-7
Google Analytics ignored the behavior of the user who had placed order #2828 and the order itself.

Conclusions

As you can see, Google Analytics has certain disadvantages in tracking transactions and behavior of the users who directly carried out these orders, while Plerdy have recorded each of the test transactions, as well as their indicators. Of course, the absence of 2 transactions records, at first glance, is a minor error, but in percentage terms, it is 20%, in monetary terms – $88314.
In addition, the absence of these transactions in the total revenue will contribute to making the wrong decision about the next steps of developing your own online business. After all, there will be no clear overall picture of the sales performance and effectiveness.