Conversion Rate Optimization Tools in one CRO platform

Conversion rate optimization, which is often abbreviated as CRO, is the continuous process conducted to nudge your website visitors into taking the desired action, such as starting a subscription, buying a product, opting for a free trial and so on. To perform CRO, you need to understand how users navigate your website, what they click, how they perceive the content, and, most importantly, why they leave your resource without completing the expected conversion.

For successful conversion optimization, hasty decisions and quick changes are not helpful. Therefore, you will need to investigate your website and regularly test the tiny changes to draw the maximum benefit from CRO.

Online marketing gurus, better than anyone, know that special software is inevitable for conversion rate optimization. CRO is impossible without reliable tools that can provide accurate data saving your time and money. Yet the advantages of such software are much more numerous than that.

Conversion rate optimization tools can help you to investigate user behavior on your website and take the necessary steps to monitor KPIs, keep users, and adjust your budget. The CRO software also helps to find out which traffic can potentially generate more income to use marketing more effectively and increase profit.

Usually, e-commerce projects work in a highly competitive environment where optimization is inevitable to take the lead. Internet marketers and SEO specialists realize that and use different tools for testing new solutions, conversion rate optimization, and to improve behavioral factors.

Among all these tools, Plerdy platform takes a special place. It has two main tasks: to improve UX/UI of sites with a heatmap and improve conversion with a smart form builder. Here are 11 tasks you can only do with Plerdy.

Marketers and designers usually apply individual sets of tools for usability analysis. They complete a range of tasks, including website analysis, user behavior analytics, website speed testing, etc.

A comprehensive usability audit is impossible without Plerdy since this tool allows you to conduct user behavior analysis directly on a website. The information collected helps to take prompt decisions on changes regarding website design.

Conversion of e-commerce sites usually consists of micro- and macroconversions. It also includes a total number of clicks on pages, the ratio of visits to sales, and other indicators that can be tracked in various tools and services.

Plerdy click heatmap shows information on the interactions with the most popular elements of a site and helps to decide if CRO is necessary. With the smart form builder, you can create dynamic banners, subscription forms, and other interactive solutions to attract visitors’ attention, keep them on your website, and perform CRO within a sales funnel.

The script of Plerdy services is extremely easy to install (only 30 seconds). Just start the registration in a personal dashboard of the services. Then you will be offered to paste the script on your website: before the tag or in Google Tag Manager. The installation of the code takes around one minute.

Once the first click on your website is made, the dashboard will start displaying statistics.

After you paste the script, Plerdy tools start collecting data on clicks. The information can be viewed both in real time and in a table on the dashboard. You can view statistics on traffic, device type, user country, or clicks on the main website elements and use this data for analysis.

Plerdy’s users see how visitors perceive their e-commerce websites and what target actions they take. Such information can be useful for a comprehensive usability analysis since it makes page optimization easier and helps to increase the conversion rate. The smart form builder collects data on the display of banners and the ratio of conversions (or leads) to closed popup forms/banners.

The Plerdy platform allows you to see a website from users’ perspective. With statistics on clicks on different components (including custom tags), you can perform a professional analysis of user behavior. And this, in its turn, enables optimization of the website.

You can analyze results right after Plerdy software is installed. Then, using various filters, you can identify the most and the least effective components of the website. Based on the collected statistics, you can detect flaws in the website and develop a plan for its further optimization.

The Plerdy platform is a tool that is often used for conversion rate optimization of online stores. To achieve better results, you should first analyze user behavior on the main pages (categories, product pages, and a cart), form a sales funnel, and set smart forms. If the sales funnel has a cylindrical form and your offer meets the interests of your visitors, the conversion rate will increase without any additional effort. Yet the ideal model is very rare. Thus, in the majority of cases, a sales funnel looks like an inverted cone consisting of several segments. If one of these segments has a very low conversion rate, you should define the problematic pages, find out the primary reason, and conduct optimization.

It well may be that users don’t make the next step in the online store (and hence in the sales funnel) because of its unclear design, lack of tips, or weak calls to action. With dynamic forms offered by the Plerdy platform, you can immediately forward users to target pages.

Plerdy platform is a multifunctional product consisting of several tools for CRO and website analysis. The heatmap helps to improve a website and the smart form builder allows you to attract users’ attention. Relying on heatmap data, marketers can decide on the changes in the design and structure of the website. The smart form builder will help to promote products or services, run promotions, collect leads, and receive feedback. Both tools are designed for user behavior analysis. Nevertheless, the improvement of websites and CRO remains their main goal.

The easier to use your website is and the faster and more effectively it solves users’ tasks, the higher conversion rate and sales you will have. Plerdy is one of few tools, marketers can use to understand their customers.