Contentsquare vs. FullStory

Contentsquare is an enterprise-level platform for customer journey analysis. It shows how different issues impact conversion and revenue to prioritize which to fix first. It also has standard web analysis features, including heatmaps and session replay. Apart from marketers, this platform is suitable for IT and product teams.

Compared to Contentsquare, FullStory has a stronger focus on digital experience optimization. It allows you to review user sessions to understand why something happens. FullStory also supports a unique feature called Frustrated Sessions. It leverages machine learning to highlight the most frustrated sessions in each segment or search. If you want a platform that combines conversion analysis with website analytics, test Plerdy. It offers heatmaps, session recordings, and other standard features while supporting sales performance, event tracking, and funnel analysis.

Heatmaps

FullStory

Contentsquare

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

FullStory

Contentsquare

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

FullStory

Contentsquare

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

FullStory

Contentsquare

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

FullStory

Contentsquare

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

FullStory

Contentsquare

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

FullStory

Contentsquare

Plerdy

Configure events
Transfer to Google Analytics

Sales perfomance

FullStory

Contentsquare

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

FullStory

Contentsquare

Plerdy

Items that customers interact with before ordering

Other settings

FullStory

Contentsquare

Plerdy

Cross-domain tracking
Sub-domain tracking

Contentsquare Pros & Cons

Contentsquare is a globally popular product for in-depth analysis of digital platforms. With the Contentsquare program, you can optimize and improve your online resource experience. E-commerce analyst Joey L appreciated the work of the Contentsquare team because the experts helped scale his project to the level of comprehensive analytics. He did not name specific Contentsquare grievances but noted the slowness in responding to messages. The Contentsquare company promptly helped Britt M to identify the weak areas of his site that needed to be optimized with Contentsquare features. 

FullStory Pros & Cons  

FullStory differs from Contentsquare in a large set of tools to analyze your virtual projects' qualitative and quantitative indicators. Find weaknesses and blind spots with the FullStory product to correct this and improve your digital marketing environment. Heidi K values the FullStory tool as an ideal solution for running, optimizing, controlling, and maintaining a business. The only negative point for her is the difficulty of understanding and using the FullStory search function (Contentsquare has a more useful interface). Viktor S liked that the FullStory application tracks all network requests of users and shows how people apply the features of the online platform. He suggests simplifying the FullStory network tabs so as not to break the URL requests.

Here’s what people say:

“Contentsquare shows the true journey of users, not the page path or sequences of steps.”

(Steph L, CRO and UX Manager)

“As a QA, I use FullStory to see what users do and visualize the problem.”

(Leah L)