Contentsquare vs. FullStory

Contentsquare is an enterprise-level platform for customer journey analysis. It shows how different issues impact conversion and revenue to prioritize which to fix first. It also has standard web analysis features, including heatmaps and session replay. Apart from marketers, this platform is suitable for IT and product teams.

Compared to Contentsquare, FullStory has a stronger focus on digital experience optimization. It allows you to review user sessions to understand why something happens. FullStory also supports a unique feature called Frustrated Sessions. It leverages machine learning to highlight the most frustrated sessions in each segment or search. If you want a platform that combines conversion analysis with website analytics, test Plerdy. It offers heatmaps, session recordings, and other standard features while supporting sales performance, event tracking, and funnel analysis.

4.9/5
4.7/5
4.95/5

Heatmaps

Contentsquare

FullStory

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Contentsquare

FullStory

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews FullStory UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Contentsquare

FullStory

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Contentsquare

FullStory

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Contentsquare

FullStory

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Contentsquare

FullStory

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Contentsquare

FullStory

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Contentsquare

FullStory

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Contentsquare

FullStory

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Contentsquare

FullStory

Plerdy

Items that customers interact with before ordering

Other settings

Contentsquare

FullStory

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Contentsquare

FullStory

Plerdy

Entry Level Price
Free Free
Free Trial
Start, month
Start $29
Business, month
Business $59
Enterprise, month

Comparison

Contentsquare Pros & Cons

As one of the best alternatives to FullStory, Contentsquare offers the perfect automated solution for identifying and prioritizing any loss of customers and virtual marketplace issues. Comparing FullStory vs. Contentsquare, a last software is ideal for professional and inexperienced web designers, support agents, product managers, and developers to improve any website or mobile application. The program helps to find user problems and solve them in the shortest time. Some people have commented that Contentsquare could look more aesthetically pleasing and have more free features. If you want to create even the simplest custom chart, you must purchase the package (the Contentsquare demo version is very limited).

Fullstory Pros & Cons

Having studied Contentsquare as one of the FullStory alternatives, we concluded that this software is also suitable for analyzing customer needs. FullStory reviews are more optimistic, especially about the excellent tech support and integration. Among the clients are many large well-known corporations. Describing FullStory pricing, Reddit called the packages affordable. People appreciated the opportunity to investigate the problems of any virtual marketplace and fix them, thereby attracting more potential customers. Comparing Hotjar vs. FullStory, the last one gives more features even in the demo variant.

After reading many various FullStory.com reviews, we can say that the program is friendly, simple, and multifunctional. FullStory pricing policy is acceptable relative to competitors. It is great software with a fantastic concept to define the required customer segments with the ability to integrate into definite systems (for example, Jira) for reports and decision making. Among the shortcomings, we can say about downloading a video that lasts a few seconds, and users skip this action. An insignificant con from one FullStory review is the slow operation of the program, but this does not affect its effectiveness.