Contentsquare vs. FullStory

Contentsquare is an enterprise-level platform for customer journey analysis. It shows how different issues impact conversion and revenue to prioritize which to fix first. It also has standard web analysis features, including heatmaps and session replay. Apart from marketers, this platform is suitable for IT and product teams.

Compared to Contentsquare, FullStory has a stronger focus on digital experience optimization. It allows you to review user sessions to understand why something happens. FullStory also supports a unique feature called Frustrated Sessions. It leverages machine learning to highlight the most frustrated sessions in each segment or search. If you want a platform that combines conversion analysis with website analytics, test Plerdy. It offers heatmaps, session recordings, and other standard features while supporting sales performance, event tracking, and funnel analysis.

4.9/5
4.7/5
4.95/5

Heatmaps

Contentsquare

FullStory

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Contentsquare

FullStory

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews FullStory UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Contentsquare

FullStory

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Contentsquare

FullStory

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Contentsquare

FullStory

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Contentsquare

FullStory

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Contentsquare

FullStory

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Contentsquare

FullStory

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Contentsquare

FullStory

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Contentsquare

FullStory

Plerdy

Items that customers interact with before ordering

Other settings

Contentsquare

FullStory

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Contentsquare

FullStory

Plerdy

Entry Level Price
Free Free
Free Trial
Start, month
Start $98
Business, month
Business $198
Enterprise, month

Comparison

Contentsquare Pros & Cons

As one of the best alternatives to FullStory, Contentsquare offers the perfect automated solution for identifying and prioritizing any loss of customers and virtual marketplace issues. Comparing FullStory vs. Contentsquare, a last software is ideal for professional and inexperienced web designers, support agents, product managers, and developers to improve any website or mobile application. The program helps to find user problems and solve them in the shortest time. Some people have commented that Contentsquare could look more aesthetically pleasing and have more free features. If you want to create even the simplest custom chart, you must purchase the package (the Contentsquare demo version is very limited).

Fullstory Pros & Cons

Having studied Contentsquare as one of the FullStory alternatives, we concluded that this software is also suitable for analyzing customer needs. FullStory reviews are more optimistic, especially about the excellent tech support and integration. Among the clients are many large well-known corporations. Describing FullStory pricing, Reddit called the packages affordable. People appreciated the opportunity to investigate the problems of any virtual marketplace and fix them, thereby attracting more potential customers. Comparing Hotjar vs. FullStory, the last one gives more features even in the demo variant.

After reading many various FullStory.com reviews, we can say that the program is friendly, simple, and multifunctional. FullStory pricing policy is acceptable relative to competitors. It is great software with a fantastic concept to define the required customer segments with the ability to integrate into definite systems (for example, Jira) for reports and decision making. Among the shortcomings, we can say about downloading a video that lasts a few seconds, and users skip this action. An insignificant con from one FullStory review is the slow operation of the program, but this does not affect its effectiveness.

About Contentsquare

Contentsquare is the global leader in digital experience analytics, offering businesses real-time insights to improve customer happiness and drive growth. Conventional web analytics tools can take time to understand the customer experience. That's where Contentsquare comes in, providing effortless, automated insights to surface opportunities and issues. Their intuitive visual reporting makes it easy for anyone on the team to understand how customers use a website or app. By providing a holistic understanding on a central platform, Contentsquare helps businesses prioritize decision-making based on what matters most for customers and what has the biggest impact on their business. Their powerful artificial intelligence technologies allow for intelligent action at an enterprise scale, ensuring that businesses never miss an anomaly, issue, or opportunity to improve the customer experience. In addition, Contentsquare's industry-first cookieless experience analytics platform helps businesses build trust with their customers by delivering an accessible experience that's GDPR & CCPA-compliant. With over 850 brands using Contentsquare to optimize their digital experience, it's no wonder they're the leader in digital experience analytics.

About FullStory

If you want to monitor your website's digital experience and improve it, consider Contentsquare vs. FullStory. FullStory is an all-in-one platform that allows businesses to see the complete picture of their user experience. With FullStory, you can use its proprietary auto-capture technology to monitor the digital experience of your website, mobile app, or software platform. This helps you identify any bugs, friction, and opportunities for improvement that may have gone unnoticed otherwise.

One thing that sets FullStory apart from Contentsquare is that it offers private-by-default settings, industry-leading security practices, and automatic PII detection. This provides the peace of mind brands need to build faster without compromising user data privacy. Plus, you can leverage FullStory's open API and growing catalog of integrations to enrich your tech stack and make the most of your data.

FullStory is trusted by some of the biggest names in the industry, such as L'Occitane, William Hill, and Segment. Its users appreciate how it provides deep insights and reveals every issue and opportunity that may arise, giving them exactly what they need to optimize their users' experience. Moreover, with FullStory's wide range of plans and pricing options, you can find the perfect fit for your business and budget. So if you want to take your digital experience to the next level, FullStory might be the right tool.

Comparison of Contentsquare vs. FullStory

Are you looking for a comparison between Contentsquare and FullStory? Look no further because we have a side-by-side comparison based on real user reviews. Both products have a 4.6/5 star rating, but Contentsquare has 375 reviews, while FullStory has 239 reviews. Users find both products equally easy to use. Still, FullStory is easier to set up and administer, making it a more favorable option for some. However, reviewers felt that Contentsquare better meets their business needs and offers superior ongoing product support. Regarding feature updates and roadmaps, reviewers also preferred the direction of Contentsquare over FullStory.

Both Contentsquare and FullStory offer features for digital analytics, such as metrics for sessions, engagement, entry and exit pages, and standard event tracking. They also have features for mobile app analytics, like engagement, exit tracking, retention, return, conversions, and user identification. Session replay software from Contentsquare and FullStory offers features for click tracking, mouse movement, frustration tracking, and more. For product analytics software, both products offer features like account-level and user-level analytics, segmentation, funnels, and alerts. Contentsquare & FullStory offer features for heat map tools, monitoring, and reporting.

Reviewers for Contentsquare mostly represented enterprise-level companies, while reviewers for FullStory were mostly from mid-market companies. Reviewers' industries varied, with computer software, information technology, and services being the most common. Both products are categorized as product analytics, session replay, heatmap tools, mobile app analytics, optimization, and digital analytics. Still, Contentsquare also falls under digital experience monitoring (DEM), digital experience platforms (DXP), customer journey analytics, and customer journey mapping. In contrast, FullStory is categorized as an SAP store.

So, whether you're a website specialist or an expert looking to add a new tool to your business, this comparison can help you decide which product best fits your needs.