Contentsquare vs. FullStory

Contentsquare is an enterprise-level platform for customer journey analysis. It shows how different issues impact conversion and revenue to prioritize which to fix first. It also has standard web analysis features, including heatmaps and session replay. Apart from marketers, this platform is suitable for IT and product teams.

Compared to Contentsquare, FullStory has a stronger focus on digital experience optimization. It allows you to review user sessions to understand why something happens. FullStory also supports a unique feature called Frustrated Sessions. It leverages machine learning to highlight the most frustrated sessions in each segment or search. If you want a platform that combines conversion analysis with website analytics, test Plerdy. It offers heatmaps, session recordings, and other standard features while supporting sales performance, event tracking, and funnel analysis.