Contentsquare vs. Hotjar

In September 2021, Contentsquare and Hotjar joined their forces to offer an online analytics solution for any business. Contentsquare has always been a website analysis software for enterprises. It has served BMW, Clarks, Microsoft, Dell, and Sephora. On the other hand, Hotjar has provided affordable functionality for small and medium-sized companies. Now, these web analytics software vendors cooperate.

Contentsquare if you need comprehensive customer journey analysis, merchandising analysis, and mobile UX. It’s particularly effective for B2B, Finances, Retail, Telecom, Travel & Hospitality businesses. Hotjar is great for more superficial and affordable web analytics. It has heatmaps, session recordings, feedback analysis, and online surveys to optimize any website. Such functionality meets the analysis needs of most SMEs. Would you like a universal tool? Consider Plerdy conversion optimizations software. It offers flexible plans both for individual marketers and enterprises.

4.9/5
4.7/5
4.95/5

Heatmaps

Contentsquare

Hotjar

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Contentsquare

Hotjar

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Hotjar UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Contentsquare

Hotjar

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Contentsquare

Hotjar

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Contentsquare

Hotjar

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Contentsquare

Hotjar

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Contentsquare

Hotjar

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Contentsquare

Hotjar

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Contentsquare

Hotjar

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Contentsquare

Hotjar

Plerdy

Items that customers interact with before ordering

Other settings

Contentsquare

Hotjar

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Contentsquare

Hotjar

Plerdy

Entry Level Price
Free 35 Daily sessions Free
Free Trial
Start, month
Observe Plus €32 Start $98
Business, month
Observe Business Starting at €80 Business $198
Enterprise, month

Comparison

ContentSquare and Hotjar are two excellent tools for getting to know more about people who visit your platform. Learn more about both.

Hotjar: User Experience

Hotjar is one of the most wanted analytics software today, making it easy to understand what consumers need online. It analyzes the user's behavior with the help of diverse in-built tools.

  • This program works on both paid and free platforms, which is much more profitable and more convenient than similar programs that you might find on the network. Includes various features that provide "careless marketing" at a loyal price.
  • The main goal is to understand the demand of your users in a particular area, to take care of and help them find what they need on the site. This program is a significant breakthrough in your relationship with your customers.
  • As for the pricing policy, there are three main tariffs that are offered: Business, Plus, and Basic.
  • The number of positive Hotjar reviews is impressive.

ContentSquare: User Experience

Founded in 2012, ContentSquare is the leading digital customer experience optimization platform. ContentSquare helps brands understand how and why users interact with their apps, websites, and mobile sites. The company analyzes billions of clicks and mouse movements and then transforms this data into actions that generate revenue, increase engagement, reduce operating costs and maximize conversion rates.

Reviews say it is an excellent addition to your toolset. ContentSquare reviews underline this tool's convenience, given the available features and helpful customer support service.

About Hotjar

Hotjar is a user analytics and feedback tool that has revolutionized how entrepreneurs, small and medium-sized businesses (SMBs) and mid-market companies understand customer behavior and expectations. With Hotjar, businesses get affordable and intuitive tools that offer visual insights into their website performance, enabling them to make the changes that matter. It has recently joined forces with Contentsquare, an enterprise-level digital experience optimization platform that helps over 750 enterprises in 26 countries to deliver better digital experiences for their customers.

Hotjar is an ideal tool for anyone who wants to understand their website visitors’ behavior. It is particularly useful for website specialists, experts, and businesses looking to optimize their website’s user experience. Hotjar’s visual insights, including heatmaps, recordings, feedback, and surveys, enable businesses to identify high-impact changes by seeing what real site visitors do and which parts of the page they view. 1,148,546 websites trust Hotjar in 180+ countries. Its GDPR- and CCPA-ready platform keeps customer data safe and secure.

Hotjar’s recent partnership with Contentsquare promises to bring an even faster-evolving product and accelerated research and development. As the two companies learn from each other, Hotjar customers can expect further improvements in their experience, particularly with the addition of Contentsquare’s technology and resources. Hotjar’s commitment to its core values of respect, transparency, and putting customers first will remain unchanged, ensuring businesses receive the same high-quality user analytics and feedback that have made Hotjar a trusted name in the industry.

About Contentsquare

As a leader in digital experience analytics, Contentsquare delivers cutting-edge solutions to help businesses of virtually any size or industry. Whether you're an SMB or an enterprise brand, Contentsquare covers you. And now, with their recent acquisition of Hotjar, Contentsquare is even stronger.

With real-time insights the whole team can use, Contentsquare helps you operate leaner, convert faster, and make every click count. Their intuitive visual reporting makes it easy to see how customers use your site or app, and their automated insights surface your biggest opportunities and issues. Plus, with their commitment to security, privacy, and accessibility, you can trust Contentsquare to keep your customer data safe and private.

But don't just take our word for it. More than 850 brands already use Contentsquare to optimize their digital experience, and the numbers speak for themselves. For example, Verizon, a digital-first company, partners with Contentsquare to unlock insights in real-time and engage prospects and customers in ways that exceed their expectations.

If you're ready to join the adventure and transform the online world, consider a career with Contentsquare. They're hiring and going places. Together with Hotjar, they're creating the first digital experience analytics company that serves the needs of companies of all sizes. With Contentsquare, you can make smarter decisions and build better digital experiences.

Comparison of Hotjar and Contentsquare

Regarding digital analytics and experience monitoring, Contentsquare and Hotjar are two of the top tools in the market. However, based on user reviews, Hotjar has a slightly lower rating than Contentsquare. Still, it is considered easier to use, set up, and administer. On the other hand, Contentsquare is preferred for ongoing product support and the direction of their feature updates and roadmaps.

Both tools offer a range of features for website specialists and experts to improve their website's performance and user experience. Hotjar has unique features for feedback analytics, user research, software testing, surveys, and e-commerce analytics. At the same time, Contentsquare is best known for its mobile app analytics, optimization, customer journey analytics, and mapping.

Regarding pricing, Hotjar offers a free trial with limited daily sessions. At the same time, Contentsquare has a range of pricing plans based on daily sessions and monthly responses.

The choice between Contentsquare and Hotjar will depend on your business needs and goals. However, it is recommended to try out both tools and see which one works best for you.

Here’s what people say:

“ContentSquare enables you to see what pain points users face during their journey. The "Impact quantification" module even allows seeing how specific behaviors impact estimated revenue.”

Rossella T Digital Experience Manager

“Hotjar is easy to use and lightweight. I like that.”

Justin L Marketing Operations Manager