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Contentsquare vs. Hotjar

In September 2021, Contentsquare and Hotjar joined their forces to offer an online analytics solution for any business. Contentsquare has always been a website analysis software for enterprises. It has served BMW, Clarks, Microsoft, Dell, and Sephora. On the other hand, Hotjar has provided affordable functionality for small and medium-sized companies. Now, these web analytics software vendors cooperate.

Contentsquare if you need comprehensive customer journey analysis, merchandising analysis, and mobile UX. It’s particularly effective for B2B, Finances, Retail, Telecom, Travel & Hospitality businesses. Hotjar is great for more superficial and affordable web analytics. It has heatmaps, session recordings, feedback analysis, and online surveys to optimize any website. Such functionality meets the analysis needs of most SMEs. Would you like a universal tool? Consider Plerdy conversion optimizations software. It offers flexible plans both for individual marketers and enterprises.

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Heatmaps

Contentsquare

Hotjar

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Contentsquare

Hotjar

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Hotjar UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Contentsquare

Hotjar

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Contentsquare

Hotjar

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Contentsquare

Hotjar

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Contentsquare

Hotjar

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Contentsquare

Hotjar

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Contentsquare

Hotjar

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Contentsquare

Hotjar

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Contentsquare

Hotjar

Plerdy

Items that customers interact with before ordering

Other settings

Contentsquare

Hotjar

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Contentsquare

Hotjar

Plerdy

Entry Level Price
Free 35 Daily sessions Free
Free Trial
Start, month
Observe Plus €31 Start $29
Business, month
Observe Business Starting at €79 Business $59
Enterprise, month

Comparison

ContentSquare and Hotjar are two excellent tools for getting to know more about people who visit your platform. Learn more about both.

Hotjar: User Experience

Hotjar is one of the most wanted analytics software today, making it easy to understand what consumers need online. It analyzes the user's behavior with the help of diverse in-built tools.

  • This program works on both paid and free platforms, which is much more profitable and more convenient than similar programs that you might find on the network. Includes various features that provide "careless marketing" at a loyal price.
  • The main goal is to understand the demand of your users in a particular area, to take care of and help them find what they need on the site. This program is a significant breakthrough in your relationship with your customers.
  • As for the pricing policy, there are three main tariffs that are offered: Business, Plus, and Basic.
  • The number of positive Hotjar reviews is impressive.

ContentSquare: User Experience

Founded in 2012, ContentSquare is the leading digital customer experience optimization platform. ContentSquare helps brands understand how and why users interact with their apps, websites, and mobile sites. The company analyzes billions of clicks and mouse movements and then transforms this data into actions that generate revenue, increase engagement, reduce operating costs and maximize conversion rates.

Reviews say it is an excellent addition to your toolset. ContentSquare reviews underline this tool's convenience, given the available features and helpful customer support service.

Here’s what people say:

“ContentSquare enables you to see what pain points users face during their journey. The "Impact quantification" module even allows seeing how specific behaviors impact estimated revenue.”

Rossella T Digital Experience Manager

“Hotjar is easy to use and lightweight. I like that.”

Justin L Marketing Operations Manager