Contentsquare vs. Hotjar

In September 2021, Contentsquare and Hotjar joined their forces to offer an online analytics solution for any business. Contentsquare has always been a website analysis software for enterprises. It has served BMW, Clarks, Microsoft, Dell, and Sephora. On the other hand, Hotjar has provided affordable functionality for small and medium-sized companies. Now, these web analytics software vendors cooperate.

Contentsquare if you need comprehensive customer journey analysis, merchandising analysis, and mobile UX. It’s particularly effective for businesses working in B2B, Finances, Retail, Telecom, Travel & Hospitality. Hotjar is great for more superficial and affordable web analytics. It has heatmaps, session recordings, feedback analysis, and online surveys to optimize any website. Such functionality meets the analysis needs of most SMEs. Would you like a universal tool? Consider Plerdy conversion optimizations software. It offers flexible plans both for individual marketers and enterprises.

Here’s what people say:

“ContentSquare enables you to see what pain points users face during their journey. The "Impact quantification" module even allows seeing how specific behaviors impact estimated revenue.”

(Rossella T, Digital Experience Manager)

“Hotjar is easy to use and lightweight. I like that.”

(Justin L, Marketing Operations Manager)

Heatmaps

Hotjar

Contentsquare

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Contentsquare

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with popular email services

Feedbacks & NPS

Hotjar

Contentsquare

Plerdy

Surveys
Visual feedback
Net Promoter Score

Session recording

Hotjar

Contentsquare

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Contentsquare

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Contentsquare

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords

Event / Goals Tracking

Hotjar

Contentsquare

Plerdy

Configure events
Transfer to Google Analytics

Sales perfomance

Hotjar

Contentsquare

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
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