Hotjar vs. FullStory

Heatmaps

Hotjar

FullStory

Plerdy

Dynamic elements

Custom user groups

Testing first clicks

Accurate mobile analytics

Deeper segmentation

Segmentation by traffic channels

Adaptive layout and show data

Correct data after website design changes

Hide Empty clicks

Sequence of clicks

Users did not go to another page

PopUps forms

Hotjar

FullStory

Plerdy

Ready to use templates

Reports about leads

Statistics about how do people interact with a form

Display a popup to specific trigger

API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)

Video popup

Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

FullStory

Plerdy

Surveys

Visual feedback (Emoji)

Net Promoter Score

Session recording

Hotjar

FullStory

Plerdy

Replay video about user behavior

Custom events and more setting

Timeline recording with pages and time

Filter by traffic channels

Analyze individual user groups

Conversion Funnels

Hotjar

FullStory

Plerdy

Analyze funnels by devices and traffic channels

Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

FullStory

Plerdy

Automatics SEO audits

SEO mistakes in semantics

Comparison of duplicates of the main meta tags

Data about mobile-first index

Google Search Console integration

Tips on missed keywords

SEO heath score

Event / Goals Tracking

Hotjar

FullStory

Plerdy

Configure events

Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

FullStory

Plerdy

Elements do customers interact with before making a purchase

Find out what don't affect sales at all

E-commerce conversion analysis

Macro conversion

Hotjar

FullStory

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

FullStory

Plerdy

Cross-domain tracking

Sub-domain tracking

Website analytics and user tracking tools must be chosen carefully. Let's compare two tools of this type.

Hotjar Pros & Cons

Hotjar is a simple yet powerful optimization tool that lets you see your customers' behavior on your site in real-time. Hotjar gives you access to web analytics and powerful knowledge about which parts of your site attract visitors the most so you can make important design decisions and start seeing better results.

Hotjar pros are as follows:

Powerful and customizable insights.
Video lessons.
Free plan.
Easy-to-use interface.
24/7 customer support.
Heatmap breakdown by the device.

Hotjar cons:

It doesn't offer a mobile-only plan.
Difficult to consider at the level of individual users.

Hotjar has plenty of positive reviews, which says you can safely try it.

FullStory Pros & Cons

FullStory provides many of the same features as Hotjar. FullStory offers session replay, event funnels, heat maps, and more.

Here are the FullStory advantages:

All information is available online, but one can only download reports the next day.
There is a segmentation of visitors by device type, browser, and city.
All data from the smartphone is displayed in the cabinet according to the size of the smartphone (the screen size is also indicated).

There are some FullStory drawbacks:

Reporting interface (all data is provided in the form of cards in a checkerboard pattern).
The collected data can only be downloaded in .json format.
It is impossible to work with all the collected data at once. So, having collected several thousand sessions throughout the day, it will be next to impossible to analyze them.

If you are new to UX and reporting is very important to your team, FullStory can be a great choice!