Hotjar vs. FullStory

All of the listed tools, Plerdy, Fullstory, and Hotjar, allow website owners to improve their resources. Yet each solution has specific capabilities and focuses on different metrics. Whereas FullStory is mostly effective for UX website optimization, Plerdy also helps to measure and boost sales performance. To decide which one you need, see the table below.

Heatmaps

Hotjar

FullStory

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

FullStory

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

FullStory

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

FullStory

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

FullStory

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

FullStory

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

FullStory

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

FullStory

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

FullStory

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

FullStory

Plerdy

Cross-domain tracking
Sub-domain tracking

Website analytics and user tracking tools must be chosen carefully. Let's compare two tools of this type.

Hotjar Pros & Cons

Hotjar is a simple yet powerful optimization tool that lets you see your customers' behavior on your site in real-time. Hotjar gives you access to web analytics and powerful knowledge about which parts of your site attract visitors the most so you can make important design decisions and start seeing better results.

Hotjar pros are as follows:

  • Powerful and customizable insights.
  • Video lessons.
  • Free plan.
  • Easy-to-use interface.
  • 24/7 customer support.
  • Heatmap breakdown by the device.

Hotjar cons:

  • It doesn't offer a mobile-only plan.
  • Difficult to consider at the level of individual users.

Hotjar has plenty of positive reviews, which says you can safely try it.

FullStory Pros & Cons

FullStory provides many of the same features as Hotjar. FullStory offers session replay, event funnels, heat maps, and more.

Here are the FullStory advantages:

  • All information is available online, but one can only download reports the next day.
  • There is a segmentation of visitors by device type, browser, and city.
  • All data from the smartphone is displayed in the cabinet according to the size of the smartphone (the screen size is also indicated).

There are some FullStory drawbacks:

  • Reporting interface (all data is provided in the form of cards in a checkerboard pattern).
  • The collected data can only be downloaded in .json format.
  • It is impossible to work with all the collected data at once. So, having collected several thousand sessions throughout the day, it will be next to impossible to analyze them.

If you are new to UX and reporting is very important to your team, FullStory can be a great choice!

Here’s what users say:

“Plerdy SEO checker is great. It gives you an overview of user devices over time.”

(John B, Founder)

“Plerdy has a fair pricing policy compared to the alternative solutions.”

(Niki F, Marketing Consultant)