Hotjar vs. FullStory

All of the listed tools, Plerdy, Fullstory, and Hotjar, allow website owners to improve their resources. Yet each solution has specific capabilities and focuses on different metrics. Whereas FullStory is mostly effective for UX website optimization, Plerdy also helps to measure and boost sales performance. To decide which one you need, see the table below.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

FullStory

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

FullStory

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews FullStory UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

FullStory

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

FullStory

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

FullStory

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

FullStory

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

FullStory

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

FullStory

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

FullStory

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

FullStory

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

FullStory

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

FullStory

Plerdy

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Start $29
Business, month
Observe Business Starting at €79 Business $59
Enterprise, month

Comparison

Website analytics and user tracking tools must be chosen carefully. Let's compare two tools of this type.

Hotjar Pros & Cons

Hotjar is a simple yet powerful optimization tool that lets you see your customers' behavior on your site in real-time. Hotjar gives you access to web analytics and powerful knowledge about which parts of your site attract visitors the most so you can make important design decisions and start seeing better results.

Hotjar pros are as follows:

  • Powerful and customizable insights.
  • Video lessons.
  • Free plan.
  • Easy-to-use interface.
  • 24/7 customer support.
  • Heatmap breakdown by the device.

Hotjar cons:

  • It doesn't offer a mobile-only plan.
  • Difficult to consider at the level of individual users.

Hotjar has plenty of positive reviews, which says you can safely try it.

FullStory Pros & Cons

FullStory provides many of the same features as Hotjar. FullStory offers session replay, event funnels, heat maps, and more.

Here are the FullStory advantages:

  • All information is available online, but one can only download reports the next day.
  • There is a segmentation of visitors by device type, browser, and city.
  • All data from the smartphone is displayed in the cabinet according to the size of the smartphone (the screen size is also indicated).

There are some FullStory drawbacks:

  • Reporting interface (all data is provided in the form of cards in a checkerboard pattern).
  • The collected data can only be downloaded in .json format.
  • It is impossible to work with all the collected data at once. So, having collected several thousand sessions throughout the day, it will be next to impossible to analyze them.

If you are new to UX and reporting is very important to your team, FullStory can be a great choice!

Here’s what users say:

“Plerdy SEO checker is great. It gives you an overview of user devices over time.”

John B Founder

“Plerdy has a fair pricing policy compared to the alternative solutions.”

Niki F Marketing Consultant