Hotjar vs. FullStory

Hotjar Pros & Cons

Hotjar is a simple yet powerful optimization tool that lets you see your customers' behavior on your site in real-time. Hotjar gives you access to web analytics and powerful knowledge about which parts of your site attract visitors the most so you can make important design decisions and start seeing better results.

Hotjar pros are as follows:

• Powerful and customizable insights.
• Video lessons.
• Free plan.
• Easy-to-use interface.
• 24/7 customer support.
• Heatmap breakdown by the device.

Hotjar cons:

• It doesn't offer a mobile-only plan.
• Difficult to consider at the level of individual users.

Hotjar has plenty of positive reviews, which says you can safely try it.

FullStory Pros & Cons

FullStory provides many of the same features as Hotjar. FullStory offers session replay, event funnels, heat maps, and more.

Here are the FullStory advantages:

• All information is available online, but one can only download reports the next day.
• There is a segmentation of visitors by device type, browser, and city.
• All data from the smartphone is displayed in the cabinet according to the size of the smartphone (the screen size is also indicated).

There are some FullStory drawbacks:

• Reporting interface (all data is provided in the form of cards in a checkerboard pattern).
• The collected data can only be downloaded in .json format.
• It is impossible to work with all the collected data at once. So, having collected several thousand sessions throughout the day, it will be next to impossible to analyze them.

If you are new to UX and reporting is very important to your team, FullStory can be a great choice!

About Hotjar

Hotjar and FullStory are popular website optimization tools, and Hotjar is free forever and trusted by 1,148,546 websites in 180+ countries. Hotjar provides valuable visual insights into why website visitors behave in a certain way, helping website specialists and business experts understand user behavior and make data-driven changes to improve their website experience. Hotjar's Heatmaps tool, for instance, provides an at-a-glance overview of how visitors interact with a page, revealing the parts of the page that they engage with the most, how far they scroll, what buttons they click, and what content they ignore. Hotjar Feedback helps bring customers into the conversation by collecting live feedback and letting business owners see what makes people bounce before completing critical actions like signing up or checking out. With Hotjar, business experts can prioritize changes that matter by hearing directly from their customers, then making the changes they care about. Hotjar also helps business owners act confidently, as they can craft a compelling case backed up by recordings of real users and their direct feedback.

Hotjar is GDPR- and CCPA-ready, meaning users' data privacy is paramount to Hotjar. Hotjar integrates with Google Analytics, Slack, Zapier, and other applications, allowing business experts to combine and analyze their data in a single place. Hotjar helps website specialists, business experts, and clients by providing valuable insights and tools that enable them to make informed decisions and optimize their websites to create a better user experience.

About FullStory

FullStory is a tool that helps businesses achieve this by monitoring and analyzing their digital presence. FullStory provides complete data capture and private-by-default settings, ensuring businesses get all the information they need while protecting their users' privacy. FullStory's tagless auto-capture technology also allows businesses to see where and why users struggle with their website or app. Frustration Signals help identify issues that may be impacting user satisfaction. FullStory also provides Session Replay, Heatmaps, and Journey Mapping, which provide critical insights into user behavior, funnels, and conversions.

FullStory's toolset is especially useful for teams, including Product Management, Engineering, Marketing, and Customer Success. The tool helps them quickly identify root causes or opportunities for improvement and then prioritize changes by quantifying their impact. FullStory also enables businesses to give their users exactly what they want by continually optimizing their experience. FullStory has helped many businesses, including Lowe's, save millions of dollars through the insights provided by its auto-capture technology.

FullStory's private-by-default settings and automatic PII detection also ensure privacy protections are in place for faster optimization. FullStory is used on over 11,000 of the most popular digital destinations and has received rave reviews from real users on G2 and TrustRadius. FullStory is an excellent tool for businesses that want to improve their digital experiences and retain customers.