Hotjar vs. Google Analytics

Although Google Analytics and Hotjar are renowned industry leaders, new tools like Plerdy are no less effective for website analysis. Plerdy automatically transfers collected information to Google Analytics to supply it with new data and has some other advantages over Hotjar. See how these tools differ below.

Heatmaps

Hotjar

Google Analytics

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Google Analytics

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Google Analytics

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Google Analytics

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Google Analytics

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Google Analytics

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

Google Analytics

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Google Analytics

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

Google Analytics

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Google Analytics

Plerdy

Cross-domain tracking
Sub-domain tracking

Choosing the right analytics software is a complex task. Today, we will compare Hotjar and Google Analytics to make a choice easier.

Google Analytics Pros & Cons

Google Analytics is a service for analyzing user behavior on the Internet. It is a must have for website owners and internet marketers. Here are the top benefits:

  • Scalable cross-platform analytics built around events.
  • In the new resource, ML and NLP functions are available to all GA users.
  • The priority is to maintain confidentiality, including getting rid of the need to set cookies.
  • Seamless integration with all Google products.
  • Cross-platform user identification. In the new resource, you can see the entire path of the user, that is, all his actions on different devices and platforms.

Disadvantages are also present.

  • Learning the tool takes time.
  • The product has problems with data protection.
  • It needs a cookie notice.

Google Analytics is a pretty simple tool, but if you have no time to master it, it is better to choose another option.

Hotjar Pros & Cons

Hotjar positions itself as an analysis tool for user experience. Hotjar is suitable for all companies and websites, whether e-commerce, B2B, SaaS, blog, personal website, or NGO.

Pros:

  • Price scale directly to the level of page views you have to track.
  • Recordings provide an incredibly detailed analysis of visitor behavior.
  • Hotjar does not require programming experience to use.

There are several Hotjar disadvantages:

  • No warnings or notifications are available.
  • Survey designs are unattractive and intrusive to customers.

These options are both good, but if you don’t want to spend extra time learning, the second one will suit you better.

Here’s what website and business owners think:

“Plerdy is very powerful. One tool shows all the statistics I need for my business. I used Hotjar before, but now, Plerdy is my favorite tool”

(MBO)

“Plerdy has a lot to offer if you need conversion optimization. There are a lot of similar tools, but they focus only on the part of the problem”

(Andreas H, web developer)