Hotjar vs. Google Analytics

Heatmaps

Hotjar

Google Analytics

Plerdy

Dynamic elements

Custom user groups

Testing first clicks

Accurate mobile analytics

Deeper segmentation

Segmentation by traffic channels

Adaptive layout and show data

Correct data after website design changes

Hide Empty clicks

Sequence of clicks

Users did not go to another page

PopUps forms

Hotjar

Google Analytics

Plerdy

Ready to use templates

Reports about leads

Statistics about how do people interact with a form

Display a popup to specific trigger

API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)

Video popup

Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Google Analytics

Plerdy

Surveys

Visual feedback (Emoji)

Net Promoter Score

Session recording

Hotjar

Google Analytics

Plerdy

Replay video about user behavior

Custom events and more setting

Timeline recording with pages and time

Filter by traffic channels

Analyze individual user groups

Conversion Funnels

Hotjar

Google Analytics

Plerdy

Analyze funnels by devices and traffic channels

Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Google Analytics

Plerdy

Automatics SEO audits

SEO mistakes in semantics

Comparison of duplicates of the main meta tags

Data about mobile-first index

Google Search Console integration

Tips on missed keywords

SEO heath score

Event / Goals Tracking

Hotjar

Google Analytics

Plerdy

Configure events

Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Google Analytics

Plerdy

Elements do customers interact with before making a purchase

Find out what don't affect sales at all

E-commerce conversion analysis

Macro conversion

Hotjar

Google Analytics

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Google Analytics

Plerdy

Cross-domain tracking

Sub-domain tracking

Choosing the right analytics software is a complex task. Today, we will compare Hotjar and Google Analytics to make a choice easier.

Google Analytics Pros & Cons

Google Analytics is a service for analyzing user behavior on the Internet. It is a must have for website owners and internet marketers. Here are the top benefits:

Scalable cross-platform analytics built around events.
In the new resource, ML and NLP functions are available to all GA users.
The priority is to maintain confidentiality, including getting rid of the need to set cookies.
Seamless integration with all Google products.
Cross-platform user identification. In the new resource, you can see the entire path of the user, that is, all his actions on different devices and platforms.

Disadvantages are also present.

Learning the tool takes time.
The product has problems with data protection.
It needs a cookie notice.

Google Analytics is a pretty simple tool, but if you have no time to master it, it is better to choose another option.

Hotjar Pros & Cons

Hotjar positions itself as an analysis tool for user experience. Hotjar is suitable for all companies and websites, whether e-commerce, B2B, SaaS, blog, personal website, or NGO.

Pros:

Price scale directly to the level of page views you have to track.
Recordings provide an incredibly detailed analysis of visitor behavior.
Hotjar does not require programming experience to use.

There are several Hotjar disadvantages:

No warnings or notifications are available.
Survey designs are unattractive and intrusive to customers.

These options are both good, but if you don’t want to spend extra time learning, the second one will suit you better.