Hotjar vs. Google Analytics

Google Analytics Pros & Cons

Google Analytics is a service for analyzing user behavior on the Internet. It is a must have for website owners and internet marketers. Here are the top benefits:

• Scalable cross-platform analytics built around events.
• In the new resource, ML and NLP functions are available to all GA users.
• The priority is to maintain confidentiality, including getting rid of the need to set cookies.
• Seamless integration with all Google products.
• Cross-platform user identification. In the new resource, you can see the entire path of the user, that is, all his actions on different devices and platforms.

Disadvantages are also present.

• Learning the tool takes time.
• The product has problems with data protection.
• It needs a cookie notice.

Google Analytics is a pretty simple tool, but if you have no time to master it, it is better to choose another option.

Hotjar Pros & Cons

Hotjar positions itself as an analysis tool for user experience. Hotjar is suitable for all companies and websites, whether e-commerce, B2B, SaaS, blog, personal website, or NGO.

Pros:

• Price scale directly to the level of page views you have to track.
• Recordings provide an incredibly detailed analysis of visitor behavior.
• Hotjar does not require programming experience to use.

There are several Hotjar disadvantages:

• No warnings or notifications are available.
• Survey designs are unattractive and intrusive to customers.

These options are both good, but if you don’t want to spend extra time learning, the second one will suit you better.