Hotjar vs. Google Analytics

Although Google Analytics and Hotjar are renowned industry leaders, new tools like Plerdy are no less effective for website analysis. Plerdy automatically transfers collected information to Google Analytics to supply it with new data and has some other advantages over Hotjar. See how these tools differ below.

Here’s what website and business owners think:

“Plerdy is very powerful. One tool shows all the statistics I need for my business. I used Hotjar before, but now, Plerdy is my favorite tool”

(MBO)

“Plerdy has a lot to offer if you need conversion optimization. There are a lot of similar tools, but they focus only on the part of the problem”

(Andreas H, web developer)

Try it free

Heatmaps

Hotjar

Google Analytics

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Google Analytics

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with popular email services

Feedbacks & NPS

Hotjar

Google Analytics

Plerdy

Surveys
Visual feedback
Net Promoter Score

Session recording

Hotjar

Google Analytics

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Google Analytics

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Google Analytics

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords

Event / Goals Tracking

Hotjar

Google Analytics

Plerdy

Configure events
Transfer to Google Analytics

Sales perfomance

Hotjar

Google Analytics

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
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