Hotjar vs. Inspectlet

Inspectlet focuses on video session recording. It supports video session segmentation to detect visitors who have added products to their carts but haven’t checked out, for example. Hotjar and Plerdy have more versatile functionality. In Plerdy, you can create custom tracking events, run CRO analysis, and more.

Heatmaps

Hotjar

Inspectlet

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Inspectlet

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Inspectlet

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Inspectlet

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Inspectlet

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Inspectlet

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

Inspectlet

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Inspectlet

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

Inspectlet

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Inspectlet

Plerdy

Cross-domain tracking
Sub-domain tracking

Hotjar vs Inspectlet: what is better to choose? A short overview of both will help.

Hotjar Review

Hotjar is one of the top online website usability analysis services that help you understand users, get feedback, and optimize your website to increase conversions. Currently, more than 350,000 organizations use it for usability analysis, and in 2021 the tool was recognized as one of the leading services in EMEA. 

Here are the Hotjar main features:

  • Analytics
  • Click maps.
  • Conversion funnels.
  • Proactive chat.
  • Feedback.
  • Visitor behavior tracking.
  • Polls.
  • Click comparison.
  • Direct chat with visitors.
  • Analysis of traffic sources.
  • Tips for improving UX, including on different screen resolutions.
  • Tester recruitment.

Hotjar is a reputable tool; reviews show it vividly.

Inspectlet Review

This tool allows you to record live videos of site visitors. With it, you can view every mouse movement, scroll, click, and user input on your site in your browser. Inspectlet offers visitor heatmaps, real-time web analytics, and custom metrics.

Here are the benefits:

  • It shows accurate user behavior of the websites.
  • Dashboard and behavior-based mapping.
  • Registration of error messages.
  • Integrated analysis functions.

Both tools are good; the choice depends on your preferences.

Here’re some customer reviews:

“Plerdy is can come in handy to anyone who wants to understand its target audience and market”

(slow)

“The price of Inspectlet is a bit too high, although so far it works properly

(Caroline S, IT Specialist)