Hotjar Vs Inspectlet: Features, Pricing, And UX Tool Comparison

Hotjar vs Inspectlet is not only a heatmap or session replay comparison anymore. Hotjar is strong for heatmaps, recordings, surveys, funnels, and feedback. Inspectlet focuses on session replay, dynamic heatmaps, form analytics, A/B testing, feedback surveys, and error logging. Plerdy goes wider for CRO because it connects heatmaps, session recordings, popup forms, conversion funnels, SEO checker, event tracking, eCommerce sales performance, A/B testing, and Google Search Console insights in one platform.

This comparison also covers Inspectlet vs Hotjar pricing, Hotjar Observe Plus price, Inspectlet heatmaps, Hotjar event tracking capabilities, Hotjar SPA support, Hotjar subdomains, and why Hotjar SEO features are limited compared with Plerdy.

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Hotjar Vs Inspectlet: Fast Answer

Choose Hotjar if you need a popular behavior analytics tool with heatmaps, recordings, surveys, feedback, funnels, and many integrations. Choose Inspectlet if you want session replay, Inspectlet heatmaps, A/B testing, error logging, feedback surveys, and more technical behavior analysis in one product. Choose Plerdy if you also need SEO, CRO, popup forms, event goals, ecommerce revenue insights, and Google Search Console data in the same workflow.

Heatmaps

Hotjar

Inspectlet

Plerdy

Real-time website tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps Forms

Hotjar

Inspectlet

Plerdy

Ready to use templates
Reports about leads
Statistics about how people interact with a form
Display a popup to a specific trigger
API integrations with Mailchimp, Zapier, ClickUp, Intercom, HubSpot, and others
Video popup
Integrations with virtual pageviews, Google Analytics UA, and GA4 events
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Inspectlet

Plerdy

Surveys
Visual feedback widget
Net Promoter Score

Session Recording

Hotjar

Inspectlet

Plerdy

Replay video about user behavior
Custom events and more settings
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Inspectlet

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO Checker

Hotjar

Inspectlet

Plerdy

Automatic SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO health score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console Integration

Hotjar

Inspectlet

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights, impressions, clicks, positions, and CTR
Adding tags

Event / Goals Tracking

Hotjar

Inspectlet

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales Performance

Hotjar

Inspectlet

Plerdy

Elements customers interact with before making a purchase
Find out what does not affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

A/B Testing Tool

Hotjar

Inspectlet

Plerdy

A/B testing of element changes
A/B testing of page redirect or split test
Variants: this can be a page, event, or ecommerce
A/B testing reports

Macro Conversion

Hotjar

Inspectlet

Plerdy

Items that customers interact with before ordering

Other Settings

Hotjar

Inspectlet

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Supports SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Inspectlet

Plerdy

Entry Level Price
Free, 35 daily sessions Free, 2,500 sessions/mo Free, $0 forever
Free plan / trial
Start, month
Observe Plus $39/mo or $32/mo yearly Micro $39/mo Startup $21/mo yearly
Growth / Business, month
Observe Business $99/mo or about $80/mo yearly Startup $79/mo or Growth $149/mo Scale $42/mo yearly
Enterprise, month
Custom / Contentsquare pricing Enterprise $499/mo or custom Enterprise 1 $97/mo yearly

Hotjar Review

Hotjar is a well-known tool for understanding how people behave on a website. Its main strength is the simple mix of heatmaps, session recordings, surveys, feedback widgets, funnels, trends, and dashboards. For many teams, this is enough to see where users click, how far they scroll, and why they leave a page.

Hotjar event tracking capabilities also help teams filter recordings and heatmaps by specific actions. It can work with user attributes, events, Google Analytics, Segment, HubSpot, Zapier, and other integrations. Hotjar SPA tracking is supported too, but some single-page applications may need extra setup if URL changes are not clear.

The weak side is that Hotjar is not a native SEO tool and not a full A/B testing platform. You can analyze A/B test behavior with Hotjar heatmaps, but you usually need another tool to run the experiment itself. So, when people search for Hotjar SEO, the honest answer is simple: Hotjar helps UX and behavior analysis, not technical SEO audits.

Inspectlet Review

Inspectlet is focused on seeing what users actually do on a site. It offers session replay, dynamic heatmaps, form analytics, feedback surveys, A/B testing, error logging, AI insights, and live view. That makes Inspectlet useful for product teams, SaaS teams, developers, and marketers who want to understand bugs, form problems, rage clicks, drop-offs, and confusing page behavior.

Inspectlet pricing starts with a free plan that includes recorded sessions, heatmaps, and A/B testing. Paid plans start from Micro and go through Startup, Growth, Accelerate, and Enterprise. This makes Inspectlet pricing easier to understand than tools that split features into several separate products.

Inspectlet mobile and desktop behavior can be checked through web sessions, and Inspectlet can also handle dynamic pages and subdomains. Still, it is not an SEO checker, not a popup lead generation system, and not an ecommerce sales performance tool.

Comparison Of Hotjar And Inspectlet

The main difference between Hotjar and Inspectlet is depth. Hotjar feels more like a broad UX feedback platform for marketers and product teams. It gives heatmaps, recordings, surveys, feedback, funnels, dashboards, and integrations. Inspectlet feels more technical. It adds dynamic heatmaps, form analytics, error logging, AI session insights, live view, and built-in A/B testing.


For a classic Hotjar vs Inspectlet decision, start with the job you need to finish. If you want quick UX feedback and simple visual analytics, Hotjar is easier to explain to a non-technical team. If you need to debug user behavior, check forms, review JavaScript errors, and watch stronger replay data, Inspectlet has a more practical feature set.


For a Hotjar vs Plerdy decision, the question changes. Hotjar is better for feedback and behavior research. Plerdy is better when CRO, SEO, event tracking, funnels, ecommerce sales performance, popup forms, and A/B testing must work together. This is why Plerdy fits teams that do not want separate tools for UX, SEO, and conversion work.

Pricing Notes For Hotjar, Inspectlet, And Plerdy

Hotjar has a free Observe plan with 35 daily sessions. People also search for Hotjar Observe Plus price 32 per month because the yearly Observe Plus price has often been shown as $32 per month, while monthly billing is commonly listed at $39. Business-level Hotjar pricing can become higher when teams also need Ask or Engage products.


Inspectlet has a free plan with 2,500 recorded sessions per month and paid plans starting from $39 per month. The key pricing advantage is that Inspectlet includes many core features in one product, including session replay, heatmaps, A/B testing, surveys, and error logging.


Plerdy has a free plan and paid packages starting from Startup $32 per month, or $21 per month when billed yearly. The bigger difference is not only price. Plerdy includes CRO, UX, SEO, popup forms, A/B testing, ecommerce tracking, and Google Search Console analysis in one platform.

Which Tool Should You Choose?

Choose Hotjar if your team wants heatmaps, recordings, surveys, feedback, funnels, and a familiar UX research interface. It is a safe choice for teams that mainly need to understand how visitors behave and what they say.


Choose Inspectlet if you want session replay with stronger technical context. Inspectlet is better when A/B testing, form analytics, error logging, live view, and dynamic heatmaps matter more than brand popularity.


Choose Plerdy if the goal is not just to watch users, but to improve conversion and SEO from one dashboard. Plerdy is stronger for teams that need heatmaps, session recordings, popup forms, event goals, conversion funnels, SEO checker, ecommerce analytics, A/B testing, and GSC-based SEO insights together.

Here Are Some Customer Reviews

“Plerdy can come in handy to anyone who wants to understand its target audience and market.”

slow

“The price of Inspectlet is a bit too high, although so far it works properly.”

Caroline S IT Specialist

FAQ About Hotjar Vs Inspectlet

What Is The Main Difference Between Hotjar And Inspectlet?

Hotjar is stronger for heatmaps, recordings, surveys, feedback, funnels, and general UX research. Inspectlet is stronger for session replay, dynamic heatmaps, form analytics, A/B testing, error logging, AI insights, and more technical behavior analysis.

Is Inspectlet Better Than Hotjar?

Inspectlet can be better than Hotjar if you need A/B testing, form analytics, error logging, live view, and dynamic heatmaps in one tool. Hotjar can be better if your team wants a simpler UX feedback and research platform with strong brand recognition.

Does Hotjar Have A/B Testing?

Hotjar can help analyze A/B test behavior with heatmaps and recordings, but it is not a native A/B testing tool for creating and running tests. Inspectlet and Plerdy include A/B testing functionality, while Plerdy also connects tests with CRO and analytics data.

Does Hotjar Support SPA Websites And Subdomains?

Yes, Hotjar supports SPA websites and subdomain tracking, but some single-page applications may need extra tracking settings or manual state changes. Inspectlet and Plerdy also support modern dynamic websites and subdomain tracking scenarios.

Does Hotjar Have SEO Features?

Hotjar does not work as a native SEO checker. It helps with UX behavior, heatmaps, recordings, surveys, feedback, and funnels. Plerdy is stronger for SEO because it includes SEO audits, SEO health score, meta tag checks, HTML page source analysis, historical SEO data, and Google Search Console integration.

How Much Does Inspectlet Cost?

Inspectlet has a free plan with 2,500 recorded sessions per month. Paid plans start with Micro at $39 per month, then Startup at $79 per month, Growth at $149 per month, Accelerate at $299 per month, and Enterprise at $499 per month or custom terms.

Is Plerdy A Good Alternative To Hotjar And Inspectlet?

Yes, Plerdy is a good alternative when a team needs more than heatmaps and session replay. Plerdy combines UX analytics, heatmaps, session recordings, popup forms, SEO checker, conversion funnels, event goals, ecommerce sales performance, A/B testing, and Google Search Console insights.