Hotjar vs. Inspectlet

Hotjar Review

Hotjar is one of the top online website usability analysis services that help you understand users, get feedback, and optimize your website to increase conversions. Currently, more than 350,000 organizations use it for usability analysis, and in 2021 the tool was recognized as one of the leading services in EMEA. 

Here are the Hotjar main features:

• Analytics
• Click maps.
• Conversion funnels.
• Proactive chat.
• Feedback.
• Visitor behavior tracking.
• Polls.
• Click comparison.
• Direct chat with visitors.
• Analysis of traffic sources.
• Tips for improving UX, including on different screen resolutions.
• Tester recruitment.

Hotjar is a reputable tool; reviews show it vividly.

Inspectlet Review

This tool allows you to record live videos of site visitors. With it, you can view every mouse movement, scroll, click, and user input on your site in your browser. Inspectlet offers visitor heatmaps, real-time web analytics, and custom metrics.

Here are the benefits:

• It shows accurate user behavior of the websites.
• Dashboard and behavior-based mapping.
• Registration of error messages.
• Integrated analysis functions.

Both tools are good; the choice depends on your preferences.

About Hotjar

Hotjar is a powerful and user-friendly conversion rate optimization and visitor behavior analysis tool that helps businesses of all sizes understand how users behave on their site, what they need, and how they feel fast. With a rating of 4.3 out of 5 and 6th in the easiest-to-use heatmap tools software, Hotjar is an excellent choice for website owners, specialists, experts, and businesses looking to improve their online presence and increase their conversion rates. Hotjar offers intuitive tools and features, including heatmaps, recordings, feedback, surveys, engage, and integrations, that provide unique and meaningful insights into user behavior. With session recordings, heatmaps, and feedback modules, businesses can analyze their traffic behavior and make necessary changes to increase their conversion rates. Hotjar also has an excellent reputation, as evident in customer and employee reviews. Hotjar cares deeply about its staff and customers and is committed to excellence, investment in growth, and transparency in every aspect of its operations. With Hotjar, businesses can discover, consolidate, and communicate user needs and make data-driven decisions to improve their online presence and enhance the user experience.

About Inspectlet

Inspectlet is a web analytics tool that allows you to watch session recordings of your visitors. This means you can observe how users interact with your site, and see every mouse movement, scroll, click, and keypress on your site. As a result, you'll never have to guess how exactly people are using your site again.

Many companies, including Shopify and eBay, trust Inspectlet to provide insights into their website visitor's behavior. Inspectlet's mature filtering capabilities make it easy to find the visitors you want to watch. You can slice and dice your data however you want and track down where potential conversions are lost.

One of Inspectlet's strengths is its heatmap visualization. Eye-tracking heatmaps let you see where your visitors are looking and what parts of the site they're reading. Click heatmaps outline focus and allow you to determine what your visitors click on. Scroll heatmaps show you how far visitors are scrolling down on your site's pages.

Inspectlet is compatible with all the latest technologies, including single-page web apps, AJAX, dynamic DOM manipulation, cookies, login/authentication, and HTTPS/SSL. Setting up Inspectlet is a breeze. Drop a few lines of JavaScript into your site, and you'll instantly start seeing data in your dashboard.

Inspectlet is trusted by over 90,000 happy companies. With smarter web analytics, it can help you understand your website visitors' intentions.