Hotjar vs. Inspectlet

Inspectlet focuses on video session recording. It supports video session segmentation to detect visitors who have added products to their carts but haven’t checked out, for example. Hotjar and Plerdy have more versatile functionality. In Plerdy, you can create custom tracking events, run CRO analysis, and more.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Inspectlet

Plerdy

Real-time website tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Inspectlet

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Inspectlet

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Inspectlet

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Inspectlet

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Inspectlet

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Inspectlet

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Inspectlet

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Inspectlet

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

Inspectlet

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Inspectlet

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Supports SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Inspectlet

Plerdy

Entry Level Price
Free 35 Daily sessions Micro $39 Free
Free Trial
Start, month
Observe Plus €31 Startup $79 Start $29
Business, month
Observe Business Starting at €79 Growth $149 Business $59
Enterprise, month

Comparison

Hotjar vs Inspectlet: what is better to choose? A short overview of both will help.

Hotjar Review

Hotjar is one of the top online website usability analysis services that help you understand users, get feedback, and optimize your website to increase conversions. Currently, more than 350,000 organizations use it for usability analysis, and in 2021 the tool was recognized as one of the leading services in EMEA. 

Here are the Hotjar main features:

  • Analytics
  • Click maps.
  • Conversion funnels.
  • Proactive chat.
  • Feedback.
  • Visitor behavior tracking.
  • Polls.
  • Click comparison.
  • Direct chat with visitors.
  • Analysis of traffic sources.
  • Tips for improving UX, including on different screen resolutions.
  • Tester recruitment.

Hotjar is a reputable tool; reviews show it vividly.

Inspectlet Review

This tool allows you to record live videos of site visitors. With it, you can view every mouse movement, scroll, click, and user input on your site in your browser. Inspectlet offers visitor heatmaps, real-time web analytics, and custom metrics.

Here are the benefits:

  • It shows accurate user behavior of the websites.
  • Dashboard and behavior-based mapping.
  • Registration of error messages.
  • Integrated analysis functions.

Both tools are good; the choice depends on your preferences.

Here’re some customer reviews:

“Plerdy is can come in handy to anyone who wants to understand its target audience and market”

slow

“The price of Inspectlet is a bit too high, although so far it works properly

Caroline S IT Specialist