Hotjar vs. Inspectlet

Inspectlet focuses on video session recording. It supports video session segmentation to detect visitors who have added products to their carts but haven’t checked out, for example. Hotjar and Plerdy have more versatile functionality. In Plerdy, you can create custom tracking events, run CRO analysis, and more.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Inspectlet

Plerdy

Real-time website tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Inspectlet

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Inspectlet

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Inspectlet

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Inspectlet

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Inspectlet

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Inspectlet

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Inspectlet

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Inspectlet

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

Inspectlet

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Inspectlet

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Supports SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Inspectlet

Plerdy

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €32 Startup $67 Start $98
Business, month
Observe Business Starting at €80 Growth $127 Business $198
Enterprise, month

Comparison

Hotjar vs Inspectlet: what is better to choose? A short overview of both will help.

Hotjar Review

Hotjar is one of the top online website usability analysis services that help you understand users, get feedback, and optimize your website to increase conversions. Currently, more than 350,000 organizations use it for usability analysis, and in 2021 the tool was recognized as one of the leading services in EMEA. 

Here are the Hotjar main features:

  • Analytics
  • Click maps.
  • Conversion funnels.
  • Proactive chat.
  • Feedback.
  • Visitor behavior tracking.
  • Polls.
  • Click comparison.
  • Direct chat with visitors.
  • Analysis of traffic sources.
  • Tips for improving UX, including on different screen resolutions.
  • Tester recruitment.

Hotjar is a reputable tool; reviews show it vividly.

Inspectlet Review

This tool allows you to record live videos of site visitors. With it, you can view every mouse movement, scroll, click, and user input on your site in your browser. Inspectlet offers visitor heatmaps, real-time web analytics, and custom metrics.

Here are the benefits:

  • It shows accurate user behavior of the websites.
  • Dashboard and behavior-based mapping.
  • Registration of error messages.
  • Integrated analysis functions.

Both tools are good; the choice depends on your preferences.

About Hotjar

Hotjar is a powerful and user-friendly conversion rate optimization and visitor behavior analysis tool that helps businesses of all sizes understand how users behave on their site, what they need, and how they feel fast. With a rating of 4.3 out of 5 and 6th in the easiest-to-use heatmap tools software, Hotjar is an excellent choice for website owners, specialists, experts, and businesses looking to improve their online presence and increase their conversion rates. Hotjar offers intuitive tools and features, including heatmaps, recordings, feedback, surveys, engage, and integrations, that provide unique and meaningful insights into user behavior. With session recordings, heatmaps, and feedback modules, businesses can analyze their traffic behavior and make necessary changes to increase their conversion rates. Hotjar also has an excellent reputation, as evident in customer and employee reviews. Hotjar cares deeply about its staff and customers and is committed to excellence, investment in growth, and transparency in every aspect of its operations. With Hotjar, businesses can discover, consolidate, and communicate user needs and make data-driven decisions to improve their online presence and enhance the user experience.

About Inspectlet

Inspectlet is a web analytics tool that allows you to watch session recordings of your visitors. This means you can observe how users interact with your site, and see every mouse movement, scroll, click, and keypress on your site. As a result, you'll never have to guess how exactly people are using your site again.

Many companies, including Shopify and eBay, trust Inspectlet to provide insights into their website visitor's behavior. Inspectlet's mature filtering capabilities make it easy to find the visitors you want to watch. You can slice and dice your data however you want and track down where potential conversions are lost.

One of Inspectlet's strengths is its heatmap visualization. Eye-tracking heatmaps let you see where your visitors are looking and what parts of the site they're reading. Click heatmaps outline focus and allow you to determine what your visitors click on. Scroll heatmaps show you how far visitors are scrolling down on your site's pages.

Inspectlet is compatible with all the latest technologies, including single-page web apps, AJAX, dynamic DOM manipulation, cookies, login/authentication, and HTTPS/SSL. Setting up Inspectlet is a breeze. Drop a few lines of JavaScript into your site, and you'll instantly start seeing data in your dashboard.

Inspectlet is trusted by over 90,000 happy companies. With smarter web analytics, it can help you understand your website visitors' intentions.

Comparison of Hotjar and Inspectlet

Hotjar and Inspectlet are popular digital analytics tools that help businesses improve their online presence. Hotjar has an overall rating of 4.3/5 with 274 reviews, while Inspectlet has a 4.2/5 with 25 reviews. When it comes to ongoing product support, Inspectlet is favored over Hotjar. However, Hotjar takes the lead in terms of feature updates and direction.

Hotjar offers a free option with 35 daily sessions and paid options starting at €32.00/month for 100 daily sessions. On the other hand, Inspectlet offers a variety of plans starting from Micro at $39/month to Growth at $149/month, and Enterprise plans are available upon request.

When comparing the expertise for Session Replay, both Hotjar and Inspectlet share the expertise for Session Replay on Web. Hotjar offers unique expertise in Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, User Research, Software Testing, Surveys, and E-Commerce Analytics.

Overall, reviewers have found that Hotjar meets their business needs better than Inspectlet, with a higher score for ease of use, setup, and product direction. Hotjar is also better suited for small businesses, while Inspectlet is better suited for mid-market businesses. Hotjar has been praised for its many different features, easy integration, and easy funnel setup. In contrast, Inspectlet has been praised for its detailed sessions and great reporting.

Here’re some customer reviews:

“Plerdy is can come in handy to anyone who wants to understand its target audience and market”

slow

“The price of Inspectlet is a bit too high, although so far it works properly

Caroline S IT Specialist