Hotjar vs. Mixpanel

Hotjar Review

Hotjar is one of the top website usability analysis services that allows you not only to analyze user behavior on the pages of your web resource but also to receive feedback and, based on it, optimize to increase usability.

The Hotjar features offer the following:

• Hotjar integrates easily with other tools.
• User-friendly interface.
• You can see all your data in one place.
• There are tutorials and guides to learn how to use it.
• Heat maps provide excellent visibility.
• Surveys make it easier to get information from users.
• Eliminates the need for multiple software subscriptions.
• A/B testing.
• Four tariffs are available.

Hotjar is a time-tested solution that offers truly great options.

Mixpanel Review

Mixpanel is a system for analytics and analysis of user behavior. According to the development team, actions speak louder than page views. In this regard, they have made an advanced analytical platform for mobile systems that allows you to track user behavior in real-time.

Features of Mixpanel:

• Sending in-app notifications to your users.
• User segmentation.
• “Infinitely deep” targeting thanks to profiles.
• A/B testing for various notifications.
• Notification editor.
• Customize the design and wording of notifications.
• Integrate custom surveys into applications through Mixpanel Surveys.
• Changing the conversion between different events within the same funnel.

The interface is highly attractive!

About Hotjar

Hotjar and Mixpanel are two popular tools used to monitor the performance of websites. In this text, we will focus on Hotjar. Hotjar is a people-first, self-funded, fully-distributed company dedicated to helping people make websites their users love. They serve customers in over 180 countries. Their global team of over 200 Hotjarians works remotely throughout Europe, the Americas, and Africa. They help businesses quickly understand how users behave on their site, what they need, and how they feel. Hotjar provides customers an intuitive, visual way to discover, consolidate, and communicate user needs. They allow users to visualize user behavior and get feedback with context. Their tools help measure conversions, learn why users drop off, identify issues before they escalate, and uncover opportunities to improve the user experience. Hotjar can overlay the most clicked elements on a page, track if users are rage-clicking or u-turning, and enable users to spot the most clicked elements on their page. The company values its employees and takes care of their well-being. They offer employees generous vacation time and bonuses throughout the year, growth opportunities, and a supportive work environment. Furthermore, they have a mature company with uncommon transparency and a strong focus on self-development. With Hotjar, businesses can identify ways to improve their website and make it more user-friendly, leading to better customer satisfaction and online reputation.

About Mixpanel

With Mixpanel, you can build better products and optimize your user engagement to retain more users. It's trusted by over 7,000 paying customers, including big names like Uber, Yelp, and DocuSign.

Mixpanel offers powerful reports that can answer any question, with insights beyond surface-level data. For example, you can learn which features are popular, who your power users are, and the behaviors tied to long-term retention. You can also see which types of users stick around and for how long.

Mixpanel offers simple workflows that enable you to get answers fast, build funnels, see top user flows, create cohorts, and more with just a few clicks. You won't need to spend hours writing SQL or waiting for someone else to do it.

In addition, Mixpanel can connect to your data lake, so you won't need to install SDKs or build processes to send us data. You can integrate Mixpanel with all the major CDPs, like Segment and RudderStack, and Reverse ETL tools, such as Census and Hightouch.

Mixpanel has a comprehensive library of resources for growing your product, including a guide to product analytics, blog posts on product metrics, and webinars on the state of product analytics. You can also connect with other Mixpanel users through the Mixpanel User Community.

Suppose you're looking for help with Mixpanel implementation. In that case, you can partner with Mixpanel's global network of Solutions partners and certified Mixpanel experts.

Regarding alternatives, Mixpanel is more geared towards product usage data analysis, while Google Analytics focuses more on marketing optimization. Heap and Pendo offer a "low-code" setup. Still, Mixpanel's "precision tracking" offers more context-rich, actionable data your team can trust.