Hotjar vs. Mixpanel

Whereas Mixpanel is a product analysis solution targeted at product teams, Hotjar and Plerdy offer broader functionality. They allow collecting data to improve conversion and sales among both users and buyers. View this comparison table to figure out what each of the tools can or cannot do.

Heatmaps

Hotjar

Mixpanel

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Mixpanel

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Mixpanel

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Mixpanel

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Mixpanel

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Mixpanel

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

Mixpanel

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Mixpanel

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

Mixpanel

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Mixpanel

Plerdy

Cross-domain tracking
Sub-domain tracking

Hotjar or Mixpanel: what to choose to learn more about customers? These quick reviews will help.

Hotjar Review

Hotjar is one of the top website usability analysis services that allows you not only to analyze user behavior on the pages of your web resource but also to receive feedback and, based on it, optimize to increase usability.

The Hotjar features offer the following:

  • Hotjar integrates easily with other tools.
  • User-friendly interface.
  • You can see all your data in one place.
  • There are tutorials and guides to learn how to use it.
  • Heat maps provide excellent visibility.
  • Surveys make it easier to get information from users.
  • Eliminates the need for multiple software subscriptions.
  • A/B testing.
  • Four tariffs are available.

Hotjar is a time-tested solution that offers truly great options.

Mixpanel Review

Mixpanel is a system for analytics and analysis of user behavior. According to the development team, actions speak louder than page views. In this regard, they have made an advanced analytical platform for mobile systems that allows you to track user behavior in real-time.

Features of Mixpanel:

  • Sending in-app notifications to your users.
  • User segmentation.
  • “Infinitely deep” targeting thanks to profiles.
  • A/B testing for various notifications.
  • Notification editor.
  • Customize the design and wording of notifications.
  • Integrate custom surveys into applications through Mixpanel Surveys.
  • Changing the conversion between different events within the same funnel.

The interface is highly attractive!

Also, check out what users say:

“I have utilized Hotjar and other solutions for several years before Plerdy. I definitely like Plerdy and can say it’s the best out of all of them.”

(MOBA_Champion_Admin)

“Plerdy covers many aspects you need to create a perfect site”

(Alexandro L, Pharmaceutic manager)