Hotjar vs. Mixpanel

Whereas Mixpanel is a product analysis solution targeted at product teams, Hotjar and Plerdy offer broader functionality. They allow collecting data to improve conversion and sales among both users and buyers. View this comparison table to figure out what each of the tools can or cannot do.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Mixpanel

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Mixpanel

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Mixpanel UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Mixpanel

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Mixpanel

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Mixpanel

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Mixpanel

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Mixpanel

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Mixpanel

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Mixpanel

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

Mixpanel

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Mixpanel

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Mixpanel

Plerdy

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Growth Starting at $25 Start $29
Business, month
Observe Business Starting at €79 Business $59
Enterprise, month

Comparison

Hotjar or Mixpanel: what to choose to learn more about customers? These quick reviews will help.

Hotjar Review

Hotjar is one of the top website usability analysis services that allows you not only to analyze user behavior on the pages of your web resource but also to receive feedback and, based on it, optimize to increase usability.

The Hotjar features offer the following:

  • Hotjar integrates easily with other tools.
  • User-friendly interface.
  • You can see all your data in one place.
  • There are tutorials and guides to learn how to use it.
  • Heat maps provide excellent visibility.
  • Surveys make it easier to get information from users.
  • Eliminates the need for multiple software subscriptions.
  • A/B testing.
  • Four tariffs are available.

Hotjar is a time-tested solution that offers truly great options.

Mixpanel Review

Mixpanel is a system for analytics and analysis of user behavior. According to the development team, actions speak louder than page views. In this regard, they have made an advanced analytical platform for mobile systems that allows you to track user behavior in real-time.

Features of Mixpanel:

  • Sending in-app notifications to your users.
  • User segmentation.
  • “Infinitely deep” targeting thanks to profiles.
  • A/B testing for various notifications.
  • Notification editor.
  • Customize the design and wording of notifications.
  • Integrate custom surveys into applications through Mixpanel Surveys.
  • Changing the conversion between different events within the same funnel.

The interface is highly attractive!

Also, check out what users say:

“I have utilized Hotjar and other solutions for several years before Plerdy. I definitely like Plerdy and can say it’s the best out of all of them.”

MOBA_Champion_Admin

“Plerdy covers many aspects you need to create a perfect site”

Alexandro L Pharmaceutic manager