Hotjar vs. Mixpanel

Whereas Mixpanel is a product analysis solution targeted at product teams, Hotjar and Plerdy offer broader functionality. They allow collecting data to improve conversion and sales among both users and buyers. View this comparison table to figure out what each of the tools can or cannot do.

Also, check out what users say:

“I have utilized Hotjar and other solutions for several years before Plerdy. I definitely like Plerdy and can say it’s the best out of all of them.”

(MOBA_Champion_Admin)

“Plerdy covers many aspects you need to create a perfect site”

(Alexandro L, Pharmaceutic manager)

Heatmaps

Hotjar

Mixpanel

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Mixpanel

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with popular email services

Feedbacks & NPS

Hotjar

Mixpanel

Plerdy

Surveys
Visual feedback
Net Promoter Score

Session recording

Hotjar

Mixpanel

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Mixpanel

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Mixpanel

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords

Event / Goals Tracking

Hotjar

Mixpanel

Plerdy

Configure events
Transfer to Google Analytics

Sales perfomance

Hotjar

Mixpanel

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
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