Hotjar vs. Mixpanel

Heatmaps

Hotjar

Mixpanel

Plerdy

Dynamic elements

Custom user groups

Testing first clicks

Accurate mobile analytics

Deeper segmentation

Segmentation by traffic channels

Adaptive layout and show data

Correct data after website design changes

Hide Empty clicks

Sequence of clicks

Users did not go to another page

PopUps forms

Hotjar

Mixpanel

Plerdy

Ready to use templates

Reports about leads

Statistics about how do people interact with a form

Display a popup to specific trigger

API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)

Video popup

Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Mixpanel

Plerdy

Surveys

Visual feedback (Emoji)

Net Promoter Score

Session recording

Hotjar

Mixpanel

Plerdy

Replay video about user behavior

Custom events and more setting

Timeline recording with pages and time

Filter by traffic channels

Analyze individual user groups

Conversion Funnels

Hotjar

Mixpanel

Plerdy

Analyze funnels by devices and traffic channels

Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Mixpanel

Plerdy

Automatics SEO audits

SEO mistakes in semantics

Comparison of duplicates of the main meta tags

Data about mobile-first index

Google Search Console integration

Tips on missed keywords

SEO heath score

Event / Goals Tracking

Hotjar

Mixpanel

Plerdy

Configure events

Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Mixpanel

Plerdy

Elements do customers interact with before making a purchase

Find out what don't affect sales at all

E-commerce conversion analysis

Macro conversion

Hotjar

Mixpanel

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Mixpanel

Plerdy

Cross-domain tracking

Sub-domain tracking

Hotjar or Mixpanel: what to choose to learn more about customers? These quick reviews will help.

Hotjar Review

Hotjar is one of the top website usability analysis services that allows you not only to analyze user behavior on the pages of your web resource but also to receive feedback and, based on it, optimize to increase usability.

The Hotjar features offer the following:

Hotjar integrates easily with other tools.
User-friendly interface.
You can see all your data in one place.
There are tutorials and guides to learn how to use it.
Heat maps provide excellent visibility.
Surveys make it easier to get information from users.
Eliminates the need for multiple software subscriptions.
A/B testing.
Four tariffs are available.

Hotjar is a time-tested solution that offers truly great options.

Mixpanel Review

Mixpanel is a system for analytics and analysis of user behavior. According to the development team, actions speak louder than page views. In this regard, they have made an advanced analytical platform for mobile systems that allows you to track user behavior in real-time.

Features of Mixpanel:

Sending in-app notifications to your users.
User segmentation.
“Infinitely deep” targeting thanks to profiles.
A/B testing for various notifications.
Notification editor.
Customize the design and wording of notifications.
Integrate custom surveys into applications through Mixpanel Surveys.
Changing the conversion between different events within the same funnel.

The interface is highly attractive!