Hotjar vs. Smartlook vs. Mouseflow

Hotjar, Smartlook, and Mouseflow are the top dogs in web analytics. Picking one is like choosing between apples and oranges. Hotjar is all about user feedback, Smartlook dives deep into visitor recordings, and Mouseflow excels in heatmaps.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Smartlook

Mouseflow

Real-time website tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Smartlook

Mouseflow

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Smartlook

Mouseflow

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Smartlook

Mouseflow

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Smartlook

Mouseflow

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Smartlook

Mouseflow

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Smartlook

Mouseflow

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Smartlook

Mouseflow

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Smartlook

Mouseflow

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

Smartlook

Mouseflow

Items that customers interact with before ordering

Other settings

Hotjar

Smartlook

Mouseflow

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Supports SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Smartlook

Mouseflow

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Startup $31 Start $24
Business, month
Observe Business Starting at €79 Business $93 Business $159
Enterprise, month

Comparison

Hotjar Review

Hotjar's ability to observe user behavior makes it a uniquely powerful tool for providing marketers with the insights they need to build engaging websites.

Oliver P. Digital Marketing Manager

Hotjar makes recording user interactions with your website simple. We record every new page and get high-quality recordings almost immediately. These recordings are invaluable for understanding how our customers use our product.

Joseph S. Product Manager

Because I use WordPress, installing and configuring hotjar on my website was a breeze. I went live with hotjar in less than 5 minutes. The entire setup procedure was extremely simple. In addition, we can view recordings of users' visits to our websites. We can see their clicks, where they wait, and almost everything else they do.

Nitesh G. Web Developer

Smartlook Review

I recently began using Smartlook for my website and am very pleased with the app. The user-friendly interface makes it easy for me to navigate and comprehend information. In addition, Smartlook's in-depth visitor recordings, which provide valuable insights into user behavior, are my favorite. This has enabled me to make more informed decisions about how to improve my website.

M. P. Marketing Agency Owner

It's very simple to use; I was introduced to it when I started at the company in March, and I picked it up and learned it in about a week. As a designer, it greatly aids my understanding of user behavior.

Priya P. Product designer

It is currently used in the organization's marketing, design, and web development departments to monitor how users interact with our websites and mobile apps. So far, there have been no problems. It is an excellent tool for user analytics and real-time experience comprehension; we can view real-time recordings of user sessions, track events, gather contextual information, and much more.

Sumant R. Software Engineer

Mouseflow Review

Very simple to set up and get results and insights quickly. Compared to other medium-sized organizations/websites, its cost/function ratio is superior.

Andre M. Digital Hub Manager

Identifying gaps and developing a solution to improve the user interface is simple. Furthermore, journeys can be easily sliced and diced to understand the reasons for drop offs.

Nainan M. Head of Digital

Mouseflow integrates easily with your preferred landing page builder, in my case, Unbounce. They get along well. Given the number of user agents the software must track, I've found that the data provided by Mouseflow is quite accurate.

Josh M. Media Buyer

About Hotjar

Hotjar, the all-in-one toolbox for website owners, is like having an extra set of eyes on your site. This nifty tool helps you uncover the secret sauce that makes users tick, offering insights to improve the user experience and boost conversion rates.

Hotjar's Top Benefits:

  • Heatmaps: Get a bird's-eye view of user activity. See what's hot and not, and make informed design decisions.
  • Session Replays: Take a walk in your visitors' shoes, spotting obstacles and opportunities to improve their experience.
  • Session Recordings: Replay users' interactions to identify pain points and uncover opportunities for improvement.
  • Conversion Funnels: Pinpoint where users drop off and find ways to patch the leaks.
  • Form Analysis: Dive deep into user behavior on forms, highlighting issues that might be preventing submissions.
  • Feedback Polls: Listen to your users and gain valuable insights from the horse's mouth. In a nutshell, Hotjar arms you with the tools you need to optimize your website like a pro. It's like having a Swiss Army knife for your online endeavors. Whether you're a designer, marketer, or developer, you'll find something to love in this user-friendly platform. So, why not take the plunge and give Hotjar a spin? Your website will thank you!

About Smartlook

Smartlook, a game-changing tool for website and app owners, is like having an X-ray vision for your digital platforms. This powerful analytics tool reveals user behavior, helping you polish your site or app perfectly.

Smartlook's Standout Features:

  • Session Replays: Watch users' actions like a fly on the wall, identifying stumbling blocks and refining the user journey.
  • Event Tracking: Monitor specific actions or interactions, letting you zero in on areas that need improvement.
  • Funnels: Discover where users fall off the wagon and devise strategies to keep them hooked.
  • Heatmaps: Visualize user engagement, guiding you to make data-driven design tweaks.
  • User Feedback: Gather invaluable input from your audience, helping you stay on target with user expectations.

Smartlook is like the secret weapon in your digital toolbox, arming you with insights to fine-tune your platform. No matter your role—designer, marketer, or developer—Smartlook has something to offer. It's like having a personal detective uncover the keys to a seamless user experience. So, why wait? Give Smartlook a whirl and unlock your site or app's full potential!

About Mouseflow

Mouseflow, a cutting-edge analytics tool, is like a magic wand for website owners and marketers. With the power to track user behavior, it's the key to unlocking your site's full potential and leaving your competition in the dust.

Mouseflow's Marvelous Advantages:

  • Session Replays: Watch your users like a hawk, pinpointing friction points and smoothing out the user journey.
  • Heatmaps: Get a bird's-eye view of user engagement, allowing you to make laser-focused design tweaks.
  • Scroll Maps: Uncover how users navigate your content, ensuring every important element is noticed.
  • Form Analytics: Optimize your forms to reduce friction, capturing more leads and conversions.
  • User Feedback: Collect invaluable insights from your audience, helping you stay in tune with their expectations.

Mouseflow equips you with priceless data and insights to improve your website, no matter your role—designer, marketer, or developer. It's like having a secret weapon that reveals how to create a top-notch user experience. So, don't hesitate! Give Mouseflow a shot and watch your site or app soar!

Comparison of Hotjar vs Smartlook vs Mouseflow

Choosing between Hotjar, Smartlook, and Mouseflow is like picking your favorite superhero; each has unique strengths and superpowers. So let's dive into the nitty-gritty of these analytics giants to find the perfect sidekick for your website optimization journey.

Hotjar:

  • Pros: Hotjar's visual approach with heatmaps and recordings is a game-changer. The user feedback tools, like surveys and polls, give your audience a voice, ensuring you're in sync with their needs.
  • Cons: Limited event tracking capabilities may leave you wanting more.

Smartlook:

  • Pros: Known for its powerful event tracking, Smartlook lets you keep your finger on the pulse of user interactions. Plus, the mobile app analytics feature is a cherry on top.
  • Cons: Lack of robust user feedback tools can be a bummer if you're looking for a holistic solution.

Mouseflow:

  • Pros: Mouseflow's scroll maps and form analytics help you dive deep into user behavior. The user feedback feature is a handy addition to the mix.
  • Cons: It doesn't offer mobile app analytics, which can be a deal-breaker for some.

No one-size-fits-all answer exists when choosing between Hotjar, Smartlook, and Mouseflow. It's all about which caped crusader complements your needs and packs the right punch to boost your website's performance. Evaluate the pros and cons, and pick the analytics superhero to swoop in and save the day!

Here’s what users say:

If you are new to these tools and are debating whether to get this deal or another similar heatmap (or scrollmap, user-video-recording-analysis) type product, I recommend getting this one.

You get less junk data and fewer perplexing clicks. It delivered on my promise when I first heard about heatmaps. This alone makes it a fantastic find for me.

Ben C. Owner & Founder at Excel Exposure

I was initially skeptical, but after using Plerdy, I realized I had a powerful tool. Heatmaps, session replays, and popups are all included. I'm very impressed.

Samir H. UI/UX Designer