Kissmetrics vs. Mixpanel

Out of Mixpanel, Kissmetrics, and Plerdy, Plerdy is the most cost-efficient. Kissmetrics is super expensive and is best suited for marketing agencies, e-commerce businesses, or SaaS companies. Mixpanel is popular for mobile applications and has an affordable plan. Plerdy is the most flexible in terms and pricing and can satisfy both individual marketers and large agencies.

4.9/5
4.7/5
4.95/5

Heatmaps

Mixpanel

Kissmetrics

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Mixpanel

Kissmetrics

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Kissmetrics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Mixpanel

Kissmetrics

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Mixpanel

Kissmetrics

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Mixpanel

Kissmetrics

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Mixpanel

Kissmetrics

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Mixpanel

Kissmetrics

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Mixpanel

Kissmetrics

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Mixpanel

Kissmetrics

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Mixpanel

Kissmetrics

Plerdy

Items that customers interact with before ordering

Other settings

Mixpanel

Kissmetrics

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Mixpanel

Kissmetrics

Plerdy

Entry Level Price
Free 35 Daily sessions Silver $299 Free
Free Trial
Start, month
Growth Starting at $25 Start $29
Business, month
Gold $499 Business $59
Enterprise, month
Platinum
Comparison

Kissmetrics Review

Kissmetrics is an analytical app that tracks an audience, puts information from devices together, and optimizes sales. Adam Alonzi, an analyst at EthicsNet, notes the following Kissmetrics advantages:

  • Kissmetrics completely covers the needs of the midmarket;
  • customers’ actions appear with robust detailing;
  • after the setup, you can guide visitors to the desired places on the page.

On the other hand, business developers admit Kissmetrics’ inconveniences:

  • the setup is complicated and takes a lot of time;
  • the Kissmetrics UI is not intuitive; it takes time to learn to interact with it;
  • reports come slowly;
  • Kissmetrics doesn’t export data automatically.

Mixpanel Review

Mixpanel has a similar function as Kissmetrics. While Kissmetrics deals more with analytics, Mixpanel focuses on interactions with a client base. Meghna Krishnan, a performance marketing manager, leaves feedback on Mixpanel:

  • Mixpanel fits user-driven websites with a function of ‘events’;
  • structured and detailed reports help with segmenting an audience;
  • Mixpanel UI is simple enough to extract insights for further decisions.

Mixpanel has some cons:

  • many reports give similar results;
  • Mixpanel’s performance fluctuates with a lot of data;

Mixpanel cannot combine projects into one report.

Here’s what people think:

“The possibilities and data quality offered by Plerdy truly impress me”

Fulvio D

“Mixpanel doesn’t support many integrations doesn’t allow collaborating on one dashboard”

Amit A Associate Product Manager