Kissmetrics vs. Mixpanel

Kissmetrics Review

Kissmetrics is an analytical app that tracks an audience, puts information from devices together, and optimizes sales. Adam Alonzi, an analyst at EthicsNet, notes the following Kissmetrics advantages:

• Kissmetrics completely covers the needs of the midmarket;
• customers’ actions appear with robust detailing;
• after the setup, you can guide visitors to the desired places on the page.

On the other hand, business developers admit Kissmetrics’ inconveniences:

• the setup is complicated and takes a lot of time;
• the Kissmetrics UI is not intuitive; it takes time to learn to interact with it;
• reports come slowly;
• Kissmetrics doesn’t export data automatically.

Mixpanel Review

Mixpanel has a similar function as Kissmetrics. While Kissmetrics deals more with analytics, Mixpanel focuses on interactions with a client base. Meghna Krishnan, a performance marketing manager, leaves feedback on Mixpanel:

• Mixpanel fits user-driven websites with a function of ‘events’;
• structured and detailed reports help with segmenting an audience;
• Mixpanel UI is simple enough to extract insights for further decisions.

Mixpanel has some cons:

• many reports give similar results;
• Mixpanel’s performance fluctuates with a lot of data;

Mixpanel cannot combine projects into one report.

About Kissmetrics

If you're in the market for an advanced product and marketing analytics tool, Kissmetrics and Mixpanel are two of the most popular options. Kissmetrics is an enterprise-level analytics tool ideal for businesses that need advanced analytics features at an affordable price. It's particularly suited to SaaS and e-commerce businesses that want to improve conversions, reduce churn, and generate more revenue per customer.

One of the biggest advantages of Kissmetrics over other analytics tools like Google Analytics is its ability to tie data to a real person. This means you can see a user's full customer journey across devices, discover the drop-off points for every flow on your site, and go beyond page views, bounce rates, and time on site.

Kissmetrics also provides detailed customer activity reports, allowing you to see which features and content drive your site's conversions, which characteristics define your "big spenders," and how to optimize your checkout funnel to increase new and repeat purchases.

Kissmetrics has helped over 10,000 companies grow since 2010, with customers raving about the insights it provides and its ability to drive growth. With pricing starting at just $299/month, Kissmetrics is a great choice for businesses that need powerful analytics without breaking the bank.

About Mixpanel

Mixpanel and Kissmetrics are two of the most powerful product analytics software available today, catering to the different needs of businesses, experts, and specialists. Mixpanel is trusted by over 7,000 paying customers worldwide, including Docusign, Uber, Rakuten Viber, and Yelp. With its powerful, flexible, and easy-to-use features, Mixpanel allows teams to learn from user data and innovate rapidly, creating winning products.

Mixpanel offers powerful reports to answer any product question, including interactive reports, insights reports, funnels reports, and retention reports. Simple workflows enable users to get answers fast, build funnels, see top user flows, create cohorts, and more with just a few clicks. Mixpanel also connects to data lakes, which read data directly from the data source without installing SDKs or building processes. The software can read data from apps and servers through customer data platforms (CDP) or Mixpanel SDKs.

Mixpanel allows users to measure what matters and analyze usage trends, answering any product question. The software also offers resources for growing products, including a guide to product analytics, blogs, and webinars. The software offers conversion, engagement, and retention solutions, product updates, customer stories, and FAQs. With offices in seven countries, Mixpanel is a leading product analytics software company serving customers across the globe.