Kissmetrics vs. Mixpanel

Out of Mixpanel, Kissmetrics, and Plerdy, Plerdy is the most cost-efficient. Kissmetrics is super expensive and is best suited for marketing agencies, e-commerce businesses, or SaaS companies. Mixpanel is popular for mobile applications and has an affordable plan. Plerdy is the most flexible in terms and pricing and can satisfy both individual marketers and large agencies.

4.9/5
4.7/5
4.95/5

Heatmaps

Mixpanel

Kissmetrics

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Mixpanel

Kissmetrics

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Kissmetrics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Mixpanel

Kissmetrics

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Mixpanel

Kissmetrics

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Mixpanel

Kissmetrics

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Mixpanel

Kissmetrics

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Mixpanel

Kissmetrics

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Mixpanel

Kissmetrics

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Mixpanel

Kissmetrics

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Mixpanel

Kissmetrics

Plerdy

Items that customers interact with before ordering

Other settings

Mixpanel

Kissmetrics

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Mixpanel

Kissmetrics

Plerdy

Entry Level Price
Free Silver $299 Free
Free Trial
Start, month
Growth Starting at $20 Start $98
Business, month
Gold $499 Business $198
Enterprise, month
Platinum
Comparison

Kissmetrics Review

Kissmetrics is an analytical app that tracks an audience, puts information from devices together, and optimizes sales. Adam Alonzi, an analyst at EthicsNet, notes the following Kissmetrics advantages:

  • Kissmetrics completely covers the needs of the midmarket;
  • customers’ actions appear with robust detailing;
  • after the setup, you can guide visitors to the desired places on the page.

On the other hand, business developers admit Kissmetrics’ inconveniences:

  • the setup is complicated and takes a lot of time;
  • the Kissmetrics UI is not intuitive; it takes time to learn to interact with it;
  • reports come slowly;
  • Kissmetrics doesn’t export data automatically.

Mixpanel Review

Mixpanel has a similar function as Kissmetrics. While Kissmetrics deals more with analytics, Mixpanel focuses on interactions with a client base. Meghna Krishnan, a performance marketing manager, leaves feedback on Mixpanel:

  • Mixpanel fits user-driven websites with a function of ‘events’;
  • structured and detailed reports help with segmenting an audience;
  • Mixpanel UI is simple enough to extract insights for further decisions.

Mixpanel has some cons:

  • many reports give similar results;
  • Mixpanel’s performance fluctuates with a lot of data;

Mixpanel cannot combine projects into one report.

About Kissmetrics

If you're in the market for an advanced product and marketing analytics tool, Kissmetrics and Mixpanel are two of the most popular options. Kissmetrics is an enterprise-level analytics tool ideal for businesses that need advanced analytics features at an affordable price. It's particularly suited to SaaS and e-commerce businesses that want to improve conversions, reduce churn, and generate more revenue per customer.

One of the biggest advantages of Kissmetrics over other analytics tools like Google Analytics is its ability to tie data to a real person. This means you can see a user's full customer journey across devices, discover the drop-off points for every flow on your site, and go beyond page views, bounce rates, and time on site.

Kissmetrics also provides detailed customer activity reports, allowing you to see which features and content drive your site's conversions, which characteristics define your "big spenders," and how to optimize your checkout funnel to increase new and repeat purchases.

Kissmetrics has helped over 10,000 companies grow since 2010, with customers raving about the insights it provides and its ability to drive growth. With pricing starting at just $299/month, Kissmetrics is a great choice for businesses that need powerful analytics without breaking the bank.

About Mixpanel

Mixpanel and Kissmetrics are two of the most powerful product analytics software available today, catering to the different needs of businesses, experts, and specialists. Mixpanel is trusted by over 7,000 paying customers worldwide, including Docusign, Uber, Rakuten Viber, and Yelp. With its powerful, flexible, and easy-to-use features, Mixpanel allows teams to learn from user data and innovate rapidly, creating winning products.

Mixpanel offers powerful reports to answer any product question, including interactive reports, insights reports, funnels reports, and retention reports. Simple workflows enable users to get answers fast, build funnels, see top user flows, create cohorts, and more with just a few clicks. Mixpanel also connects to data lakes, which read data directly from the data source without installing SDKs or building processes. The software can read data from apps and servers through customer data platforms (CDP) or Mixpanel SDKs.

Mixpanel allows users to measure what matters and analyze usage trends, answering any product question. The software also offers resources for growing products, including a guide to product analytics, blogs, and webinars. The software offers conversion, engagement, and retention solutions, product updates, customer stories, and FAQs. With offices in seven countries, Mixpanel is a leading product analytics software company serving customers across the globe.

Comparison of Kissmetrics vs. Mixpanel

Are you looking for a digital analytics tool to help optimize your website and improve your business's performance? Two popular options to consider are Kissmetrics and Mixpanel. First, let's look at how these two tools compare based on real user reviews.

Ease of use and setup are important factors when choosing an analytics tool. According to reviewers, Mixpanel is easier to use and set up than Kissmetrics. Additionally, Mixpanel was found to better meet the needs of reviewers' businesses compared to Kissmetrics.

Regarding ongoing product support and feature updates, Mixpanel was the preferred choice among reviewers. And in terms of pricing, Mixpanel offers a free trial with the option to track up to 100,000 monthly users. In contrast, Kissmetrics offers tiered monthly pricing plans starting at $299.

While both Kissmetrics and Mixpanel offer similar product and e-commerce analytics features, Mixpanel has a unique category for mobile app analytics. Mixpanel offers more categories for analytics tools, making it a more versatile choice.

In conclusion, when choosing between Kissmetrics and Mixpanel, it's important to consider your business's specific needs and preferences. While Kissmetrics may be a better choice for some businesses, Mixpanel is the preferred option for many reviewers due to its ease of use, ongoing support, and unique categories.

Here’s what people think:

“The possibilities and data quality offered by Plerdy truly impress me”

Fulvio D

“Mixpanel doesn’t support many integrations doesn’t allow collaborating on one dashboard”

Amit A Associate Product Manager