Kissmetrics vs. Mixpanel

Kissmetrics Review

Kissmetrics is an analytical app that tracks an audience, puts information from devices together, and optimizes sales. Adam Alonzi, an analyst at EthicsNet, notes the following Kissmetrics advantages:

• Kissmetrics completely covers the needs of the midmarket;
• customers’ actions appear with robust detailing;
• after the setup, you can guide visitors to the desired places on the page.

On the other hand, business developers admit Kissmetrics’ inconveniences:

• the setup is complicated and takes a lot of time;
• the Kissmetrics UI is not intuitive; it takes time to learn to interact with it;
• reports come slowly;
• Kissmetrics doesn’t export data automatically.

Mixpanel Review

Mixpanel has a similar function as Kissmetrics. While Kissmetrics deals more with analytics, Mixpanel focuses on interactions with a client base. Meghna Krishnan, a performance marketing manager, leaves feedback on Mixpanel:

• Mixpanel fits user-driven websites with a function of ‘events’;
• structured and detailed reports help with segmenting an audience;
• Mixpanel UI is simple enough to extract insights for further decisions.

Mixpanel has some cons:

• many reports give similar results;
• Mixpanel’s performance fluctuates with a lot of data;

Mixpanel cannot combine projects into one report.

About Kissmetrics

Two of the most often used choices if you're looking for an advanced product and marketing analytics platform are Kissmetrics and Mixpanel. Perfect for companies needing sophisticated analytics capabilities at reasonable cost, Kissmetrics is an enterprise-level analytics platform. SaaS and e-commerce companies looking to increase conversions, lower turnover, and create more income per client would find it especially suitable.

About Mixpanel

Two of the most potent product analytics tools on the market today, Mixpanel and Kissmetrics satisfy the various needs of companies, consultants, and analysts. Over 7,000 paying consumers all around—including Docusign, Uber, Rakuten Viber, and Yelp—trust Mixpanel. Mixpanel lets teams learn from user data and quickly create great products by means of its strong, flexible, and simple-to-use features.

Combining interactive reports, insights reports, funnels reports, and retention reports Mixpanel provides strong answers for any product inquiry. With just a few clicks, simple processes let users establish funnels, see top user flows, generate cohorts, and more quickly find solutions. Mixpanel also links to data lakes, which directly read data from the data source without running SDKs or development tools. Via customer data platforms (CDP) or Mixpanel SDKs, the software can read data from apps and servers.

Mixpanel addresses any product question by letting users measure what counts and examine usage trends. Along with tools for expanding products, the program provides blogs, a guide to product analytics, and webinars. The program provides FAQs, product updates, customer tales, conversion, engagement, and retention techniques. Mixpanel is a top product analytics tool firm serving clients all around with operations in seven countries.