Kissmetrics vs. Mixpanel

Kissmetrics Review

Kissmetrics is an analytical app that tracks an audience, puts information from devices together, and optimizes sales. Adam Alonzi, an analyst at EthicsNet, notes the following Kissmetrics advantages:

• Kissmetrics completely covers the needs of the midmarket;
• customers’ actions appear with robust detailing;
• after the setup, you can guide visitors to the desired places on the page.

On the other hand, business developers admit Kissmetrics’ inconveniences:

• the setup is complicated and takes a lot of time;
• the Kissmetrics UI is not intuitive; it takes time to learn to interact with it;
• reports come slowly;
• Kissmetrics doesn’t export data automatically.

Mixpanel Review

Mixpanel has a similar function as Kissmetrics. While Kissmetrics deals more with analytics, Mixpanel focuses on interactions with a client base. Meghna Krishnan, a performance marketing manager, leaves feedback on Mixpanel:

• Mixpanel fits user-driven websites with a function of ‘events’;
• structured and detailed reports help with segmenting an audience;
• Mixpanel UI is simple enough to extract insights for further decisions.

Mixpanel has some cons:

• many reports give similar results;
• Mixpanel’s performance fluctuates with a lot of data;

Mixpanel cannot combine projects into one report.