Lucky Orange vs Hotjar: Features, Pricing, And Best Alternative

Choosing between Lucky Orange and Hotjar is not only about heatmaps anymore. Hotjar is no longer sold as a standalone product: Contentsquare acquired it in 2021, merged the Hotjar business into the Contentsquare Group on July 1, 2025, and now redirects hotjar.com and its pricing page to Contentsquare. So a Lucky Orange vs Hotjar comparison today is really Lucky Orange against the Contentsquare platform that carries Hotjar's heatmaps, recordings, and surveys. Lucky Orange is stronger for real-time behavior analytics, dynamic heatmaps, live chat, and bundled CRO tools. Hotjar is stronger for UX research, surveys, session replays, funnels, and deeper product-experience analysis. This comparison also adds Plerdy as an alternative for teams that want heatmaps, session recordings, SEO checks, pop-ups, funnel analysis, and A/B testing in one platform.

Lucky Orange vs Hotjar: Quick Verdict

Lucky Orange is usually a better fit for small teams, marketers, and ecommerce owners who want real-time visitor behavior, dynamic heatmaps, live chat, funnels, and recordings in one plan. Every Lucky Orange plan includes all features, and you pay only for session volume, starting at $32 per month billed annually. Hotjar, now part of Contentsquare, is a better fit for UX, product, and research teams that need heatmaps, session replay, surveys, funnels, and deeper feedback workflows, and it has a much larger free plan of up to 200,000 sessions per month. Plerdy fits teams that want behavior analytics plus SEO, pop-ups, ecommerce tracking, funnel analysis, and A/B testing without stacking too many separate tools.

Feature Comparison Based On Current Product Pages

The table below focuses on public product information from Lucky Orange, Hotjar (Contentsquare), and Plerdy, checked in September 2026. Hotjar features are listed as they are available inside the Contentsquare platform, because new customers can no longer sign up for Hotjar separately. Some features depend on plan level, traffic volume, region, or product bundle, so pricing and availability should be checked before purchase.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Lucky Orange

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Lucky Orange

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Lucky Orange

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score
Live chat with visitors
Form analytics (field drop-off, hesitation)

Session recording

Hotjar

Lucky Orange

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks
Live visitor view (see visitors in real time)
AI summaries of recordings

Conversion Funnels

Hotjar

Lucky Orange

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Lucky Orange

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Lucky Orange

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Lucky Orange

Plerdy

Custom event tracking
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Lucky Orange

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

A/B Testing tool

HotJar

Lucky Orange

Plerdy

A/B testing of element changes
A/B testing of page redirect (split test)
Variants: this can be a page, event, or ecommerce
A/B testing reports

Macro conversion

Hotjar

Lucky Orange

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Lucky Orange

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Support SPA sites
GDPR & CCPA compliance
Shopify app
Install via Google Tag Manager

Pricing

Hotjar

Lucky Orange

Plerdy

Entry Level Price
Free — up to 200k monthly sessions (Contentsquare Free) Free — 100 monthly sessions Free
Free Trial
No trial — free plan instead 7-day free trial, all features 14-day free trial, no credit card
Start, month
Growth — from $49/mo paid annually Build $32/mo paid annually (3,500 sessions) Startup $21/mo paid yearly
Business, month
Pro — custom quote (1M+ sessions) Grow $72/mo (10k sessions) · Expand $199/mo (50k sessions) paid annually Scale $42/mo paid yearly
Enterprise, month
Enterprise — custom Scale $839/mo (300k sessions) · Enterprise custom (700k+) Enterprise 1 $97/mo paid yearly

Which Tool Should You Choose?

Choose Lucky Orange If You Need Real-Time CRO Tools

Lucky Orange is a strong choice for small teams, ecommerce websites, and marketers who want to see visitor behavior quickly. It combines dynamic heatmaps, session recordings, conversion funnels, form analytics, surveys, live chat, visitor profiles, and Discovery AI in one product. In this Lucky Orange vs Hotjar comparison, Lucky Orange looks especially useful when you care about real-time behavior, traffic source filters, dynamic page elements, and quick CRO decisions without building a heavy research process. Live chat and Live Visitor View are the two features Hotjar does not offer at all, and form analytics helps you see which checkout or lead-form fields make visitors quit. The trade-off is price at scale: plans jump from $199 per month for 50,000 sessions to $839 per month for 300,000 sessions.

Choose Hotjar If You Need UX Research And Feedback

Hotjar is a better fit when your team needs behavior analytics, session replay, heatmaps, funnels, surveys, feedback, and user research workflows. It works well for product teams, UX researchers, and marketers who want to understand where users click, where they drop off, and what they say about the experience. Keep in mind that you now get Hotjar through Contentsquare: the free plan covers up to 200,000 sessions per month, Growth starts at $49 per month billed annually, and Pro and Enterprise prices are available only on request. That makes it a good choice if you expect to grow into enterprise experience analytics later.

Choose Plerdy If You Want CRO, UX, SEO, And A/B Testing Together

Plerdy is a better alternative when you do not want to use separate tools for heatmaps, session recordings, SEO audits, pop-ups, ecommerce tracking, conversion analysis, and A/B testing. It is useful for teams that need to find UX problems, check SEO issues, test page changes, and connect behavior data with business goals. So if the choice is not only Hotjar vs Lucky Orange, but also which platform gives more website optimization tools in one place, Plerdy deserves to be compared seriously.

Quick Verdict

Choose Lucky Orange for real-time CRO, live chat, and dynamic heatmaps. Choose Hotjar, now part of Contentsquare, for UX research, feedback, a large free plan, and product experience analysis. Choose Plerdy if you need a wider website optimization platform with CRO, UX, SEO, pop-ups, ecommerce tracking, and A/B testing together.

Comparison

Hotjar Review

These reviews were collected before Hotjar moved into Contentsquare, so the interface and plans they mention may differ from what new users get today.

Namandeep Bhatia, Co-Founder & Chief Technology Officer at Pickright Technologies:

I like how Hotjar creates a heatmap of user clicks. I was surprised to discover that Hotjar records sessions of user interactions. I will continue using Hotjar.

Mohamed Saied, Search Engine Optimization Specialist at Spimaco:

I don't like Glitchy screenshots that frequently occur in Hotjar. I also don't like that when using Hotjar, I must wait for a 30-day window to view the user's screen recording. Nevertheless, I rate Hotjar 9 out of 10.

Akhil Gupta, Senior Software Engineer at Visa:

Hotjar provides product insights, showcases people's behavior online, and helps identify customer obstacles. But I am upset that Hotjar doesn't provide a public API to make the integration process more accessible. Hotjar is excellent when you have a scheduled rollout planned for your product.

Jasper van der Zwaan, Mgr. Web Optimization at PennyMac Loan Services:

I don't like that Hotjar has poor user recordings on iPad, Galaxy, iPhone, etc. I can note great heat mapping, page behavioral recordings, and feedback widgets at Hotjar.

John Silva, Technical Product Manager at Alignment Healthcare:

My web team used Hotjar to track user behavior. We used Hotjar to monitor which product page dentists would access to gauge their knowledge and understanding of our products. I like that Hotjar provides heatmap analytics and surveys triggered based on user action. I don`t like the confusing interface at Hotjar.

Lucky Orange Review

Reviewers most often praise how quickly Lucky Orange shows useful data and criticize the dated interface and missing integrations.

Alex Jones, Head of Market & UX Research at OpenMoney:

Heatmapping and scroll depth at Lucky Orange are super easy to understand. I also like that Lucky Orange allows switching the view by device type. I don`t like the way of grouping elements on heatmaps at Lucky Orange.

Uffe Aalborg, Product Owner:

Lucky Orange is perfect for my early start-up. But I miss a Slack integration when working with Lucky Orange.

Caldon Preece, Marketing Technology Manager:

Lucky Orange is n excellent tool with heatmaps and user recording features. But I think Lucky Orange needs a little bit of a facelift.

Gunjan Kamdar, Pharmacy Manager at RITE AID:

Lucky Orange is very simple to use, and I think nothing is missing in Lucky Orange. Lucky Orange is excellent software to grow business. I recommend you to try Lucky Orange.

About Hotjar

Hotjar is a product experience insights platform with heatmaps, session replay, funnels, surveys, feedback, and user testing features. It helps teams see where users click, scroll, get stuck, leave a funnel, or give direct feedback. Hotjar is especially useful for UX researchers, product teams, and marketers who need both behavior data and qualitative feedback in one workflow.

About Lucky Orange

Lucky Orange is a conversion optimization platform focused on real-time visitor behavior. It includes dynamic heatmaps, session recordings, conversion funnels, surveys, live chat, visitor profiles, dashboards, and Discovery AI. Its strongest angle is speed: marketers can see what visitors are doing, filter recordings by traffic source or funnel step, and use chat or surveys to understand why users hesitate. All plans include every feature and unlimited team members; you pay by monthly sessions, from Build at $32 per month (3,500 sessions) to Scale at $839 per month (300,000 sessions), billed annually. It also has a native Shopify app, "Lucky Orange Heatmaps & Replay", and can be installed with Google Tag Manager or any platform that accepts a custom script, including ClickFunnels.

Comparison of Hotjar and Lucky Orange

Hotjar and Lucky Orange both show how visitors behave on a website, but they are built for different jobs. Lucky Orange is a real-time CRO bundle: every plan includes dynamic heatmaps, unlimited session recordings, Live Visitor View, live chat, conversion funnels, form analytics, surveys, and Discovery AI, and the price depends only on monthly sessions. Hotjar is a research tool that now lives inside Contentsquare: heatmaps, replays, funnels, and surveys are available on a free plan of up to 200,000 sessions per month, while zone-based heatmaps, journey analysis, AI summaries, and revenue tracking unlock on Growth and Pro. On price, Lucky Orange starts at $32 per month billed annually and its free plan covers only 100 sessions, while Contentsquare Growth starts at $49 per month and higher tiers are quoted individually. Neither tool offers native A/B testing, so teams that want to test the changes they find usually add a separate tool or choose a platform such as Plerdy that combines behavior analytics with A/B testing and SEO checks.

FAQ About Lucky Orange vs Hotjar

Is Lucky Orange Better Than Hotjar?

Lucky Orange can be better for teams that need real-time CRO tools, dynamic heatmaps, session recordings, live chat, funnels, surveys, and visitor profiles in one platform. Hotjar can be better for UX research, feedback, surveys, session replay, heatmaps, funnels, and product experience analysis. The better choice depends on whether your team needs fast conversion insights or deeper UX research workflows.

What Is The Main Difference Between Lucky Orange And Hotjar?

The main difference is product focus. Lucky Orange is more focused on real-time visitor behavior, dynamic heatmaps, session recordings, funnels, surveys, live chat, and conversion optimization. Hotjar is more focused on behavior analytics, session replay, heatmaps, surveys, feedback, funnels, and UX research. Both tools help analyze website behavior, but they fit slightly different teams and workflows.

Does Lucky Orange Have Heatmaps?

Yes, Lucky Orange has dynamic heatmaps. They help analyze clicks, scrolls, movement, traffic sources, devices, and interactions with dynamic page elements such as pop-ups, dropdowns, sliders, menus, and other interactive parts of a website.

Does Hotjar Have Funnels?

Yes, Hotjar has funnels. Teams can use Hotjar funnels to analyze user journeys, compare behavior by traffic channel or other filters, and watch connected session recordings to understand where users drop off before converting.

What Is Better, Lucky Orange Or Hotjar?

Lucky Orange is usually better if you want real-time CRO tools, dynamic heatmaps, live chat, visitor profiles, funnels, and session recordings in one place. Hotjar is usually better if you need UX research, feedback, surveys, session replay, heatmaps, and product experience insights. For ecommerce and marketing teams, Lucky Orange may feel faster. For UX and product teams, Hotjar may feel more research-focused.

Is Hotjar GDPR Compliant?

Hotjar, now part of Contentsquare, provides privacy features such as data masking, consent support, and EU data processing. Still, each website owner must configure consent, tracking, masking, and data settings correctly for their own legal situation and region.

What Is The Best Lucky Orange Alternative?

Plerdy is a strong Lucky Orange alternative if you need more than heatmaps and recordings. It includes heatmaps, session recordings, SEO audits, pop-ups, ecommerce tracking, conversion analysis, AI UX features, and A/B testing. Hotjar is also a common Lucky Orange alternative for UX research, surveys, feedback, and product experience analysis. For a wider list, see our guide to the best Lucky Orange alternatives and the Mouseflow vs Lucky Orange comparison.

Is Hotjar Still a Separate Product?

No. Contentsquare acquired Hotjar in 2021 and merged the Hotjar business into the Contentsquare Group on July 1, 2025. New users sign up for Contentsquare, where Hotjar heatmaps, recordings, and surveys are available, including on the free plan.

Is Lucky Orange a Good Fit for Heatmaps and Session Recording?

Yes, for small and mid-size websites. Every paid plan includes dynamic heatmaps and unlimited session recordings, so you can see where visitors click, how far they scroll, and where they leave. For very high traffic the price rises quickly, so compare session volumes before choosing a plan.

Does Lucky Orange Offer Live Chat?

Yes. Live chat is included on all Lucky Orange plans together with Live Visitor View, so you can see a visitor in real time and start a conversation. Hotjar and Contentsquare do not offer live chat.

Which Is Cheaper, Lucky Orange or Hotjar?

For free use, Hotjar through Contentsquare is far more generous: up to 200,000 sessions per month versus 100 on Lucky Orange. For paid plans, Lucky Orange starts at $32 per month and Contentsquare Growth at $49 per month, both billed annually. Plerdy paid plans start at $21 per month billed yearly.

How Does Lucky Orange Handle Funnels and Form Analytics?

Lucky Orange lets you build conversion funnels and open recordings of visitors who dropped at each step. Its form analytics show which fields people hesitate on, refill, or abandon, which helps shorten checkout and lead forms.

Can I Install Lucky Orange With Google Tag Manager?

Yes. Add the Lucky Orange tracking code as a Custom HTML tag in Google Tag Manager, set it to fire on all pages, and publish the container. The same method works for Hotjar in Contentsquare and for Plerdy.

Here’s what people think about the compared products:

“I wanted an affordable heatmap solution for a Woocommerce online store. At first, I tested Hotjar and Lucky Orange. Hotjar was very good but expensive, and Lucky Orange didn’t meet my expectations. Plerdy offers what I was looking for”

info4912s

“The platform guides you through the process of configuration, which is great”

Abdul Sattar G Sr. Web Designer/Front End Developer