Choosing between Lucky Orange and Hotjar is not only about heatmaps anymore. Hotjar is no longer sold as a standalone product: Contentsquare acquired it in 2021, merged the Hotjar business into the Contentsquare Group on July 1, 2025, and now redirects hotjar.com and its pricing page to Contentsquare. So a Lucky Orange vs Hotjar comparison today is really Lucky Orange against the Contentsquare platform that carries Hotjar's heatmaps, recordings, and surveys. Lucky Orange is stronger for real-time behavior analytics, dynamic heatmaps, live chat, and bundled CRO tools. Hotjar is stronger for UX research, surveys, session replays, funnels, and deeper product-experience analysis. This comparison also adds Plerdy as an alternative for teams that want heatmaps, session recordings, SEO checks, pop-ups, funnel analysis, and A/B testing in one platform.
Lucky Orange is usually a better fit for small teams, marketers, and ecommerce owners who want real-time visitor behavior, dynamic heatmaps, live chat, funnels, and recordings in one plan. Every Lucky Orange plan includes all features, and you pay only for session volume, starting at $32 per month billed annually. Hotjar, now part of Contentsquare, is a better fit for UX, product, and research teams that need heatmaps, session replay, surveys, funnels, and deeper feedback workflows, and it has a much larger free plan of up to 200,000 sessions per month. Plerdy fits teams that want behavior analytics plus SEO, pop-ups, ecommerce tracking, funnel analysis, and A/B testing without stacking too many separate tools.
The table below focuses on public product information from Lucky Orange, Hotjar (Contentsquare), and Plerdy, checked in September 2026. Hotjar features are listed as they are available inside the Contentsquare platform, because new customers can no longer sign up for Hotjar separately. Some features depend on plan level, traffic volume, region, or product bundle, so pricing and availability should be checked before purchase.
Heatmaps
Hotjar
Lucky Orange
Plerdy
PopUps forms
Hotjar
Lucky Orange
Plerdy
Feedbacks & NPS
Hotjar
Lucky Orange
Plerdy
Session recording
Hotjar
Lucky Orange
Plerdy
Conversion Funnels
Hotjar
Lucky Orange
Plerdy
SEO-checker
Hotjar
Lucky Orange
Plerdy
Google Search Console integration
Hotjar
Lucky Orange
Plerdy
Event / Goals Tracking
Hotjar
Lucky Orange
Plerdy
Sales perfomance
Hotjar
Lucky Orange
Plerdy
A/B Testing tool
HotJar
Lucky Orange
Plerdy
Macro conversion
Hotjar
Lucky Orange
Plerdy
Other settings
Hotjar
Lucky Orange
Plerdy
Pricing
Hotjar
Lucky Orange
Plerdy
Lucky Orange is a strong choice for small teams, ecommerce websites, and marketers who want to see visitor behavior quickly. It combines dynamic heatmaps, session recordings, conversion funnels, form analytics, surveys, live chat, visitor profiles, and Discovery AI in one product. In this Lucky Orange vs Hotjar comparison, Lucky Orange looks especially useful when you care about real-time behavior, traffic source filters, dynamic page elements, and quick CRO decisions without building a heavy research process. Live chat and Live Visitor View are the two features Hotjar does not offer at all, and form analytics helps you see which checkout or lead-form fields make visitors quit. The trade-off is price at scale: plans jump from $199 per month for 50,000 sessions to $839 per month for 300,000 sessions.
Hotjar is a better fit when your team needs behavior analytics, session replay, heatmaps, funnels, surveys, feedback, and user research workflows. It works well for product teams, UX researchers, and marketers who want to understand where users click, where they drop off, and what they say about the experience. Keep in mind that you now get Hotjar through Contentsquare: the free plan covers up to 200,000 sessions per month, Growth starts at $49 per month billed annually, and Pro and Enterprise prices are available only on request. That makes it a good choice if you expect to grow into enterprise experience analytics later.
Plerdy is a better alternative when you do not want to use separate tools for heatmaps, session recordings, SEO audits, pop-ups, ecommerce tracking, conversion analysis, and A/B testing. It is useful for teams that need to find UX problems, check SEO issues, test page changes, and connect behavior data with business goals. So if the choice is not only Hotjar vs Lucky Orange, but also which platform gives more website optimization tools in one place, Plerdy deserves to be compared seriously.
Choose Lucky Orange for real-time CRO, live chat, and dynamic heatmaps. Choose Hotjar, now part of Contentsquare, for UX research, feedback, a large free plan, and product experience analysis. Choose Plerdy if you need a wider website optimization platform with CRO, UX, SEO, pop-ups, ecommerce tracking, and A/B testing together.
These reviews were collected before Hotjar moved into Contentsquare, so the interface and plans they mention may differ from what new users get today.
Namandeep Bhatia, Co-Founder & Chief Technology Officer at Pickright Technologies:
I like how Hotjar creates a heatmap of user clicks. I was surprised to discover that Hotjar records sessions of user interactions. I will continue using Hotjar.
Mohamed Saied, Search Engine Optimization Specialist at Spimaco:
I don't like Glitchy screenshots that frequently occur in Hotjar. I also don't like that when using Hotjar, I must wait for a 30-day window to view the user's screen recording. Nevertheless, I rate Hotjar 9 out of 10.
Akhil Gupta, Senior Software Engineer at Visa:
Hotjar provides product insights, showcases people's behavior online, and helps identify customer obstacles. But I am upset that Hotjar doesn't provide a public API to make the integration process more accessible. Hotjar is excellent when you have a scheduled rollout planned for your product.
Jasper van der Zwaan, Mgr. Web Optimization at PennyMac Loan Services:
I don't like that Hotjar has poor user recordings on iPad, Galaxy, iPhone, etc. I can note great heat mapping, page behavioral recordings, and feedback widgets at Hotjar.
John Silva, Technical Product Manager at Alignment Healthcare:
My web team used Hotjar to track user behavior. We used Hotjar to monitor which product page dentists would access to gauge their knowledge and understanding of our products. I like that Hotjar provides heatmap analytics and surveys triggered based on user action. I don`t like the confusing interface at Hotjar.
Reviewers most often praise how quickly Lucky Orange shows useful data and criticize the dated interface and missing integrations.
Alex Jones, Head of Market & UX Research at OpenMoney:
Heatmapping and scroll depth at Lucky Orange are super easy to understand. I also like that Lucky Orange allows switching the view by device type. I don`t like the way of grouping elements on heatmaps at Lucky Orange.
Uffe Aalborg, Product Owner:
Lucky Orange is perfect for my early start-up. But I miss a Slack integration when working with Lucky Orange.
Caldon Preece, Marketing Technology Manager:
Lucky Orange is n excellent tool with heatmaps and user recording features. But I think Lucky Orange needs a little bit of a facelift.
Gunjan Kamdar, Pharmacy Manager at RITE AID:
Lucky Orange is very simple to use, and I think nothing is missing in Lucky Orange. Lucky Orange is excellent software to grow business. I recommend you to try Lucky Orange.
Hotjar is a product experience insights platform with heatmaps, session replay, funnels, surveys, feedback, and user testing features. It helps teams see where users click, scroll, get stuck, leave a funnel, or give direct feedback. Hotjar is especially useful for UX researchers, product teams, and marketers who need both behavior data and qualitative feedback in one workflow.
Lucky Orange is a conversion optimization platform focused on real-time visitor behavior. It includes dynamic heatmaps, session recordings, conversion funnels, surveys, live chat, visitor profiles, dashboards, and Discovery AI. Its strongest angle is speed: marketers can see what visitors are doing, filter recordings by traffic source or funnel step, and use chat or surveys to understand why users hesitate. All plans include every feature and unlimited team members; you pay by monthly sessions, from Build at $32 per month (3,500 sessions) to Scale at $839 per month (300,000 sessions), billed annually. It also has a native Shopify app, "Lucky Orange Heatmaps & Replay", and can be installed with Google Tag Manager or any platform that accepts a custom script, including ClickFunnels.
Hotjar and Lucky Orange both show how visitors behave on a website, but they are built for different jobs. Lucky Orange is a real-time CRO bundle: every plan includes dynamic heatmaps, unlimited session recordings, Live Visitor View, live chat, conversion funnels, form analytics, surveys, and Discovery AI, and the price depends only on monthly sessions. Hotjar is a research tool that now lives inside Contentsquare: heatmaps, replays, funnels, and surveys are available on a free plan of up to 200,000 sessions per month, while zone-based heatmaps, journey analysis, AI summaries, and revenue tracking unlock on Growth and Pro. On price, Lucky Orange starts at $32 per month billed annually and its free plan covers only 100 sessions, while Contentsquare Growth starts at $49 per month and higher tiers are quoted individually. Neither tool offers native A/B testing, so teams that want to test the changes they find usually add a separate tool or choose a platform such as Plerdy that combines behavior analytics with A/B testing and SEO checks.
Lucky Orange can be better for teams that need real-time CRO tools, dynamic heatmaps, session recordings, live chat, funnels, surveys, and visitor profiles in one platform. Hotjar can be better for UX research, feedback, surveys, session replay, heatmaps, funnels, and product experience analysis. The better choice depends on whether your team needs fast conversion insights or deeper UX research workflows.
The main difference is product focus. Lucky Orange is more focused on real-time visitor behavior, dynamic heatmaps, session recordings, funnels, surveys, live chat, and conversion optimization. Hotjar is more focused on behavior analytics, session replay, heatmaps, surveys, feedback, funnels, and UX research. Both tools help analyze website behavior, but they fit slightly different teams and workflows.
Yes, Lucky Orange has dynamic heatmaps. They help analyze clicks, scrolls, movement, traffic sources, devices, and interactions with dynamic page elements such as pop-ups, dropdowns, sliders, menus, and other interactive parts of a website.
Yes, Hotjar has funnels. Teams can use Hotjar funnels to analyze user journeys, compare behavior by traffic channel or other filters, and watch connected session recordings to understand where users drop off before converting.
Lucky Orange is usually better if you want real-time CRO tools, dynamic heatmaps, live chat, visitor profiles, funnels, and session recordings in one place. Hotjar is usually better if you need UX research, feedback, surveys, session replay, heatmaps, and product experience insights. For ecommerce and marketing teams, Lucky Orange may feel faster. For UX and product teams, Hotjar may feel more research-focused.
Hotjar, now part of Contentsquare, provides privacy features such as data masking, consent support, and EU data processing. Still, each website owner must configure consent, tracking, masking, and data settings correctly for their own legal situation and region.
Plerdy is a strong Lucky Orange alternative if you need more than heatmaps and recordings. It includes heatmaps, session recordings, SEO audits, pop-ups, ecommerce tracking, conversion analysis, AI UX features, and A/B testing. Hotjar is also a common Lucky Orange alternative for UX research, surveys, feedback, and product experience analysis. For a wider list, see our guide to the best Lucky Orange alternatives and the Mouseflow vs Lucky Orange comparison.
No. Contentsquare acquired Hotjar in 2021 and merged the Hotjar business into the Contentsquare Group on July 1, 2025. New users sign up for Contentsquare, where Hotjar heatmaps, recordings, and surveys are available, including on the free plan.
Yes, for small and mid-size websites. Every paid plan includes dynamic heatmaps and unlimited session recordings, so you can see where visitors click, how far they scroll, and where they leave. For very high traffic the price rises quickly, so compare session volumes before choosing a plan.
Yes. Live chat is included on all Lucky Orange plans together with Live Visitor View, so you can see a visitor in real time and start a conversation. Hotjar and Contentsquare do not offer live chat.
For free use, Hotjar through Contentsquare is far more generous: up to 200,000 sessions per month versus 100 on Lucky Orange. For paid plans, Lucky Orange starts at $32 per month and Contentsquare Growth at $49 per month, both billed annually. Plerdy paid plans start at $21 per month billed yearly.
Lucky Orange lets you build conversion funnels and open recordings of visitors who dropped at each step. Its form analytics show which fields people hesitate on, refill, or abandon, which helps shorten checkout and lead forms.
Yes. Add the Lucky Orange tracking code as a Custom HTML tag in Google Tag Manager, set it to fire on all pages, and publish the container. The same method works for Hotjar in Contentsquare and for Plerdy.
“I wanted an affordable heatmap solution for a Woocommerce online store. At first, I tested Hotjar and Lucky Orange. Hotjar was very good but expensive, and Lucky Orange didn’t meet my expectations. Plerdy offers what I was looking for”
“The platform guides you through the process of configuration, which is great”