Mixpanel vs. Google Analytics

Whereas Mixpanel is a mobile and web analytics service that mainly tracks events, Google Analytics records different kinds of page views. It affects the data you can collect with the tools. Contrarily to Mixpanel and Google Analytics, Plerdy supports a broader range of functionality, from visitor session recording to CRO analysis. It also integrates with Google Analytics, so you can unite different data.

4.9/5
4.7/5
4.95/5

Heatmaps

Mixpanel

Google Analytics

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Mixpanel

Google Analytics

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Mixpanel

Google Analytics

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Mixpanel

Google Analytics

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Mixpanel

Google Analytics

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Mixpanel

Google Analytics

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Mixpanel

Google Analytics

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Mixpanel

Google Analytics

Plerdy

Configure events using a class or item IDs
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Mixpanel

Google Analytics

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Mixpanel

Google Analytics

Plerdy

Items that customers interact with before ordering

Other settings

Mixpanel

Google Analytics

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Mixpanel

Google Analytics

Plerdy

Entry Level Price
Free 35 Daily sessions Free
Free Trial
Start, month
Growth Starting at $25 Start $29
Business, month
Business $59
Enterprise, month
Comparison

Google Analytics Pros & Cons

Wasim Akhtar, Assistant Director of Business Operations at Skyway Classes:

Google Analytics pros I like are in-depth user behavior and user tracking. But I think Google Analytics must improve its user interface.

Joy Hasan, Senior Software Engineer at Nanosoft AI Tech:

I wish the user interface was a little less crowded in Google Analytics. Among Google Analytics pros, I admire slicing and dicing data based on user personality.

Martha McNeil, Data Management Analyst at Workstate:

I don't like that Google Analytics requires many manual settings. But in general, Google Analytics is an excellent tool.

Mixpanel Pros & Cons

Carlos Begazo, Sales Manager at Safe Travel Cartagena:

Mixpanel offers excellent reports with diagrams, panels, and graphs. Mixpanel also offers tools that help segment customers and prioritize their recommendations. Mixpanel helped us to adapt the workspace.

Rober Thendrickson, Agile Developer at Wipro:

Mixpanel is a great way to plan events for each page. In general, I like Mixpanel. But Mixpanel has some complications for novice users.

Manan Vora, CEO (Chief Executive Officer) at Advensure:

Additional user tracking features in one system would be great to have in Mixpanel. But all the other features of Mixpanel I liked.

Here’s what website and business owners think:

“It’s not a dislike but it would be great to have alerts in Mixpanel”

Sushant K Product & Growth Manager

“We compared Plerdy with other alternatives. I must admit its pricing is a great deal”

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