Mixpanel vs. Google Analytics

Whereas Mixpanel is a mobile and web analytics service that mainly tracks events, Google Analytics records different kinds of page views. It affects the data you can collect with the tools. Contrarily to Mixpanel and Google Analytics, Plerdy supports a broader range of functionality, from visitor session recording to CRO analysis. It also integrates with Google Analytics, so you can unite different data.

Here’s what website and business owners think:

“It’s not a dislike but it would be great to have alerts in Mixpanel”

(Sushant K, Product & Growth Manager)

“We compared Plerdy with other alternatives. I must admit its pricing is a great deal”

(drleeds)

Heatmaps

Mixpanel

Google Analytics

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Mixpanel

Google Analytics

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with popular email services

Feedbacks & NPS

Mixpanel

Google Analytics

Plerdy

Surveys
Visual feedback
Net Promoter Score

Session recording

Mixpanel

Google Analytics

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Mixpanel

Google Analytics

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Mixpanel

Google Analytics

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords

Event / Goals Tracking

Mixpanel

Google Analytics

Plerdy

Configure events
Transfer to Google Analytics

Sales perfomance

Mixpanel

Google Analytics

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Articles from the blog