Mixpanel vs. Google Analytics

Whereas Mixpanel is a mobile and web analytics service that mainly tracks events, Google Analytics records different kinds of page views. It affects the data you can collect with the tools. Contrarily to Mixpanel and Google Analytics, Plerdy supports a broader range of functionality, from visitor session recording to CRO analysis. It also integrates with Google Analytics, so you can unite different data.

Heatmaps

Mixpanel

Google Analytics

Plerdy

Dynamic elements

Custom user groups

Testing first clicks

Accurate mobile analytics

Deeper segmentation

Segmentation by traffic channels

Adaptive layout and show data

Correct data after website design changes

Hide Empty clicks

Sequence of clicks

Users did not go to another page

PopUps forms

Mixpanel

Google Analytics

Plerdy

Ready to use templates

Reports about leads

Statistics about how do people interact with a form

Display a popup to specific trigger

API integrations with popular email services

Feedbacks & NPS

Mixpanel

Google Analytics

Plerdy

Surveys

Visual feedback

Net Promoter Score

Session recording

Mixpanel

Google Analytics

Plerdy

Replay video about user behavior

Custom events and more setting

Timeline recording with pages and time

Filter by traffic channels

Analyze individual user groups

Conversion Funnels

Mixpanel

Google Analytics

Plerdy

Analyze funnels by devices and traffic channels

Track unique pageviews and drop-offs on every stage

SEO-checker

Mixpanel

Google Analytics

Plerdy

Automatics SEO audits

SEO mistakes in semantics

Comparison of duplicates of the main meta tags

Data about mobile-first index

Google Search Console integration

Tips on missed keywords

Event / Goals Tracking

Mixpanel

Google Analytics

Plerdy

Configure events

Transfer to Google Analytics

Sales perfomance

Mixpanel

Google Analytics

Plerdy

Elements do customers interact with before making a purchase

Find out what don't affect sales at all

E-commerce conversion analysis