Mixpanel vs. Google Analytics

Whereas Mixpanel is a mobile and web analytics service that mainly tracks events, Google Analytics records different kinds of page views. It affects the data you can collect with the tools. Contrarily to Mixpanel and Google Analytics, Plerdy supports a broader range of functionality, from visitor session recording to CRO analysis. It also integrates with Google Analytics, so you can unite different data.

4.9/5
4.7/5
4.95/5

Heatmaps

Mixpanel

Google Analytics

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Mixpanel

Google Analytics

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Mixpanel

Google Analytics

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Mixpanel

Google Analytics

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Mixpanel

Google Analytics

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Mixpanel

Google Analytics

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Mixpanel

Google Analytics

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Mixpanel

Google Analytics

Plerdy

Configure events using a class or item IDs
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Mixpanel

Google Analytics

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Mixpanel

Google Analytics

Plerdy

Items that customers interact with before ordering

Other settings

Mixpanel

Google Analytics

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Mixpanel

Google Analytics

Plerdy

Entry Level Price
Free Free
Free Trial
Start, month
Growth Starting at $20 Start $98
Business, month
Business $198
Enterprise, month
Comparison

Google Analytics Pros & Cons

Wasim Akhtar, Assistant Director of Business Operations at Skyway Classes:

Google Analytics pros I like are in-depth user behavior and user tracking. But I think Google Analytics must improve its user interface.

Joy Hasan, Senior Software Engineer at Nanosoft AI Tech:

I wish the user interface was a little less crowded in Google Analytics. Among Google Analytics pros, I admire slicing and dicing data based on user personality.

Martha McNeil, Data Management Analyst at Workstate:

I don't like that Google Analytics requires many manual settings. But in general, Google Analytics is an excellent tool.

Mixpanel Pros & Cons

Carlos Begazo, Sales Manager at Safe Travel Cartagena:

Mixpanel offers excellent reports with diagrams, panels, and graphs. Mixpanel also offers tools that help segment customers and prioritize their recommendations. Mixpanel helped us to adapt the workspace.

Rober Thendrickson, Agile Developer at Wipro:

Mixpanel is a great way to plan events for each page. In general, I like Mixpanel. But Mixpanel has some complications for novice users.

Manan Vora, CEO (Chief Executive Officer) at Advensure:

Additional user tracking features in one system would be great to have in Mixpanel. But all the other features of Mixpanel I liked.

About Mixpanel

Mixpanel and Google Analytics 4 are powerful tools that help website owners, specialists, experts, and businesses understand users' behavior and make data-driven decisions. Mixpanel is a self-serve product analytics platform that provides powerful insights into user behavior and product usage. With Mixpanel, teams can go beneath the surface to learn which features are popular, who the power users are, and behaviors tied to long-term retention. They offer powerful reports that can answer any question about your product's use. Mixpanel's simple workflows can help you build funnels, see top user flows, create cohorts, and more with just a few clicks.

Mixpanel is trusted by over 7,000 paying customers, including DocuSign, Uber, Rakuten Viber, Yelp, GoDaddy, BuzzFeed, Expedia, and ZipRecruiter. Mixpanel enables these customers to analyze usage trends, answer questions, and measure what matters. Mixpanel integrates with various data lakes, including Google Cloud, AWS, Snowflake, Census, Segment, Hightouch, Avo, Snowplow, Freshpaint, Mixpanel, RudderStack, and more. This integration can help customers connect to their data lake easily.

Mixpanel is innovating remarkably, with a leadership team with decades of collective experience in B2B software. Mixpanel's event-based tracking solution is one of the pioneers in product analytics and is currently answering 81 million product questions yearly. Mixpanel serves over 7,000 paying customers through seven offices globally, including San Francisco, Seattle, New York, Austin, Singapore, Barcelona, and London.

In conclusion, Mixpanel is a powerful analytics tool that can help you build better products and convert, engage, and retain more users. Mixpanel is perfect for product managers. They offer resources for growing your product, including a guide to product analytics, a primer on product metrics, and the state of product analytics. Mixpanel has won several awards, including the 2021 Top Company award, the leader in Product Analytics award, and voted Best Analytics Product.

About Google Analytics 4

Let's say you are an authority or specialist in websites. In such cases, you know the importance of tracking website traffic and user behavior to your company's performance. Google Analytics is one of the most widely used programs for evaluating the effectiveness of websites. Google Analytics 4 is a brand-new product that is swiftly gaining popularity.

Google Analytics has been updated to support new measurement standards and assist organizations in preparing for the future. It offers an analytics experience designed for the future and is adaptable enough to measure various data types. Additionally, it enables companies to view a consistent user journey across their websites and apps. Additionally, it uncovers and anticipates fresh discoveries using Google's machine-learning technologies.

Yet, what distinguishes Google Analytics 4 is its user-centric measurement strategy. It tracks user behavior using an event-based data paradigm, enabling organizations to comprehend their clients' journeys across all platforms. With more thorough and detailed data gathering and usage regulations, this strategy also aids firms in meeting changing customer demands and expectations.

The emphasis on privacy in Google Analytics 4 is one of its greatest benefits. It is more user-friendly, offers more extensive privacy options, and does not store IP addresses. Businesses can monitor and limit the gathering of user-level data while maintaining essential measuring functionality with the help of new country-level privacy restrictions.

The following are some ways Google Analytics 4 can help your company:

  • Across all touchpoints, comprehend your customers.
  • With data-driven attribution, increase ROI.
  • Measure conversions and engagement while keeping business and compliance requirements in mind.
  • Increase the value of your data and quickly put your findings into action.

Google Analytics 4 is a game-changer for a website, and it's time to move away from Universal Analytics. The new tool is made to work without cookies or other identifying information and be future-proof. Use Google Analytics 4 to prepare for the future if you want to keep up with trends.

Comparison of Mixpanel vs. Google Analytics 4

In today's era of cross-platform tracking, companies require an analytics tool that can effectively collect data across websites and apps to track cross-platform and cross-device user experiences. This is where user behavior analytics tools like Mixpanel and Google Analytics 4 (GA4) come into play.

GA4 can track the complete journey of users across devices, making it much more aligned with companies' present data tracking needs. It also focuses on 'user behavior analysis,' paying attention to user experience, engagement, and behavior on the platform to improve user stickiness. Mixpanel, on the other hand, is known for user behavior analytics, tracking users' behavior patterns across the web and app.

Product managers should consider four main factors when choosing a user analytics tool. Does it support multi-channel data integration and application? Does it track the real-time status of user footprints with speed and precision? Will the stored/retrieved user data reflect the user profile? And, will the user data help companies with effective decision-making?

When comparing GA4 and Mixpanel, four indicators show their pros and cons. First, GA4 is limited to integrating within Google products. At the same time, Mixpanel can link up with different ad platforms, data warehouses, and various engagement, AB testing, and attribution tools. Second, Mixpanel's real-time data renewal is better than GA4's, which renews data every 24-48 hours. Third, Mixpanel stores access to historical data for up to five years, while GA4 can only preserve historical data for 14 months. Finally, data completeness is a key element that a product manager must pay attention to, and Mixpanel analyzes all of the user data, while GA4 presents customized reports based on sampled data only.

Overall, user behavior analysis is essential to understand what attracts and drives them away. Both GA4 and Mixpanel offer features to help product managers achieve this. The choice ultimately depends on the company's specific needs and preferences.

Here’s what website and business owners think:

“It’s not a dislike but it would be great to have alerts in Mixpanel”

Sushant K Product & Growth Manager

“We compared Plerdy with other alternatives. I must admit its pricing is a great deal”

drleeds