Smartlook vs. Hotjar

Smartlook Benefits

Leandro Chaves, Analista de sistemas at Autônomo:

I like Smartlook because it offers heat maps of website consumption and recordings of users' navigation. Smartlook solves all the problems at a fair price. But using Smartlook, I missed the option of creating folders or tagging the recordings.

Sarah Bellaiche, Product Design/Development Engineer at Garantme:

I love the funnel functionality at Smartlook. With it, Smartlook helped us to see the step our users dropped the most. The dashboard at Smartlook is well done. Events are also very well done at Smartlook to check actions precise page.

Francesco Tonti, Development Director at Udacity:

I like that Smartlook shows what users click on and how interact with the website.

Moreover, Smartlook doesn't slow down the website. I recommend everybody to try Smartlook.

Hotjar Benefits

Tony Spencer, Independent Entrepreneur:

Hotjar was easy to integrate. But I think Hotjar isn't solving any problems. Hotjar crippled the original product. I don`t recommend you use Hotjar.

Emily Schreiber, Retention Marketing at Simon & Schuster:

Hotjar is excellent for small businesses and agencies. I can admit that Hotjar integrates with lots of other tools. But I dislike that Hotjar is not always user-friendly when generating heatmaps.

Oliver Pearson, Digital Marketing Manager at Risilience:

It's challenging to find things to dislike about Hotjar. Hotjar is a tool that fulfills everything it promises. I recommend you to try Hotjar.

About Hotjar

Popular website analytics tools Hotjar and Smartlook provide a variety of capabilities to enable companies to better grasp and maximize their online presence. Especially Hotjar is well-known for its focus on user experience and behavior; it provides tools including heatmaps, session records, feedback, surveys, and user profiles to enable companies to get accurate understanding of their consumers.

Hotjar helps companies to rapidly find chances to enhance their goods and services, validate their ideas with actual user data, boost team alignment, and swiftly spot UX problems. For cross-functional product teams, the tool provides 12 excellent product monitoring tools and ten inspirational product podcasts.

For website professionals, analysts, and product teams Hotjar is a useful tool because of its focus on ongoing discovery, organizational awareness, and product team culture. From startups to established businesses like Audiense, Materials Market, and Jenni Kayne—who have used Hotjar to boost conversions, connect with consumers, and identify problems before it's too late—its customers span a spectrum.

All things considered, Hotjar is a great tool for companies trying to increase their web profile. It emphasizes the user experience and boasts several features.

About Smartlook

Among the various tools Smartlook provides for insightful analysis are session records, events, funnels, heatmaps, behavior flows, and crash reports. Combining session records with event-based analytics can help you to better grasp user behavior and identify areas and reasons of user dropoff. Smartlook's sophisticated filtering features let you rapidly identify the pivotal time and decide whether the path you built for your consumers performs as intended.

With Smartlook's GDPR compliant platform, a straightforward setup for mobile apps and no need to call developers are guaranteed. For mobile app analytics, the platform is revolutionary; it offers sophisticated tools including funnels, which let you modify your UX and find issues you wouldn't have otherwise found. Smartlook is a smart investment since its whole website analytics and visual user insights enable companies and their customers to raise conversion rates.

Online and mobile analytics depend much on the Smartlook heatmap tool. Businesses looking to maximize the customer journey and raise conversion rates will find it ideal. Heatmaps let you see click, scrolling, or movement data superimposed over the interface, thereby helping you to identify which parts get least engagement and what draws most user interest. Three forms of heatmaps—scroll, move, and click—which provide insightful analysis of user interaction with your interface—heatmaps exist.

A initial step in the research process, heatmaps give a broad picture of user behavior and let companies test ideas and execute tests to either validate or refute presumptions. When combined with a specific expectation or goal, the data can give rapid and practical insights. Filters let you construct heatmaps showing just the activity of a given group of users. Companies seeking complete product analytics and visual user insights would find Smartlook to be a great option.