Smartlook vs. Hotjar

Heatmaps

Hotjar

Smartlook

Plerdy

Dynamic elements

Custom user groups

Testing first clicks

Accurate mobile analytics

Deeper segmentation

Segmentation by traffic channels

Adaptive layout and show data

Correct data after website design changes

Hide Empty clicks

Sequence of clicks

Users did not go to another page

PopUps forms

Hotjar

Smartlook

Plerdy

Ready to use templates

Reports about leads

Statistics about how do people interact with a form

Display a popup to specific trigger

API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)

Video popup

Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Smartlook

Plerdy

Surveys

Visual feedback (Emoji)

Net Promoter Score

Session recording

Hotjar

Smartlook

Plerdy

Replay video about user behavior

Custom events and more setting

Timeline recording with pages and time

Filter by traffic channels

Analyze individual user groups

Conversion Funnels

Hotjar

Smartlook

Plerdy

Analyze funnels by devices and traffic channels

Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Smartlook

Plerdy

Automatics SEO audits

SEO mistakes in semantics

Comparison of duplicates of the main meta tags

Data about mobile-first index

Google Search Console integration

Tips on missed keywords

SEO heath score

Event / Goals Tracking

Hotjar

Smartlook

Plerdy

Configure events

Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Smartlook

Plerdy

Elements do customers interact with before making a purchase

Find out what don't affect sales at all

E-commerce conversion analysis

Macro conversion

Hotjar

Smartlook

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Smartlook

Plerdy

Cross-domain tracking

Sub-domain tracking

Smartlook Benefits

Leandro Chaves, Analista de sistemas at Autônomo:

I like Smartlook because it offers heat maps of website consumption and recordings of users' navigation. Smartlook solves all the problems at a fair price. But using Smartlook, I missed the option of creating folders or tagging the recordings.

Sarah Bellaiche, Product Design/Development Engineer at Garantme:

I love the funnel functionality at Smartlook. With it, Smartlook helped us to see the step our users dropped the most. The dashboard at Smartlook is well done. Events are also very well done at Smartlook to check actions precise page.

Francesco Tonti, Development Director at Udacity:

I like that Smartlook shows what users click on and how interact with the website.
Moreover, Smartlook doesn't slow down the website. I recommend everybody to try Smartlook.

Hotjar Benefits

Tony Spencer, Independent Entrepreneur:

Hotjar was easy to integrate. But I think Hotjar isn't solving any problems. Hotjar crippled the original product. I don`t recommend you use Hotjar.

Emily Schreiber, Retention Marketing at Simon & Schuster:

Hotjar is excellent for small businesses and agencies. I can admit that Hotjar integrates with lots of other tools. But I dislike that Hotjar is not always user-friendly when generating heatmaps.

Oliver Pearson, Digital Marketing Manager at Risilience:

It's challenging to find things to dislike about Hotjar. Hotjar is a tool that fulfills everything it promises. I recommend you to try Hotjar.