Smartlook vs. Hotjar

Smartlook, Hotjar, and Plerdy are all good to improve website conversion and user experience. Yet, they offer different approaches to data analysis and website optimization. Plerdy has the richest functionality and unites standard heatmaps with advanced data segmentation.

Heatmaps

Hotjar

Smartlook

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Smartlook

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Smartlook

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Smartlook

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Smartlook

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Smartlook

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

Smartlook

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Smartlook

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

Smartlook

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Smartlook

Plerdy

Cross-domain tracking
Sub-domain tracking

Smartlook Benefits

Leandro Chaves, Analista de sistemas at Autônomo:

I like Smartlook because it offers heat maps of website consumption and recordings of users' navigation. Smartlook solves all the problems at a fair price. But using Smartlook, I missed the option of creating folders or tagging the recordings.

Sarah Bellaiche, Product Design/Development Engineer at Garantme:

I love the funnel functionality at Smartlook. With it, Smartlook helped us to see the step our users dropped the most. The dashboard at Smartlook is well done. Events are also very well done at Smartlook to check actions precise page.

Francesco Tonti, Development Director at Udacity:

I like that Smartlook shows what users click on and how interact with the website.

Moreover, Smartlook doesn't slow down the website. I recommend everybody to try Smartlook.

Hotjar Benefits

Tony Spencer, Independent Entrepreneur:

Hotjar was easy to integrate. But I think Hotjar isn't solving any problems. Hotjar crippled the original product. I don`t recommend you use Hotjar.

Emily Schreiber, Retention Marketing at Simon & Schuster:

Hotjar is excellent for small businesses and agencies. I can admit that Hotjar integrates with lots of other tools. But I dislike that Hotjar is not always user-friendly when generating heatmaps.

Oliver Pearson, Digital Marketing Manager at Risilience:

It's challenging to find things to dislike about Hotjar. Hotjar is a tool that fulfills everything it promises. I recommend you to try Hotjar.

Here’s what customers say about it:

“I don’t use Hotjar because of poor website performance. Although I lose some performance with Plerdy, the data I’m getting is worth it”

(nick500)

“Plerdy’s session recording feature is what I use most. Thanks to the layout, you can see how people interact with the website. Customer movement, click, page scroll, and keyboard indicators allow easily scanning long videos”

(John B, Founder)