Smartlook vs. Hotjar

Smartlook, Hotjar, and Plerdy are all good to improve website conversion and user experience. Yet, they offer different approaches to data analysis and website optimization. Plerdy has the richest functionality and unites standard heatmaps with advanced data segmentation.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Smartlook

Plerdy

Real-time website tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Smartlook

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Smartlook

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Smartlook

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Smartlook

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Smartlook

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Smartlook

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Smartlook

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Smartlook

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

Smartlook

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Smartlook

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Supports SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Smartlook

Plerdy

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Startup $31 Start $29
Business, month
Observe Business Starting at €79 Business $93 Business $59
Enterprise, month
Comparison

Smartlook Benefits

Leandro Chaves, Analista de sistemas at Autônomo:

I like Smartlook because it offers heat maps of website consumption and recordings of users' navigation. Smartlook solves all the problems at a fair price. But using Smartlook, I missed the option of creating folders or tagging the recordings.

Sarah Bellaiche, Product Design/Development Engineer at Garantme:

I love the funnel functionality at Smartlook. With it, Smartlook helped us to see the step our users dropped the most. The dashboard at Smartlook is well done. Events are also very well done at Smartlook to check actions precise page.

Francesco Tonti, Development Director at Udacity:

I like that Smartlook shows what users click on and how interact with the website.

Moreover, Smartlook doesn't slow down the website. I recommend everybody to try Smartlook.

Hotjar Benefits

Tony Spencer, Independent Entrepreneur:

Hotjar was easy to integrate. But I think Hotjar isn't solving any problems. Hotjar crippled the original product. I don`t recommend you use Hotjar.

Emily Schreiber, Retention Marketing at Simon & Schuster:

Hotjar is excellent for small businesses and agencies. I can admit that Hotjar integrates with lots of other tools. But I dislike that Hotjar is not always user-friendly when generating heatmaps.

Oliver Pearson, Digital Marketing Manager at Risilience:

It's challenging to find things to dislike about Hotjar. Hotjar is a tool that fulfills everything it promises. I recommend you to try Hotjar.

Here’s what customers say about it:

“I don’t use Hotjar because of poor website performance. Although I lose some performance with Plerdy, the data I’m getting is worth it”

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“Plerdy’s session recording feature is what I use most. Thanks to the layout, you can see how people interact with the website. Customer movement, click, page scroll, and keyboard indicators allow easily scanning long videos”

John B Founder)