Smartlook vs. Hotjar

Smartlook, Hotjar, and Plerdy are all good to improve website conversion and user experience. Yet, they offer different approaches to data analysis and website optimization. Plerdy has the richest functionality and unites standard heatmaps with advanced data segmentation.

Here’s what customers say about it:

“I don’t use Hotjar because of poor website performance. Although I lose some performance with Plerdy, the data I’m getting is worth it”

(nick500)

“Plerdy’s session recording feature is what I use most. Thanks to the layout, you can see how people interact with the website. Customer movement, click, page scroll, and keyboard indicators allow easily scanning long videos”

(John B, Founder)

Heatmaps

Hotjar

Smartlook

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Smartlook

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with popular email services

Feedbacks & NPS

Hotjar

Smartlook

Plerdy

Surveys
Visual feedback
Net Promoter Score

Session recording

Hotjar

Smartlook

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Smartlook

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Smartlook

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords

Event / Goals Tracking

Hotjar

Smartlook

Plerdy

Configure events
Transfer to Google Analytics

Sales perfomance

Hotjar

Smartlook

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
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