VWO vs. Hotjar

VWO is an online platform created for website testing. Hence, it has a stronger focus on mobile, A/B, split URL, and other testing approaches. Hotjar and Plerdy also support website testing capabilities and have other useful features. Find the table comparing VWO, Hotjar, and Plerdy tools below.

Heatmaps

Hotjar

VWO

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

VWO

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

VWO

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

VWO

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

VWO

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

VWO

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

VWO

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

VWO

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

VWO

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

VWO

Plerdy

Cross-domain tracking
Sub-domain tracking

VWO Pros & Cons

VWO is a useful platform for conducting qualitative in-depth user research. Conduct various experiments on your virtual sites with VWO opportunities and adjust the data to achieve maximum productivity. For Jérôme D, VWO is the most accessible app to create the test in the WYSYWYG, and heatmaps were also used. It was difficult for him to understand VWO statistics where there was a difference between active learning and other types. Marius G likes a wide range of VWO features, especially the ability to integrate with MixPanel and Google Analytics. There were difficulties with the VWO learning curve, but he figured it out quickly.

Hotjar Pros & Cons  

Hotjar, unlike VWO, is a service for increasing conversions on your web platform. Create surveys, analyze data, and study the demand for your product and the needs of your potential audience with Hotjar features. Ganesh P calls the Hotjar program quite powerful; he used the ability to obtain user data, records, surveys, and reviews. He did not like the Hotjar features in creating surveys; he would like to be able to separate them into logical chains. Alex L did surveys for a large audience, and Hotjar helped greatly with this. He did not name specific Hotjar shortcomings, only mentioned software limitations in not fully tracking survey results.

Here are the customer reviews:

“At first, I didn’t believe Plerdy can substitute tools like Hotjar. Yet, while Plerdy is still being actively developed, their functionality pleasantly surprised me during initial testing.”

(Zeke_Ducker)

“I will probably replace other apps with Plerdy. This solution can do almost everything”

(paulcola)