VWO vs. Hotjar

VWO Pros & Cons

VWO is a useful platform for conducting qualitative in-depth user research. Conduct various experiments on your virtual sites with VWO opportunities and adjust the data to achieve maximum productivity. For Jérôme D, VWO is the most accessible app to create the test in the WYSYWYG, and heatmaps were also used. It was difficult for him to understand VWO statistics where there was a difference between active learning and other types. Marius G likes a wide range of VWO features, especially the ability to integrate with MixPanel and Google Analytics. There were difficulties with the VWO learning curve, but he figured it out quickly.

Hotjar Pros & Cons  

Hotjar, unlike VWO, is a service for increasing conversions on your web platform. Create surveys, analyze data, and study the demand for your product and the needs of your potential audience with Hotjar features. Ganesh P calls the Hotjar program quite powerful; he used the ability to obtain user data, records, surveys, and reviews. He did not like the Hotjar features in creating surveys; he would like to be able to separate them into logical chains. Alex L did surveys for a large audience, and Hotjar helped greatly with this. He did not name specific Hotjar shortcomings, only mentioned software limitations in not fully tracking survey results.

About Hotjar

Hotjar and VWO are powerful tools that can help businesses analyze user behavior and make data-driven decisions to optimize their websites. With Hotjar, businesses can map the user journey, spot patterns and trends, and develop a deeper understanding of their users. By removing hunches from decision-making with unbiased user insights, businesses can ensure their user's needs are always placed ahead of internal opinions. Andrew Haehn, Operations Director at Materials Market, said, "Without Hotjar, there's no way I would have noticed the issues. It wasn't visible in the data. Hotjar helped me see how users really experienced our site."

Hotjar also allows businesses to capture quantitative and qualitative feedback on new prototypes, test new designs with real users, and build feedback mechanisms to get notified whenever a user gets stuck. Businesses can make the right changes with reliable insights by gathering unbiased user feedback and analyzing thousands of reliable responses at scale.

Moreover, with Hotjar, businesses can spend more time improving their site and less time drowning in data. By visualizing user behavior with heatmaps, getting feedback with context, and connecting with users 1:1, businesses can confidently optimize their website's user experience and revenue with actionable insights that uncover exactly why their users convert – and why not. Trusted by 1,148,546 websites in 180+ countries, Hotjar is GDPR- and CCPA-ready, with 56,549 users signing up last month.

About VWO

VWO is an experimentation platform thousands of brands use to conduct A/B tests on their websites, apps, and products. VWO's experimentation tool is suitable for non-technical and technical users. It provides an intuitive, point-and-click visual editor for website A/B testing. The tool also offers thoughtful SDKs for server-side experiments for product features. VWO enables users to test multiple combinations of changes through multivariate experiments and automatically drive more traffic to the best-performing variation via multi-arm bandit algorithms. Users can run multiple simultaneous experiments without worrying about conflicts. Their testing velocity will increase when their co-workers are aligned with the status of all their plans, running and completed experiments. VWO's UX is designed to prevent users from making wrong inferences and uses a Bayesian statistical engine that outputs interpretable probabilities. In addition, VWO allows users to watch their users interact with experiment variations and compare click heatmaps for variations. As a result, engineers love VWO because it doesn't slow down their websites and apps.