VWO vs. Hotjar

Heatmaps

Hotjar

VWO

Plerdy

Dynamic elements

Custom user groups

Testing first clicks

Accurate mobile analytics

Deeper segmentation

Segmentation by traffic channels

Adaptive layout and show data

Correct data after website design changes

Hide Empty clicks

Sequence of clicks

Users did not go to another page

PopUps forms

Hotjar

VWO

Plerdy

Ready to use templates

Reports about leads

Statistics about how do people interact with a form

Display a popup to specific trigger

API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)

Video popup

Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

VWO

Plerdy

Surveys

Visual feedback (Emoji)

Net Promoter Score

Session recording

Hotjar

VWO

Plerdy

Replay video about user behavior

Custom events and more setting

Timeline recording with pages and time

Filter by traffic channels

Analyze individual user groups

Conversion Funnels

Hotjar

VWO

Plerdy

Analyze funnels by devices and traffic channels

Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

VWO

Plerdy

Automatics SEO audits

SEO mistakes in semantics

Comparison of duplicates of the main meta tags

Data about mobile-first index

Google Search Console integration

Tips on missed keywords

SEO heath score

Event / Goals Tracking

Hotjar

VWO

Plerdy

Configure events

Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

VWO

Plerdy

Elements do customers interact with before making a purchase

Find out what don't affect sales at all

E-commerce conversion analysis

Macro conversion

Hotjar

VWO

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

VWO

Plerdy

Cross-domain tracking

Sub-domain tracking

VWO Pros & Cons

VWO is a useful platform for conducting qualitative in-depth user research. Conduct various experiments on your virtual sites with VWO opportunities and adjust the data to achieve maximum productivity. For Jérôme D, VWO is the most accessible app to create the test in the WYSYWYG, and heatmaps were also used. It was difficult for him to understand VWO statistics where there was a difference between active learning and other types. Marius G likes a wide range of VWO features, especially the ability to integrate with MixPanel and Google Analytics. There were difficulties with the VWO learning curve, but he figured it out quickly.

Hotjar Pros & Cons

Hotjar, unlike VWO, is a service for increasing conversions on your web platform. Create surveys, analyze data, and study the demand for your product and the needs of your potential audience with Hotjar features. Ganesh P calls the Hotjar program quite powerful; he used the ability to obtain user data, records, surveys, and reviews. He did not like the Hotjar features in creating surveys; he would like to be able to separate them into logical chains. Alex L did surveys for a large audience, and Hotjar helped greatly with this. He did not name specific Hotjar shortcomings, only mentioned software limitations in not fully tracking survey results.