Ready to Crush Your Conversion Rates?
If your website gets traffic but no sales, it’s not a traffic problem — it’s a conversion problem. You’re leaving serious money on the table without good optimization. The truth? Fixing your conversion optimization can explode your growth faster than any ad campaign. You just need the right CRO expert who actually knows what makes people click, buy, and stay. Let’s dive into the ultimate list of conversion optimization pros you should know!
What Is SEO and Why It Matters for Conversions
SEO (Search Engine Optimization) is the first step toward more conversion wins. Without SEO, nobody even finds your site. With it, you bring the right people who are ready to engage — and ready to buy. That’s where real conversion optimization kicks in. SEO makes sure your pages show up in search, but CRO (Conversion Rate Optimization) ensures visitors take action. Together, they’re your growth rocket fuel. Without SEO and CRO, you’re just shouting into the void. With them, you build a site that actually performs, brings results, and turns visitors into loyal customers. Always optimize smarter, not harder.
Meet the 25 Best Conversion Rate Optimization Experts
Peep Laja – Master of Conversion Thinking
If you want next-level conversion optimization, Peep Laja is your guy. As a CRO expert, he focuses on understanding exactly what your customers think — and then builds messaging that hits hard. CEO at Wynter, Peep helps businesses slash acquisition costs, boost conversion rates, and crush their competition through sharp positioning. He’s not guessing. He’s using data to optimize every step.
Joanna Wiebe – Copy That Converts
Words sell. Joanna Wiebe proves it. She’s the OG conversion copywriting expert, working with brands like Canva and Intuit. Through Copyhackers, Joanna teaches how to craft words that drive action and real conversion optimization. If you’re tired of “pretty” copy that doesn’t sell, Joanna’s CRO-focused style is what your site needs to finally deliver results.
Talia Wolf – Emotional Conversion Genius
Talia Wolf flips conversion optimization on its head. Instead of guessing, she taps into customer emotions with her Emotional Targeting Framework™. She’s a CRO expert who knows that great websites aren’t just functional — they make people feel something. Through Getuplift, she builds experiences that skyrocket conversions and turn random browsers into loyal customers.
Karl Lillrud – E-Commerce Optimization Wizard
Want someone who actually delivers conversion optimization results? Karl Lillrud boosted his clients’ sales by 300% — no fluff, just CRO muscle. A conversion rate optimization expert with decades of experience, Karl mixes tech, psychology, and strategy to unlock crazy growth. If your online store is stuck, Karl’s insights can be the game-changer you’re hunting for.
Neil Patel – King of Digital Growth
Neil Patel doesn’t just talk about conversion optimization — he lives it. From Amazon to Microsoft, the world’s biggest brands trust him to grow traffic, drive conversions, and build unstoppable online empires. A true CRO expert, Neil turns boring websites into lead machines and is one of the few marketers who actually moves the needle with smart optimization.
Brian Dean – The SEO to CRO Bridge Builder
Brian Dean made his name in SEO, but trust me — this guy knows conversion optimization too. Founder of Backlinko, Brian is a CRO expert who understands that getting traffic is just half the battle. His strategies always push beyond rankings into real conversion results. If you’re serious about turning visitors into action-takers, you want Brian’s tactics in your playbook.
Glib Hodorovskyi – E-commerce Conversion Machine
If you run an online store, Glib Hodorovskyi is the conversion optimization expert you need on speed dial. Co-founder of Conversionrate.store, he’s driven massive conversion gains for Microsoft and NASDAQ-listed giants. Glib’s method? Brutally data-driven A/B testing that keeps stacking wins. His whole career is built around squeezing every last dollar from your traffic through smart, high-impact CRO.
Richard Bitz – The Quiet CRO Killer
Richard Bitz doesn’t make noise — he makes conversion optimization magic. With Google on his client list (yeah, that Google), Richard’s methodical approach to CRO has pulled +30% conversion lifts over and over again. He’s a CRO expert who gets deep into user research, execution, and optimization to make sure you stop guessing and start growing.
Marie Dean – The Million-Dollar Optimizer
Marie Dean knows how to sniff out conversion leaks you didn’t even know existed. With one A/B test, she added a cool $1 million in annual revenue for a client. She’s a conversion optimization expert with a killer instinct for writing CRO-centric copy, analyzing user behavior, and fixing the real problems that sabotage your sales. Serious results. No fluff.
Justin Rondeau – The Data-Driven Puzzle Master
Justin Rondeau treats conversion optimization like a giant puzzle — and he’s really freaking good at solving it. With a background in growth marketing, he’s a CRO expert who attacks conversion challenges using data, creativity, and pure hustle. Justin helps businesses bridge marketing and sales gaps, so all your traffic and leads actually pay off.
Oli Gardner – Landing Page CRO Legend
If you care about landing pages (and you should if you love conversion optimization), then you need to know Oli Gardner. As the co-founder of Unbounce, Oli’s built a career helping brands master the art of persuasive design. He’s a CRO expert who believes every element on a page should push visitors toward action. His approach to conversion is clear: make it stupid simple for people to say “yes.”
Chris Goward – The “There’s Always a Better Way” Guy
Chris Goward basically wrote the playbook on modern conversion optimization. Founder of WiderFunnel and author of You Should Test That!, he’s a CRO expert who’s obsessed with continuous improvement. Chris doesn’t guess what works — he tests everything. His optimization philosophy? There’s always a better way to lift conversion rates if you have the guts to experiment.
Alex Birkett – The Experimentation Enthusiast
Alex Birkett is your go-to conversion optimization expert if you love data-backed growth. Co-founder at Omniscient Digital, he’s driven conversion wins for B2B brands by blending SEO, content, and A/B testing into one monster growth machine. Alex’s whole approach screams smart, fast, scalable optimization. If you’re serious about CRO, you’ll love how he works.
Momoko Price – The UX + CRO Queen
Momoko Price brings a killer mix of user experience design and conversion optimization. She’s a CRO expert who believes you can’t force conversions — you have to make it natural, frictionless, and even delightful. Momoko’s optimization style leans heavy on clarity, real user behavior, and smart design tweaks that move the needle without wrecking UX.
Krista Seiden – Analytics Meets Conversion
Krista Seiden is the powerhouse who connects analytics with conversion optimization. Ex-Google, founder of KS Digital, she’s a CRO expert who helps brands truly understand their users through data. Krista’s magic? Showing you exactly where you’re bleeding conversions — and how to fix it before you lose more sales. She makes optimization decisions smart, strategic, and super effective.
Lukas Vermeer – The A/B Testing Architect
If you want someone who lives and breathes A/B testing, Lukas Vermeer is your conversion optimization expert. At Booking.com, he built one of the strongest experimentation cultures in the world. Lukas’s passion for scalable optimization systems turns businesses into conversion powerhouses. His thinking? Test boldly, measure smartly, and always use experimentation to fuel real conversion growth.
Deborah O’Malley – CRO Case Study Queen
Deborah O’Malley is obsessed with sharing real-world conversion optimization insights. Founder of GuessTheTest, she’s a CRO expert who knows the magic happens when you combine data, psychology, and hard-hitting experiments. Deborah’s mission? Make sure you’re not flying blind with your CRO. Her optimization work drives tangible, bankable conversion gains you can actually brag about.
Bryan Eisenberg – Storytelling for Conversions
Bryan Eisenberg understands that great conversion optimization isn’t just numbers — it’s storytelling. As a bestselling author and CRO expert, he’s helped brands like Google and Disney connect better with customers and drive real conversion improvements. Bryan teaches that if your marketing isn’t human enough, your optimization efforts will flop. His mantra? Make marketing human again, and conversions will soar.
Amrdeep (Ammo) Athwal – The Data Sniper
Ammo Athwal isn’t just an analytics guy — he’s a conversion optimization expert who turns raw data into insane revenue jumps. With over 18 years of experience, Ammo has helped brands unlock £500M+ in extra revenue by mastering CRO. His strategy? Ruthless data analysis plus sharp experimentation. Ammo knows exactly where your conversion leaks are — and how to plug them fast.
Craig Sullivan – The Experimentation Machine
Craig Sullivan is a total beast when it comes to conversion optimization and experimentation. With 20+ years of experience, Craig has generated over 5 billion in revenue lifts for his clients. This CRO expert blends UX, analytics, and CRO techniques into brutal, result-focused optimization campaigns. If you want brutal honesty and massive conversion results, Craig’s your guy.
Brian Massey – The Science-First CRO
Brian Massey doesn’t believe in guessing. As founder of Conversion Sciences, he’s a hardcore conversion optimization expert who uses data and experiments to drive crazy good conversion results. Brian’s superpower is finding patterns in customer behavior that others miss. His approach to optimization? If it can’t be measured, it doesn’t matter. If you want science over gut feeling, he’s your CRO guy.
John Lincoln – The Digital Growth Architect
John Lincoln is a conversion optimization expert who doesn’t just optimize websites — he builds digital ecosystems that dominate. As CEO of Ignite Visibility, John’s strategies combine SEO, paid media, and CRO to smash growth goals. He’s obsessed with finding ways to push conversion rates higher and higher, using real-world tactics that bring measurable optimization success.
Sean Ellis – The Growth Hacker Who Started It All
Sean Ellis is a legend in the world of conversion optimization. Creator of the term “growth hacking” and the mind behind Dropbox’s insane early growth, Sean’s a CRO expert who blends experimentation with laser-focused scaling. His approach to conversion? Small wins stacked fast. If you want aggressive, fast-moving optimization strategies that actually deliver, Sean’s playbook is pure gold.
Larry Brauner – The Quiet Growth Strategist
Larry Brauner isn’t flashy — he’s focused. As a veteran conversion optimization expert, Larry knows how to grow digital brands from the ground up without wasting time or budget. His work scaling brands like iPostal1 proves that smart optimization always beats throwing cash at ads. Larry’s methodical, data-obsessed, and all about boosting conversion rates sustainably.
Ian Lurie – The Digital Nerd We All Need
Ian Lurie calls himself a nerd, but don’t let that fool you — he’s a powerhouse CRO expert. With 25+ years in the digital trenches, Ian helps businesses mix SEO, UX, and conversion optimization into one unstoppable machine. His optimization style? Pragmatic, no-BS, and always focused on moving the conversion needle where it matters most.
Final Thoughts on Conversion Rate Optimization Experts
Finding the right conversion optimization expert is your shortcut to real business growth. Whether you’re chasing higher conversion rates, better user journeys, or smarter optimization, these CRO legends have the skills to make it happen. Stop guessing. Start working with an expert who knows exactly how to turn traffic into paying customers.