Running ads on Google sounds easy at first — just pick some keywords, set a budget, and boom, traffic starts rolling in. But if you’ve ever actually tried it, you know it’s a wild jungle out there. That’s why you need the best minds on your side. Whether you’re grinding solo or working at a big company, learning from true Google Ads experts can save you a ton of money, stress, and time.
What is Google Ads and Why You Need It
Google Ads is the powerhouse behind most of what you click online. It’s Google’s pay-per-click (PPC) advertising platform where businesses bid to show up in search results, YouTube videos, Gmail, and millions of other websites.
Why should you care? Well, if you want to get your brand in front of people exactly when they’re searching for what you offer, this is where the magic happens. Google Ads lets you laser-target your audience by keywords, location, device, and even time of day. Plus, it’s flexible – you control how much you spend and when. Whether you’re after leads, sales, brand awareness, or app installs, mastering Google Ads gives you a serious edge in the digital world.
Meet the 20 Top Google Ads Experts
Brad Geddes – The PPC Professor
Brad Geddes isn’t just a Google Ads expert — he’s basically a PPC professor. Co-founder of Adalysis and one of the OGs of the industry, he’s trained over 4,000 marketers on google ads strategies. Brad’s been everywhere, from massive conferences to deep-dive seminars, always pushing conversion optimization and analytics to the next level. If you want solid advice without the fluff, he’s your guy. His work at Adalysis helps advertisers kill it on both Google and Microsoft Ads.
Susan Wenograd – Growth Hacker for Brands
If you need an expert who breathes PPC and customer acquisition, Susan Wenograd is your secret weapon. With 20+ years in digital marketing, she’s managed multi-million dollar google ads budgets and led killer omnichannel strategies. Susan knows how to grow brands fast while keeping things smart and scalable. Besides crushing it with paid media, she’s a regular voice in big outlets like NPR and Wired. Trust me, following Susan will up your PPC game real quick.
Kirk Williams – The Google Shopping King
Owner of ZATO Marketing, Kirk Williams is the go-to expert if you’re lost in the world of google shopping ads. He’s been named among the Top 25 Most Influential PPCers for six years straight. Kirk doesn’t just run campaigns; he dives into the deep end with strategy, optimization, and smart scaling. Plus, his PPC Ponderings Podcast is packed with gems if you’re serious about mastering ads without boring yourself to death. Total must-follow.
Akvile DeFazio – Queen of Social + PPC
Mix a passion for people with sharp paid media skills, and you get Akvile DeFazio. She runs AKvertise, a powerhouse agency focusing on google ads, social media, and mobile apps. Akvile’s specialty is connecting brands with real people — turning clicks into loyal customers. She’s crushing it across Meta, TikTok, Pinterest, LinkedIn, and even Hulu. If your ecommerce or app marketing needs a jolt of life, she’s the expert you should totally have on your radar.
Matthew Umbro – PPC Chat Legend
Matthew Umbro isn’t just a google ads expert — he’s a full-blown community builder. As VP of Advertising at Closed Loop and founder of #PPCChat on Twitter, he’s helped thousands of marketers sharpen their paid search skills. Matthew’s all about lead generation, brand awareness, and tight ROI. Plus, he’s a huge advocate for clean account structure and data-driven optimizations. If you’re serious about PPC, joining his world is pretty much a no-brainer.
Julie Bacchini – Strategy, Optimization, Domination
Julie Bacchini knows how to turn digital chaos into paid media gold. She’s the brain behind Neptune Moon and one of the sharpest google ads experts you’ll meet. Julie’s all about helping brands crack the code on customer acquisition through smart PPC strategy. She’s also running the PPC Chat community, throwing down insights every week. When it comes to cutting through Google’s constant updates, Julie’s tips feel like cheat codes for your ads.
Samantha Noble – Paid Media Wizard
Need a Google Ads wizard with real battle scars? Samantha Noble’s your go-to. With 18+ years managing paid media campaigns, she’s helped brands dominate not just on google ads, but across Microsoft, Facebook, TikTok, and more. Founder of Biddable Moments, Samantha has spoken at almost every big digital marketing conference you can name. Her superpower? Merging PPC, SEO, and CRO into campaigns that slap. You want strategy that actually works? Samantha’s got it.
Lisa Raehsler – AI-Driven PPC Powerhouse
Lisa Raehsler is the kind of expert who doesn’t just manage google ads — she supercharges them with AI, smart data, and killer creative. With over 25 years of paid media experience, she’s worked across B2B, ecommerce, SaaS, and higher ed, tailoring PPC campaigns that deliver real results. Lisa’s been published everywhere from Search Engine Journal to Bing Ads Blog. If you want futuristic ads strategies blended with old-school expertise, follow her yesterday.
Bryan Eisenberg – Storytelling Meets PPC Genius
Bryan Eisenberg isn’t your typical google ads expert. He’s a storytelling master who’s been helping businesses connect the dots between customer needs and digital success for over two decades. His books hit NYT best-seller lists, and his PPC advice has helped brands like Disney, Google, and HP smash their goals. Bryan’s approach mixes psychology, analytics, and a ton of real-world hustle. If you’re tired of boring, soulless campaigns, you’ll love his style.
Perry Marshall – The Godfather of PPC
Perry Marshall literally wrote the book on Google Ads — for real. His “Ultimate Guide to Google AdWords” laid the foundation for the $100 billion PPC industry. Perry’s expertise stretches beyond just ads; he dives into deep business strategy, psychology, and tech innovation. If you want to learn not just how to run ads, but how to think about marketing smarter, Perry’s your man. Hardcore wisdom mixed with next-level strategy — unbeatable combo.
Shahbaz Khanzada – The PPC Sharpshooter
Shahbaz Khanzada isn’t just running campaigns — he’s obsessed with squeezing every last drop of ROI from them. With 5 years of pure hustle in the Google Ads trenches, Shahbaz is the kind of expert who lives for analytics, A/B testing, and big wins. He’s a real data junkie, turning boring reports into business growth machines. If you want someone who treats every click (and every dollar) like gold, Shahbaz is your guy.
Amalia Fowler – The Strategy Queen
Amalia Fowler’s motto? It depends — and that’s why she’s brilliant. She doesn’t do cookie-cutter marketing. Instead, she tailors each Google Ads strategy to the client’s unique vibe. Amalia blends PPC, CRO, SEO, and even branding work into her full-stack marketing arsenal. Plus, she’s taught marketing at the British Columbia Institute of Technology and spoken at HeroConf. If you’re serious about smart ads that actually fit your business, Amalia’s the expert you need on speed dial.
Daryl Mander – Ecommerce Growth Machine
Daryl Mander lives and breathes ecommerce PPC. Founder of Big Flare, Daryl’s specialty is grabbing ecommerce brands by the hand and scaling their Google Ads like crazy — more sales, less wasted ad spend. He’s not shy about pointing out lazy campaign setups either (and saving brands thousands because of it). If you run an online store and want a google ads expert who gets stuff done without the BS, Daryl’s the man to call.
Joel Haffey – The PPC Swiss Army Knife
Joel Haffey is what happens when a PPC expert goes full nerd — in the best way. He’s got 20+ years in digital marketing, mastering everything from Google Ads to web analytics and even HTML and CSS. Joel’s skill set is all about making marketing efficient, measurable, and insanely effective. Need conversion rate optimization? Google Tag Manager magic? Reporting that actually makes sense? Joel’s been there, done that, and probably built a better system for it too.
Lisa Jeannet – The Freelancer’s Secret Weapon
Lisa Jeannet has been crushing it in digital marketing for over 15 years, working with nonprofits, startups, and Fortune 500 beasts. Now she’s a top-rated freelancer, specializing in ecommerce PPC and lead generation through Google Ads and Facebook Ads. Lisa’s secret sauce? She knows how to scale Shopify, WooCommerce, and BigCommerce stores without blowing up your ad budget. Super chill, crazy efficient, and obsessed with smart growth — what’s not to love?
Mark Irvine – The PPC Rockstar
Mark Irvine isn’t just another Google Ads expert — he’s a full-blown PPC rockstar. Named the #1 Most Influential PPC Expert by PPCHero, Mark’s been managing and analyzing ads for 30,000+ advertisers. His speaking gigs are legendary, and his strategies? Even better. If you want to keep up with real trends (not just recycled tips), Mark’s insights will keep your ads sharp, smart, and way ahead of your competition.
Anders Hjorth – The Retail Media Navigator
If you’re diving into retail media and feeling lost, Anders Hjorth is the lighthouse you need. With deep roots in digital marketing and PPC, Anders now helps retailers crush it across Google Ads, Amazon DSP, and more. He’s all about strategy first — no cookie-cutter campaigns here. If you want expert-level Google Ads and retail media strategies that actually move the needle, Anders is 100% someone you should have on your radar.
Kenneth Mackay – The Google Ads Fixer
Kenneth Mackay has one mission: to fix your broken Google Ads. He’s brutally honest, fast, and focused only on getting you better results. No drama, no magic tricks — just smart PPC strategies that actually work. Kenneth’s process digs deep into your business goals before he even touches your account. If you feel like you’re throwing money into the Google Ads black hole, Kenneth is the expert who can pull you out and set you up for real wins.
Justin Seibert – The Export Growth Wizard
Justin Seibert isn’t just running campaigns — he’s helping companies grow globally. As the President of Direct Online Marketing, a Premier Google Partner agency, Justin knows how to blend PPC, SEO, and social media into one unstoppable marketing engine. He’s made the Top 25 PPC Experts list three times and spoken at major conferences worldwide. If you’re serious about scaling, Justin’s strategies will have you thinking way bigger than you ever planned.
Ed Leake – The Google Ads No-Nonsense Guru
Ed Leake is the guy who cuts through the BS of PPC marketing. He’s not chasing shiny tactics — he’s about fundamentals that actually win the Google Ads game. His God Tier Ads framework has helped thousands of PPC pros boost conversion rates like crazy. Ed’s philosophy? Stick to the basics, stay consistent, and watch your campaigns crush it. If you’re tired of confusing advice and just want ads that work, Ed’s your man.
Conclusion: Learn from the Best, Crush Your Ads
There you have it — 20 absolute beasts in the world of google ads, ppc, and digital marketing. Following these experts will give you insider knowledge, save you from expensive mistakes, and push your campaigns into high gear. So get learning, stay curious, and start leveling up your Google Ads skills today.