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Hotjar vs Inspectlet used to be a simple heatmap and session replay match-up. In 2026, one side of it has changed: Hotjar is no longer a standalone product. On 1 July 2025, Hotjar merged into the Contentsquare Group, hotjar.com now redirects to Contentsquare, and new users can no longer open a Hotjar account — they sign up for Contentsquare Free instead (Contentsquare Help Center). Inspectlet is still an independent session replay tool with dynamic heatmaps, A/B testing, form analytics, error logging, and AI session insights. Plerdy sits next to both as a CRO and SEO platform that connects heatmaps, session recordings, popup forms, conversion funnels, A/B testing, an SEO checker, and Google Search Console data in one account.
This Inspectlet vs Hotjar comparison covers what each tool does today, current Hotjar (Contentsquare) and Inspectlet pricing, AI features, Hotjar error tracking, Hotjar SPA support, Hotjar subdomains, and why Hotjar SEO features are limited compared with Plerdy. All prices and plan limits were checked on the vendors' official pricing pages in 2026.
Choose Hotjar — now Contentsquare — if you want a well-known behavior analytics platform with heatmaps, session replay, funnels, surveys, user interviews, error monitoring, and a large free plan (up to 200k sessions per month). Choose Inspectlet if you want session replay with a more technical toolkit: dynamic heatmaps, built-in A/B testing, form analytics, JavaScript error logging, Live View, and AI session insights in one flat-priced product. Choose Plerdy if you also need popup forms, event goals, ecommerce sales analytics, an SEO checker, and Google Search Console insights in the same workflow.
Plerdy is worth a look before either tool when your goal is more conversions, not only more recordings. It combines website heatmaps, session replay with rage-click detection and an AI UX Assistant, popup forms, an A/B testing tool, conversion funnels, event tracking, ecommerce analytics, error tracking, and an SEO checker with Google Search Console data. The free plan costs $0 forever, and paid plans start at $21 per month billed yearly.
Heatmaps
Hotjar
Inspectlet
Plerdy
PopUps Forms
Hotjar
Inspectlet
Plerdy
Feedbacks & NPS
Hotjar
Inspectlet
Plerdy
Session Recording
Hotjar
Inspectlet
Plerdy
Conversion Funnels
Hotjar
Inspectlet
Plerdy
SEO Checker
Hotjar
Inspectlet
Plerdy
Google Search Console Integration
Hotjar
Inspectlet
Plerdy
Event / Goals Tracking
Hotjar
Inspectlet
Plerdy
Sales Performance
Hotjar
Inspectlet
Plerdy
A/B Testing Tool
Hotjar
Inspectlet
Plerdy
Macro Conversion
Hotjar
Inspectlet
Plerdy
Other Settings
Hotjar
Inspectlet
Plerdy
Pricing
Hotjar
Inspectlet
Plerdy
What does Hotjar do? It shows how people use a website through heatmaps, session recordings, funnels, surveys, and feedback widgets, so teams can see where visitors click, how far they scroll, and why they leave a page. That job hasn't changed. The product around it has.
Hotjar is now part of Contentsquare. Contentsquare acquired Hotjar in 2021, and on 1 July 2025 Hotjar Ltd. merged into the Contentsquare Group. Today hotjar.com redirects to Contentsquare's Hotjar page, which states that it is no longer possible to create a new Hotjar account. New users sign up for Contentsquare, and every plan is now built from three product lines: Experience Analytics (session replay, heatmaps, funnels, journey analysis, error and performance monitoring), Voice of Customer (surveys, feedback, and usability testing), and Product Analytics. Each line has its own Free, Growth, Pro, and Enterprise plans.
For most former Hotjar users, the free plan is the good news. Contentsquare Free includes up to 200k sessions per month, one project, replays, heatmaps, funnels, error and performance monitoring, basic surveys with 100 responses per month, 10+ integrations such as Slack and Jira, and an MCP connection for AI assistants. For comparison, the old Hotjar free plan recorded 35 sessions per day. The Growth plan adds zone-based heatmaps, journey analysis, impact quantification, Sense Chat, AI summaries, and 13 months of data access.
Hotjar event tracking capabilities still help teams filter recordings and heatmaps by specific actions and user attributes, and the platform connects with Google Analytics, HubSpot, Slack, Jira, and other tools. Hotjar SPA tracking is supported too, but some single-page applications need a manual state change call when the URL does not change on its own — see the official Hotjar SPA guide. For native mobile apps, Contentsquare offers SDKs for iOS, Android, and Flutter.
The weak side is that Hotjar is not a native SEO tool and not an A/B testing platform. You can analyze A/B test behavior with Hotjar heatmaps and replays, but the experiment itself runs in another tool, such as Optimizely or VWO. So, when people search for Hotjar SEO, the honest answer is simple: Hotjar helps UX and behavior analysis, not technical SEO audits. Pricing is also harder to predict than before. Growth starts at $49 per month, Pro and Enterprise are quote-only, and Voice of Customer and Product Analytics are priced separately.
Hotjar pros:
Hotjar cons:
Inspectlet is an independent session replay and behavior analytics tool. It records every mouse movement, scroll, click, and keypress, then uses AI to point you to the sessions that matter. The toolkit covers session replay, dynamic heatmaps (eye-tracking, click, scroll, and element views), conversion funnels, form analytics, feedback surveys with NPS, A/B testing with a visual editor, JavaScript and network error logging, AI Session Insights, Ask Inspectlet AI, and Live View.
That mix makes Inspectlet useful for product teams, SaaS companies, developers, and support teams who need to understand bugs, form problems, rage clicks, drop-offs, and confusing page behavior. The strongest link is from error to replay: every JavaScript error or failed request is tied to the session where it happened. Live View shows who is on the site right now and lets you open a visitor's screen as it happens.
Inspectlet heatmaps render against the live page instead of a static screenshot, which helps on React, Vue, or Angular apps where content appears after the first load. SPA frameworks work out of the box, subdomains can be grouped however you want, and cross-domain tracking needs one extra line of code. Inspectlet mobile tracking covers mobile web sessions; there is no native app SDK.
Inspectlet pricing is public and flat: a free plan, then Micro, Startup, Growth, Accelerate, and Enterprise, with 15% off for yearly billing. One detail most reviews miss: Inspectlet's compare page says all features are included in every plan, but its pricing page shows that form analytics, targeting controls, and API access start on the Growth plan ($149 per month), and multi-user access starts on Startup.
Inspectlet pros:
Inspectlet cons:
The main difference between Hotjar and Inspectlet is breadth versus depth. Hotjar, now Contentsquare, is a broad experience platform for marketers, UX researchers, and product teams: heatmaps, replays, funnels, surveys, interviews, and a large free tier. Inspectlet is narrower and more technical. It goes deeper into each session with dynamic heatmaps, form analytics, error logging, Live View, AI session insights, and built-in A/B testing.
Here is how Hotjar vs Inspectlet compares on the points that decide most purchases:
For a classic Hotjar vs Inspectlet decision, start with the job you need to finish. If you want quick UX feedback and simple visual analytics, Hotjar is easier to explain to a non-technical team. If you need to debug user behavior, check forms, review JavaScript errors, and watch stronger replay data, Inspectlet has a more practical feature set.
For a Hotjar vs Plerdy decision, the question changes. Neither Hotjar nor Inspectlet tells you why a page lost organic traffic or which element brings revenue. Plerdy connects heatmaps and replays with an SEO checker, Google Search Console queries, ecommerce sales performance, popup forms, and A/B testing. This is why Plerdy fits teams that don't want separate tools for UX, SEO, and conversion work. For a wider view, see our guides to Hotjar alternatives, Inspectlet alternatives, and Contentsquare vs Hotjar.
Hotjar pricing now means Contentsquare pricing. The legacy Hotjar plans (Observe Basic with 35 daily sessions, Observe Plus at $32–$39 per month, Observe Business, Ask, and Engage) are no longer sold to new customers. How much is Hotjar in 2026? On the Contentsquare pricing page, Experience Analytics Free costs $0 with up to 200k sessions per month and 1 month of data access. Growth starts at $49 per month (from 7k monthly sessions, 13 months of data, 3 projects). Pro and Enterprise are quote-only. Voice of Customer (surveys and feedback) is billed separately: Free includes 100 responses per month, and Growth starts at $99 per month.
Inspectlet pricing is public, and yearly billing saves 15%:
Plerdy pricing includes a free plan and paid packages from Startup at $32 per month, or $21 per month billed yearly (35% off). Scale costs $64 per month ($42 yearly), Thrive costs $108 ($70 yearly), and Enterprise plans start at $149 ($97 yearly). The bigger difference is not only price. Plerdy includes CRO, UX, SEO, popup forms, A/B testing, ecommerce tracking, and Google Search Console analysis in one platform, so you don't pay for a separate SEO tool and a separate testing tool.
Choose Hotjar (Contentsquare) if your team wants heatmaps, recordings, surveys, user interviews, funnels, and a familiar UX research interface, or if you need a large free plan and mobile app SDKs. Keep in mind that you are signing up for Contentsquare and its plan structure, not the Hotjar you may remember.
Choose Inspectlet if you want session replay with stronger technical context. Inspectlet is better when A/B testing, form analytics, error logging, Live View, and dynamic heatmaps matter more than brand popularity, and when you prefer one public price over quote-based plans.
Choose Plerdy if the goal is not just to watch users, but to improve conversion and SEO from one dashboard. Plerdy is stronger for teams that need heatmaps, session recordings, popup forms, event goals, conversion funnels, an SEO checker, ecommerce analytics, A/B testing, and GSC-based SEO insights together.
“Plerdy can come in handy to anyone who wants to understand its target audience and market.”
“The price of Inspectlet is a bit too high, although so far it works properly.”
Hotjar is stronger for heatmaps, recordings, surveys, feedback, funnels, and general UX research. Inspectlet is stronger for session replay, dynamic heatmaps, form analytics, A/B testing, error logging, AI insights, and more technical behavior analysis.
Hotjar's features are still available, but not as a separate product. Hotjar merged into the Contentsquare Group on 1 July 2025, hotjar.com redirects to Contentsquare, and new users can no longer create a Hotjar account. They sign up for Contentsquare, which includes Hotjar-style heatmaps, session replay, and surveys.
Inspectlet can be better than Hotjar if you need A/B testing, form analytics, error logging, live view, and dynamic heatmaps in one tool. Hotjar can be better if your team wants a simpler UX feedback and research platform with strong brand recognition.
Hotjar can help analyze A/B test behavior with heatmaps and recordings, but it is not a native A/B testing tool for creating and running tests. Inspectlet and Plerdy include A/B testing functionality, while Plerdy also connects tests with CRO and analytics data.
Yes. Since Hotjar became part of Contentsquare, error and performance monitoring are included even in the free plan. Inspectlet logs JavaScript errors and failed network requests and links each one to the session replay. Plerdy also has a built-in error tracking tool.
Yes, Hotjar supports SPA websites and subdomain tracking, but some single-page applications may need extra tracking settings or manual state changes. Inspectlet and Plerdy also support modern dynamic websites and subdomain tracking scenarios.
New users pay Contentsquare prices. Experience Analytics Free costs $0 for up to 200k sessions per month, Growth starts at $49 per month, and Pro and Enterprise are quote-only. Surveys (Voice of Customer) are billed separately, with Growth starting at $99 per month. The old Observe Plus and Observe Business plans are no longer sold.
Hotjar does not work as a native SEO checker. It helps with UX behavior, heatmaps, recordings, surveys, feedback, and funnels. Plerdy is stronger for SEO because it includes SEO audits, SEO health score, meta tag checks, HTML page source analysis, historical SEO data, and Google Search Console integration.
Inspectlet has a free plan with 2,500 recorded sessions per month. Paid plans start with Micro at $39 per month, then Startup at $79 per month, Growth at $149 per month, Accelerate at $299 per month, and Enterprise at $499 per month or custom terms.
Inspectlet records mobile web sessions and responsive sites, but it does not offer a native SDK for iOS, Android, or Flutter apps. If you need replay inside a native app, Contentsquare offers mobile SDKs. Plerdy, like Inspectlet, focuses on websites and web apps.
Yes, Plerdy is a good alternative when a team needs more than heatmaps and session replay. Plerdy combines UX analytics, heatmaps, session recordings, popup forms, SEO checker, conversion funnels, event goals, ecommerce sales performance, A/B testing, and Google Search Console insights.