Hotjar vs. Mouseflow

Website owners often choose between Plerdy, Hotjar, and Mouseflow as top alternatives. These tools offer different website analytics maps, session recordings, and useful integrations. Some of their features are unique. For example, Plerdy allows showing Popup forms to specific user groups. See the comparison of the tools below.

Heatmaps

Hotjar

Mouseflow

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Mouseflow

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Mouseflow

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Mouseflow

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Mouseflow

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Mouseflow

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

Mouseflow

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Mouseflow

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

Mouseflow

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Mouseflow

Plerdy

Cross-domain tracking
Sub-domain tracking

Hotjar Pros & Cons

Rachel Harrison, UX & CRO Analyst at Epiphany Search:

I really like Hotjar for its functionality. But other tools I have used in the past had the ability to automatically set up heatmaps on all of the pages, unlike Hotjar. In my opinion, this is the main disadvantage of Hotjar.

Chris Gomez, Director of Product Marketing at Passare:

Hotjar gave us insights we never had before. Heatmaps from Hotjar provide an excellent overview to dig deeper into the product. Recording user sessions with Hotjar were the most helpful for us. Yes, Hotjar has disadvantages, but they are minor.

Olaf Schaum, Founder at LiveSociety:

I don't like that Hotjar doesn't have direct integration with Google Analytics. Hotjar also doesn't have a mobile version of the dashboard. These are the main cons of Hotjar I noticed. Also, the live user feedback tool at Hotjar is a fantastic option.

Mouseflow Pros & Cons

Ryan Gogats, Senior Product Manager at Harmonic Insurance:

I like Mouseflow because of its easy initial configuration and easy setup of heatmaps. I also noticed a responsive customer service team at Mouseflow. But something about Mouseflow I don't like, and this is a feedback module that doesn't work as intended with trigger behavior.

Jeff Smith, Owner Principal at Montana SEO Services:

Mouseflow does a great job creating fantastic Heat Maps. Moreover, in the area of the heat maps, Mouseflow can handle A/B testing. This is what I like about Mouseflow.

Maryna N, Executive in Marketing at Marketing and Advertising Company:

In Mouseflow, I like reliable screen recording and the ability to filter recorded sessions by many variables. But Mouseflow provides clunky screen recording on mobile devices. That is what I don't like about Mouseflow.

Check out what users think:

“Plerdy software is a great substitute of Hotjar for me. Thanks for the brilliant support and product”

(potgieter.cor)

“I learned about Plerdy while investigating Hotjar. This tool is amazingly simple to use and gives me all the necessary functionality”

(azanbeverly)