Hotjar vs. Mouseflow

Heatmaps

Hotjar

Mouseflow

Plerdy

Dynamic elements

Custom user groups

Testing first clicks

Accurate mobile analytics

Deeper segmentation

Segmentation by traffic channels

Adaptive layout and show data

Correct data after website design changes

Hide Empty clicks

Sequence of clicks

Users did not go to another page

PopUps forms

Hotjar

Mouseflow

Plerdy

Ready to use templates

Reports about leads

Statistics about how do people interact with a form

Display a popup to specific trigger

API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)

Video popup

Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Mouseflow

Plerdy

Surveys

Visual feedback (Emoji)

Net Promoter Score

Session recording

Hotjar

Mouseflow

Plerdy

Replay video about user behavior

Custom events and more setting

Timeline recording with pages and time

Filter by traffic channels

Analyze individual user groups

Conversion Funnels

Hotjar

Mouseflow

Plerdy

Analyze funnels by devices and traffic channels

Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Mouseflow

Plerdy

Automatics SEO audits

SEO mistakes in semantics

Comparison of duplicates of the main meta tags

Data about mobile-first index

Google Search Console integration

Tips on missed keywords

SEO heath score

Event / Goals Tracking

Hotjar

Mouseflow

Plerdy

Configure events

Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Mouseflow

Plerdy

Elements do customers interact with before making a purchase

Find out what don't affect sales at all

E-commerce conversion analysis

Macro conversion

Hotjar

Mouseflow

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Mouseflow

Plerdy

Cross-domain tracking

Sub-domain tracking

Hotjar Pros & Cons

Rachel Harrison, UX & CRO Analyst at Epiphany Search:

I really like Hotjar for its functionality. But other tools I have used in the past had the ability to automatically set up heatmaps on all of the pages, unlike Hotjar. In my opinion, this is the main disadvantage of Hotjar.

Chris Gomez, Director of Product Marketing at Passare:

Hotjar gave us insights we never had before. Heatmaps from Hotjar provide an excellent overview to dig deeper into the product. Recording user sessions with Hotjar were the most helpful for us. Yes, Hotjar has disadvantages, but they are minor.

Olaf Schaum, Founder at LiveSociety:

I don't like that Hotjar doesn't have direct integration with Google Analytics. Hotjar also doesn't have a mobile version of the dashboard. These are the main cons of Hotjar I noticed. Also, the live user feedback tool at Hotjar is a fantastic option.

Mouseflow Pros & Cons

Ryan Gogats, Senior Product Manager at Harmonic Insurance:

I like Mouseflow because of its easy initial configuration and easy setup of heatmaps. I also noticed a responsive customer service team at Mouseflow. But something about Mouseflow I don't like, and this is a feedback module that doesn't work as intended with trigger behavior.

Jeff Smith, Owner Principal at Montana SEO Services:

Mouseflow does a great job creating fantastic Heat Maps. Moreover, in the area of the heat maps, Mouseflow can handle A/B testing. This is what I like about Mouseflow.

Maryna N, Executive in Marketing at Marketing and Advertising Company:

In Mouseflow, I like reliable screen recording and the ability to filter recorded sessions by many variables. But Mouseflow provides clunky screen recording on mobile devices. That is what I don't like about Mouseflow.