Hotjar vs. Mouseflow

Hotjar Pros & Cons

Rachel Harrison, UX & CRO Analyst at Epiphany Search:

I really like Hotjar for its functionality. But other tools I have used in the past had the ability to automatically set up heatmaps on all of the pages, unlike Hotjar. In my opinion, this is the main disadvantage of Hotjar.

Chris Gomez, Director of Product Marketing at Passare:

Hotjar gave us insights we never had before. Heatmaps from Hotjar provide an excellent overview to dig deeper into the product. Recording user sessions with Hotjar were the most helpful for us. Yes, Hotjar has disadvantages, but they are minor.

Olaf Schaum, Founder at LiveSociety:

I don't like that Hotjar doesn't have direct integration with Google Analytics. Hotjar also doesn't have a mobile version of the dashboard. These are the main cons of Hotjar I noticed. Also, the live user feedback tool at Hotjar is a fantastic option.

Mouseflow Pros & Cons

Ryan Gogats, Senior Product Manager at Harmonic Insurance:

I like Mouseflow because of its easy initial configuration and easy setup of heatmaps. I also noticed a responsive customer service team at Mouseflow. But something about Mouseflow I don't like, and this is a feedback module that doesn't work as intended with trigger behavior.

Jeff Smith, Owner Principal at Montana SEO Services:

Mouseflow does a great job creating fantastic Heat Maps. Moreover, in the area of the heat maps, Mouseflow can handle A/B testing. This is what I like about Mouseflow.

Maryna N, Executive in Marketing at Marketing and Advertising Company:

In Mouseflow, I like reliable screen recording and the ability to filter recorded sessions by many variables. But Mouseflow provides clunky screen recording on mobile devices. That is what I don't like about Mouseflow.

About Hotjar

Hotjar and Mouseflow are tools designed to optimize website performance and user experience. Among them, Hotjar stands out for its unique insights and conversion rate optimization. It is an excellent tool for e-commerce stores looking for ways to increase their conversion rates. Its dashboard is easy to use and provides critical metrics like top pages, unlimited sessions, bounce rate, and the top countries and devices from which the website has received responses. You can also view users' session recordings and analyze heatmaps to know which elements get the most clicks, rage clicks, or dead clicks. Additionally, Hotjar analyzes the behavior of the website's traffic using different tools while keeping privacy policies in mind.

Hotjar has received positive reviews from users. Abhishek D., a Digital Marketing Manager, says that Hotjar is the best conversion rate optimization and visitor behavior analysis tool with unique insights. According to him, installation is easy, and the dashboard is simple. However, for big e-commerce businesses with thousands of visitors daily, business plans that record many daily sessions can be quite expensive.

Hotjar offers session recordings, heatmaps, funnels analysis, feedback, and user testing options. It also allows users to export and share the most meaningful parts of their insights with their teams. With Hotjar, users can integrate with dozens of tools to automate their work and have more time for what matters most.

Finally, Hotjar provides new integration with Microsoft Teams to bring user feedback into Teams conversations. It offers page performance insights in Heatmaps and helps users identify which parts of their pages frustrate them. Overall, Hotjar is a powerful tool that offers unique insights that help website owners to understand their users' behavior and optimize their websites to improve their conversion rates.

About Mouseflow

Are you a website owner looking to optimize your user experience? Do you want to understand why users drop off, abandon their cart, or wait to complete your form? Then, look no further than Mouseflow! This innovative tool offers an ecosystem of features that work together to empower businesses of all sizes to reduce website friction and optimize user journeys.

With Mouseflow, you can uncover valuable insights into user behavior that would otherwise go unseen. The tool's session replay feature lets you watch real user journeys and detect pain points with automatic Friction Scores so you know where to focus first. Additionally, Mouseflow offers six types of heat maps to help you draw conclusions with rich visualizations and conversion funnels, form analytics, and feedback tools to help you optimize your website at every touchpoint of your users' journey.

Over 200,000 customers in over 100 countries rely on Mouseflow to uncover hidden user insights and improve their digital experiences. From global corporations to small businesses, Mouseflow is trusted by digital front-runners worldwide. This is because it's not just a tool with different features but an ecosystem that works together to empower teams and drive better, more confident decisions.

Don't just take our word for it. With hundreds of positive reviews on G2 and Capterra, Mouseflow is a top-rated user behavior analytics platform that helps businesses optimize their websites with certainty, not an assumption.