Hotjar vs. Mouseflow

Website owners often choose between Plerdy, Hotjar, and Mouseflow as top alternatives. These tools offer different website analytics maps, session recordings, and useful integrations. Some of their features are unique. For example, Plerdy allows showing Popup forms to specific user groups. See the comparison of the tools below.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Mouseflow

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Mouseflow

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Mouseflow

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Mouseflow

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Mouseflow

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Mouseflow

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Mouseflow

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Mouseflow

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Mouseflow

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

Mouseflow

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Mouseflow

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Mouseflow

Plerdy

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Starter $24 Start $29
Business, month
Observe Business Starting at €79 Business $159 Business $59
Enterprise, month
Comparison

Hotjar Pros & Cons

Rachel Harrison, UX & CRO Analyst at Epiphany Search:

I really like Hotjar for its functionality. But other tools I have used in the past had the ability to automatically set up heatmaps on all of the pages, unlike Hotjar. In my opinion, this is the main disadvantage of Hotjar.

Chris Gomez, Director of Product Marketing at Passare:

Hotjar gave us insights we never had before. Heatmaps from Hotjar provide an excellent overview to dig deeper into the product. Recording user sessions with Hotjar were the most helpful for us. Yes, Hotjar has disadvantages, but they are minor.

Olaf Schaum, Founder at LiveSociety:

I don't like that Hotjar doesn't have direct integration with Google Analytics. Hotjar also doesn't have a mobile version of the dashboard. These are the main cons of Hotjar I noticed. Also, the live user feedback tool at Hotjar is a fantastic option.

Mouseflow Pros & Cons

Ryan Gogats, Senior Product Manager at Harmonic Insurance:

I like Mouseflow because of its easy initial configuration and easy setup of heatmaps. I also noticed a responsive customer service team at Mouseflow. But something about Mouseflow I don't like, and this is a feedback module that doesn't work as intended with trigger behavior.

Jeff Smith, Owner Principal at Montana SEO Services:

Mouseflow does a great job creating fantastic Heat Maps. Moreover, in the area of the heat maps, Mouseflow can handle A/B testing. This is what I like about Mouseflow.

Maryna N, Executive in Marketing at Marketing and Advertising Company:

In Mouseflow, I like reliable screen recording and the ability to filter recorded sessions by many variables. But Mouseflow provides clunky screen recording on mobile devices. That is what I don't like about Mouseflow.

About Hotjar

Hotjar and Mouseflow are tools designed to optimize website performance and user experience. Among them, Hotjar stands out for its unique insights and conversion rate optimization. It is an excellent tool for e-commerce stores looking for ways to increase their conversion rates. Its dashboard is easy to use and provides critical metrics like top pages, unlimited sessions, bounce rate, and the top countries and devices from which the website has received responses. You can also view users' session recordings and analyze heatmaps to know which elements get the most clicks, rage clicks, or dead clicks. Additionally, Hotjar analyzes the behavior of the website's traffic using different tools while keeping privacy policies in mind.

Hotjar has received positive reviews from users. Abhishek D., a Digital Marketing Manager, says that Hotjar is the best conversion rate optimization and visitor behavior analysis tool with unique insights. According to him, installation is easy, and the dashboard is simple. However, for big e-commerce businesses with thousands of visitors daily, business plans that record many daily sessions can be quite expensive.

Hotjar offers session recordings, heatmaps, funnels analysis, feedback, and user testing options. It also allows users to export and share the most meaningful parts of their insights with their teams. With Hotjar, users can integrate with dozens of tools to automate their work and have more time for what matters most.

Finally, Hotjar provides new integration with Microsoft Teams to bring user feedback into Teams conversations. It offers page performance insights in Heatmaps and helps users identify which parts of their pages frustrate them. Overall, Hotjar is a powerful tool that offers unique insights that help website owners to understand their users' behavior and optimize their websites to improve their conversion rates.

About Mouseflow

Are you a website owner looking to optimize your user experience? Do you want to understand why users drop off, abandon their cart, or wait to complete your form? Then, look no further than Mouseflow! This innovative tool offers an ecosystem of features that work together to empower businesses of all sizes to reduce website friction and optimize user journeys.

With Mouseflow, you can uncover valuable insights into user behavior that would otherwise go unseen. The tool's session replay feature lets you watch real user journeys and detect pain points with automatic Friction Scores so you know where to focus first. Additionally, Mouseflow offers six types of heat maps to help you draw conclusions with rich visualizations and conversion funnels, form analytics, and feedback tools to help you optimize your website at every touchpoint of your users' journey.

Over 200,000 customers in over 100 countries rely on Mouseflow to uncover hidden user insights and improve their digital experiences. From global corporations to small businesses, Mouseflow is trusted by digital front-runners worldwide. This is because it's not just a tool with different features but an ecosystem that works together to empower teams and drive better, more confident decisions.

Don't just take our word for it. With hundreds of positive reviews on G2 and Capterra, Mouseflow is a top-rated user behavior analytics platform that helps businesses optimize their websites with certainty, not an assumption.

Comparison of Hotjar and Mouseflow

Regarding website analytics tools, two of the most popular options are Hotjar and Mouseflow. While both platforms offer similar services, some differences can make one better suited for your specific needs. In this article, we will compare Hotjar and Mouseflow based on user reviews and provide an overview of their features and pricing.

Regarding user reviews, Mouseflow rates higher than Hotjar, with a 4.6/5 rating compared to Hotjar's 4.3/5 rating. Reviewers found Mouseflow easier to use, set up and administer, and preferred doing business with Mouseflow overall. They also felt that Mouseflow met their business needs better than Hotjar.

Hotjar and Mouseflow offer features like session replay, heatmap tools, digital analytics, and e-commerce analytics. However, there are differences in their pricing and specific features.

Hotjar's pricing ranges from a free basic plan with 35 daily sessions to a Scale plan that requires contacting the company. In contrast, Mouseflow's pricing ranges from a free plan with 2 interviews per month to a PRO plan at $399/month.

Hotjar's unique features include feedback analytics, digital experience monitoring, user research, software testing, and survey. Mouseflow's unique features include enterprise feedback management and marketing analytics.

Ultimately, the choice between Hotjar and Mouseflow depends on your business needs and budget. While Mouseflow rates higher in user reviews and offers more advanced features, Hotjar may be a better fit for businesses that require feedback analytics and software testing.

Check out what users think:

“Plerdy software is a great substitute of Hotjar for me. Thanks for the brilliant support and product”

potgieter.cor

“I learned about Plerdy while investigating Hotjar. This tool is amazingly simple to use and gives me all the necessary functionality”

azanbeverly