Microsoft Clarity vs. Hotjar

Hotjar Pros & Cons

Alice Wang, Lead UX Researcher at HelloFresh:

My verdict is that Hotjar is a great tool with its drawbacks. Hotjar removes assumptions by providing contextual insights. racks user sentiment over time. It is even possible to link up Hotjar recordings to a particular a/b experiment or event trigger for specific feedback.

Rachel Harrison, UX & CRO Analyst at Epiphany Search:

Hotjar is great because there are a lot of filtering capabilities within session recordings, allowing you to find videos/users who meet your needs. But the cons of Hotjar upset me. Hotjar should provide capabilities to do numerous session recordings on different site areas at once.

Alex Richards, Chief Information Officer & Co-Founder at EvaluAgent:

I recommend Hotjar to all my colleagues. But I don`t like that Hotjar doesn't provide the opportunity to customize the dashboard view. I also don't like that Hotjar doesn't have integrations with JIRA, Github, and Bugherd.

Microsoft Clarity Pros & Cons

Ahmed Samy Elbasiouny, Founder and Digital Marketing Consultant at Capsulera:

Microsoft Clarity is easy to use. I incredibly like that with Microsoft Clarity, I can track website visitors' behaviors, including session video recording, heat maps, and scroll maps. I recommend Microsoft Clarity to anyone who wants to find an alternative to Google Analytics.

Rahul Ahuja, Senior Software Engineer at Globant:

Microsoft Clarity is a good attempt by Microsoft, but Google Analytics is better. Microsoft Clarity provides basic data. Microsoft Clarity lacks A/B testing tools for UX testing and design improvements.

Emile Mostert, Cloud Based Software Specialist at iVvy Pty Ltd:

The heatmap function in Microsoft Clarity is the best. All other functions of Microsoft Clarity are basic. I expect a few extra features to the Microsoft Clarity repertoire in the near future.

About Hotjar

Hotjar is a powerful tool that helps businesses understand their users' behaviors by visually representing where users click, move and scroll on their websites. With the insights provided by Hotjar, businesses can validate their ideas and reduce assumptions by obtaining real, unbiased feedback. The platform is especially useful for product teams, including specialists, experts and business owners. In addition, it is designed to create customer delight in products, which drives product-led growth.

The Hotjar team has created a tool that provides continuous discovery, helping teams to get reliable data about the performance of their product and their customers' interactions with it. With features such as heatmaps, session recordings, incoming feedback, surveys, and integrations, Hotjar provides all the tools for businesses to reduce assumptions, prioritize their roadmap with eye-opening insights, and make changes with reliable insights from actual users.

Many businesses have used Hotjar and have left glowing reviews of the product, stating that it is useful in reducing guesswork and enabling businesses to build product features that guarantee customer satisfaction. Hotjar has helped businesses empathize with their users, spot endless opportunities to improve products, get buy-in for their ideas, and discover every issue users encounter.

Hotjar is a nice tool that helps digital marketers make their product teams more customer-focused, share user insights for smarter prioritization, and build products that customers need and love. With the wide array of features and capabilities provided by Hotjar, businesses can get started today and begin to understand their users truly.

About Microsoft Clarity

Microsoft Clarity and Hotjar are online analytics tools that allow website administrators to monitor user behavior and make more informed decisions. Clarity, GDPR and CCPA compliant, is a free, user-friendly application that captures how real people interact with your website. The setup is simple, and you will begin receiving data within minutes. Clarity provides distinct elements that aid in comprehending user behavior. There are no limits on the number of sites per account, and Clarity can scale to handle even the largest websites. There are also no limits on the amount of bandwidth that may be sent. Clarity processes more than 1 petabyte of data from over 100 million users each month without sampling. Clarity provides immediate heat maps that generate automatically for all your pages, session recordings, and strong insights to help you determine where people become dissatisfied and convert these issues into opportunities. Clarity also offers Google Analytics integration, allowing you to seamlessly integrate these two powerful platforms by connecting Clarity and Google Analytics.

On the other hand, Hotjar assists users in comprehending user activity on their websites. The application includes heatmaps, conversion funnels, form analytics, feedback polls, and surveys. Hotjar is designed to be incredibly user-friendly, and setting it up is simple. For instance, the platform provides heatmaps that illustrate to website owners where users click and scroll and how far down they scroll. In addition, the technology provides session recording, which enables website administrators to observe how visitors explore their sites. Hotjar offers a free trial, and the number of daily page views determines the cost.

Microsoft Clarity and Hotjar are excellent web analytics tools that can assist website owners in gaining a deeper understanding of user behavior. Both solutions include capabilities such as heatmaps and session recordings that provide website administrators with useful insights for enhancing the user experience.