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Microsoft Clarify, Hotjar, and Plerdy have many overlapping features. At the same time, they also provide unique capabilities that may affect your choice of software. Microsoft Clarify goes a bit deeper than Hotjar in terms of heatmap analytics, showing dead or rage clicks. Plerdy is the most lightweight. It doesn’t affect website performance and integrates very smoothly with your software. It also allows configuring custom goals for tracking.
Heatmaps
Hotjar
Microsoft clarity
Plerdy
PopUps forms
Hotjar
Microsoft clarity
Plerdy
Feedbacks & NPS
Hotjar
Microsoft clarity
Plerdy
Session recording
Hotjar
Microsoft clarity
Plerdy
Conversion Funnels
Hotjar
Microsoft clarity
Plerdy
SEO-checker
Hotjar
Microsoft clarity
Plerdy
Event / Goals Tracking
Hotjar
Microsoft clarity
Plerdy
Sales perfomance
Hotjar
Microsoft clarity
Plerdy
Macro conversion
Hotjar
Microsoft Clarity
Plerdy
Other settings
Hotjar
Microsoft Clarity
Plerdy
Alice Wang, Lead UX Researcher at HelloFresh:
My verdict is that Hotjar is a great tool with its drawbacks. Hotjar removes assumptions by providing contextual insights. racks user sentiment over time. It is even possible to link up Hotjar recordings to a particular a/b experiment or event trigger for specific feedback.
Rachel Harrison, UX & CRO Analyst at Epiphany Search:
Hotjar is great because there are a lot of filtering capabilities within session recordings, allowing you to find videos/users who meet your needs. But the cons of Hotjar upset me. Hotjar should provide capabilities to do numerous session recordings on different site areas at once.
Alex Richards, Chief Information Officer & Co-Founder at EvaluAgent:
I recommend Hotjar to all my colleagues. But I don`t like that Hotjar doesn't provide the opportunity to customize the dashboard view. I also don't like that Hotjar doesn't have integrations with JIRA, Github, and Bugherd.
Ahmed Samy Elbasiouny, Founder and Digital Marketing Consultant at Capsulera:
Microsoft Clarity is easy to use. I incredibly like that with Microsoft Clarity, I can track website visitors' behaviors, including session video recording, heat maps, and scroll maps. I recommend Microsoft Clarity to anyone who wants to find an alternative to Google Analytics.
Rahul Ahuja, Senior Software Engineer at Globant:
Microsoft Clarity is a good attempt by Microsoft, but Google Analytics is better. Microsoft Clarity provides basic data. Microsoft Clarity lacks A/B testing tools for UX testing and design improvements.
Emile Mostert, Cloud Based Software Specialist at iVvy Pty Ltd:
The heatmap function in Microsoft Clarity is the best. All other functions of Microsoft Clarity are basic. I expect a few extra features to the Microsoft Clarity repertoire in the near future.
“We used Plerdy to figure out how to improve e-commerce UX. Videos session recordings helped us make many changes that improved conversion”
“Hotjar has less powerful filters than other tools”
