Microsoft Clarity vs. Hotjar

Microsoft Clarify, Hotjar, and Plerdy have many overlapping features. At the same time, they also provide unique capabilities that may affect your choice of software. Microsoft Clarify goes a bit deeper than Hotjar in terms of heatmap analytics, showing dead or rage clicks. Plerdy is the most lightweight. It doesn’t affect website performance and integrates very smoothly with your software. It also allows configuring custom goals for tracking.

Heatmaps

Hotjar

Microsoft clarity

Plerdy

Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page

PopUps forms

Hotjar

Microsoft clarity

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4

Feedbacks & NPS

Hotjar

Microsoft clarity

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Microsoft clarity

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups

Conversion Funnels

Hotjar

Microsoft clarity

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Microsoft clarity

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
Google Search Console integration
Tips on missed keywords
SEO heath score

Event / Goals Tracking

Hotjar

Microsoft clarity

Plerdy

Configure events
Transfer to Google Analytics UA & 4

Sales perfomance

Hotjar

Microsoft clarity

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis

Macro conversion

Hotjar

Microsoft Clarity

Plerdy

Items that customers interact with before ordering

Other settings

Hotjar

Microsoft Clarity

Plerdy

Cross-domain tracking
Sub-domain tracking

Hotjar Pros & Cons

Alice Wang, Lead UX Researcher at HelloFresh:

My verdict is that Hotjar is a great tool with its drawbacks. Hotjar removes assumptions by providing contextual insights. racks user sentiment over time. It is even possible to link up Hotjar recordings to a particular a/b experiment or event trigger for specific feedback.

Rachel Harrison, UX & CRO Analyst at Epiphany Search:

Hotjar is great because there are a lot of filtering capabilities within session recordings, allowing you to find videos/users who meet your needs. But the cons of Hotjar upset me. Hotjar should provide capabilities to do numerous session recordings on different site areas at once.

Alex Richards, Chief Information Officer & Co-Founder at EvaluAgent:

I recommend Hotjar to all my colleagues. But I don`t like that Hotjar doesn't provide the opportunity to customize the dashboard view. I also don't like that Hotjar doesn't have integrations with JIRA, Github, and Bugherd.

Microsoft Clarity Pros & Cons

Ahmed Samy Elbasiouny, Founder and Digital Marketing Consultant at Capsulera:

Microsoft Clarity is easy to use. I incredibly like that with Microsoft Clarity, I can track website visitors' behaviors, including session video recording, heat maps, and scroll maps. I recommend Microsoft Clarity to anyone who wants to find an alternative to Google Analytics.

Rahul Ahuja, Senior Software Engineer at Globant:

Microsoft Clarity is a good attempt by Microsoft, but Google Analytics is better. Microsoft Clarity provides basic data. Microsoft Clarity lacks A/B testing tools for UX testing and design improvements.

Emile Mostert, Cloud Based Software Specialist at iVvy Pty Ltd:

The heatmap function in Microsoft Clarity is the best. All other functions of Microsoft Clarity are basic. I expect a few extra features to the Microsoft Clarity repertoire in the near future.

Here’s what users think about these tools:

“We used Plerdy to figure out how to improve e-commerce UX. Videos session recordings helped us make many changes that improved conversion”

(Cristian T, Executive Art Director)

“Hotjar has less powerful filters than other tools”

(Gabriele M, UX Designer)