UX Audit of a Website

Usability audit provided by the Plerdy team is an expert comprehensive assessment of the website based on profound study of user behavior registered on your resource. With our usability audit, you'll get a list of flaws in the website interface, navigation, and conversion path that can eventually affect its conversion rates.

6 Reasons to Get a Usability Audit from Plerdy

So, it’s high time you stopped losing 99% of potential clients due to being unaware of behavior patterns and needs of your website users.

Who needs a usability audit?

In case you:
  • question the effectiveness of your own resource;
  • are worried about the low conversion rate and would like to boost it;
  • see that the website goes up the search engine ranking, but the sales remain low;
  • doubt whether your website is easy to use;
  • register a high reject rate on your website pages.

Then your website definitely needs a usability audit from Plerdy team. A UX audit is strongly recommended to all website owners who want to boost their online sales.

Have an 80% increase in sales from your website after a UX audit by Plerdy.

Examples of hypotheses regarding problems on a website and ways to fix them

In order to understand the feasibility of a UX audit, consider the most common hypotheses about the problems occurring on a website:
Hypothesis №1: The categories on this website are duplicated though designed differently. One of these category boxes (most likely the one on the left) is used less often than the other one.
Hypothesis check: the hypothesis is true
Solution: the category menu that gets fewer clicks should be removed; the one with the images should remain since it attracts more clicks.
Hypothesis №2: Because of a SEO text and a large category block with images located at the top of the page, only 32% of the users scroll down to the product list.
Hypothesis check: the hypothesis is true
Solution: Although this category has more clicks than the side one, it should be removed as 68% of the visitors leave the page because they cannot find the products right away.
Evidently, both hypotheses relate to the same elements, but the solutions for each hypothesis contradict each other. Therefore, a usability audit is necessary to make the right decision regarding which block should remain on the website and which should be removed in order to increase the scroll depth.

Which tasks can be solved with a UX audit from Plerdy?

The most widespread problems that require a usability audit:
The conversion rate in the sales funnel is too low.
Unsatisfactory or dropping sales.
Any "anomalies" in user behavior registered on the website.
A significant decline in all indicators compared to the previous year.
The price of attracting a new customer is too high.
Low average check.
Stages of the UX audit procedure conducted by Plerdy

Stage №1 - Identifying goals and objectives

First, our experts identify the core goals of the web resource and the challenges to be solved. At this stage you should provide us with as much information as possible on the specifics of your online business and customers.

Stage №2 - Embedding the Plerdy script into your website

To study the user behavior on your website, our experts use data from the Plerdy click map. At this point, the Plerdy click map is connected to the page, which will be analyzed for free.

Stage №3 - Analysis of the traffic sources of your website

We analyze data from Google Analytics and Google Search Console. In this way, we will determine the source of the traffic, its quality, and the keywords that brought users to your website.

Stage №4 - Studying the user behavior on your website

Based on the data collected with the Plerdy click map, the popular areas of the website are identified, as well as the items that should be improved or removed from the website altogether.

Stage №5 - Checking the conversion path

The team assesses the customer's conversion path from entering the website and to the checkout page. At this stage, not only conditional testing of the website but also test purchases will take place to prevent errors in the process of making a purchase.

Stage №6 - Audit of the website ergonomics and identification of barriers

This stage involves checking the main pages of the website that are supposed to influence purchase decisions for errors or barriers that may hinder the users from purchasing products.

Stage №7 - Reporting the identified issues and providing recommendations on how to resolve them

We provide a detailed report of the errors found on the website pages. You will also receive clear step-by-step recommendations to fix the detected bugs. This way, you can address the issues right away.

They will work on your site
Andriy Chornyy
CEO Plerdy and CRO expert
Anna Kryvoruchko
Customer Success Plerdy
Vardan Vardanian
Partner manager and Plerdy expert
Olga Golyk
Customer Success Plerdy
Yuriy Alyabyev
Usability and CRO specialist
Oleksandr Boichenko
Usability and CRO specialist
Olena Huk
Usability and CRO specialist

What will you get after the UX audit is completed?

After completing the usability audit, our team will submit a 40-90-page A4 report (the length depends on the size of the website and the number of unique pages) with recommendations and fixes, which will help you improve the efficiency of your resource.
The report will be clearly structured, addressing each stage of the audit. This way, you will be able to see the problems and shortcomings of your website.
After submitting the report, your personal manager at Plerdy will contact you to discuss all the problems identified on the website as well as recommendations on how to solve them.

What will you get after implementing the recommendations received with the UX audit?

Our team can confidently claim that after identifying the problems on the website and addressing them, you will register
  • A decrease in reject rate;
  • An increase in time on page;
  • Growing scroll depth;
  • A 15% increase in the conversion rate of the target pages;
  • A growth of the general conversion rate by 80%.
The results may even exceed the ones projected above depending on the current state of the website, its topic, and presence of targeted traffic.

How long will the UX audit take and how much does it cost?

The Plerdy team's usability audit lasts between 14 and 21 hours (depending on the size of the website and the current workload) from the payment transfer. During this time, the seven stages of analysis of your website will be carried out and the final report will be formed with conclusions and recommendations that you can immediately implement.

The cost of the usability audit by Plerdy varies depending on the type of website and the number of unique pages to be analyzed. The price of usability audit at Plerdy starts with $100 for one unique website page template two versions (desktop and mobile). If the number of unique pages to be analyzed exceeds 10, the price will be lowered.

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