VWO vs. Mouseflow

VWO and Mouseflow are like two sides of the same coin, each offering unique advantages in web optimization. VWO shines as an A/B testing powerhouse, perfect for conversion-driven folks, while Mouseflow thrives in behavioral analysis with heatmaps and user session tracking. It's a tough call, but ultimately it depends on your site's needs and goals!

4.9/5
4.7/5
4.95/5

Heatmaps

VWO

Mouseflow

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

VWO

Mouseflow

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews VWO UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

VWO

Mouseflow

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

VWO

Mouseflow

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

VWO

Mouseflow

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

VWO

Mouseflow

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

VWO

Mouseflow

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

VWO

Mouseflow

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to VWO UA & 4

Sales perfomance

VWO

Mouseflow

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

VWO

Mouseflow

Plerdy

Items that customers interact with before ordering

Other settings

VWO

Mouseflow

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

VWO

Mouseflow

Plerdy

Entry Level Price
Free Free
Free Trial
Start, month
Starter $24 Start $29
Business, month
Business $159 Business $59
Enterprise, month

Comparison

VWO Review

The number of features is impressive. You can pass almost any test if you know how to apply them. These guys have been on the market for a long time because they have a lot of well-developed functionality.

Artem K. Growth Marketing Manager

VWO enables users to quickly test hypotheses without having to go through development. I appreciate that they provide support for complex issues or setups. They can dissect your problems and present you with various solutions.

Dan Gideon F. Operations Manager / Project Manager (Manila)

Everyone has an opinion about proving or disproving website layout ideas and changes, but only the customers' choice counts! Sometimes we are surprised by the design that greatly impacts the customers.

Jacqueline W. Product Manager

Mouseflow Review

Mouseflow provides more data than any other comparable heat mapping software available online. Furthermore, the majority of the data can be downloaded for further analysis.

Michael S. SEO & PPC Manager

It's been extremely useful to watch recordings of how people scrolled through a page, where they stopped, and what they clicked on! However, no matter how much effort you put into your content, it will only be effective if your visitors respond as if you're a fly on the wall.

Leslie S. Owner

Mouseflow is fantastic because it allows me to see how people interact with my pages individually and in groups. In addition, it allows me to spot trends and optimize my pages and funnel based on the data I've collected.

Michelle B. Owner

About VWO

VWO, or Visual Website Optimizer, is like a magic wand for website owners looking to level up their online presence. This all-in-one platform has everything you need to make your website a well-oiled machine that keeps visitors returning for more. Let's unwrap the benefits of this impressive tool:

VWO Benefits:

  • A/B Testing: Experiment with different layouts and elements, and let data guide your decisions. VWO's got your back when optimizing your site for maximum impact.
  • Multivariate Testing: Juggle multiple variables simultaneously, and find that sweet spot that delights your audience.
  • Heatmaps & Session Recordings: Get a sneak peek into your visitors' minds with visual insights, and fine-tune your website to match their preferences.
  • Funnel Analysis: Identify and patch up the leaks in your conversion funnels, and watch your sales soar.
  • Personalization: Customize user experiences like a pro, and make every visitor feel like a VIP.

VWO's powerful features make it a Swiss Army knife for website optimization. Whether you're a mom-and-pop shop or a Fortune 500 company, VWO helps you hit the nail on the head to enhance your website's performance. So, gear up and get ready to watch your website flourish with VWO by your side!

About Mouseflow

Mouseflow is like having a crystal ball for your website – it reveals everything you need to know to keep visitors engaged and coming back for more. This fantastic tool provides insights that make it a breeze to optimize your website. So, let's dive into the benefits of Mouseflow:

Mouseflow Benefits:

  • Heatmaps: Get the big picture with visual representations of user activity. Spot the hotspots and cold zones, and tweak your site accordingly.
  • Session Recordings: See your site through your visitor's eyes. Replay their sessions, and make adjustments that cater to their needs.
  • Funnels & Forms: Pinpoint where users drop off and improve those critical touchpoints to boost conversions.
  • Feedback Campaigns: Open up a two-way street with your visitors. Gather their input, and create a more tailored user experience.
  • Real-time Data: Stay in the loop with up-to-the-minute user behavior data. Make informed decisions and stay ahead of the curve.

Mouseflow is a treasure trove of insights, empowering you to fine-tune your website and keep your visitors hooked. There will be no more guesswork, only data-driven decisions that will propel your website to new heights. It's time to harness the power of Mouseflow and watch your website thrive!

Comparison of VWO and Mouseflow

VWO and Mouseflow are top-notch tools for optimizing your website, but they shine in different areas. So let's compare their strengths, so you can pick the one that best suits your needs.

VWO:

  • A/B Testing: VWO excels in creating and running A/B tests, helping you identify your site's best design and content.
  • Multivariate Testing: Test multiple variables simultaneously and discover the optimal combination for your target audience.
  • Personalization: Tailor your website to individual visitors, delivering an experience that resonates and converts.

Mouseflow:

  • Heatmaps: Visualize user activity to identify hotspots and cold zones, guiding your design decisions.
  • Session Recordings: Watch your visitors' journeys in real-time, and make changes that cater to their needs.
  • Funnels & Forms: Analyze user behavior to optimize critical touchpoints, boosting conversions and engagement.

Both tools offer valuable insights, but VWO is the go-to for A/B testing and personalization, while Mouseflow excels in heatmap analysis and session recordings. Consider your priorities and choose the tool that best aligns with your goals. Remember, you can't go wrong with either VWO or Mouseflow – it's all about finding the perfect match for your website optimization journey!

Here’s what users say:

Plerdy combines many tools under one roof, making it extremely convenient to obtain engagement and analytics data for any site. Under a standard one-line deployment, it allows you to see the site's weak and strong points.

The P. COO

The setup is simple and quick. The recorded data is reliable, and the insights provided are useful. Based on the recordings and data, I can make excellent recommendations to my clients.

Gerson L. Strategist