Hello, Shopify merchants! With all the new changes to SEO and Shopify, it can be tricky knowing what optimization apps to use to optimize your website for better rankings. But fear 😨 not! We’ve compiled a list of the best SEO apps for Shopify Merchants to help you get ahead of the competition. From app store optimization tools to custom built SEO, UX, and CRO solutions – we’ve got you covered.
Do You Know how Crucial SEO Is for Your Shopify Online Store?
SEO helps any eCommerce business immensely by making its website visible globally or locally. It means having a a Shopify SEO specialist on your team is very important. They can increase organic traffic to your eCommerce website and convert visitors into customers. There are several issues related to SEO that stump us. Such as:
- Which skills are needed to implement SEO techniques for a Shopify store?
- What is the best Shopify SEO app?
- What is the difference between on-page and off-page SEO?
- What are the best technical Shopify SEO strategies?
- Which types of links are ideal for SEO?
- Which websites are ideal for keeping up to date with SEO developments and changes?
- What is an SEO audit for a Shopify store?
- What are the responsibilities of an SEO manager?
Ecommerce can hardly succeed without search ranking optimization. It improves the organic ranking of online stores in search results. Owners of Shopify shops can get to the first page of Google or other search engines with the help of an efficient search engine optimization (SEO) strategy.
When it comes to Shopify, among the best practices are search query analysis, domain customization, target keyword research, headers, product description optimization, adding SEO-friendly meta tags and alt text, and many more.
Today, it is possible to set up helpful software to speed up eCommerce projects’ search engine optimization process. Besides traditional tools like Google Analytics and Search Console, there is a range of SEO apps for Shopify.
This way, you will avoid much manual work in the context of on-page optimization, UX updates, and tech issue corrections. It is possible to gain the perfect symbiosis of approaches to drive organic traffic and arrange win-win paid campaigns with the help of the insights provided by the special-purpose optimization apps.
SEO Optimization for Shopify Stores
When you start working with a Shopify platform, you might wonder what are the rules of successful SEO. After all, there’s a lot of hype about it these days, and it seems every SEO expert has their own opinion on how to do it properly.
But don’t worry – we are here to help! This article will give you a quick overview of some efficient Shopify SEO apps. From there, you can analyze SEO data and metrics and implement the tactics that work best for your eCommerce business.
First things first: make sure your website is searchable, like site:yourshop.com. It means that Google is indexing the pages of your online store. Next, you should include the right keywords in your title tags, product descriptions and website in general. You can also use keyword research tools like Google Ads Keyword Planner to find and add potential keywords to your content.
If this SEO process seems complicated, you should look for an SEO agency that works with Shopify stores (Clutch) or a freelancer (Upwork).
How to Choose an SEO App for Shopify?
Given that you are reading this article, I think you want to improve your eCommerce website’s ranking on Google search engines. So you need to use an optimized SEO app. But which one should you choose?
You should check the following:
- Shopify app reviews.
- How the support works.
- Tariff plans.
- Features of this optimization Shopify app.
- Video tutorials on how to use it.
Here are a few points you should pay attention to:
First, it’s crucial to determine what type of SEO your business needs. There are three main types of SEO: internal, external, hybrid optimization and SEO+UX. Each of them has its advantages and disadvantages.
On-page optimization is the simplest form of SEO and focuses on improving the structure and content of your eCommerce website. It includes adding keywords throughout the site, creating meta descriptions that accurately describe (categories, products and separately the blog), and using unique titles for each page.
Off-page optimization involves linking to other websites with similar content and exchanging ABC links. Of course, the best way is to get organic links.
Another SEO+UX Shopify app option is an all-in-one platform such as Plerdy. You could get SEO and user behavior data on website pages with the help of heatmaps, video session recordings, and ecommerce tracking tools.
List of the 17 Best Shopify SEO Apps
The top-ranking applications for Shopify come with different functionality and pricing plans. Pick sides with the most optimal app to boost your eCommerce business with a higher website’s organic ranking and SEO of a new level.
Plerdy – UX, CRO, & SEO tools
Plerdy offers some of the best UX, CRO, and SEO tools. Recently launched by Plerdy, this app provides a FREE Shopify SEO package. There are three other SEO packages, Start, Business, and Premium, priced at $29, $59, and $99 respectively. The Start package is $29 per month, and the Premium package is $99 per month, including all the Shopify SEO tools.
- Pop-Up Forms & NPS
- SEO Checker
- Session Replay
- Conversion Rate and Events
- Ecommerce tracking
The users of this SEO app can not resist praising this optimization app. The five-star reviews tell us all. This app gives you extensive insights into the SEO of your website, telling you exactly where the problem is. Using the facts from this app, you can improve your store or website rating within a few days.
An SEO case study was conducted using the Plerdy Shopify app, in which impressions across the optimized pages increased by 66%, 395 new keywords appeared on the optimized page, and 518 keywords proved to change their position on the optimized pages.
AVADA SEO Image Optimizer (FREE)
The team of developers from the USA and Singapore has created online tools for eCommerce and Shopify market players. Besides the Image Optimizer (SEO Suite), the company has the following apps for Shopify optimizations:
- Sales Pops (Trust Badges);
- AVA PDF Invoice (Order Printer);
- Product/Photo Review tool;
- AVASHIP (Order Tracking).
The Image Optimizer app offers image and ALT tags that automatically undertake improvements for any Shopify store. Alternative texts for imagery of the product page, collection page, and blog post pages are optimized by default. The tool allows online compression of pictures with no harm to their quality regarding image optimization.
According to recent reviews, this application is convenient and rather effective in the struggle against SEO blind spots. For example, the CMO of Litextension, Rachel Vu, highlighted the exceptional and even top-notch customer service with 24/7 support from devs.
Plug in SEO
This optimization app offered free (a free-of-charge trial) and paid editions ($20 per month) for their SEO tool. With the application for search engine optimization, developers of SureSwift Capital (including lead developers Mufid Alif and Taufiq Muhammadi) offer the Plugin Speed tool for eCommerce websites’ loading speed boosting.
The following Shopify SEO app contains many features at once. The most demanding options are Google Search Console integration, keyword suggestions, and SEO-friendly meta titles and descriptions templates.
Users of the application state that this SEO tool for the Shopify store works like Yoast for WordPress. The SantaSVG company states that the Shopify app increased sales volume due to the proper working optimization performance.
SEO — All in One & Auto SEO
The app by Softpulse Infotech devs is for modern business representatives who would like to optimize their Internet shops fast and effectively. The application offers a free trial of its SEO services. Then, users should be ready to pay about $9 every calendar month. The main features are:
- Detection of broken links;
- Providing meta settings for 404 and home pages;
- Scanning SEO errors.
The company has other apps to consider for Shopify(Ultimate Scarcity PRO, Whatsapp + Cart Recovery, Checkout Upsell). The owner of the Shopify platform, Jawad Mirza, named the app the best tool for navigation through website SEO settings.
The solutions provider for Shopify websites, MLVeda, offers the application to accelerate mobile page speed and Google search ranking through SEO. The free trial lasts 15 days. Then, be ready to pay about $8 monthly.
The optimization app allows entrepreneurs to reduce load time and bounce rate via the comprehensive caching algorithm and the generating process for the validated site/Shopify pages. The team of developers offers other eCommerce applications to simplify the workflow, improve user experience, and increase the store position in SERPs (Cart Pencil, mCheckout, Trending Products).
VizoCare and ReditExpress, as the active users of the SEO application, admit the swift support team response.
SEO HTML Sitemap
It is the top-ranking navigation optimization tool for Shopify store owners. There is an option to link the footer to the HTML sitemap page and increase the navigation properties of the website. The availability of the custom sitemap is also a must for merchants with giant inventories to have absolute control over the stock.
The developer of the application is Penta Ventures. This company established an affordable per-month app pricing ($3). There is a 5-day free trial to get acquainted with the SEO tool. The LeatherHeadset company singled out the feature of automatically adding new pages to the eCommerce sites via this optimization app.
Coolence presents the application for Shopify store optimization. The 1-week free trial is available. The paid version will cost $10 per month. The app offers automated improvements to the default meta title and description. It makes them SEO-friendly in several clicks.
The Merch Nerds, Racerc, and Power of Medev companies state that the application benefits their eCommerce project performance in search.
The developer of the app is AppSharp. There is no free trial to test the functionality of the SEO tool for your Shopify. The application provides higher visibility of commercial websites. Besides, there is a fast integration of contact data into Google Maps.
Users can opt for customized and branded banners for their messengers and social media platforms like Pinterest. The Macksie company rated the app with five stars for the improved visibility of the macksie.com website on the Internet through SEO.
Judge.me Product Reviews
Judge.me is a fast-downloading, fully customizable review app in 37 languages. Schedule automatic emails to receive reviews with photos and videos after order fulfillment or delivery or import them from other apps. Increase conversion rates by displaying reviews and user-generated content on storefront widgets, sharing them on social media, and adding stars to Google for SEO. Setup is simple and adapted to your store: customize widget texts, colors and themes or contact our 24/7 support team for basic design settings.
- Unlimited number of email requests with photos and videos, as well as email feedback forms
- Display star ratings, reviews of stores and products, trust badges, carousel of reviews
- Share reviews on Facebook, Instagram, Twitter, rich snippets and Google Shopping
- Synchronize and group reviews for different products and stores
- Engage your reviewers with Q&A, coupons, and email marketing integration
The Uplinkly company offers a convenient tool for SEO performance auditing for Shopify or your websites. It includes all the basic data and statistics, including server response. The user can rescan all these parameters at any time they want. This is the only app from this developing team for Shopify site owners.
The Luxe Editions company states that scanning Follow and Nofollow links are awesome for SEO. The premium version of the application costs $19 per month. A free version contains limited functionality:
- Audits without recommendation on what to fix;
- One rescanning session for 1 Shopify store;
- Friendly customer support.
The premium version does not have limits. Additionally, it provides JSON-LD Schema Markup auto-detection for Shopify platforms.
Collection Export/Import & SEO
Besides the main feature of generating collections from the added products and ventures, this app by Aperitive offers other SEO services. For example, the export of metadata is available for Shopify site owners. By the way, there are three other helpful applications for online merchants from this developer:
- Bulk Price Editor & Discounts;
- Brand Page Builder;
- Gift Wrap App.
John Diven & Cº mentioned that this application allows its team to save time with automated exports and imports.
The app is available after a single $30 charge. The soundest option for Shopify SEO is the optimization of eCommerce listings. The devs from EastSide Co state that the markups accessible in the tool transform the website display better. On the Shopify App Store, there are other apps from the same developer:
- Now Back in Stock;
- Custom Contact Forms by ESC.
Not all consumers are satisfied with t the application and its Shopify SEO techniques. Some users complain about the same ranking as their Shopify store. At the same time, the Bubba Tactical Survival company states that the app is user-friendly and intuitive.
SEO, Image optimizer & Speed
TinyIMG is an all-in-one tool for all performance and SEO needs (image ALT tag, JSON-LD, 404 page, XML sitemap, seo plugin, rich snippet, SEO image optimizer, image compression, photo resizing). TinyIMG image optimizer and SEO optimizer ensures the long-term success of your store by increasing page speed, UX and search engine rankings. Use TinyIMG’s user-friendly automation and SEO reports to increase page speed and improve SEO results faster. This powerful SEO doctor and site speed optimizer will transform your store.
- Powerful SEO optimizer and SEO accelerator for better rankings.
- Automated page speed optimizer to improve page load time.
- SEO for images in one click – image compression, photo resizing, alternative text generator.
- Broken link detection and 404 redirect function to always retain traffic.
- JSON-LD, meta tag generator and script management for an optimized store.
The Venntov developer offers a virtual assistant for eCommerce SEO. The app is friendly to Shopify and offers the free version (a 7-day trial). If the user is satisfied with the editing features (for headers, descriptions, etc.) and the Google ranking simulator, it is possible to select the paid tariff, which costs $20.
Other helpful tools for e-merchants by this developer are Order Search and ClockedIn. Many users are thankful to devs for the convenient SEO plugin and tool with the opportunity to simulate Google crawlers’ algorithms.
The one-of-a-kind feature of the app is the Shopify store SEO performance dashboard. It arranges all the data and analytical figures in interactive tables and infographics. The developers’ team is based in the Netherlands.
Devs state that their application is compatible with all other eCommerce platforms like Shopify (LightSpeed, Magento, BigCommerce). One of the ReloadSEO users shared his case study. According to Edward Postma’s words, the company got 60% higher sales in 9 months of this app use.
This is the SEO auditing tool for Shopify business owners. The checker detects all the weak spots related to search engine optimization. The extra option of this app developed by the company from India, especially for merchants, is bulk edits of the collections, meta, and categories from Shopify. Everyone can test the application for free during a 10-day trial.
The premium version costs about $15 monthly for its Shopify SEO services and includes WooRank audit and competitor research through Ashrefs and SemRush tools. Of course, many users like to get traffic and SEO insights.
Optizen V2 tag Page SEO
According to the customers’ reviews, the highest rating this app gets for its SEO tools. Thanks to its comprehensive tag page control, the tool is handy for many businesspeople. It allows the creation of a silo URL structure without any challenges. The developers from EcomXSEO have other interesting digital products for eCommerce market players (Shopify X SEO courses V1 and V2).
CEO of the company Jono Farrington is proud of the EcomXSEO title – the trustful Shopify Partner. A free version is available for the first seven days. Then, the user must enter a subscription to the paid service plan that costs $19.99.
All the applications mentioned above are suitable both for professionals in SEO and beginners with no particular skill set. It is possible to improve the Shopify SEO performance of the commercial Shopify website fast and efficiently without sound investments. Keep track of new search engine optimization tools not to miss your ideal app for great conversions, high sales volumes, and top SERPs.