Best 20 Shopify Apps in 2023

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Shopify is one of the most popular eCommerce platforms, and for a good reason. It’s easy to use, has plenty of features, and is highly customizable. But its true power lies in its app store. Shopify apps are one of the best ways to customize your store and make it stand out from the competition. But with so many apps (for Sales, SEO, analytics, etc.) to choose from, it can be hard to know which ones are the best ❤️‍🔥 for your store. In this article, we’ll discuss the benefits of using Shopify apps, how to choose the right Shopify apps for the online store, and the best Shopify apps to grow (SEO traffic and conversions) an eCommerce store in 2023. Well, let’s go to find out.

List of Best CRO Shopify Apps

This section will list the best CRO Shopify apps that you can start using today to optimize your website and analyze and improve micro and macro conversion. Check them out below.

Plerdy

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Plerdyis a Shopify app that is unique on its own. Let’s face it; Shopify business is struggling to survive the competition because of poor tracking. You don’t seem to know which traffic sources are working well. Due to this problem, you can’t identify the right traffic platforms to generate maximum results. However, with Plerdy, there is no need to be worried because it tends to analyze your traffic sources. It will then provide an accurate report that can aid your decision-making process.  Plerdy is the best tracking app for Shopify due to its unique features. Some of them are:

  • It can track the behavior of people visiting the online store.
  • It carries out an accurate analysis of competitors.
  • It can easily track conversions.
  • It can help manage content for better results.
  • It can easily track clicks.
  • And more.

Plerdy is such a great Shopify app. It helps me to track people who visit my website. I can see the web pages they are visiting and the links they click. It has made me know areas that require improvement for better results, Sebastian P

Twik

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It is no longer a secret that B2B websites are starting to use Twik more than ever before. This is due to what it offers. If you are operating a Shopify store, it can help to boost your sales. It remains one of the best apps for Shopify dropshipping. This app gives you a chance to personalize many things in your online store. Therefore, your customers can shop easily without asking too many questions. The personalizing is done with a few clicks.  This dropshipping Shopify app can customize your product menu. Also, it can adjust the currency depending on your online store customer’s country. Apart from that, it can customize messages, content, images, and creatives. This app will increase your conversion rate. Some of its features are as follows:

  • There is customer journey mapping.
  • It has collaboration tools.
  • It allows A/B testing.
  • There is behavior tracking.
  • It comes with audience targeting.

One thing I like about Twik is that its installation and configuration process is easy. It has increased my conversion by over 28%. Now, I can offer my target audiences valuable and engaging content, – Anita Chapman

Ontrack Analytics & Conversion

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Most eCommerce websites need help to convert their visitors into loyal customers. Surviving means that you need to convert better. It is what the Ontrack analytics Shopify app can help you achieve without breaking a sweat. It gives you a chance to know more about the online store in the most accurate manner. For instance, if the website isn’t loading fast, you will get an alert.  Apart from the above, this powerful Shopify app provides information about people who have bought from store. Such details include their spending, conversion rate, how many people have purchased products, and more. These details are crucial for stores that want to scale their businesses online. Its features are the following:

  • It can analyze traffic sources.
  • It analyzes the overall performance of an online store in one click.
  • It provides insights into budgeting and marketing.

I got to find out about this Shopify app based on recommendations from friends. Apart from capturing customer data more effectively, it doesn’t require coding. It has been helpful in my business so far, – Rallili Obrien

CRO – Add Header Footer Code

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Without proper IT knowledge and skills, you will always find the process of inserting scripts on Shopify pages technical. This is because you need to understand various aspects of coding. However, it is no longer an issue as this script will automatically handle it without any problem. Now you can add any script to the page on Shopify. The best part is that automatically.  With just one click, it can add the code to pages. It is also possible to choose the pages that it should appear on. At its $0.99/month price tag, you can easily insert code to <head>, after <body>, before </body>, and more. Other features are as follows:

  • It can add a Google analytics code.
  • It can add a Meta tag code.
  • It can add HTML, javascript, CSS, JQuery, and liquid.

This app has helped to make my Shopify store look very professional. I can add headers and footers to my store in any way possible, – Ortega Millano

These are the best CRO apps you can start using in the Shopify store. They can boost overall performance and ensure you are maximizing profit.

Best Shopify SMM Apps

This section will list some of the most popular Shopify apps you can use for social media marketing campaigns. They are highlighted and briefly explained below.

Outfy

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Creating social media content is one thing. However, you need to understand that it is something entirely different for such content to convert as expected. This is where many Shopify businesses need to correct it. They create content that is considered “boring” by their target audiences. There is no need to bother about this nightmare because Outfy can help. Imagine creating engaging content that builds trust and increases the conversion rate.  This powerful Shopify app will help you create stunning animated gifs, videos, and collages. These guarantee you will get the attention of potential customers. There is no better way of promoting an online store on social media platforms. This is because it can help you drive traffic and increase sales. The Shopify app’s features:

  • It is possible to manage numerous stores.
  • There are versatile caption templates available.
  • Posts are automated to save time.
  • You can post on Pinterest, YouTube, Tumblr, Instagram, Facebook, and Twitter.

Outfy has helped me engage my potential and existing customers on social media platforms. Best of all, I don’t have to worry about creating videos they can consider valuable, Emma P

Instafeed

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There is no doubt that streamed video content is currently the best among other content options. However, creating it isn’t a straightforward task. There is no need to worry because Instafeed can simplify the entire process. This is one of those popular Shopify apps that have unique features and functionalities. For instance, it makes it easy for live broadcasts to be conducted from a PC. Restreaming of existing YouTube videos is also possible.  It is presently one of the best Shopify apps for streaming video content that can help you generate more sales and revenue. Now, your store can have custom Instagram feeds. This can quickly turn visitors to your online store into loyal customers. More of its features are below:

  • You can use different encoders as well as streaming applications.
  • It is highly secured; thus, your Instagram account is safe.
  • There are three modes for streaming videos. These are advanced mode, Web camera mode, and YouTube mode.

This Shopify app is a lifesaver. Best of all, its customer support team is responsive. We had issues setting up the app but were supported. I also love its features and will use them again in the future, Sharon Akanji

Recart: SMS & Messenger

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Studies have shown that SMS marketing is more effective than email marketing. If you are getting about 5% open rates in email marketing, the percentage can increase up to around 80% in SMS marketing. Of course, you will agree that the difference is quite vast. Selling in Shopify via email is becoming more complicated. Either potential customers aren’t opening emails, or they are landing in spam folders. In this case, you need something like Recart: SMS & Messenger. It is the best SMS app for Shopify. Recart remains one of the best Shopify apps to increase conversions and sales. It enables you to get more deals by connecting with customers via SMS. In addition, its bot messenger helps you to communicate with customers easily. Simply put, Recart is all about automated SMS and bot messenger. Its features:

  • You have a dedicated manager for the account.
  • There are different templates to choose from.
  • It comes with a drag-and-drop editor.
  • It has campaign analytics to show how your messages are being read.

I have been very impressed with this Shopify app’s features. I can send SMS messages on one platform and even communicate with my customers using its powerful messenger. It has changed how I do business, – Matt Ricky

With these SMM apps, you can easily engage potential buyers/customers of products. It is one of the most cost-effective ways of communicating.

Best Shopify Apps For Search Engine & Ads

This section will explain some of the most popular Shopify apps for search engines and ads. They are:

Google Channel

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Google Channel allows you to show products on Shopify to millions of people. Products from store are added to Google. With this app, it is easy to sync products with the Google merchant center. Also, it will sync important information on the online store. Google Channel is among the must-have apps on Shopify. This is due to how it tends to simplify advertising.  Ads are becoming increasingly expensive. Using the wrong approach, you could put a hole in your pocket. This is why Google Channel is the best. It gives you an edge over other sellers on Shopify. For instance, millions of people can see products whenever they search for something related. It is definitely among the best Shopify apps to boost sales. Please note that this app is free. Therefore, you can get started today regardless of budget.

Before stumbling upon this innovative Shopify app, I struggled to make sales. Also, I was spending too much on ads. However, my fortunes have improved. Google Channel is the best way to create awareness for my products, – Amelia Thompson

Pencil

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Creating video ads that boost sales is more of science than art. Most Shopify sellers usually choose from two options to get this done. These are deciding to hire professional video creators and spending thousands of dollars eventually or trying to do it independently. The truth is that both options suck as they have numerous drawbacks. For instance, you are spending a fortune on every video ad or presenting something of low quality to the target audience.  To create Oscar-winning ads, you need a powerful Shopify app like Pencil. It will not only write video copies. Also, it can perfectly edit videos for the best results. Furthermore, Pencil can create top-notch videos that will truly reflect the brand. Some of its features:

  • It has various video templates and scripts you can start using.
  • It can create videos for social media platforms like Facebook, Tiktok, Instagram, and more.
  • It can generate images for videos.
  • It comes with advanced AI learning algorithms.

I used to find it hard to create video ads that engage people. It was the most technical thing for me, and I had to spend thousands of dollars hiring freelancers. Pencil has helped me a lot. I can create amazing video ads with the push of a button, – Samuel George

Nabu

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Setting up Google shopping ads is one thing. However, it is something different to make them effective. Trying to ignore this could lead to frustration since you may create ads that lead to loss. This is where a Shopify app like Nabu can help. It exists to help you effectively manage a Google merchant account for the best results. The goal is to ensure that Google shopping ads generate maximum profit.  This Google shop feeding app is powerful. If you can use it as expected, the sky will be limit. It gives you a rare chance to create better publicity about the Shopify store for the right people. Some of its features are as follows:

  • You can sell on Instagram and Facebook.
  • It gives you keyword suggestions via Google Ads.
  • It has a feature for currency adjustment based on customers’ locations.
  • Setting up a Google merchant center is easy.

This Shopify app has helped to set up ads correctly. Now, I am seeing lots of returns from campaigns. I have achieved all these with the click of a few buttons, – Amadi Stanley

Suite

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This highly innovative Shopify app can take the business to another level. Suite is among the most recommended Shopify apps for 2022 and beyond. This is due to its powerful features, which can ultimately boost sales. For instance, it helps showcase products on various surfaces like Google search, Assistant, and Google Shopping. The best part is that it is compatible with all Google platforms. These could be Local Inventory Ads, Merchant Promotions, Free Listings, and Shopping Ads.  One of the most notable features of this app is that updating features about products on Shopify can happen by hitting a few buttons. This is why it is one of the best apps for the Shopify store. Below are more of its features:

  • Product listing is super easy.
  • Its order management system is effective.
  • You can set goals and track conversions.
  • One-click website verification.
  • You are free to use an existing ad account or even decide to create another one.

With Suite, I have been able to spend minimal on advertising and get maximum returns. It has helped me scale my business to another level, – Jack Johnson

When it comes to creating ads that can help you make maximum profits, these apps are simply the best. They make your campaigns more effective.

Best Shopify Apps For Sales and Promotion

This section reveals some of the most recommended Shopify apps that can help you generate sales. These are explained below.

Growave

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As you know, the existence of your business depends on sales. Without such, your Shopify store may go extinct sooner or later. The problem is that generating sales is no longer easy. The competition from more prominent brands has become very stiff. Right now, you have to think outside the box and come up with innovative strategies to make sales. This is why Growave is mentioned among the must-have apps on Shopify. It is a highly sophisticated Shopify app that can help you generate more sales with stunning features. It happens via reviews, wish listings, loyalty, and rewards. It even has a Q&A widget as well as an Instagram feed. It also has tools for referrals, gift cards, and many more. Apart from its Instagram shoppable galleries, there is also the popular social login feature. You will be impressed by what this Shopify app has got to offer.

What I love about Growave is that it has made me think outside the box about generating sales. Now, I can create reviews, rewards, and gift cards to boost my sales,Anthony Freddie

PushOwl

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Is this the best SMS app Shopify based on what it can do? It has managed to win the hearts of many Shopify sellers with some of its stunning features. With this Shopify app, you can engage your shoppers for more sales. For instance, you can recover abandoned carts. It is also possible to send personalized messages. These usually contain rich content that can convert visitors into lifetime customers.  The web push notifications that it sends are clickable. Imagine being able to send your potential customers messages about new products. Regardless of devices they are using, customers can view notifications on their screens. You can see why it is listed among the best Shopify apps. More of its features are below:

  • It can use the native opt-in to collect subscribers.
  • Your marketing performances can be tracked while using this app.
  • Campaigns can be created easily using its Campaign Creator.
  • It sends messages to any device.

At first, I doubted the potential of this Shopify app. However, I have been impressed after giving it a try. People aren’t just seeing my notifications. These messages are also clickable,Collins Joshua

ReConvert

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You can sell one product or item to customers and make a profit. However, the real money is generated once they are offered upsells. According to most sellers, ReConvert is the best upsell app for Shopify. When it comes to upselling and cross-selling, it is very reliable in many ways. Imagine being able to sell more products to customers after they have made the first purchase. There is nothing technical here, as the Shopify app takes care of the entire process.  For instance, it doesn’t just allow customers to see a “Thank You” page. It also offers them discounts and other attractive offers for more purchases. In addition, this powerful Shopify app gives you options for customizing your online store to generate additional sales. Its features are as follows:

  • There is a widget for order tracking.
  • You can offer customers post-purchase surveys.
  • Its birthday collector can help send messages to customers automatically on their birthdays.
  • Videos can be embedded on “Thank You” page.
  • It has a re-order button.
  • It comes with a drag-and-drop page builder.

I have always considered upselling to be quite technical. However, ReConvert has simplified the entire process. Best of all, I have seen tangible results, – Blessing Oghate

ShopPop

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It is impossible to mention the best dropshipping apps for Shopify without talking about ShopPop in this article. It can be frustrating to make sales over a given period only to start struggling again. There is one factor that can be responsible for this nightmare. It is a failure to provide customers with the right notifications for placing more orders. For instance, they purchased from the store 1 or 2 weeks ago. However, you have new stock and would want to let them know.  ShopPop remains one of the best Shopify dropshipping apps to achieve this. Imagine notifying customers about new products on the online store. This can make about 20-30% of them purchase from you again. What about being able to send “pre-order” or “back in stock” alerts? All of these can be taken care of by ShopPop. With this Shopify app, you can sell more with notifications that the audience will consider relevant and engaging.

Each time I use ShopUp to notify customers about my new stocks, almost 80% of them buy. It is a cost-free way of advertising to customers who already trust your offer, Marvin Kane

Making sales over and over again from the same customers is quite difficult to achieve. However, these promotion Shopify apps explained above can simplify the entire process.

Best Shopify Apps For Social Proof

When customers find it hard to believe your claims, using the best social proof Shopify apps can help. These are explained below.

Referral Candy

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Referral Candy is an innovative social proof app for Shopify. It helps you to provide customers with unique referral links they can share with friends and loved ones in various ways. Whether you are a Shopify or Shopify Plus merchant, this powerful Shopify app has the potential to boost sales. Imagine the brand growing through word of mouth. You will build a solid customer base since products are being talked about by people who have used them firsthand.  Referral sales are a great way to maximize profits and minimize loss. You aren’t paying for ads or doing any promotion. Instead, your products are publicized by customers/end-users. Referral Candy is a social proof app for Shopify that can help you do all this without hassle. Its features are the following:

  • Customers are tracked automatically.
  • It provides customers with the necessary referral details.
  • It has an automated invitation.
  • There are custom rewards.

Getting referrals has always been difficult for me. When I discovered this Shopify app and what it could offer. I decided to try it out. It has been great so far as my business has grown through referrals,Mike Lewis

Loox Product Reviews & Photos

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Although reviews are a great way to boost sales in your Shopify store, there is always one big problem. This is the fact that collecting them from customers is a challenging process. You can’t leave important aspects of marketing to start chasing customers for reviews about your products. Here is where a powerful social proof app for Shopify like Loox will prove very useful. With this innovative Shopify app, you can collect reviews from customers. Apart from that, it can also help you get their photos. All of these actions are automated. Whether you are managing a large, medium, or small-scale Shopify store, this Shopify app can help to skyrocket your sales. It enables you to get customer reviews, which add credibility to your brand. Over 100,000 brands are currently using Loox. This is proof of its effectiveness.

Loox has helped to automate my business a lot. I can press a few buttons, and it will collect customer reviews to increase my revenue. A creative Shopify app that is worth giving a try,Lugard Maguire

Judge.me Product Reviews 

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Although similar to the Loox discussed above, this Shopify app tends to have some unique features that will help your online store grow. For instance, it doesn’t just collect reviews. It also gathers star ratings from customers who have used your products firsthand. It is one of the best social-proof Shopify apps that can improve your fortune. The importance of collecting reviews and star ratings from customers about your products can hardly be overemphasized. They can help to make your brand appear more trusted and credible.  There is no better way to automate such a process than using a social proof app for Shopify, such as Judge.me. The best part is that these reviews are gathered from real customers, unlike what most Shopify social proof apps offer. It monitors your customers and requests their opinions about the products they have purchased and used. These could be a photo or video reviews. Also, it has a free plan whereby you can send out unlimited review requests to customers.

The reviews that this Shopify app collects from customers are real and accurate. Start using it if you are serious about growing your Shopify biz, – Becky Paul

Tidio – Live Chat & Chatbots 

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It is easier to close sales as soon as customers visit the online store. At such a point, they are willing to pay for products. The problem is that they may sometimes doubt the product’s features. Most stores lose sales due to this problem since they can’t communicate with potential customers immediately. Tidio is a powerful social proof app for Shopify that can solve this problem. With its chatbot and live chat features, you will communicate with customers in real time.  Now, you can respond to customers whenever they are searching for a product in the Shopify store. This is “simplified” selling since you won’t be doing anything technical to make the Shopify app work as expected. Its free plan is quite robust to get you started. This is because there are features like mailing, live chat, and chatbot.

I love what this Shopify app is all about. It has helped me to engage people who visit my store. I have convinced them to purchase some products and even made profits, – Mark Barret

Gorgias – Helpdesk & Live Chat

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If you are hardly making sales from your Shopify store, there is every reason to believe that your customer support is poor. No one wants to patronize such a store since it can waste their time. This is why Gorgias is one of the best Shopify apps to increase conversions. This is among the must-have apps on Shopify because of what it can offer to online store owners.  It gives you a chance to connect with your customers in different ways via a single platform. Conversations can be followed up on social media channels. Also, chats can be converted into email threads. It allows you to provide adequate support to potential and existing customers via channels like social media, text, and live chat. You will have a much better and more effective help desk.

There is no better way to communicate with customers than using Gorgias. The Shopify app is super easy to use, Tyson Brown

These social-proof Shopify apps help you respond to customers’ inquiries very fast. Also, you get the chance to boost sales through the reviews they will collect from customers.

Benefits of using Shopify apps

Shopify apps can help you take your online store to the next level. They are incredibly powerful apps that can help you customize your store, add new features, and make it easier for customers to find and purchase your products. Here are just a few of the ways that Shopify apps can benefit your store:

  1. Increase sales: Shopify apps can help you increase sales by providing features like customer reviews, product recommendations, and upsells. These features can help you boost sales and maximize profits.
  2. Improve customer experience: Shopify apps make it easier for customers to find and purchase products. Features like product filters and search bars can help customers quickly find what they’re looking for. This can help you improve customer experience and encourage repeat customers.
  3. Simplify store management: Shopify apps can also make it easier to manage store. Features like automated order fulfillment, inventory management, and customer support can help you save time and money.
  4. Increase website traffic: Shopify apps can also help you increase website traffic. Features like social media integration, SEO optimization, and email marketing can help you drive more traffic to the store.
  5. Expand store: Shopify apps can help expand the store by adding new features and products. Features like dropshipping and subscription services can help you add new products and services to the store.

These are just a few of the benefits of using Shopify apps. As you can see, they can be a great way to customize your store, increase sales, and make it easier for customers to find and purchase your products.

How to choose the right Shopify apps for your online store

Now that you know the benefits of using Shopify apps, you may wonder how to choose the right ones for your store. Here are a few tips to help you make the right decision:

  1. Know your needs: Before looking for Shopify apps, it’s important to know your needs. Think about the features and functionality you need and make a list of apps to help you meet those needs.
  2. Read reviews: Reading reviews can help you understand how well an app works. Pay attention to positive and negative reviews to get an accurate picture of an app’s quality.
  3. Try before you buy: Many Shopify apps offer free trials, so you can test them before you commit. This can help ensure an app is a good fit for your store.
  4. Consider the cost: Cost is an important factor when choosing Shopify apps. Some apps are free, while others can be quite expensive. Make sure you know how much an app will cost before you commit.
  5. Look for integrations: Look for apps that offer integrations with other services. This can help you streamline your processes and make your store more efficient.

By following these tips, you can make sure you choose the right Shopify apps for your store.

Conclusion

Shopify apps can be a great way to customize stores, increase sales, and make it easier for customers to find and purchase products. But with so many apps to choose from, it can take time to know which ones are the best for the store. In this guide, we discussed the benefits of using Shopify apps, how to choose the right Shopify apps for an online store, and the best Shopify apps to grow eCommerce store in 2023. By following these tips, you can make sure you choose the right Shopify apps for store and take business to the next level.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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