Business cardwebsites have fallen into oblivion. Now, companies tell about their story and achievements on their About us pages. This is the most important page in terms of branding. An About us page is like a virtual office which a customer will definitely want to visit. To make it really effective, it may be helpful to gain inspiration from successful solutions of leading brands. This list isn’t complete and the websites aren’t positioned in a rating. All pages in this article equally deserve first prize for their high-quality design, well-thought navigation, and relevant content.
Bravour. Let us introduce you the Dutch semi-flat…Clear, reserved, and eternal. They rely on minimum animation, maximum contrast, large high-quality photos and fonts. Everything has the same style, from the greeting to the contact details. Users also learn about the expertise of the company, its customers and are even offered to chat with the employees. Such a page really encourages communication, doesn’t it?
ACHTUNG! Attention! Here is how the Dutch creative approach manifests itself in flat. Large typography presents the company at the entrance. Below there are photos of their beloved Amsterdam and office complemented with the infographics, information about awards, and area of activities. At the bottom of the page, there are is a classical contact section and a sweet joke.
Pentagram. This company page belongs to the world’s largest design studio. Despite its simple and modest design, you definitely won’t say that this shoemaker’s children go barefoot. These guys know what they do. A small introduction at the beginning reveals the importance of personal commitment in this studio. It’s absolutely unique since its art-directors personally create websites for Pentagram’s customers. The remaining space is filled with photos of this superhero team. Everything is very simple and clear, but stylish and perennial at the same time. This page doesn’t need to be updated every year. It also doesn’t need animation. It looks modern regardless.
4. House Industries
The About Us page of House Industries is really nice and succinct. It tells visitors everything they need to know about this design studio. They choose orange, black, and white as their main colors and seamlessly combine them. The page includes general information about the studio, the logos of its customers, and links to the press releases about House Industries. They surprise users with nicely drawn portraits of their customers and their testimonials. This is an unusual solution that makes House Industries special and shows how the studio admires its partners.
5. Simple as Milk
If you want to have some fun, go to the website of Simple as Milk. For its About Us page, this branding and design company uses nice photos, large fonts, and a lot of humor. The page includes the photos of team members with funny titles, such as Gameboy Girl, Ink Collector, Just Handsome, etc. This is an awesome way to attract customers and show them that this team is really creative and brave.
Media Monks. These Dutch IT lovers emphasize how they love creating websites and applications in every detail of their About Us page. After an eloquent image, a user sees a brief information about the company and a button to learn more about the mixtape of these mediamonks. Below there are high-quality photos of their central office, infographics, and statistics telling about the achievements of the company.
MetaDesign. Here is an About Us page of another world-renowned design studio. They use a lot of contrast. The combination of red, white, and black, large typography, slider, video, infographics, and cards – the page has absolutely everything to convert a visitor into a customer. There is the information about their projects, top customers, offices in different locations and also fun facts about the company (like the longest Meta beard or the number of espresso machines, etc.) which make the page more casual.
Fidesio. This is an amazing semi-flat in its best. You must admit that the French really know how to sell elegantly. Users will see a lot of animation, stylish graphics, and great typography…the classic of dynamic design! The information is succinct and concentrated. Only the relevant things are included, such as awards, useful facts, customers and (as always) contacts.
9. Alfa Bank
Alfa Bank. The About Us page of Alfa Bank has a contrasting design and a bunch of visuals, cards, and target buttons which don’t sell products directly but increase user trust to the bank. Right on this page, customers can download different forms, learn about the board of directors, shareholders, and find contact details and location of the main offices.
5emegauche. The French designers, programmers, and marketers from 5emegauche have decided to stay laconic. It’s always better to tell a story with live vivid videos, parallax effects, and large titles highlighting how the organization works. Creative and brave-hearted that’s how they wanted to present themselves to the world. And let’s admit, they have managed to do that.
SPIN. A very unusual About Us page of a very unusual design studio. The abstract visualization is the first thing that attracts attention. Textures, grass, books, flowers, leaves…everything looks like separate elements of a movie united only with the same style. Below the pictures, there is detailed information about the company and a few of its customers. Everything is very simple and artistic at the same time. You feel like you are visiting an exhibition of modern art. Websites with infographics and brand story videos on About Us pages are very common, whereas Spin’s solution is really rare.
Bershka. A fashion brand should conquer the world with a fashionable About Us page. This was the approach of the designers who combined animation with a stylish effect of overlapping photos, asymmetrical inscriptions, and information blocks. Yet this is not the only reason why this page is truly remarkable. It includes numerous links and lead forms. Users can ask questions, subscribe to a newsletter, and look for suitable job openings. Another advantage of the page is a full list of locations. Just find the closest one, go there, and make a purchase.
13. Alphabet Design
Alphabet Design. This resource is a good example of how flat design can remain modern and generate conversion in 2018. The About Us page of this design studio doesn’t have animation or dynamic elements. Users enjoy solely text, high-quality photos, strict static infographics, and a well-thought-out structure of the content. Yet everything looks nice, relevant, and businesslike. The page presents information about the company, its experts, approach to work, and operating principles. The cherry on the top of the conversion path is the offer to check their projects.
Roshen. The About Us page of the Roshen factory is very effective in terms of sales. It has easy navigation, a juicy background picture, and infographics describing the benefits of products and services. They also added a video about the factory, a map with exporting countries, photos of their shops, and other trust-building information.
Franklyn. Here you will come across hand-drawn pictures of team members, a list of customers’ brands, such as Disney, The New York Times, Google, Converse, and other giants, and even a spirit animal called Buster. This is a unique but at the same time selling solution the design studio Franklyn has chosen for their About Us page. A brief text introducing the company is complemented with unique drawn portraits of the key team members and Buster, customers’ logos, and contact details. At first glance, it may seem like this information is incomplete, but it’s absolutely enough to win over a potential customer.
Shoptiques. Semi-flat design and well-thought-out details are characteristic features of the Shoptiques marketplace. At the top of the page, visitors can watch a video that will literally take them to a real fashion boutique and tell the story of this company. Below, there is the Who We Are section with more details about Shoptiques, including their mission, approach, and concept of work. The first block of the page informs users why this company is so great. The advantages have animated infographics. There is also the information about the founder, media partners, and team. Everything is very simple, logical, and convincing.
17. Dragon Rouge
Dragon Rouge. The “Red dragon” pleases its visitors with probably the most stylish and creative design of an About Us page. Animated fonts, large typography, unusual illustrations, cards…it looks like they have used the best of minimalism. In addition to a brief and succinct introduction, the page also contains detailed information about their team and offices in different countries. It’s very hard to resist the inscription: “Like what you see? Looking for more? Call us, we’d love to talk. LET’S TALK”.
Nike. It would be a lie to say Nike’s About Us page surprises with its novelty. They remain true to themselves. The designers certainly cared about adding some great content and promoting sales with this page. The first screen of the landing page presents the company’s mission with a background autoplay video. Below, users will find well-visualized and structured information about the brand, innovations, team, community and relevant resources.
Who hasn’t heard of this social network? Twitter has become one of the most popular platforms for thought-sharing and building influence online. Their About Us page supports the style of the brand and almost all elements are done in the famous blue-white color scheme. A simple and elegant design is supplemented with the photos of Twitter teams around the world and the links to their corporate accounts. Users can check the life of the team members in France, Canada, Asia, and many other locations. Isn’t that great?
This is the US brand consulting company with a long and outstanding history. They know they are cool and aren’t afraid to tell about that. For their corporate page, they use large simple typography on a white background and support it with yellow details that make the page more lively and stylish. A visitor is invited to learn more about the company with a high-quality video describing its key advantages. Below, there are What We Do, Clients, Awards, and Our Story sections. By the way, the list of customers looks really impressive.
21. Appetite Creative Solutions
Appetite Creative Solutions. Let’s take a look at the About Us page of the award-winning Spanish digital experts. It wins customers over with the What We Do and What We Don’t blocks, bright showreels, its story, and case studies. The block with a team is absolutely gorgeous! It’s unique not only due to the drawn portraits of the team members but also thanks to the unusual use of animation and different styles of pictures (anime, pop-art, etc.). The end of the conversion path is a button at the bottom of the screen saying “Got a project? Let’s talk!.” Indeed, after taking a look at these creative solutions, any user may come up with an idea for a project.
APARTICULA. This is an extremely stylish and creative page of the representatives of the Paris digital industry. Everything is so balanced and elaborated here. A lot of free space, geometric shapes, high-quality images, quotes…every element seamlessly highlights the information about the company and its principles. At the bottom of the page, there is a Contact Us button which is used to promote conversion.
There are really numerous examples of excellent corporate pages, but creating this list we aimed to show how certain pages focus on sales whereas other focus on a brand image.
There are large brands for which it’s enough to add their story and infographics in the About Us section without trying to win users with buttons and lead forms. There are also local companies which prefer to use landing pages to the full.
The main thing is to understand the position of your company and whether it is necessary to add a conversion element in your case.