Microsoft Clarity vs. Google Analytics vs. Hotjar

If you're looking for a web analytics tool, you might wonder how Microsoft Clarity, Google Analytics, and Hotjar stack up against each other. Each tool has its unique strengths and weaknesses. Microsoft Clarity provides features like session recording and heatmaps, while Google Analytics is a robust platform with in-depth data analysis tools. Hotjar is known for its user feedback tools, including surveys and polls. Ultimately, the best tool for your website will depend on your specific needs and goals. When deciding, consider factors like ease of use, cost, and available features.

4.9/5
4.7/5
4.95/5

Heatmaps

Microsoft Clarity

Google Analytics

Hotjar

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Microsoft Clarity

Google Analytics

Hotjar

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Microsoft Clarity UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Microsoft Clarity

Google Analytics

Hotjar

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Microsoft Clarity

Google Analytics

Hotjar

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Microsoft Clarity

Google Analytics

Hotjar

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Microsoft Clarity

Google Analytics

Hotjar

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Microsoft Clarity

Google Analytics

Hotjar

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Microsoft Clarity

Google Analytics

Hotjar

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Microsoft Clarity

Google Analytics

Hotjar

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Microsoft Clarity

Google Analytics

Hotjar

Items that customers interact with before ordering

Other settings

Microsoft Clarity

Google Analytics

Hotjar

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Microsoft Clarity

Google Analytics

Hotjar

Entry Level Price
Free Free 35 Daily sessions
Free Trial
Start, month
Observe Plus €31
Business, month
Observe Business Starting at €79
Enterprise, month

Comparison

Microsoft Clarity Review

I liked how simple it is to use and that it is a free tool that includes almost every feature you need to track the behaviors of your website visitors, such as session video recording, heat maps, and a scroll map.

Ahmed Samy E. Founder and Digital Marketing Consultant

It provides the true user experience to assist me in improving the locations of my website. In addition, it works well with Google Analytics to help improve website performance. Clarity's competitors do not provide as smooth visual recording as Clarity does.

Nouman A. Owner

Clarity's best features are, without a doubt, their "heatmap" and recording capabilities. Knowing how and where your users interact the most on your page allows you to improve your on-page content and call-to-actions. For example, why have your best banner ads or action buttons in dead-space areas?

Olaf S. Marketing Director

Google Analytics Review

Google Analytics allows me to collect all of the valuable insights from my website and apps with a single setup; its simple to use and friendly user interface makes working with it a breeze. I can identify and understand my target audience and their demographics.

Harshit A. Chief Executive Officer

One feature of Google Analytics I like is the ability to track and measure website traffic and user behavior. The service gives organizations access to a variety of data and metrics, including page views, sessions, user demographics, and conversion rates, which can help them better understand how their website is utilized and how effectively it operates.

Pritam c. Marketing consultant

Google Analytics allows us to configure multiple accounts to monitor, for example, the behavior of a web page that we have published or a mobile APP that we could have put into production in the Appstore or Google Play, and have important metrics about the number of users that are connecting daily, or use it at a certain time, and much more.

Pascual G. IT Project Manager at Maxia Latam

Hotjar Review

Hotjar is a powerful app for gathering great insights about our customers' behavior while using our app, allowing us to understand exactly what they are looking for or needing when interacting with our solution.

Isadora T. Product Manager

Creating and sharing heatmaps or screen recordings while adhering to GDPR and privacy policies is extremely useful. It's improved at reducing privacy concerns, allowing you to monitor user behavior and trends easily.

Emily S. Retention Marketing Manager

This tool is insane! You can see where your visitors move their mouse on your website. You can improve your website communication by better understanding the UX.

Francesco P. Project Manager

About Microsoft Clarity

Microsoft Clarity is a tool designed to help you get under the hood of your site's user experience. With its powerful features, you can gain insights into how users interact with your site and make tweaks to keep them returning for more.

Key Features for Ultimate UX Mastery:

  • Heatmaps: Spot trends by revealing areas where users click, scroll, and hover the most.
  • Session replays: Witness first-hand the roadblocks users face by watching their site navigation.
  • Dashboard: Make data-driven decisions with a user-friendly interface that keeps everything at your fingertips.

Armed with Clarity, you'll have a bird's-eye view of your website's UX, letting you iron out the wrinkles and boosting user satisfaction. Then, when your site is in tip-top shape, you'll create a memorable experience for users and pave the way for improved search rankings.

So, if you're eager to roll up your sleeves and get cracking on perfecting your site's UX, Microsoft Clarity is just the ticket. You'll be well on your way to creating a compelling and user-friendly website once you have this vital tool in your toolbox. Don't miss out on the opportunity to gain an edge in the ever-competitive online space—give Microsoft Clarity a whirl and watch your site's performance soar.

About Google Analytics

Meet Google Analytics, a powerhouse tool that helps you stay in the loop about your website's performance. Its robust features allow you to analyze user behavior, track conversions, and get a leg up on the competition.

Dive Deep into Data with Google Analytics:

  • Real-time tracking: Keep an eye on users as they explore your site, and make adjustments on the fly.
  • Custom reports: Slice and dice your data to reveal valuable insights tailored to your needs.
  • Traffic analysis: Discover where your visitors are coming from and capitalize on your most lucrative sources.

By leveraging Google Analytics, you can unlock a treasure trove of data that will empower you to fine-tune your site and climb the search rankings. So whether you're curious about which pages are popular or eager to uncover the secrets behind high-converting campaigns, Google Analytics has your back.

With this data-driven companion, you'll be well-equipped to tackle the ever-evolving digital landscape. Google Analytics helps you identify growth opportunities, pinpoint areas that need improvement, and tailor your website to your target audience. So why not harness the power of Google Analytics and set your website on a path to success?

About Hotjar

Introducing Hotjar, your secret weapon for understanding how users interact with your site. This versatile tool helps you dig deep into user behavior, identify pain points, and optimize your site for a top-notch user experience.

Hotjar's Game-Changing Features:

  • Heatmaps: Spot what's hot and what's not by visualizing clicks, scrolls, and mouse movements.
  • Session recordings: Get a front-row seat to users' navigation and pinpoint areas for improvement.
  • Conversion funnels: Track user flows and identify where they drop off, then swoop in to optimize.

With Hotjar at your side, you'll have a crystal-clear view of what makes your users tick. Armed with this knowledge, you can improve your site, ensuring it's primed to engage and retain users. So whether you're looking to fine-tune a specific page or revamp your site's overall performance, Hotjar is your go-to ally.

Don't leave your website's success to chance—embrace Hotjar and its powerful insights to propel your site to new heights. From unearthing hidden gems to ironing out kinks, Hotjar provides everything you need to create a stellar online experience that keeps users returning for more. So try Hotjar today and watch your website shine!

Comparison of Microsoft Clarity vs Google Analytics vs Hotjar

Choosing the right tool to optimize your website can be a tough call. So let's look at Microsoft Clarity, Google Analytics, and Hotjar to see which suits your needs best.

The Showdown of Website Analytics Tools:

  • Microsoft Clarity: Focuses on user behavior with heatmaps, session replays, and insights to boost engagement.
  • Google Analytics: A data powerhouse offering a wealth of metrics, custom reports, and real-time tracking for informed decision-making.
  • Hotjar: Delivers a visual approach to user experience optimization with heatmaps, session recordings, and conversion funnels.

Each tool brings its flavor to the table:

  • Clarity shines with its user-friendly interface and emphasis on user behavior analysis.
  • Google Analytics stands out with its robust data analysis capabilities and integration with other Google services.
  • Hotjar excels at providing intuitive visualizations that help you spot trends and uncover hidden opportunities.

The choice boils down to your specific needs and goals. If your top priority is user experience, Clarity and Hotjar might be your cup of tea. However, if you're after in-depth data analysis, Google Analytics could be the ace up your sleeve.

There's no one-size-fits-all answer—each tool offers unique benefits, so it's worth exploring them all to find the perfect match for your website optimization journey. Happy hunting!

Here’s what users say:

Plerdy has many features that allow you to see how users interact with your site, how they progress through the conversion funnel, and where they may be abandoning it. This data is critical for optimizing your site for higher conversions.

Walter A. Founder, Principal

Plerdy allows you to see information that other tools or statistics do not. Plerdy click heatmaps, for example, helped us discover that visitors omitted our most important navigation entries (possibly that they looked too much like headings). We couldn't have predicted it, and no SEO or A/B testing software could have told us.

Martin B. CTO