Google Analytics Heat Mapping

Business Digital marketing Google Analytics Website usability

How do visitors behave on the website? Which elements of usability are convenient and which are not? At what point do most users leave the website? You can qualitatively improve any website by answering these questions: increase sales, optimize behavioral metrics, and achieve high positions in search results. Standard Google Analytics reports are undoubtedly important, and without them, you can’t have full-fledged web analytics. But data on visits, depth of views, refusals, conversions are just isolated indicators that overlook how users interact with the site.

A heatmap is a tool that shows in which areas of the website the visitors’ attention and the main activity is concentrated. The data is visualized using a color gradient: warm colors show the places where users are most interested, and cold colors show the places with the least concentration of attention. Thus, everything is as clear and simple as possible. It’s a great way to look at the website through users’ eyes and assess weaknesses in optimization.

The data obtained with heat maps are the key to improving the selling power of the website, reducing the number of bounces, and increasing the duration of user sessions. In other words, such analytics contributes to the point optimization of behavioral metrics, which directly affects the effectiveness of the site and remains a key ranking factor in SEO.

What Is a Google Analytics Heat Mapping?

Google Analytics Heat Mapping is a tool that visually shows collected statistics about the site’s users, particularly their behavior. For example, popular links on the site – this is what you will see with Google Analytics Heat Mapping. SEO specialists and marketers better understand their users’ interests and optimize their engagement and site conversion rates faster with this service. USA, Canada, Germany, and France are where Google Analytics Heat Mapping is most popular.

Google Analytics Heat Mapping is created using statistics that Google Analytics collects. Placing a small piece of code on a site is enough to collect statistics. Due to the small size of this code, the site’s performance is not slowed down.

Website Heatmap Tools from Plerdy

Plerdy is a multifunctional tool for website optimization with which you can create heatmaps. Its algorithm is characterized by great accuracy, which SEO specialists and marketers highly appreciate. With its help, you can create heat maps and generate a visualization of clicks for a certain period. If you are doing A/B testing with Plerdy, all statistics are recorded for each test separately. Unlike most similar services, Plerdy can track web visitor activity even on dynamic site elements.

Plerdy service is as much useful as Google Analytics. Website Heatmap Tool from Plerdy help:

  • Find the first click on the page and view the sequence of clicks.
  • Filter clicks by device type and traffic channel.
  • Segment users into groups and analyze their behavior separately.
  • Detect what website elements are the least effective.
  • Find out from which part of the page users leave the most often.

Website Heatmap Tools from Plerdy provide an opportunity better understand the target audience of your website. At the same time, Plerdy`s Website Scroll Map helps to understand:

  • How appropriate it is to place long content.
  • Whether your texts are read to the end and where it is better to place links in them.
  • Which content strategy is more effective: longreads or short articles.
  • Which directory is better: with infinite scrolling or pagination pages.

Plerdy helps you understand what and how often people click on pages. This can be a simple click map and a more complex visualization with color gradation depending on the intensity of clicks, targeted actions, sources of conversions, etc.

Plerdy Analytics Heat Mapping Reviews

Fedor Rubchik, CEO at VIVA:
“I recommend connecting it to all online stores. Even Google Analytics can’t provide this kind of item-by-item analytics, but the Plerdy service manages it. It analyzes a very large amount of information and then creates understandable reports on that basis. Plerdy is an indispensable tool for the marketer.”

Valeria Tkachenko, Middle PR Specialist at Netpeak Software:
“Plerdy contains an excellent heatmap that can be useful for studying user behavior on a website. I’ve learned that when pop-up forms are used correctly, they can be effective.”

Anton Voronyuk, Head of Internet Marketing at WebPromoExperts:
“Extremely recommend the service to anyone worried about improving the site, conversion rates, and understanding the effectiveness of content.”

Edward T, Marketing Specialist at Banco del Sol:
“If you put together Google Trends, Moz, and SimilarWeb, and add a great heat map tool, you get Plerdy.”

Casey Marks, Director of Digital Marketing at Nlyte Software:
“I’ve been using website heatmap tools from Plerdy for over five years. I fully rely on its help when I need to optimize the conversion of my website.”

How to setup Google Analytics Heat Mapping?

Google Analytics Heat Mapping helps you reliably track what your visitors are doing. For a reliable heatmap, the website must have at least 2-3 thousand visitors. If the heatmap is built based on 50 visits, such data should not be trusted. To set up Google Analytics Heat Mapping, you need:

  • Sign up with Google Account (if you still have not one).
  • Install Page Analytics Chrome Extension.
  • Sign in with a Google Analytics account.
  • Go to the website to which Google Analytics is connected and open the plugin.

The process of Google Analytics Heat Mapping setup is easy. With its help, you can see page views, average time on page, exit rate, bounce rate, unique page views, active users number in real-time. Google Analytics Heat Mapping is needed to:

  • Improve the UX design of the most clickable elements.
  • Make the text on popular buttons more readable or add a call to action.
  • Move clickable elements to a more prominent location.
  • See what non-clickable places users perceive as a link and improve them.
  • Identify the most popular tabs and improve their content. For example, you see that visitors are actively interested in the “About” section. You should check the text quality on the popular page, its informativeness and usefulness.
  • See what topics are of more interest to readers if the website has a tagging block.

Google Analytics Heat Mapping is a popular service, but it has one major competitor in terms of customization – Plerdy. So, whether Google Analytics Heat Mapping is better than Plerdy?

Disadvantages of Google Analytics Heat Mapping vs. Plerdy

The main Plerdy`s advantage compared to Google Analytics Heat Mapping is providing more data and customization opportunities. So, Google Analytics Heat Mapping:

  1. Provides inaccurate visitor`s middle journey on the site.
  2. Isn`t useful in trying to understand why visitors leave the website.
  3. It Doesn`t provide a great variety of filters.
  4. Doesn`t allow you to customize the analytics.
  5. Doesn`t allow you to use user groups.

Plerdy provides more customization opportunities than Google Analytics Heat Mapping. With it, you can change the collected statistics you view.


There are several types of heat maps. Despite the similar logic of work, each type of tool has its characteristics. For example, conducting a technical audit of the site, such maps are used in combination to solve its range of tasks.

There are many tools for creating heat maps. However, they differ in different functionality and are designed to solve a certain range of tasks.

Plerdy heatmaps (both clicks, scrolling, and pointing) are independent in the entire service team’s lineup. As a result, the Plerdy user gets more accurate data and a much wider range of reports on user behavior on the site’s pages. You can find all list of features on the website.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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