Providing a proper service online is only possible when you know your clients. The heatmap and the scrollmap will tell you about users more than any other statistics.
Contrary to offline services, the digital world specifics is bound with huge data, including the data regarding users’ behavior. The peculiarity of most services is that you usually get access to the dashboard after authentication on the website.
The heatmap builds statistics based on users’ behavior in the closed part of a website. The data regarding visitors from different traffic channels, statistics of the most clicked areas of a dashboard open new opportunities for service improvements.