UTM Builder: For Generate UTM Codes

Complete all mandatory fields (denoted by an asterisk *) and additional campaign data. The final URL will be built automatically using codes. Use the created URL in your campaigns by copying it.

Built UTM Tracking URL


Have you ever heard of a UTM Builder? It's a handy tool that can eliminate the confusion of creating UTMs for your digital marketing campaigns. With the ability to track and analyze different tags and their performance, a UTM Builder can give you valuable insights into how your campaigns are performing. It can also assist in generating sitelink tags, which can help you to understand user behavior on your website and determine the most effective areas for marketing your products. While there are many UTM creation options out there, it can be tough to know which one is right for you. Luckily, this micro-tool will guide you through selecting the perfect UTM Builder for your specific needs.

What is a UTM Builder?

A UTM builder is a tool used to create UTM (Urchin Tracking Module) parameters for URLs. UTM parameters are tags added to the end of URLs to track and analyze website traffic. A UTM builder helps marketers and website owners to create unique URLs that can be tracked to determine the effectiveness of various marketing campaigns. With a UTM builder, you can add specific information to your links, such as the source, medium, campaign name, and content, and then track the performance of each campaign separately. By letting you know which programs are the most successful and which ones require improvement, using this information can help you concentrate your marketing efforts and boost your return on investment. UTM builders are easy to use and are available for free on many online marketing platforms.

Understanding UTM Codes and Examples for Each Parameter when Building

UTM Campaign ParameterExampleDescription


tiktokIdentifies the source of the traffic, such as the TikTok, Facebook Ads, or the website that referred the visitor.


cpcIdentifies the medium used to refer to the visitor, such as "CPC" for a paid search campaign or "email" for an email marketing campaign.


summer_saleIdentifies the specific campaign or promotion from which the visitor was referred.


shoesIdentify the specific keywords used in a paid search campaign.


video2Used to differentiate similar content, such as different versions of an ad or different landing pages.

UTM codes, also known as UTM parameters, are tags that can be added to a URL to track the effectiveness of marketing campaigns. They allow marketers to track the source, medium, campaign, term, and content of a visitor's referral to a website. Each parameter is separated by a "?" and "&".

UTM Builder Example:

You can use these UTM parameters by adding it to the end of your URL, and then use it in your marketing campaigns.

Why You Should Use a UTM Builder

Use UTM parameters to track each campaign's performance if you're executing marketing efforts across a variety of channels. Here are several justifications for employing a UTM builder:

  1. Precise tracking with UTM builder: A UTM builder allows you to precisely monitor the traffic and effectiveness of your ads across many channels. You can monitor which campaigns are generating the most traffic, converting the most customers, and needing optimization.
  2. Improved ROI with UTM builder: With reliable tracking, you can optimize your efforts for greater success by making data-driven decisions. This can help you maximize the use of your marketing spend and boost your return on investment (ROI).
  3. Consistent name conventions with UTM builder: By using a UTM builder, you can make sure that the naming conventions used in each of your campaigns are the same, which makes it simpler to organize and analyze your data. You may also prevent tracking data errors by doing this.
  4. Customization with UTM builder: A UTM builder enables you to alter the settings to meet your particular requirements. You have control over the parameters you include, how they are formatted, and what values you give them.

Adopting a UTM builder can improve your decision-making, boost ROI, and guarantee that your tracking information is precise and consistent throughout all of your campaigns.

Free UTM Builder by Plerdy

Plerdy Free UTM Builder is a user-friendly tool that helps to create and manage UTM parameters for your marketing campaigns. With this UTM builder, you can easily create custom UTM parameters for your links and track the success of your campaigns. The tool allows you to generate tags for each parameter, including source, medium, campaign, term, and content. With its intuitive interface and comprehensive functionality, Plerdy Free UTM Builder is a valuable resource for any marketer looking to improve their tracking and analysis capabilities.

Final Words about UTM Builder

UTM Builder is a useful tool that can help anyone generate UTMs in no time! Whether you're an experienced marketer or just getting started, UTM Builder can make your life easier if you're looking to track the performance of your campaigns. So why wait? Get building today and take your analytics to the next level! Who knows, you might even find yourself enjoying the process along the way - it's not so scary after all!

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