Modern companies highly depend on the customer’s requirements. Entrepreneurs should consider different options while building an efficient business. Each company should be innovative and include the correct marketing strategy to suit clients' necessities. Therefore, marketers learn consumer behavior, helping the industry attract more customers. It will help if you acquire essential knowledge from other experienced marketers who successfully built efficient strategies.
“Consumer Behavior. Building marketing strategy” is a book which helps learn the peculiarities of modern customer’s behavior and find out the obligatory characteristics of the current product. The author, David Mothersbaugh, is the famous UA services marketing program’s founder. He describes different examples, which build a good opinion of the strategy and provide enough information to start working on an efficient project. The book also suits experienced entrepreneurs who want to improve their marketing structure.
10 Best Marketing & Consumer Behavior Books
The list of the best consumer behavior books was prepared due to their high efficiency and well-described aspects of modern marketing. The authors help the readers deepen into the marketing world and outline the most necessary business qualities.
Nudge: The Final Edition
The first “Nudge” publication was made more than 10 years ago. When released, the book became a basis of proper marketing strategy. Richard H. Thaler, a famous American economist, describes the primary principle of choosing while buying a product, helping to consider the consumer’s behavior. You can learn about all the factors which may influence the business, including COVID-19, personal qualities, health, etc.
The Human Element: Overcoming the Resistance That Awaits New Ideas
Loran Nordgren, the Professor of Management at the Kellogg School, speaks about the specific approach of making business, helping to solve the following issues:
- Why may even the most attractive ideas fail?
- How do you understand the customer’s behavior while choosing the necessary product?
- Why is it important to quickly implement changes when the flaws are visible?
Read the book to entirely understand the consumer’s behavior and improve your business considering the essential aspects.
Influence, New and Expanded: The Psychology of Persuasion
The famous psychologist Dr. Cialdini has more than 30 years of experience in understanding the psychological part of the choice. He built up an innovative list of principles, helping reach the highest level of persuasion. They include:
- Social Proof.
- Commitment.
- Authority.
Psychology is an essential part of the consumer’s behavior, which each modern marketer should learn. The book helps deal with it perfectly.
Blue Ocean Strategy: Expanded Edition
The specific strategy is built on the principle of step-by-step reaching high competitiveness and improving the primary business characteristics. It was written by W. Chan Kim, the head of the strategic management department at Insead business school. The book builds a new opinion about the consumer’s behavior and answers the most common questions of modern marketing.
Winning on Purpose: The Unbeatable Strategy of Loving Customers
Fred Reichheld is a strategy builder at New York Times. In his book, he describes the principles of business strategy, which correspond to the necessary marketing conditions – making customer’s life quality better. The essential rule, which should be followed due to the book – “treat your client the way you would like to be treated”.
Hooked: How to Build Habit-Forming Products
The famous American writer and investor Nir Eyal describes a reliability model – the hook. Such a specific element should be implemented into each business structure to suit consumers' behavior. The book includes practical and theoretical marketing examples to help understand the topic properly.
Contagious: Why Things Catch On
Jonah Berger is a famous author and a specialist in consumer’s behavior that influences viral marketing. He knows how to create highly efficient products considering the necessary rules. His book describes 6 principles that make products demanded to attract customers' interest.
This Is Marketing: You Can Be Seen Until You Learn to See
Seth Godin’s book describes the product characteristics, which help represent it correctly and establish a positive relationship with the customer. The book includes advice about:
- Why is positioning important nowadays?
- Why do only the modern strategy approaches work?
- The role of tension in choosing the correct method to work.
Consumer behavior can be learned with the New York Times bestseller, famous worldwide.
Hook Point: How to Stand Out
With his highly efficient principles, Brendan Kane helps modern businesses expand and attract more customers. The book describes different strategies which help companies implement the necessary changes considering the consumer’s behavior and reach the top of modern marketing.
Misbehaving: The Making of Behavioral Economics
Richard Thaler’s book changes the common opinion about the worldwide economy. It teaches the entrepreneurs the crucial skills, helping find out what aspects mainly influence the efficiency of marketing strategies.
To Sum Up
Overall, consumer behavior is an essential factor that should be considered while creating and representing modern products. The books listed help to learn what factors mainly influence the efficiency of the products and improve the company.