It is not an easy task to optimize and promote a corporate website or an online store. Especially, considering search engines’ requirements regarding projects’ quality and a constant growth of competition. But a free website promotion is possible, although you need to understand that its effectiveness will be predictably lower than in case if you assigned it to experts for a proper budget.
We have prepared a list of tips that you can implement yourself for a free website promotion. But it won’t happen fast, so, be ready to spend some longer period of time. Anyway, the implementation of the tips will benefit your project. Then you’ll be able to decide if you need to apply for internet marketing experts’ services to keep working in the desired direction.
Google My Business
“Google My Business” allows to place information about a company in Google+ and Google Maps, so that potential clients can always find it. For example, you can point the location of the office, its working hours, add some photos, etc. You can add some information about the company on this page.
“Google My Business” shows the extended information about your business when a user sees search results for branded queries. For example,
It’s a good way of a promotion for online stores focused on a certain city where they have offices and distribution centers.
Pages in social networks
This point won’t be relevant for all kinds of businesses. For example, for B2B-segment entrepreneurs this will make no sense. People will be unlikely to subscribe for a page of a company manufacturing bricks and like and share its posts. But for online stores, it is quite relevant to have pages in social networks. Especially, when it’s about women’s clothes, different accessories, gadgets, etc.
This is one of the internet marketing methods that can increase the amount of backlinks by means of recommendations on other resources. Usually, it’s forums, social networks, etc.
When working with crowd marketing, it is important to follow the niche, otherwise the owner of a resource will just delete the link. Besides an increase of authority to search engines, such works can also bring sales for an online store.
This is quite an old method of promoting a website for free. It is admittedly effective but requires quite a lot of time. A guest article is the one posted on a website of a similar to yours niche with the aim of getting backlinks and attracting interested users. The more popular is the site posting your article, the more visitors you can get.
To get a really good effect, there should be a lot material posted regularly on other resources.
Optimization of content
No matter how useful and interesting the content of your website is, it is unlikely to appear in search results without competent search optimization. Well, it will be somewhere there, but far from the first page. It will be hard to make it all right for a person who has no professional experience in SEO. But there is a range of options that can be implemented personally:
- optimize pages according to keywords;
- write proper meta tags “title” and “description” that reflect the purpose of a page (if CMS allows it);
- structure the content by means of elements of formatting (headings, highlighting, numbered and unnumbered lists);
- add thematic pictures and videoclips from youtube where possible.
This is enough to raise the relevance of the website content and to improve its visibility in search results.
This variant is suitable for web-projects that have at least a few dozens of visitors per day. Get registered on any resource for bulk emails (MailChimp GetResponse, etc.). Generate and locate in a side column of your site an appealing form for subscription.You can also create a pop-up window with an interesting offer to convert more visitors into subscribers.
What’s good about mass email is it makes an audience to come back to the website. For example, if you’re an owner of an online store and you send a bulk email with an interesting offer to your subscribers, you can get not only extra visits on the website but also increase your sales. This technique is really effective during a festive season.
This is probably one of the most obvious ways of a promotion which for some reasons a lot of online store owners forget about or just don’t pay attention to. Just tell your friends and relatives about your site, share its link in your social network profiles and ask some people that you know to do the same. It ensures at least the minimum traffic. And if your product belongs to the popular ones, you can get your first sales.
So, as we said, this way is the most suitable for products of a mass demand (clothes, perfumes, accessories, books, etc.). But no matter what you sell or what services you provide, there is somebody among people you know who needs exactly what you offer.
We would recommend online store owners to pay particular attention to this point, since popular advertisement websites have enormous audiences where they can definitely find potential customers.
It’s all plain and simple: you make an appealing advertisement with a nice description and a quality picture, place there a link to the page with the product in your online store, or just leave your contact number and post in the thematic category. It’s better to try to post a few advertisements at the same time, so that you can check on the effect more easily.
Catalogue of companies
This way of a free website promotion is more relevant for the businessmen who are focused on a certain region or a big city. A majority of city web-portals usually has a category with a business catalogue where you can add the website of your company or online store.
Eventually, without spending too much time, you can get both a useful link and regular visits by users who search for information in the related category.
Video channel on Youtube
It’s not necessary to own professional devices and to have a huge experience as a cameraman to shoot a good video for an audience. For example, if you own an online store selling home appliances, it’s enough to make a video review of a slow cooker (its quality, how it works, etc.).
Even a short video of a popular model of a juicer can get a few thousands of views on Youtube. Besides, in the description, you can add the link to the product in your catalogue.
You can increase the number of your subscribers and generate visits to the online store by means of a video channel on Youtube and adding new videoclips regularly. The videos can be different, they can be reviews or simple advice that potential customers would find useful.
The aforementioned ways are enough to attract visitors to your website and get your first sales. But, to keep the success and reach a constant increase of the income, it is necessary to work on different aspects using all the available tools of internet marketing. If an online store is comfortable for customers and visited by many users, it will always make its owner happy by high incomes.