How To Analyze Session Replay Videos?

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Guide

Hi there!

My name is Marta, I am a Marketing Manager, and in this video, I will show you how to analyze video sessions.

Before we start – make sure you subscribe to our channel and don’t miss new videos.

Session replay videos are simply recordings of your visitors interacting with your interface.

Why is it important to record what your user does?

Unlike moderated user tests, session replays let you see what your users do naturally.

Let’s see how it works:

We need to go to Session replays – List of recordings. Scroll down a bit, and from this list, you will be able to open a video recording.

There are many recordings, so where do we start?

First of all, analyze the longer videos that contain many events and goals. They are the most informative and give the most useful information and insights. Also, start with the most interesting pages to you – I bet you would like to start with the home page as it is the “face” of your website. Then, we can move to the categories, product listing pages, cart and checkout page to understand the whole user journey.

You should also filter the sessions separately by traffic channels to determine which audience is less relevant and which traffic channel or campaign is ineffective.

Let’s open one of the recordings:

On the left, we see the specific events, all of them have their color, and we can see them on this timeline. It is the cursor movement, page scroll, click and keyword input. Same with the custom events – if we created some custom events, like adding to the wishlist, and the user performed this event, we will be able to see it under those formal events and on the timeline. Those customs events are also called micro conversions and can include adding to the cart, wishlist, subscription, search, comparison, etc.

One more interesting thing to check is that a rage click happens when a user clicks in the same place more than three times. It can mean that some elements are not working, or the element is not clickable, but users want to click on it so badly. With the session replay, we can understand it better. It is called automatic QA testing.

Regarding other things, we can also zoom the video, skip inactive, and choose the recording speed.

All the rest – is just watching, analyzing, building hypotheses and improving the website.

Hope this information was useful, and to learn more about session replay – watch out for other videos!

Take care!

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