As a modern business owner, you want your website to be as successful as possible. To ensure that your visitors have a great experience, you need to understand the behavior of your website visitors, and this is where session replay analysis comes in. Session replay analysis — is a powerful tool (for example, Plerdy) that can help you unlock the power 💪 of your website. In this article, we will discuss what session replay analysis is, its benefits, and how to use it to improve user experience (UX).
What is Session Replay Analysis?
Session replay analysis is a process of capturing and analyzing the behavior of website visitors in real time. It allows you to gain insights into the visitor’s behavior, including what they click (scroll) on, how they interact with the page, and how they move from the entry page to the conversion page, and where they leave the website. This information can be invaluable in helping you understand what is working and what needs to be improved on your website.
Session replay analysis captures all of the data during a visitor’s session, such as the pages they visit, the time they spend on each page, and the actions (events) they take. This data is then analyzed to provide valuable UX insights into your website’s performance. Of course, it takes a lot of time to watch 1000 video sessions. Therefore, you should add video sessions only for problematic pages or where there is a suspicion.
Session replay analysis can be used to identify usability issues, understand user behavior, and improve website design. With session replay analysis, you can gain a deeper understanding of website visitors and provide them with a better user experience.
Using Session Replay to Improve User Experience
Now that you know the benefits of session replay analysis, it’s time to learn how to use it to improve user experience:
- Identify Usability Issues: By analyzing the data from session replay analysis, you can identify areas of the website causing usability issues for visitors. This may include problems with navigation, unclear call to action, lack of buttons on the banner, the user needs to scroll down, understand where he got to and other anomalies.
- Analyze User Behavior: By analyzing video session analysis data, you can better understand how visitors interact with a particular element on a website page. This can help you identify areas of the website that may need to be clearer and/or more user-friendly.
- Optimize Pages: Based on the session playback analysis data, optimizing the blocks for better usability is necessary. This will improve the transition to other pages and increase the user’s time on the site, in which case there is a greater likelihood of improving the behavioral factor for SEO.
Using session replay analysis can help you gain valuable insights into the behavior of your website visitors and make changes to the website that will improve their user experience.
How To Analyze Session Replay Videos?
My name is Marta, I am a Marketing Manager, and in this video, I will show you how to analyze video sessions.
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Session replay videos are simply recordings of your visitors interacting with your interface.
Why is it important to record what your user does?
Unlike moderated user tests, session replays let you see what your users do naturally.
Let’s see how it works:
- We need to go to Session replays – List of recordings. Scroll down a bit, and from this list, you will be able to open a video recording.
There are many recordings, so where do we start?
First of all, analyze the longer videos that contain many events and goals. They are the most informative and give the most useful information and insights. Also, start with the most interesting pages to you – I bet you would like to start with the home page as it is the “face” of your website. Then, we can move to the categories, product listing pages, cart and checkout page to understand the whole user journey.
You should also filter the sessions separately by traffic channels to determine which audience is less relevant and which traffic channel or campaign is ineffective.
Let’s open one of the recordings:
- On the left, we see the specific events, all of them have their color, and we can see them on this timeline. It is the cursor movement, page scroll, click and keyword input. Same with the custom events – if we created some custom events, like adding to the wishlist, and the user performed this event, we will be able to see it under those formal events and on the timeline. Those customs events are also called micro conversions and can include adding to the cart, wishlist, subscription, search, comparison, etc.
One more interesting thing to check is that a rage click happens when a user clicks in the same place more than three times. It can mean that some elements are not working or the element is not clickable, but users want to click on it so badly. With the session replay, we can understand it better. It is called automatic QA testing.
Regarding other things, we can also zoom the video, skip inactive, and choose the recording speed.
All the rest – is just watching, analyzing, building hypotheses and improving the website.
Hope this information was useful, and to learn more about session replay – watch out for other videos!
For any website or even a business niche, it is necessary to improve the UX of the website sooner or later. You need to pay attention to such data to ensure efficient spending on advertising and the gain of potential customers. Try Plerdy it Free today to get started!