Google Analytics

Using tracking code, Google Analytics can report on data from which systems?

01 September, 2021

With the help of tracking code, Google Analytics can report data on e-commerce platforms, mobile applications, and online point-of-sale systems.

Here’s a more detailed explanation of how Google Analytics tracking code works:

Tracking code is a piece of JavaScript code embedded on your website pages. When users view a page, the code references a JavaScript file that tracks the activity for Google Analytics.

Google Analytics cannot collect statistics on systems not connected to the Internet since it needs an online connection to perform its functions. Instead, it collects information through the HTTP request of the user, browser/system information, and first-party cookies. Therefore, solutions like e-commerce platforms, mobile applications, and online point-of-sales systems enable Analytics tracking code to record and report the activity. When the data is collected, it is transferred to Analytics servers that process the information to display the results in your reports.

Using tracking code, Google Analytics can report on data from which systems? https://developers.google.com/analytics/resources/concepts/gaConceptsTrackingOverview