12 Best Website SEO Analysis Tools

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Would want to raise the search engine optimization (SEO) on your website? You only need to search these outstanding tools for website SEO analysis! These tools will enable you to determine where your website is performing effectively and where it may be missing, therefore guiding your decisions on data-based improvement of SEO. From keyword research and on-page optimization to backlink analysis and competitor study, these tools give a whole picture of the performance of your website and provide actionable advice for development (including UX). With these must-have website SEO analysis tools, bid guessing farewell and welcome a better search engine result page.

Why Use Website SEO Analysis Tools?

Any company trying to improve its search engine result page and drive website traffic needs tools for website SEO analysis. These instruments offer a thorough performance study of your website, therefore helping you to spot both areas of strength and weakness.

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For example:

  • By helping you to find the keywords and phrases your target audience is looking for, keyword research tools will enable you to maximize the content and meta tags of your website thus better targeting those keywords (LSI).
  • Tools for on-page optimization will enable you to find and resolve technical SEO problems including broken links and duplicate content, therefore affecting your search engine rating.
  • Competitor analysis tools can assist you understand what your rivals are doing well and where you might grow; backlink analysis tools can help you find the websites linking to your site.

Founder of Moz and SEO guru Rand Fishkin remarked, “SEO is not about deceiving Google or playing the system. It’s about creating a website search engines and users will find reliable, pertinent, and trustworthy.

These tools can help you to outperform your rivals and increase the visibility of your website on search engine results pages (SERRs). Higher search engine results will attract more visitors to your website, so increasing your sales potential.

Plerdy Tools Help SEO Analysis

Regarding SEO analysis, many companies just pay attention to conventional indicators including backlinks and keyword ranks. Nonetheless, search engine performance of your website can also be much influenced by user experience (UX) statistics. Plerdy tools help with this.

Plerdy provides a range of tools to enable companies to evaluate the UX of their websites and make data-driven choices meant to raise their SEO. Consider:

  • Plerdy’s Heatmap Tool lets you observe where users are clicking on your website, thereby helping you to pinpoint areas of great interest and guide your material.

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  • The Session Replay Tool lets you see user interactions with your site, thereby enabling you to spot UX problems possibly affecting your SEO.

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UX has a big effect on SEO since Google’s algorithm considers user interaction with a website. Higher engagement, longer session lengths, and a reduced bounce rate—all of which can help your search engine ranking—can all follow from a great user experience.

Since mobile optimization is a major ranking consideration in Google’s algorithm, Plerdy’s tools may also assist you examine the SEO of your website from a mobile standpoint.

List of Top 12 Website SEO Analysis Tools

Currently, there are plenty of professional website analysis SEO tools available in the Internet environment. Plerdy distinguishes the following five as top tools:

Plerdy SEO Checker Tool: Automatic SEO Audit

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Hello there! Dealing with never-ending search engine optimizations? Allow me to introduce to you the Plerdy SEO Checker Tool. Once you set their tracking code, this amazing tool automatically analyzes your SEO and gathers information from the traffic pages of your website. Not a server overload, not headaches—just simple observations.

The reason Plerdy Rocks is:

  • Automatic analysis reduces manual work, thereby saving time.
  • Know Your guests: Experiment with user behavior to improve your UX/UI.
  • Perfect Integration: Hooks up for better SEO analytics using Google Search Console.

A few glitches:

  • Learning Curve Ahead: If you just recently started using SEO tools, this could be a little difficult.
  • Financial Considerations: For small firms, paid plans could be a reach.

Pricing Policies:

  • Free Plan: Essential tools to get you going.
  • Designed Plans: Paid monthly range: $29 to $99.

Give Plerdy a try if you want less work involved in SEO analysis!

Google Insights: PageSpeed Tool

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Ever felt as though your page loads slower than a snail running over peanut butter? Google PageSpeed Insights came to save us! This free tool examines the speed of your website and provides doable advice to increase it. And let me say, in the realm of SEO, speed counts—a lot.

The reasons you will love it:

  • It is free! Not bound by strings.
  • Suggestion for Action: tells you just what’s causing your slow down.
  • Analysis of Desktop and Mobile Devices: as nowadays SEO is not limited to desktops.

Remain in mind:

  • Focusses just on speed, not a complete SEO tool.
  • Generally speaking, the recommendations can be a little vague.

This is a no-brainer option if you want your website to be zippier. Nobody loves, after all, standing about waiting for pages to load!

Similarweb: Competitor Tool

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Not sure what your rivals are working on? Similarweb provides a behind-the-scenes view. This utility examines the websites of your competitors to expose their user interaction, traffic sources, and more. It’s like having backstage access to their approach of SEO.

What Made It Great?

  • See where your competitor is receiving their visitors in-depth.
  • Discover the keywords guiding their achievement.
  • Audience Demographics: Know their guests.

A few drawbacks:

  • Pricey Investment: Premium features are somewhat expensive.
  • Smaller sites could lack the most precise data.

Pricing Policies:

  • Free Version: Not many but sufficient to taste.
  • Paid Plans: Beginning at $199 a month.

If you’re determined to surpass the rivals, Similarweb is the tool to examine their every action.

SEMRush: Backlinks Tool

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Searching for a single all-in-one SEO tool? SEMrush covers what you need. From keyword research to backlink analysis, this utility does everything. Features like the “Keyword Magic Tool” help SEO research seem more like a fun than like labor.

Why is SEMrush the Big Deal?

  • Complete Features: Almost all element of SEO is covered here.
  • Regular Updates: Maintaining the always shifting SEO scene.
  • Easy to use, even with all those features, makes the interface friendly.

Not all sunlight and rainbows:

  • Steep Learning Curve: Many features can be overburdles.
  • Premium pricing could be a stretch for tighter budgets.

Show Me the Currency:

  • The monthly pro plan is $119.95.
  • Plan of Instruction: $229.95/m.
  • The monthly business plan is $449.95.

SEMrush is well worth every dollar if your main goal is to always have a strong SEO tool right at hand.

Ahrefs: Backlinks Tool

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Want the specifics of your site’s SEO? Ahrefs is the tool allowing you examine anything from content performance to backlinks. Features like “Content Explorer” could help you find the next major theme in your field of work.

The reason Ahrefs Stands Out is

  • One of the biggest backlink databases available worldwide is massive data index.
  • Research competitor analysis to find out what others in your field find successful.
  • Keyword Explorer: Search for terms you never would have known existed.

Think through this:

  • Price Point: Not the least expensive choice available.
  • Complexity: Possibly excessive given your inexperience with SEO tools.

Options for Pricing:

  • Lite: $99 every month.
  • Standard: $199 per month.
  • Advanced: 399/month.
  • Agency: $ 999 a month.

Ahrefs is a great option for anyone willing to advance their SEO analysis.

Google Search Console: SEO Google Data Tool

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You are losing out if you do not use Google Search Console. This free tool provides great information right from the source—Google itself. From search queries to website mistakes, anybody serious about SEO must know.

Benefits of Using It:

  • She is free! Not sure how to surpass that.
  • Performance Documents: See how search results show your website.
  • Find out which pages are indexed; repair those that aren’t.

A few limitations:

  • Lacks several sophisticated SEO analytic features in basic form.
  • Interface Learning Curve: Could need some time to traverse efficiently.

You really should have a free tool in your toolkit that provides direct insights on the SEO performance of your website.

Moz Pro: All-in-One Suite Tool

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Searching for an SEO tool with great force but simplicity? Moz Pro could become your new closest friend. You’re joining a club, not only acquiring a tool with a ton of resources and an active community.

What You’ll Search:

  • Simple navigation of the user-friendly interface makes even beginners comfortable.
  • Keyword Explorer: Find fresh prospects.
  • Site Crawl: Find and fix early on SEO problems.

Two Couples of Snags:

  • Pricing: Higher than anything else given what it provides.
  • Limited searches: Daily restrictions could be problematic for heavy users.

Breakdown of Pricing:

  • Standard: $99 Monthly.
  • Medium: $179/month.
  • Big: $299/month.
  • Premium:$599 a month.

Moz Pro is worth looking at if community support and simplicity of usage top priorities.

Majestic: Backlink Tool

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Regarding backlink research, Majestic is akin to SEO tool Sherlock Holmes. It explores link data to help you grasp the authority and dependability of your website.

Why It’s Cool?

  • Trust Flow and Citation Flow: Special measurements to evaluate connection quality.
  • One of the biggest link indexes accessible from huge databases.
  • See how your backlink profile ranks. This is a competitive analysis.

Objects to Think About:

  • Not the most contemporary look and feel; Old-School Interface.
  • Focusses mostly on backlinks, not a complete SEO package.

Pricing Ranges:

  • Lite: £39.99/month.
  • Pro: £79.99 for a month.
  • API: £ 319.99 per month.

Majestic is the tool to examine your link profile if you want a thorough investigation on backlinks.

Ubersuggest: Free Keyword Research Tool

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Ubersuggest provides strong SEO research without breaking the budget if you’re just starting out or tight for money. Designed by marketing master Neil Patel, it is always becoming better and adding capabilities.

Highlights consist of:

  • Find fresh keywords to aim for.
  • Content Ideas: Find trendy subjects.
  • Get a fast health check of your website.

possible disadvantages:

  • Restricted Free Versions You will need to update for complete capabilities.
  • Not as thorough as more expensive instruments is data depth.

Pricing Policies:

  • Personal: $29/month.
  • Business: $49 Monthly.
  • Enterprise/Agency: $99 monthly.

Ubersuggest is a great choice for a reasonably priced SEO solution covering the foundations.

Screaming Frog: SEO Spider Tool

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The unusual moniker won’t mislead you—Screaming Frog is a powerhouse in technical SEO analysis. This program searches your website looking for problems likely compromising your SEO performance.

Why is this a must-have?

  • Looks for broken links, duplicate material, and more in-depth crawling.
  • Focus on what important to you while choosing customizable filters.
  • Work with Google Analytics and Search Console to integrate.

Heads Up:

  • Desktop Applications: Has to be put on your computer.
  • Not for Novbies: If you are new to SEO, this can be overwhelming.

Details on Costs:

  • Free Version: Visit 500 URLs crawling-style.
  • Paid license: £149 year.

Screaming Frog is the tool to help you examine and improve your website if technical SEO is your thing.

Serpstat: SEO Management Tool

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Searching for adaptability? From keyword research to website audits, Serpstat provides a set of SEO tools covering all aspect. It’s like having all of an SEO staff on one platform.

What makes it unique?

  • Competitive Analysis: Find out what your rivals have planned.
  • Keyword clustering helps you to better target keywords.
  • Track your link profile in order to do backlink analysis.

Potential negatives:

  • Smaller database than giants like Ahrefs: data limits.
  • Occasional Glitches: A few people find little flaws.

Pricing Possibilities:

  • Lite: $69/month.
  • Standard: $149 a month.
  • Advanced: $299 per month.
  • Work: $499/month.

Serpstat is a good SEO tool to think about for people looking for a fair blend of functionality and cost.

Yoast SEO: WordPress Plugin Tool

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If your website runs on WordPress, Yoast SEO is almost a household name. From your dashboard, this useful plugin enables you to maximize your content.

The reasons you will love it

  • Real-Time Content Analysis: As you draft, get comments right now.
  • Simple Setup: None of technical wizardry needed.
  • Regular updates keep current with SEO best practices.

A Few Errors:

  • Excellent Characteristics Cost Extra: While the free edition is excellent, the premium unlocks more.
  • Can be overwhelming: Many choices could perplex novices.

Pricing:

  • Premium plugin for one website costs $89 annually.

Yoast SEO is a must-have tool for anyone using PHP trying to improve their SEO game.

Website SEO Analysis Guide

At Plerdy, we are well knowledgeable about technologies and website analyzing techniques for this aim. Let’s talk about this.

Run an SEO Audit

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Using an SEO tool, you should do an audit to raise the organic traffic volume and website ranking. Usually, it involves several phases. Their are:

  1. looking over your website for Google penalties. If any, you must quickly determine the cause and get rid of it.
  2. Looking over your domain for the search appearance. Here you search for your brand name on Google and examine the output. Make sure the associated search results are relevant and that all the website links and descriptions have correct info.
  3. Auditing Technical SEO Techniques At this point you find out whether search engines may easily access and index your web pages without any problems.
  4. On-page SEO audit. Right now, this is the most crucial. It seeks to help search engines grasp the meaning of your website by means of content analysis.
  5. Off-page SEO auditing. You now deal with the strategies and tools of online promotion for your website. so-called connection creation. Google ranks you better the more quality backlinks you have.
  6. Auditing social media. Social media shapes your SEO both directly and indirectly. It is therefore imperative to guarantee the robust social media presence of your brand.

First step toward your success is an SEO audit.

Test Website Speed

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A website’s performance depends in great part on speed. Your likelihood of ranking higher increases with faster running speed of your website. Many very useful tools exist to gauge the effectiveness of your speed optimization plan. Choose whichever you prefer and test your website thoroughly. Here are some decent speed testing instruments:

  • Pinghouse. Considered as the market leader among tools for website monitoring. Its free website speed testing tool and great usability stand out. You ought to test this instrument without doubt.
  • Test Web Pages. One free open-source project accessible for several browsers at several websites all across the globe. This application allows you to do advanced website speed tests referencing to multi-step transactions, content blocking, connection speed shifting, etc.
  • Fresh Relic. Apart from website speed testing, such as app performance monitoring, server monitoring, mobile monitoring, and real-time user insights, it is a premium product worthy of investing in since it opens out a wide variety of services to you.

Ranking highly on search results depends on highly required website speed research.

Perform Competitor Analysis

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Researching the market for the top players, spotting their flaws, and defining what you can offer to grab the show is absolutely vital when doing a competitor analysis. Here is a little manual on competition analysis:

  1. Profile the rival company;
  2. Specify their product range;
  3. Look at their sales strategies and results.
  4. Think about their cost and all the benefits they provide.
  5. Verify your competitiveness in shipping-related issues;
  6. Examine the market positioning of the competitors;
  7. Look at their content approach and degree of interaction.
  8. Find out the technological stack of the rivals;
  9. Mind their approaches of promotion, including social media presence;
  10. Perform a SWOT analysis to find their risks, strengths, shortcomings, and opportunities.

Success on the web depends on knowing your competitors.

Analyze Website SEO Traffic

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Since website traffic is a major determinant of any promotion plan, you should always evaluate it. Following careful study of website traffic, you will find:

  • How many users have visited your website overall;
  • What is the percentage of the target audience;
  • What traffic source obtained more leads;
  • What precisely visitors did and how long they stayed on the website;
  • How well your website is running;
  • Whether your website optimization and promotion strategies are effective enough;
  • How to improve them, etc.?

You have to do a precise website traffic analysis and closely examine its main indicators if you are to find complete responses to the above queries. One should take into account sessions, pages/session, average session length, users, clicks, scrolling, bounce rate, channels, average ranking position, devices, and CRT.

Top 5 SEO Experts

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Regarding SEO, these top 5 professionals are the ones you should pay close notice. They are always offering their views and advice both in writing and at presentations; they have a great deal of field expertise and knowledge.

  1. Considered an SEO thought leader, Rand Fishkin co-founder and CEO SparkToro is Regular speakers at events including MozCon, Inbound, and SMX, he is the author of “Lost and Founder: A Painfully Honest Guide to the Startup World”. He said: “SEO isn’t about gaming the system or fooling Google. It’s about building a reliable, worthwhile website for search engines and users alike.
  2. Co-founder of Crazy Egg, Hello Bar, Ubersuggest, KISSmetrics Neil Patel Author of “The Advanced Guide to SEO,” he regularly speaks at events including Pubcon, Content Marketing World, and SMX. He thinks “SEO goes beyond creating search engine friendly websites. It also concerns improving your website for human use.
  3. Backlinko founder Brian Dean is well-known for his thorough SEO tips and case studies. Author of The Skyscraper Technique, he talks at events including Pubcon, Content Marketing World, and SearchLove. “The best SEO is a combination of great content and a few basic technical tweaks,” he counsels.
  4. One well-known SEO specialist is Yoast’s founder, Joost de Valk. He writes SEO for WordPress and speaks often at events including WordCamp and The Next Web. “You should always analyse your site’s SEO, figure out what’s working and then optimise accordingly,” he advises.
  5. Respected authority in the SEO field is Barry Schwartz, creator of Search Engine Roundtable (author searchengineland.com). Along with authoring The Art of SEO, he speaks at events including Pubcon and SMX. “SEO is a lifelong process,” he says. Always check the SEO of your website, make improvements, and monitor the outcomes.”

These top 5 SEO professionals so have a great lot of expertise and experience. Often in written works and during speeches, they provide their opinions and guidance. Attaching their advise and showing up for their conference presentations will help you to become a master in SEO analysis and optimization.

Final thoughts

It’s no secret that the development of your brand depends mostly on website SEO analysis. By means of the SEO analysis method, you may examine the strong and weak aspects of the website, create enhancements, and so raise your conversion rate.

Especially, the digital surroundings offer a large spectrum of effective instruments for website inspection SEO. Among the most competitive instruments available nowadays is Plerdy. This multipurpose software offers you thorough understanding of the success of your internet marketing plan. If you need capable help with your SEO study, Plerdy is the ideal choice.